{ "schema": "axis.efeonce-surfaces.v1", "title": "La órbita por superficie — web, DOOH, pDOOH, motion, audiovisual y deck", "status": "candidate", "page": "https://axis.efeonce.org/references/surfaces/", "contract": { "id": "efeonce.surface-composition", "version": "0.1.2", "owner": "efeonce-brand-studio", "lifecycle": "candidate", "anatomy": [ "canvas", "safe-area", "reserves", "voice-scale", "steps", "levels", "panels", "figures", "signature", "timeline", "references", "delegates", "uses", "layouts", "document" ], "states": [ "web", "dooh", "pdooh", "motion", "audiovisual", "deck", "approved", "option", "pending", "proposal", "brochure" ], "accessibility": [ "accent-text-min-size", "photo-alt-required-with-lens", "figures-with-source", "subtitles-legible", "meaning-not-color-only" ], "responsive": [ "semantic-reserves-only", "fractions-of-canvas", "phone-mobile-first", "native-format-per-shot", "legibility-by-distance" ], "motion": [ "timings-from-tokens", "last-frame-static-fallback", "reduced-motion-static" ], "consumers": [ "axis-lab", "agent-composition", "greenhouse-campaign-layout", "greenhouse-deck", "greenhouse-brand-motion" ], "evidence": [ "tokens:efeonceGraphicLine.surfaces", "delta:0.1.1-approved-slide-content", "delta:0.1.2-uses-cover-close-layouts-document", "delta:0.1.2b-covers-closes-sections-by-use", "delta:0.1.2c-deck-slide-recipes", "resolver:axis.surface-composition.v1", "resolver:axis.surface-document.v1", "fixture:docs/examples/surfaces", "canvas:team-surfaces-2026-09-27", "delegate:efeonce.graphic-line-orbit", "delegate:efeonce.collaboration-selection", "delegate:resolveIcon" ] }, "manifestSchema": "axis.surface-composition.v1", "intentSchema": "docs/agent-composition/surface-composition-intent.schema.json", "document": { "intentSchema": "docs/agent-composition/surface-document-intent.schema.json", "manifestSchema": "axis.surface-document.v1", "example": "docs/examples/surfaces/deck-brochure-servicios-document.json", "issueCodes": [ "document-intent-required", "contract-invalid", "version-unsupported", "document-surface-invalid", "document-format-invalid", "document-use-invalid", "document-pages-required", "document-sections-invalid", "document-surface-mismatch", "document-format-mismatch", "document-use-mismatch", "document-version-mismatch", "document-line-mismatch", "brochure-cover-first", "brochure-close-last", "brochure-needs-service-page", "document-progress-inconsistent", "frame-photo-must-alternate" ] }, "uses": [ "proposal", "brochure" ], "deckRecipes": { "file": "docs/agent-composition/surfaces/deck-recipes.json", "url": "https://axis.efeonce.org/references/surfaces/deck-recipes.json", "page": "https://axis.efeonce.org/references/surfaces/deck/#recetas-por-lamina" }, "guides": { "index": "docs/agent-composition/surfaces/README.md", "web": "docs/agent-composition/surfaces/web.md", "dooh-pdooh": "docs/agent-composition/surfaces/dooh-pdooh.md", "motion": "docs/agent-composition/surfaces/motion.md", "audiovisual": "docs/agent-composition/surfaces/audiovisual.md", "deck": "docs/agent-composition/surfaces/deck.md" }, "decision": "docs/architecture/SURFACE_COMPOSITION_DECISION_V1.md", "tokens": { "path": "efeonceGraphicLine.surfaces", "package": "@efeoncepro/axis-tokens" }, "commands": { "resolve": "pnpm surface:resolve -- --input docs/examples/surfaces/deck-proposal-cinematic-intent.json --out /tmp/surface-manifest.json", "document": "pnpm surface:resolve -- --input docs/examples/surfaces/deck-brochure-servicios-document.json --out /tmp/brochure-manifest.json", "orbit": "pnpm orbit:resolve -- --input --out ", "selection": "pnpm collaboration:resolve -- --input --out " }, "flow": [ { "title": "Declara el intent", "body": "Superficie, formato, papel, receta, línea y la voz; lo que la receta pida: bajada, prueba con fuente, pasos, niveles, fotos por panel, cifras con fuente, nota, foto, selección, línea de tiempo o variantes." }, { "title": "Resuélvelo", "body": "pnpm surface:resolve valida contra las reglas y resuelve cada valor desde los tokens. No pinta, no publica ni aprueba." }, { "title": "Usa los delegates", "body": "El manifest trae los intents ya rellenados para orbit:resolve, collaboration:resolve y resolveIcon, y la ficha fotográfica esperada." }, { "title": "Compón", "body": "Pinta con @efeoncepro/axis-graphic-line o el adapter de Greenhouse. Nunca transcribas números de la guía, del Lab ni del canvas." }, { "title": "Revisa", "body": "Corre los checks de cada contrato, mide el contraste sobre los píxeles finales y mira la pieza en su tamaño de uso. Después, la aprobación del operador." } ], "statuses": { "approved": "El operador la aprobó en el canvas: se usa sin pedir permiso.", "option": "Existe y está medida, sin aprobación: se puede proponer, declarándolo en la entrega.", "pending": "En revisión del operador: se resuelve con aviso y no sale a una pieza final." }, "issueCodes": [ "intent-required", "contract-invalid", "version-unsupported", "surface-invalid", "recipe-required", "recipe-invalid-for-surface", "role-invalid-for-surface", "recipe-not-for-role", "format-invalid-for-surface", "format-invalid-for-recipe", "line-invalid", "theme-invalid", "theme-invalid-for-recipe", "line-piece-keeps-efeonce-dark", "voice-not-in-recipe", "question-not-allowed-at-distance", "question-not-in-recipe", "voice-answer-too-long", "steps-not-in-recipe", "steps-over-limit", "steps-under-limit", "step-glyph-required", "step-glyph-not-in-recipe", "step-name-required", "one-sphere-per-piece", "photo-register-invalid", "photo-subject-invalid", "cine-requires-nexa-or-proposal", "proof-source-required", "measure-required", "measure-not-in-recipe", "measure-value-out-of-range", "measure-source-required", "progress-required", "progress-invalid", "selection-not-in-recipe", "selection-target-invalid", "selection-participant-kind-invalid", "selection-label-required", "cta-not-for-surface", "timeline-not-for-recipe", "timings-from-tokens", "timeline-close-invalid", "variants-not-in-recipe", "variants-over-slots", "variant-answer-required", "accent-text-min-size", "answer-dominates-3x", "levels-required", "levels-not-in-recipe", "levels-count-invalid", "level-name-required", "panels-required", "panels-not-in-recipe", "panels-count-invalid", "panel-plate-required", "panel-alt-required", "figures-not-in-recipe", "figures-over-limit", "figure-value-required", "figure-source-required", "selection-level-invalid", "photo-focus-invalid", "photo-native-invalid", "nav-not-for-surface", "nav-invalid", "title-not-in-recipe", "title-required", "frames-not-in-recipe", "frames-required", "frames-segments-mismatch", "frame-text-required", "chapter-required", "chapter-not-in-recipe", "chapter-title-required", "selection-box-required", "selection-box-not-in-recipe", "selection-box-invalid", "shots-required", "shots-not-in-recipe", "shots-segments-mismatch", "shot-text-required", "shot-plate-required", "shot-alt-required", "shot-lens-mismatch", "shot-duration-mismatch", "sheet-duration-mismatch", "subtitles-required", "subtitles-not-in-recipe", "subtitles-over-lines", "subtitle-line-required", "use-invalid", "use-not-for-recipe", "layout-invalid", "layout-not-in-recipe", "layout-field-required", "layout-field-not-allowed", "lines-not-in-layout", "lines-invalid", "selection-anchor-invalid" ], "adapterChecks": [ "text-inside-its-reserve", "text-never-crosses-ring", "answer-dominates-3x-painted", "accent-text-min-size", "signature-where-the-surface-says", "subject-outside-text-reserve", "last-frame-is-static-fallback", "legibility-at-reading-distance" ], "stepsMax": 4, "photo": { "registers": [ "documental", "puesta-en-escena", "respuesta", "cine" ], "subjects": [ "person", "nexa", "object", "place" ], "cine": { "recipes": [ "proposal-cinematic", "proposal-service", "cover-brochure", "close-brochure", "close-proposal", "section-cine", "section-split" ], "subjects": [ "nexa" ], "lensMm": 85, "cameraDistanceM": 2 } }, "transversalRules": [ { "id": "efeonce-dark-ground", "text": "El fondo Efeonce (#001a33) se mantiene en toda pieza de línea; la línea sólo aporta el acento (operador, 2026-09-26)." }, { "id": "one-sphere-per-piece", "text": "Una esfera por pieza: cierra la respuesta; nunca es viñeta ni adorno." }, { "id": "one-orbit-per-piece", "text": "Una órbita por pieza o lámina: anillo, lente, indicador o medida, uno solo." }, { "id": "accent-text-min-size", "text": "El acento nunca colorea texto de menos de 24 px: ahí el texto va en blanco o suave sobre oscuro (navy sobre claro); el acento marca con un elemento de 24 px o más o con el ícono." }, { "id": "timings-from-tokens", "text": "Los tiempos salen de efeonceGraphicLine (surfaces.*.timeline y motion); nunca se escriben en el script." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "isotype-composed", "text": "El isotipo en prendas generadas se compone desde @efeoncepro/axis-brand-assets; nunca el que dibuja el modelo." }, { "id": "cine-only-nexa-or-proposal", "text": "Registro cine sólo con Nexa protagonista o en las recetas de cine del deck (photo.cine.recipes: proposal-cinematic y, desde el 2026-09-27, la portada de brochure, las contraportadas con foto, la sección de cine, la lente de la propuesta sobria desde el 2026-09-28 y, como excepción aprobada con personas del equipo en luz dramática, la sección partida); proporciones reales (cámara a ~2 m, 85 mm)." }, { "id": "no-close-gaze-pairs", "text": "Nunca dos personas mirándose de cerca: se lee romántico (rechazo del operador, 2026-09-27)." }, { "id": "semantic-reserves-only", "text": "Sin coordenadas libres: regiones semánticas y fracciones que salen de tokens." } ], "rules": { "efeonce-dark-ground": "El fondo Efeonce (#001a33) se mantiene en toda pieza de línea; la línea sólo aporta el acento (operador, 2026-09-26).", "one-sphere-per-piece": "Una esfera por pieza: cierra la respuesta; nunca es viñeta ni adorno.", "one-orbit-per-piece": "Una órbita por pieza o lámina: anillo, lente, indicador o medida, uno solo.", "accent-text-min-size": "El acento nunca colorea texto de menos de 24 px: ahí el texto va en blanco o suave sobre oscuro (navy sobre claro); el acento marca con un elemento de 24 px o más o con el ícono.", "timings-from-tokens": "Los tiempos salen de efeonceGraphicLine (surfaces.*.timeline y motion); nunca se escriben en el script.", "answer-dominates-3x": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion).", "figures-with-source": "Cifras sólo con fuente; precios siempre como marcador.", "isotype-composed": "El isotipo en prendas generadas se compone desde @efeoncepro/axis-brand-assets; nunca el que dibuja el modelo.", "cine-only-nexa-or-proposal": "Registro cine sólo con Nexa protagonista o en las recetas de cine del deck (photo.cine.recipes: proposal-cinematic y, desde el 2026-09-27, la portada de brochure, las contraportadas con foto, la sección de cine, la lente de la propuesta sobria desde el 2026-09-28 y, como excepción aprobada con personas del equipo en luz dramática, la sección partida); proporciones reales (cámara a ~2 m, 85 mm).", "no-close-gaze-pairs": "Nunca dos personas mirándose de cerca: se lee romántico (rechazo del operador, 2026-09-27).", "semantic-reserves-only": "Sin coordenadas libres: regiones semánticas y fracciones que salen de tokens.", "web-photo-no-logo": "La foto de la web no lleva logo: firma el encabezado del sitio.", "selection-includes-sphere": "La caja de selección mide la respuesta CON su esfera.", "cta-descriptor-under-cursor": "El descriptor del CTA va bajo el cursor, no bajo el botón.", "phone-mobile-first": "Nada de escritorio encogido: el teléfono usa toma vertical nativa y todo se mide en fracciones del viewport.", "cta-thumb-zone": "En teléfono el CTA va en la zona del pulgar.", "margin-9pct-short-side": "Margen = 9 % del lado corto.", "legibility-by-distance": "Se prueba a la distancia real con el tamaño angular (paleta a 5 y 15 m; caminero a 80 y 150 m).", "logo-end-of-reading-path": "Carretera: el logo va abajo a la izquierda, al final del recorrido de lectura.", "voice-within-2s": "En pantallas de paso la voz se arma en 2 s como máximo.", "no-audio-outdoor": "En vía pública, sin audio. Con sonido, sólo el golpe sintetizado.", "answer-only-at-distance": "Este formato lleva sólo la respuesta: no hay pregunta.", "last-frame-static-fallback": "El último cuadro (o el sostén) es el estático de respaldo completo y la versión con movimiento reducido.", "variant-is-complete-static": "Cada variante dinámica es un estático completo.", "subject-looks-toward-text": "El sujeto de la foto mira hacia el texto.", "photo-passes-still-qa": "La foto es material fijo: pasa el QA de foto fija antes de animar.", "animate-the-line-not-the-photo": "Se anima la línea (arco, esfera, halo) y la voz; la foto no.", "photo-zoom-max-10pct-log": "La foto sólo se acerca, dentro de su lente o a sangre: hasta 10 %, en escala logarítmica, nunca mientras entra la voz.", "message-80pct-of-time": "El mensaje completo ocupa al menos el 80 % del tiempo.", "signature-in-close-own-brand-only": "La firma va en el cierre (sting o reveal), sólo en marca propia; nunca en piezas de clientes. La toma nunca lleva logo.", "no-generated-animation": "Nunca se genera la animación con un modelo de video ni paralaje falso sobre la foto.", "first-frame-passes-still-qa": "El primer cuadro de cada plano es una foto que pasó el QA fijo (foto:validar); recién entonces se anima.", "one-light-one-register": "Una luz con carácter y un registro por pieza; los planos se emparejan, no se mezclan.", "grade-matches-photo": "El grade sólo empareja hacia la colorimetría de la foto, sin look propio; sombras sin azul.", "wardrobe-by-register": "Uniforme por registro de escena; el emblema se revisa cuadro a cuadro (si el modelo lo reinventa, no se lee o se compone).", "text-only-in-planned-reserves": "Texto sólo en las reservas planeadas del plano, como cartela compuesta después, nunca generada.", "native-format-per-shot": "Formato nativo por plano (cobertura 16:9, 9:16 y 1:1): no se recorta uno desde otro.", "photo-slide-no-logo": "La lámina con foto no lleva logo: firman la portada y el cierre del deck.", "url-bubble-in-footer": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto.", "selection-one-thing-per-slide": "La selección toma una sola cosa por lámina.", "bullets-never-sphere": "Las viñetas nunca llevan la esfera.", "satellites-arc-no-sphere": "Con satélites, el arco es largo, en degradé y sin esfera.", "third-party-logos-one-tone-same-ink": "Logos de terceros en un solo tono y con el mismo peso óptico (misma área de tinta).", "photo-reserves-start-45": "La placa reserva el 45 % izquierdo como estudio oscuro y calmo para el texto.", "no-deck-indicator": "Sin indicador de deck: la lámina no lleva otra órbita.", "selection-never-on-person": "La selección y sus cursores nunca caen sobre la persona de la foto: toman regiones de la escena medidas en la toma.", "breather-no-signature": "La lámina de respiro no lleva burbuja ni logo: la foto, la voz y el indicador de navegación.", "contact-from-consumer": "Los datos de contacto (correo, teléfonos, dirección) son del consumidor; AXIS sólo define el estilo.", "prices-as-placeholder": "Los montos de una cotización se imprimen como marcador ([MONTO]) hasta la propuesta real.", "team-real-people-only": "Las fichas del equipo son del squad real (fotos de las personas que trabajan la cuenta); nunca una cara generada.", "tool-isotypes-official": "Cada herramienta con su isotipo oficial, sin recolorear; el que se pierde sobre blanco va sobre el fondo nativo de su app.", "arc-is-navigation": "El arco de la lente es la navegación real: actual/total × 360° desde las 12, nunca decorativo.", "no-scrim": "Nunca un velo ni un degradado sobre la foto: el contraste de la voz lo da la reserva del plate.", "one-orbit-per-slide": "Una sola órbita por lámina.", "generic-ai-interface": "La interfaz de un motor de IA en una lámina es genérica: nunca el logo, el color, la burbuja ni el composer de ChatGPT, Gemini u otro producto; los nombres de los motores pueden ir como texto. Si hace falta la interfaz real, son los recursos AEO candidatos (aeo:compose).", "illustrative-data-marked": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia.", "generic-ui-with-real-isotypes": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie.", "bars-from-values": "Una barra sale de su número: su largo es el valor sobre el máximo del eje; nunca se dibuja a mano.", "testimonial-verbatim": "Un testimonio se cita textual y publicado; la frase destacada es un fragmento literal de la cita.", "commitments-not-metrics": "Los plazos de un plan (el total de días, los rangos de cada tramo) son compromisos de la propuesta, no cifras medidas: no llevan fuente. Un resultado medido sí la lleva.", "icon-voice-by-line": "Voz del ícono por línea (icons.voiceByLine): Brand = Plastilina; Growth, Engine y Revenue = Trazo.", "icons-at-rest": "Los íconos de los pasos van en reposo: la esfera de la pieza es la de la respuesta.", "lower-third-enters-400ms": "El zócalo entra en 0,4 s.", "datum-assembles-with-arc-hit": "El dato se arma con el golpe del arco.", "subtitles-no-box": "Subtítulos sin caja, dos líneas como máximo, centrados en el tercio inferior.", "photo-light-spheres-not-voice": "Las esferas de color que viven en la foto (una por línea, en la lámina de líneas con Nexa) son luz de la escena, no la esfera de la voz: la respuesta cierra con una sola esfera (operador, 2026-09-27).", "close-logo-in-orbit": "Cierre del deck: el logo dentro de la órbita y la palabra final del eslogan en el acento.", "cover-logo-top-start": "Portada del deck: el logo arriba a la izquierda con el eyebrow a su lado; la voz en la mitad baja y el arco corto de acento a la derecha.", "logo-signs-without-url-bubble": "En la portada y el cierre clásicos (cover-classic, close-classic) el logo firma y no va la burbuja URL: ahí la burbuja sólo reemplaza al logo. Las portadas y contraportadas de brochure y de propuesta (2026-09-27) llevan su propia firma: el logo de 500 px y, donde la receta lo dice, la burbuja alineada a la columna o en la fila de redes.", "frame-photo-alternates": "Portada y contraportada alternan foto y sin foto: si la portada lleva fotografía, la contraportada va sin fotografía, y al revés. Vale para el brochure y para la propuesta comercial (operador, 2026-09-27).", "close-message-by-use": "El mensaje de la contraportada depende del documento: en la propuesta comercial es el eslogan «Empower your Growth», grande y protagonista en sus pesos oficiales (la propuesta llega después de conversar: «¿Conversamos?» no aplica); en el brochure es «¿Conversamos? Cuando quieras.» en la voz pregunta–respuesta, con el eslogan como firma debajo (operador, 2026-09-27).", "cover-full-voice": "La portada lleva la voz completa de la línea: eyebrow (Poppins 500, mayúsculas espaciadas) · pregunta con su anillo en el acento · respuesta de 1 a 3 palabras con su esfera, al menos 3 veces la pregunta · evidencia (Poppins 400, una palabra en negrita). Nada de títulos sueltos sin voz, tipo «Servicios 2026» (operador, 2026-09-27).", "slogan-only-in-close": "El eslogan va sólo en el cierre, nunca en la portada: la recarga, repite la respuesta y la esquina inferior derecha es del sujeto o de la órbita (operador, 2026-09-27).", "frame-logo-min-screen": "El logo de portada y contraportada mide 500 px en 1920 (480 en la portada de propuesta al amanecer): así se lee a efeonceGraphicLine.logo.minScreenPx (96 px) o más en un teléfono de 390 px, que pide 473 px o más en 1920. Los 230 y 220 px de las recetas clásicas no llegan (operador, 2026-09-27).", "giant-orbit-cover-is-proposal": "La órbita gigante sin foto es el recurso de la portada de propuesta, no de la portada de brochure (se retiró como tal); en el brochure va sólo como contraportada sin foto (operador, 2026-09-27).", "proposal-cover-client-logo": "La portada de propuesta lleva un espacio fijo para el logo del cliente dentro de la órbita y la burbuja URL alineada a la columna. El nombre del cliente no se repite como título: vive en la evidencia («Preparada para [Cliente] · Confidencial») y en su logo. La portada de brochure no lleva cliente (operador, 2026-09-27).", "frame-bound-to-use": "Las portadas y contraportadas de brochure y de propuesta no se cruzan: cada una admite sólo su uso, porque el cliente (sólo en la propuesta), la foto y el mensaje del cierre dependen del documento (operador, 2026-09-27).", "text-clears-orbit-and-subject": "Ningún texto cruza la órbita ni al sujeto de la foto: la columna vive en el 45 % izquierdo oscuro. Si una pregunta o la evidencia cruza un haz, una mano o la órbita, se acorta la pregunta («¿Qué hacemos por tu marca?» → «¿Qué hace Efeonce?») o se parte la evidencia en 2 o 3 líneas (operador, 2026-09-27).", "line-cover-takes-line-accent": "Cada portada de línea de servicio toma el acento de su línea (efeonceGraphicLine.lines) en el anillo y en la esfera, y lista como evidencia las categorías de la línea, del catálogo docs/services/ (operador, 2026-09-27).", "frame-selection-text-or-client-logo": "En portada y contraportada la selección toma sólo la columna de texto o el logo del cliente, nunca a la persona de la foto; en 16:9, un solo cursor (propio o de un colaborador). Las fotos de cine van sin interfaz por defecto (operador, 2026-09-27).", "split-indicator-rises-start": "Sección partida: el indicador nace abajo a la izquierda y sube por la IZQUIERDA en sentido horario, con la esfera arriba a la izquierda en la 2 de 5; nunca por la derecha, aunque el panel vaya a la derecha (corrección del operador, 2026-09-27).", "triptych-word-per-panel": "Tríptico: una palabra por toma, cada una cerrada por su esfera en el acento («Escucha.» «Crea.» «Mide.»). Es la excepción aprobada a una esfera por pieza: cada toma es su propia voz (operador, 2026-09-27).", "five-accents-only-in-lines": "Una lámina lleva el acento de su línea. Única excepción: la composición `lines` de proposal-cinematic, donde cada línea dice su palabra del eslogan en el acento de SU línea (≥ 24 px); el fondo sigue siendo el de Efeonce.", "third-party-product-icon-where-named": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración.", "third-party-mark-authorization": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos.", "partner-claim-readback": "La insignia de partner es un claim: va sólo con la referencia de su autorización o de su readback vigente en el registro de partnerships del consumidor (la «Salesforce Partner» está autorizada por Salesforce desde el 2026-09-29 y el deck Salesforce la lleva por defecto). Sin esa referencia, la portada dice «Operamos sobre» con el logo de la plataforma y la contraportada va sin insignia. Nunca es un elemento fijo de la receta.", "third-party-mascot-optional": "La mascota o el personaje de un tercero es un slot opcional sujeto a autorización: nunca fijo, nunca dentro de una foto, y sólo arte oficial o una interpretación aprobada que no se publica en un paquete.", "season-as-of-required": "Una lámina de temporada (lanzamientos, eventos) lleva su fecha de corte visible en el eyebrow y en la nota, y no entra en un documento evergreen: el estado se verifica en cada org antes de comprometerlo.", "agent-autonomy-card": "Cada agente nace con su ficha de autonomía (lee · propone · ejecuta · aprueba o nunca) y una persona responsable nombrada por su rol, nunca por un nombre propio.", "governed-action-confirm": "Una acción que propone un agente o un asistente espera la confirmación de una persona: el botón de confirmar es el objeto de la selección y la lámina lo dice.", "consent-before-activation": "Unificar datos no da permiso para contactar: la activación se muestra sólo en el canal y el propósito con consentimiento.", "metrics-formula-source-owner": "Cada métrica lleva su fórmula, su fuente y su dueño (un rol), sin cifras de promesa: la línea base se mide en el diagnóstico.", "partner-assistant-window": "La ventana del asistente de un partner (Claude) es genérica: el logotipo oficial del registro y el estado de conexión, sin recrear su interfaz; el ejemplo va marcado como ilustrativo.", "verdict-three-with-condition": "El veredicto de un diagnóstico es uno de tres (fit, fit condicionado, no fit): el condicionado dice su condición, no-fit es una respuesta válida y cada hallazgo lleva su fuente.", "waves-tested-in-order": "Las olas son una progresión real: cada una se prueba antes de pasar a la siguiente y la selección marca por dónde se empieza; nunca una lista de servicios dibujada como escalera.", "figure-with-its-detail": "Cada cifra de una consola de operación dice de dónde sale (su detalle) y al menos un control queda en curso: la operación no se muestra terminada." }, "agentPrompt": "Vas a componer una pieza de la marca propia Efeonce en una superficie concreta (web, dooh, pdooh, motion, audiovisual o deck).\n1. Lee la guía de la superficie (docs/agent-composition/surfaces/.md) y /references/surfaces.json.\n2. Elige una receta con status \"approved\" para el papel de la pieza; si usas una \"option\", dilo en la entrega; una \"pending\" no sale a una pieza final.\n3. Escribe el intent (efeonce.surface-composition 0.1.2): superficie, formato, papel, receta, línea, voz y lo que la receta pida (niveles, fotos por panel, cifras con fuente, nota, navegación, cuadros o planos de la hoja, capítulo, caja del objeto, subtítulos; en el deck, el uso —proposal o brochure— y la composición —layout—). Sin coordenadas ni tiempos. Un brochure de varias páginas es un documento: { surface, format, use, pages[] }, empieza en la portada y termina en el cierre.\n4. Corre pnpm surface:resolve y corrige cada issue; no lo silencies cambiando de receta sin decirlo.\n5. Pasa los delegates tal cual a pnpm orbit:resolve, pnpm collaboration:resolve y resolveIcon.\n6. Pinta con los valores resueltos. Nunca transcribas HEX, px ni ms de la guía, del Lab ni del canvas: todo sale de efeonceGraphicLine.surfaces.\n7. Compara con la imagen de referencia de la receta y entrega el intent, el manifest y la revisión. La aprobación es del operador.", "pages": [ { "slug": "web", "url": "https://axis.efeonce.org/references/surfaces/web/", "title": "Web", "headline": "El hero de la página", "surfaces": [ "web" ], "signature": [ "La foto de la web no lleva logo: firma el encabezado del sitio, donde ya está el logo en la navegación.", "Nunca la burbuja URL ni un segundo logo dentro del hero." ], "rejected": [ { "what": "El escritorio encogido en el teléfono (la foto horizontal entera debajo del texto).", "why": "El teléfono se rehízo mobile-first, con una toma vertical nativa y fracciones del viewport." } ], "pending": [], "donts": [ "No achiques el hero de escritorio para el teléfono ni recortes la toma horizontal: pide una toma vertical.", "No pongas el logo ni la burbuja dentro de la foto.", "No agregues un segundo botón, un segundo colaborador ni un cursor local sobre la respuesta.", "No uses el registro cine en la web." ], "examples": [ { "file": "docs/examples/surfaces/web-hero-lens-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "web", "format": "desktop", "role": "hero", "recipe": "hero-lens", "line": "growth", "theme": "dark", "voice": { "question": "¿Qué hace Efeonce?", "answer": [ "Crecer" ] }, "body": "Estrategia, contenido, web y medición conectados para que tu marketing mida lo que vende.", "cta": { "label": "Conversemos", "descriptor": "Revisamos contigo qué mide hoy tu marketing." }, "nav": { "links": [ "Servicios", "Casos", "Insights", "Nosotros" ], "action": "Conversemos" }, "photo": { "register": "puesta-en-escena", "subject": "person", "plateRef": "ai-generations/2026-09-26_deck-web-motion/plates/P2-web-hero-taller.png", "alt": "Una estratega de Efeonce trabaja en el taller frente al tablero del cliente" }, "selection": { "target": "answer", "label": "Estrategia", "participantKind": "role" } } } ] }, { "slug": "dooh-pdooh", "url": "https://axis.efeonce.org/references/surfaces/dooh-pdooh/", "title": "DOOH y pDOOH", "headline": "Se lee de paso", "surfaces": [ "dooh", "pdooh" ], "signature": [ "Caminero (carretera): logo abajo a la izquierda, al final del recorrido de lectura, con su ancho en metros.", "Paleta y mupi (ciudad): logo centrado abajo, medido para leerse a la distancia máxima.", "Pantalla LED: logo justo bajo la respuesta.", "Fuera de social y pauta, el porcentaje no manda: la firma se mide contra la distancia de lectura." ], "rejected": [ { "what": "El caminero con el logo centrado (primera estructura).", "why": "Superado: el logo va abajo a la izquierda, al final del recorrido de lectura." }, { "what": "El caminero con el logo arriba.", "why": "Descartado; no llegó al canvas." } ], "pending": [ "La paleta: el ancho del logo (dos opciones medidas) espera decisión del operador. Es la única receta pendiente del contrato." ], "donts": [ "No midas la firma con el porcentaje de redes sociales.", "No pongas la pregunta donde no se va a leer (en la pantalla LED no va).", "No recortes una foto de otra proporción para la pieza final: pide una toma nativa.", "No agregues audio a una pieza de vía pública.", "No dejes que la voz tarde más de dos segundos en armarse en una pantalla de paso." ], "examples": [ { "file": "docs/examples/surfaces/dooh-caminero-lens-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "dooh", "format": "caminero-3x1", "role": "billboard", "recipe": "caminero-lens", "line": "growth", "theme": "dark", "voice": { "question": "¿Lo medimos?", "answer": [ "Siempre" ] }, "photo": { "register": "documental", "subject": "person", "plateRef": "ai-generations/2026-09-26_ooh-caminero-lente/plates/C2-caminero-medicion-compacta.png", "alt": "Un analista en una cervecería señala la curva que sube en su portátil; la lente la muestra a color" } } }, { "file": "docs/examples/surfaces/pdooh-spot-10s-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "pdooh", "format": "mupi-9x16", "role": "spot", "recipe": "spot-10s", "line": "growth", "theme": "dark", "voice": { "question": "¿Cómo va?", "answer": [ "En vivo" ] }, "timeline": { "durationMs": 10000 }, "photo": { "register": "documental", "subject": "person", "plateRef": "ai-generations/2026-09-26_ooh-caminero-lente/plates/D1-mupi-rodaje-en-vivo.png", "alt": "Un operador de cámara mira el monitor mientras graba en vivo a una ceramista; la lente muestra la toma a color" } } } ] }, { "slug": "motion", "url": "https://axis.efeonce.org/references/surfaces/motion/", "title": "Motion", "headline": "Se anima la línea, no la foto", "surfaces": [ "motion" ], "signature": [ "La toma nunca lleva logo: firma el cierre (reveal o sting).", "Sólo en marca propia; nunca en piezas de clientes." ], "rejected": [], "pending": [ "Los tiempos de la maqueta aprobada se escribieron en su script; el contrato los lleva a los tokens y un render nuevo los lee de ahí.", "En el cuadro de sostén de la animación aprobada, el final de la pregunta toca el anillo de la lente: un render nuevo tiene que respetar «ningún texto cruza el anillo»." ], "donts": [ "No animes la foto con un modelo de video ni con paralaje.", "No escribas tiempos o curvas en el script: léelos de los tokens.", "No pongas el logo sobre la toma: la firma es el cierre.", "No uses el cierre de marca en una pieza de cliente." ], "examples": [ { "file": "docs/examples/surfaces/motion-loop-lens-reveal-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "motion", "format": "16x9", "role": "loop", "recipe": "loop-lens-reveal", "line": "growth", "theme": "dark", "voice": { "question": "¿Tu marketing mide lo que vende?", "answer": [ "Ahora", "sí" ] }, "timeline": { "close": "reveal" }, "photo": { "register": "respuesta", "subject": "person", "plateRef": "ai-generations/2026-09-26_web-movil/plates/M1-avanza-polo.png", "alt": "Una directora de cuentas con el polo de Efeonce avanza hacia la cámara y la mira", "native": "4:7", "focus": { "xOfWidth": 0.456, "yOfHeight": 0.2372 } }, "selection": { "target": "answer", "label": "Growth", "participantKind": "role" } } }, { "file": "docs/examples/surfaces/motion-storyboard-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "motion", "format": "16x9", "role": "storyboard", "recipe": "storyboard", "line": "growth", "theme": "dark", "voice": { "question": "¿Tu marketing mide lo que vende?", "answer": [ "Ahora", "sí" ] }, "title": "Motion · 8 s con foto fija · el lenguaje de movimiento de la órbita, cuadro a cuadro", "frames": [ { "segment": "anticipation", "title": "Anticipación", "caption": "Navy vacío. El anillo aparece chico y la esfera retrocede antes de salir." }, { "segment": "lens-opens", "title": "La lente se abre", "caption": "El círculo crece y descubre la foto: la escena entra por la lente, rápido y con curva de llegada." }, { "segment": "arc-runs-sphere-hits", "title": "El arco corre y la esfera golpea", "caption": "Tramo rápido con estela; la esfera llega con sobrepaso y un pulso de impacto con eco." }, { "segment": "voice-enters", "title": "La voz entra con sobrepaso", "caption": "Pregunta primero; «Ahora» ya asentó; «sí» llega un 12 % más grande y se asienta." }, { "segment": "selection-settles", "title": "La selección encaja", "caption": "Los corchetes de AXIS se ajustan a la respuesta y entra el cursor de Growth. Un protagonista a la vez." }, { "segment": "hold", "title": "Sostén", "caption": "Todo quieto salvo la foto, que respira dentro de la lente (hasta 10 %). Este cuadro es el estático de respaldo." }, { "segment": "close-reveal", "title": "Cierre: reveal", "caption": "El reveal aprobado v1.1, el mismo cierre del audiovisual: la nave entra en su órbita y se asienta." }, { "segment": "end-card", "title": "Tapa final", "caption": "Logo con el eslogan: la tapa de cierre del reveal. Con sonido, el golpe del lenguaje de movimiento." } ], "photo": { "register": "respuesta", "subject": "person", "plateRef": "ai-generations/2026-09-26_web-movil/plates/M1-avanza-polo.png", "alt": "Una directora de cuentas con el polo de Efeonce avanza hacia la cámara y la mira", "native": "4:7", "focus": { "xOfWidth": 0.456, "yOfHeight": 0.2372 } } } } ] }, { "slug": "audiovisual", "url": "https://axis.efeonce.org/references/surfaces/audiovisual/", "title": "Audiovisual", "headline": "La línea no vive dentro de la toma", "surfaces": [ "audiovisual" ], "signature": [ "La toma nunca lleva logo ni burbuja URL.", "La firma es el cierre: el reveal oficial, con sonido, sólo en marca propia." ], "rejected": [], "pending": [ "Las fichas de los tres planos del ejemplo no declaran reservas de texto: los planos nuevos tienen que declararlas." ], "donts": [ "No generes texto dentro de la toma: se compone después, en las reservas del plano.", "No mezcles registros ni luces entre planos de una misma pieza.", "No recortes un formato desde otro.", "No pongas un dato sin fuente en un super.", "No uses caja detrás de los subtítulos." ], "examples": [ { "file": "docs/examples/surfaces/audiovisual-zocalo-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "audiovisual", "format": "16x9", "role": "lower-third", "recipe": "zocalo", "line": "growth", "theme": "dark", "voice": { "question": "Terreno · panadería del cliente, 06:40", "answer": [ "Producción" ] }, "selection": { "target": "answer", "label": "Producción", "participantKind": "role" } } }, { "file": "docs/examples/surfaces/audiovisual-cartela-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "audiovisual", "format": "16x9", "role": "opening-title", "recipe": "cartela", "line": "growth", "theme": "dark", "voice": { "question": "¿Cómo trabajamos?", "answer": [ "Así" ] }, "progress": { "sections": 3, "current": 1 }, "chapter": { "title": "Escucha" }, "selection": { "target": "answer", "label": "Dirección de arte", "participantKind": "role" } } }, { "file": "docs/examples/surfaces/audiovisual-callout-selection-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "audiovisual", "format": "16x9", "role": "callout", "recipe": "callout-selection", "line": "growth", "theme": "dark", "selection": { "target": "object", "label": "Dirección de arte", "participantKind": "role", "box": { "left": 0.375, "top": 0.5185, "right": 0.5521, "bottom": 0.7407 } } } }, { "file": "docs/examples/surfaces/audiovisual-shot-plan-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "audiovisual", "format": "16x9", "role": "plan", "recipe": "shot-plan", "line": "growth", "theme": "dark", "title": "Producción audiovisual · un video de 12,6 s «Cómo trabajamos», cuadros clave generados", "shots": [ { "segment": "shot-01-wide", "title": "Plano general", "spec": "Terreno, panadería del cliente · 35 mm · cámara en mano, avanza despacio · luz del horno + ventana", "note": "Documental: nadie mira a cámara · gorra + hoodie (terreno)", "plateRef": "ai-generations/2026-09-26_audiovisual/plates/V1-terreno.png", "alt": "Una productora de Efeonce filma al panadero junto al horno" }, { "segment": "shot-02-insert", "title": "Inserto", "spec": "Detalle de manos · macro 100 mm · fijo, foco en la punta del lápiz · una lámpara rasante", "note": "El oficio en primer plano · manga del polo (oficina)", "plateRef": "ai-generations/2026-09-26_audiovisual/plates/V2-detalle.png", "alt": "Las manos de un director de arte marcan una prueba de impresión con lápiz rojo y una lupa" }, { "segment": "shot-03-medium", "title": "Plano medio", "spec": "Sala del cliente · 50 mm · sobre el hombro del cliente, empuje lento · la pantalla es la luz", "note": "Documental · chaqueta sobre polo (reunión importante)", "plateRef": "ai-generations/2026-09-26_audiovisual/plates/V3-sala.png", "alt": "Una estratega de Efeonce presenta la curva de resultados al equipo del cliente" }, { "segment": "shot-04-close", "title": "Cierre", "spec": "Reveal aprobado (3,6 s, con sonido) · masters de AXIS v1.1", "note": "La toma nunca lleva logo: firma el cierre", "plateRef": "masters/orbit-motion/v1.1/reveal/16x9/navy/efeonce-orbita-reveal_16x9_navy_cuadro-final.png", "alt": "El último cuadro del reveal: el logo de Efeonce con su eslogan sobre el navy de la marca" } ] } }, { "file": "docs/examples/surfaces/audiovisual-subtitles-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "audiovisual", "format": "16x9", "role": "subtitles", "recipe": "subtitles", "line": "growth", "theme": "dark", "subtitles": { "lines": [ "«Ya no discutimos el gusto:", "vemos qué corte vende.»" ] } } } ] }, { "slug": "deck", "url": "https://axis.efeonce.org/references/surfaces/deck/", "title": "Deck", "headline": "Una idea por lámina", "surfaces": [ "deck" ], "signature": [ "La lámina con foto no lleva logo: firman la portada y el cierre del deck.", "Portada y contraportada de brochure y de propuesta: el logo a 500 px en 1920 (480 en la portada al amanecer), para leerse en un teléfono de 390 px; la burbuja URL va alineada a la columna o en la fila de redes del contacto.", "La portada y el cierre clásicos llevan el logo arriba a la izquierda (230 px) y dentro de la órbita (220 px); ahí no va la burbuja URL. Ya no son la portada ni la contraportada del brochure ni de la propuesta comercial.", "La contraportada de propuesta firma con el eslogan como mensaje; la de brochure, con «¿Conversamos? Cuando quieras.» y el eslogan debajo.", "El pie de las demás láminas lleva la burbuja URL horneada.", "El logo aparece en una lámina interior sólo cuando la marca es el sujeto (la lámina de líneas de servicio).", "La insignia de un programa de partner (Salesforce Partner) es un claim opcional al pie de la portada de línea y bajo el contacto de la contraportada, sólo con readback vigente; sin él, «Operamos sobre» con el logo de la plataforma." ], "rejected": [ { "what": "La lámina de Nexa con el director de arte, los dos con las manos en la misma prueba y mirándose de cerca.", "why": "Se lee como escena romántica (rechazo del 2026-09-27). La cercanía y la tensión se dirigen al trabajo o a la cámara, nunca al otro." }, { "what": "Nexa con la cámara pegada.", "why": "La cabeza quedaba desproporcionada; se reemplazó por el plano medio desde la cintura, con la cámara a unos 2 m y 85 mm." }, { "what": "La portada clásica en la propuesta comercial (logo de 230 px) y su versión con el logo a 500 px; la portada genérica de brochure y la de sólo logo.", "why": "Descartadas el 2026-09-27: la portada lleva la voz completa y el logo que se lee en un teléfono. Las reemplazan cover-proposal y cover-brochure." }, { "what": "El cierre clásico (logo de 220 px) como contraportada.", "why": "Retirado el 2026-09-27 para el brochure y la propuesta: lo reemplazan close-brochure y close-proposal." }, { "what": "La órbita gigante sin foto como portada de brochure.", "why": "Es el recurso de la portada de propuesta; en el brochure sólo va como contraportada sin foto." }, { "what": "El anillo completo con el logo del cliente al centro, las contraportadas partidas, la v4 centrada, «Plastilina en su órbita» y la «Tipográfica XXL» sin foto.", "why": "Descartados en la misma ronda de portadas (2026-09-27): no volver a proponer." }, { "what": "El eslogan en la portada y los títulos sueltos sin voz («Servicios 2026»).", "why": "El eslogan va sólo en el cierre; la portada lleva eyebrow, pregunta, respuesta y evidencia." }, { "what": "La sección partida con el indicador que sube por la derecha, y la variante con la órbita a la derecha.", "why": "Corrección del operador (2026-09-27): en las tres variantes el indicador nace abajo a la izquierda y sube por la izquierda, con la esfera arriba a la izquierda." }, { "what": "El tríptico con una sola frase («Escucha, crea y mide.») y la esfera sólo al final.", "why": "Reemplazado el 2026-09-27: una palabra por toma, cada una con su esfera («Escucha.» «Crea.» «Mide.»)." }, { "what": "Los próximos pasos en tres columnas.", "why": "Los reemplaza la versión con impacto: la agenda del diagnóstico abierta y el cursor en «Agenda un diagnóstico» (2026-09-27)." } ], "pending": [ "Contraportadas de brochure con foto (close-brochure, composición photo): aprobadas, pero por la alternancia foto ↔ sin foto sólo emparejan con una portada de brochure sin foto, y hoy no hay una aprobada. Pregunta abierta al operador.", "Sección de cine (section-cine): las referencias conservan el logo chico con el eyebrow a su lado porque nacieron como portadas; como lámina interior con foto chocan con photo-slide-no-logo. La receta declara lo que muestra la referencia aprobada hasta que el operador decida.", "Deck Salesforce (2026-09-29): las marcas de Salesforce (íconos de producto, logo e insignia «Salesforce Partner») están autorizadas por Salesforce, declarado por el operador; la insignia va por defecto en la portada y en la contraportada de propuesta, y estas referencias ya la muestran. Falta la autorización escrita de Anthropic para Claude y Claudeforce. El Agent Astro de las láminas de servicios y Dreamforce es una edición interpretativa: no está en ningún paquete y estas referencias se muestran sin él.", "Contraportada de propuesta: el eslogan en bloque bajo el logo al 64 % (regla del operador del 2026-09-29) entra como composición aditiva (sloganBlock); la contraportada del horizonte del 2026-09-27 sigue con el eslogan suelto a 72 px hasta su delta en Greenhouse.", "Falta el deck HubSpot equivalente de la práctica RevOps & CRM: reutiliza estas recetas con el acento de revenue-hubspot y necesitaría sus propios íconos oficiales y la insignia de partner con su readback.", "QA de las 69 láminas (no bloquea la aprobación; se corrige al llevar cada receta a plantilla de producción): respuestas bajo 3× la pregunta en cotización, clientes, plan, partners y «Cuando quieras.»; acento en texto de menos de 24 px en etiquetas chicas; cifras sin fuente visible; partners sin burbuja URL; el isotipo sin registro de procedencia en varias placas; la misma placa repetida en lente, sangre, contenido y hoja de contactos (no repetirla en un mismo deck). La lista viva está en Greenhouse (DECISIONES de las recetas del deck).", "Láminas del catálogo que todavía no son referencia de una receta del contrato: la portada de cinco líneas con selección, quiénes somos y por qué lo hacemos, el día a día con herramientas y en vivo, la fuerza híbrida, la escalera plana, el puntaje, las propuestas sobrias por servicio y la cotización en escena y en vivo. Tienen su receta por lámina; el contrato las sumará al llevarlas a plantilla." ], "donts": [ "No uses una portada o contraportada de brochure en una propuesta, ni al revés: cada una admite sólo su documento.", "No pongas foto en la portada y en la contraportada a la vez (ni las dejes las dos sin foto): se alternan.", "No pongas el eslogan en la portada ni «¿Conversamos?» en la contraportada de propuesta.", "No repitas el nombre del cliente como título de la portada: va en la evidencia y en su logo.", "No pongas la selección ni el cursor sobre la persona de la foto.", "No pongas dos órbitas en una lámina ni la esfera como viñeta.", "No pongas el logo en una lámina interior con foto.", "No cambies el fondo según la línea: sólo cambia el acento.", "No uses el registro cine fuera de las recetas de cine del deck (la propuesta de cine, la portada de brochure, las contraportadas con foto y la sección de cine) o de una pieza con Nexa protagonista.", "No pongas a dos personas mirándose de cerca.", "No dejes que el modelo dibuje el isotipo del uniforme: se compone con el oficial.", "No escribas un precio real ni una cifra sin fuente.", "No cuentes las esferas de luz de una foto como la esfera de la voz.", "No recolorees un ícono de producto de terceros ni lo uses como adorno o en los pasos del método: va sólo donde se nombra el producto.", "No pongas la insignia de partner sin readback vigente ni una mascota o co-marca de terceros sin su autorización escrita: son slots opcionales." ], "examples": [ { "file": "docs/examples/surfaces/deck-cover-brochure-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "cover", "recipe": "cover-brochure", "use": "brochure", "layout": "line", "line": "voice", "theme": "dark", "voice": { "eyebrow": "Brochure · Media & Distribution", "question": "¿Dónde invierto?", "answer": [ "Donde rinde" ] }, "body": "Tres soluciones y una operación: Estrategia de distribución · Performance · Influencia y earned · Managed Media", "photo": { "register": "cine", "subject": "person", "plateRef": "ai-generations/2026-09-27_portadas-lineas/plates/LN4-voice-distribucion.png", "alt": "Una líder de medios de Efeonce con la chaqueta sostiene una esfera de luz naranja de la que salen haces hacia muchas pantallas" } } }, { "file": "docs/examples/surfaces/deck-cover-proposal-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "cover", "recipe": "cover-proposal", "use": "proposal", "layout": "orbit", "line": "growth", "theme": "dark", "voice": { "eyebrow": "Propuesta comercial · Octubre 2026", "question": "¿Cómo crecemos en 2027?", "answer": [ "Con foco" ] }, "body": "Preparada para SKY · Confidencial", "selection": { "target": "client-logo", "label": "SKY" } } }, { "file": "docs/examples/surfaces/deck-proposal-cinematic-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "deck", "format": "16x9", "role": "proposal", "recipe": "proposal-cinematic", "line": "brand", "theme": "dark", "voice": { "eyebrow": "Nuestra propuesta · Servicios creativos", "question": "¿Tu marca en cada pantalla?", "answer": [ "En todas" ] }, "body": "Social, campañas, video, motion y creatividad para performance, con un squad que produce todos los días.", "proof": { "text": "Sky: +2.000 piezas aprobadas en 12 meses", "source": "deck Sky, caso publicado" }, "steps": [ { "glyph": "rayo", "kicker": "Empieza aquí", "name": "Creative Sprint" }, { "glyph": "paleta", "kicker": "Managed Squad", "name": "Creative Capacity" }, { "glyph": "claqueta", "kicker": "Producción", "name": "Creative Studio" } ], "photo": { "register": "cine", "subject": "person", "plateRef": "ai-generations/2026-09-26_deck-creativo/plates/CR2b-constelacion-isotipo.png", "alt": "Una directora creativa con el hoodie de Efeonce dirige con las manos una órbita de pantallas flotantes" }, "selection": { "target": "answer", "label": "Cliente", "participantKind": "department" } } }, { "file": "docs/examples/surfaces/deck-proposal-service-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "proposal", "use": "proposal", "recipe": "proposal-service", "line": "engine", "theme": "dark", "voice": { "eyebrow": "Nuestra propuesta · AEO", "question": "¿Te encuentra la IA?", "answer": [ "Visible" ] }, "body": "Vendemos visibilidad, entrando por SEO: que buscadores y motores de respuesta te encuentren, te entiendan y te recomienden.", "steps": [ { "kicker": "Empieza aquí · sin costo", "name": "Diagnóstico", "desc": "Brand Visibility Grader: tu presencia en ChatGPT, Claude, Perplexity, Gemini y Google." }, { "kicker": "Proyecto", "name": "Foundation", "desc": "Proyecto de precio fijo: base técnica, entidad y contenido." }, { "kicker": "On-Going", "name": "Operación", "desc": "Retainer mensual de visibilidad por capacidad declarada." }, { "kicker": "Greenhouse", "name": "Plataforma", "desc": "Portal, métricas ICO y medición continua." } ], "note": "Sin promesas de ranking: medimos y mostramos el avance.", "photo": { "register": "documental", "subject": "person", "plateRef": "ai-generations/2026-09-26_ooh-caminero-lente/plates/D2-led-medicion.png", "alt": "Un analista de una cervecería mira la medición de visibilidad en una pantalla LED" }, "selection": { "target": "object", "label": "Cliente", "participantKind": "department" } } }, { "file": "docs/examples/surfaces/deck-method-staircase-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "deck", "format": "16x9", "role": "method", "recipe": "method-staircase", "line": "engine", "theme": "dark", "voice": { "eyebrow": "AEO · metodología BeX", "question": "¿Te recomienda la IA?", "answer": [ "Capa", "por capa" ] }, "body": "ChatGPT, Claude, Perplexity, Gemini y Google AI Overviews. Subimos tu marca nivel por nivel.", "levels": [ { "name": "Be Found", "descriptor": "que te encuentre" }, { "name": "Be Readable", "descriptor": "que te entienda" }, { "name": "Be Correct", "descriptor": "que te represente bien" }, { "name": "Be Actionable", "descriptor": "que pueda actuar" }, { "name": "Be Intrinsic", "descriptor": "que te prefiera" } ], "note": "Be Intrinsic es una trayectoria, no una garantía.", "selection": { "target": "level", "level": 3, "label": "SEO · AEO", "participantKind": "department" } } }, { "file": "docs/examples/surfaces/deck-triptych-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "deck", "format": "16x9", "role": "content", "recipe": "triptych", "line": "growth", "theme": "dark", "voice": { "question": "¿Cómo trabajamos?", "answer": [ "Escucha", "Crea", "Mide" ] }, "panels": [ { "plateRef": "ai-generations/2026-09-26_deck-triptico-v2/plates/T1-escucha.png", "alt": "Una estratega de Efeonce toma notas mientras un panadero le explica su oficio frente al horno", "register": "documental", "subject": "person" }, { "plateRef": "ai-generations/2026-09-26_deck-triptico-v2/plates/T2-crea.png", "alt": "Un creativo con el hoodie de Efeonce fija pruebas de fotografía en una pared del estudio", "register": "documental", "subject": "person" }, { "plateRef": "ai-generations/2026-09-26_deck-triptico-v2/plates/T3-mide.png", "alt": "Una consultora de Efeonce señala una curva de resultados en la pantalla de la sala del cliente", "register": "documental", "subject": "person" } ] } }, { "file": "docs/examples/surfaces/deck-content-measure-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "deck", "format": "16x9", "role": "content", "recipe": "content-measure", "line": "growth", "theme": "dark", "voice": { "eyebrow": "Resultados · 3 de 5", "question": "¿Cuántos cortes pasan a la primera?", "answer": [ "62 %" ] }, "body": "de los cortes se aprueban sin cambios. El arco de la lente recorre ese 62 %.", "measure": { "value": 0.62, "source": "Datos de muestra" }, "figures": [ { "value": "12 días", "label": "de idea a pieza", "source": "Datos de muestra" }, { "value": "−38 %", "label": "costo por lead", "source": "Datos de muestra" } ], "photo": { "subject": "person", "plateRef": "ai-generations/2026-09-26_deck-web-motion/plates/P1-deck-lente-edicion.png", "alt": "Un editor revisa un corte en la línea de tiempo de su pantalla, de noche, con una taza azul al lado" } } }, { "file": "docs/examples/surfaces/deck-section-classic-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.1", "surface": "deck", "format": "16x9", "role": "section", "recipe": "section-classic", "line": "growth", "theme": "light", "voice": { "question": "¿Quién decide el corte?", "answer": [ "El dato" ] }, "progress": { "sections": 5, "current": 2 } } }, { "file": "docs/examples/surfaces/deck-close-brochure-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "close", "recipe": "close-brochure", "use": "brochure", "layout": "orbit", "line": "growth", "theme": "dark", "voice": { "question": "¿Conversamos?", "answer": [ "Cuando", "quieras" ] } } }, { "file": "docs/examples/surfaces/deck-close-proposal-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "close", "recipe": "close-proposal", "use": "proposal", "line": "growth", "theme": "dark", "photo": { "register": "cine", "subject": "nexa", "plateRef": "ai-generations/2026-09-27_brochure/plates/BR3-contra-horizonte.png", "alt": "Nexa, de espaldas con la chaqueta de Efeonce, camina hacia un anillo de luz teal vertical sobre un piso que lo refleja" } } }, { "file": "docs/examples/surfaces/deck-cover-classic-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "cover", "recipe": "cover-classic", "use": "proposal", "line": "growth", "theme": "dark", "voice": { "eyebrow": "Revisión trimestral · Q3 2026", "question": "¿Qué cambió este trimestre?", "answer": [ "Lo que medimos" ] }, "progress": { "sections": 5, "current": 0 } } }, { "file": "docs/examples/surfaces/deck-close-classic-intent.json", "intent": { "contract": "efeonce.surface-composition", "version": "0.1.2", "surface": "deck", "format": "16x9", "role": "close", "recipe": "close-classic", "use": "proposal", "line": "growth", "theme": "dark", "voice": { "question": "¿Qué sigue?", "answer": [ "Decidir juntos" ] }, "progress": { "sections": 5, "current": 5 } } } ] } ], "surfaces": { "web": { "page": "https://axis.efeonce.org/references/surfaces/web/#web", "purpose": "Decir en una pregunta y una respuesta qué hace Efeonce y llevar a una sola acción.", "reading": { "desktop": "A unos 60 cm, con tiempo para leer: el ojo entra por la respuesta y baja al botón.", "phone-360": "A una mano, con el pulgar. Toma vertical nativa; todo en fracciones del viewport.", "phone-390": "El mismo HTML que a 360 y 430: nada de coordenadas fijas.", "phone-430": "El botón cae en la zona del pulgar." }, "rules": [ { "id": "web-photo-no-logo", "text": "La foto de la web no lleva logo: firma el encabezado del sitio." }, { "id": "selection-includes-sphere", "text": "La caja de selección mide la respuesta CON su esfera." }, { "id": "cta-descriptor-under-cursor", "text": "El descriptor del CTA va bajo el cursor, no bajo el botón." } ], "values": { "formats": { "desktop": { "width": 1440, "height": 900, "unit": "px" }, "phone-360": { "width": 360, "height": 780, "unit": "px" }, "phone-390": { "width": 390, "height": 844, "unit": "px" }, "phone-430": { "width": 430, "height": 932, "unit": "px" } }, "orbitChannel": "screen", "rules": [ "web-photo-no-logo", "selection-includes-sphere", "cta-descriptor-under-cursor" ], "signature": { "status": "option", "mode": "site-header", "photoCarriesLogo": false }, "chrome": { "desktop": { "navHeightOfHeight": 0.09333333333333334, "navPaddingInlinePx": 56, "navLogoWidthPx": 150, "navLinkPx": 16, "textInsetOfWidth": 0.06666666666666667 }, "phone": { "marginOfWidth": 0.06, "statusBarOfHeight": 0.056, "navOfHeight": 0.065, "navLogoOfWidth": 0.27 } }, "cta": { "desktop": { "px": 22, "weight": 600, "paddingPx": [ 22, 40 ], "radiusPx": 14, "fill": "teal", "ink": "dark", "descriptor": { "px": 19, "weight": 300, "lineHeight": 1.45, "maxWidthPx": [ 330, 360 ], "belowCursorPx": 22 }, "localCursorScale": 1.1 }, "phone": { "fromTopOfHeight": 0.79, "fontOfWidth": 0.047, "paddingOfWidth": [ 0.047, 0.075 ], "fill": "teal", "ink": "dark", "descriptor": { "fontOfWidth": 0.037, "belowCursorOfWidth": 0.04 }, "localCursorScaleOfWidth": 0.002631578947368421 }, "selection": { "targetKind": "group", "variant": "open-brackets", "padding": "compact", "localCursorAnchor": "end-center" } } }, "recipes": [ { "id": "hero-lens", "status": "approved", "role": "hero", "formats": [ "desktop" ], "summary": "La foto dentro de una lente grande a la derecha; pregunta y una respuesta de una palabra a la izquierda, bajada y botón.", "token": "efeonceGraphicLine.surfaces.web.recipes['hero-lens']", "rules": [], "references": [ { "id": "hero-lens", "title": "Web · A · lente gigante", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/web/hero-lens.jpg", "canvasPage": "web", "canvasBoard": "WebHeroAlLado.dc.html", "width": 1440, "height": 900 } ], "values": { "status": "approved", "role": "hero", "formats": [ "desktop" ], "voice": { "mode": "question-answer" }, "lens": { "anatomyFrom": "deck-cover", "region": "center-end", "circle": { "cxOfWidth": 0.7291666666666666, "cyOfHeight": 0.5555555555555556, "rOfHeight": 0.36666666666666664 }, "arc": { "startDeg": 200, "endDeg": 250 } }, "reserves": { "nav": { "side": "top", "share": 0.09333333333333334 }, "voice": { "side": "start", "share": 0.5, "inset": 0.06666666666666667, "fromTop": 0.2777777777777778 }, "lens": { "side": "end", "share": 0.5 }, "body": { "side": "start", "fromTop": 0.6222222222222222 }, "cta": { "side": "start", "fromTop": 0.7511111111111111 } }, "type": { "question": { "px": 30 }, "answer": { "px": 200, "tracking": "-0.045em" }, "body": { "px": 20, "lineHeight": 1.55, "maxWidthPx": 470 } }, "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "padding": "standard", "overlay": "subtle", "anchor": "bottom-end", "participantKind": "role", "label": "Estrategia", "collaboratorScale": 1.5 }, "rules": [], "references": [ { "id": "hero-lens", "title": "Web · A · lente gigante", "status": "approved", "image": "/references/surfaces/web/hero-lens.jpg", "canvasPage": "web", "canvasBoard": "WebHeroAlLado.dc.html" } ] } }, { "id": "hero-bleed", "status": "approved", "role": "hero", "formats": [ "desktop" ], "summary": "La foto a sangre reserva la mitad izquierda, oscura y calma, para una respuesta de dos palabras.", "token": "efeonceGraphicLine.surfaces.web.recipes['hero-bleed']", "rules": [], "references": [ { "id": "hero-bleed", "title": "Web · B · puesta en escena a sangre", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/web/hero-bleed.jpg", "canvasPage": "web", "canvasBoard": "WebHeroB.dc.html", "width": 1440, "height": 900 } ], "values": { "status": "approved", "role": "hero", "formats": [ "desktop" ], "voice": { "mode": "question-answer" }, "photo": { "placement": "bleed" }, "reserves": { "nav": { "side": "top", "share": 0.09333333333333334 }, "voice": { "side": "start", "inset": 0.06666666666666667, "fromTop": 0.3333333333333333 }, "cta": { "side": "start", "fromTop": 0.68 } }, "type": { "question": { "px": 30 }, "answer": { "px": 166, "tracking": "-0.045em" } }, "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "padding": "standard", "overlay": "subtle", "anchor": "bottom-end", "participantKind": "role", "label": "Growth", "collaboratorScale": 1.5 }, "rules": [], "references": [ { "id": "hero-bleed", "title": "Web · B · puesta en escena a sangre", "status": "approved", "image": "/references/surfaces/web/hero-bleed.jpg", "canvasPage": "web", "canvasBoard": "WebHeroB.dc.html" } ] } }, { "id": "hero-uniform-tablet", "status": "approved", "role": "hero", "formats": [ "desktop" ], "summary": "Toma subjetiva: la persona del equipo acerca la tableta hacia quien mira; la respuesta se parte en dos líneas.", "token": "efeonceGraphicLine.surfaces.web.recipes['hero-uniform-tablet']", "rules": [], "references": [ { "id": "hero-uniform-tablet", "title": "Web · C · uniforme + la tableta viene hacia ti", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/web/hero-uniform-tablet.jpg", "canvasPage": "web", "canvasBoard": "WebHeroSobre.dc.html", "width": 1440, "height": 900 } ], "values": { "status": "approved", "role": "hero", "formats": [ "desktop" ], "voice": { "mode": "question-answer" }, "photo": { "placement": "bleed", "lever": "pov" }, "reserves": { "nav": { "side": "top", "share": 0.09333333333333334 }, "voice": { "side": "start", "inset": 0.06111111111111111, "fromTop": 0.19555555555555557 }, "cta": { "side": "start", "fromTop": 0.68 } }, "type": { "question": { "px": 32 }, "answer": { "px": 176, "lineHeight": 0.9, "tracking": "-0.05em" } }, "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "padding": "standard", "overlay": "subtle", "anchor": "bottom-end", "participantKind": "role", "label": "Growth", "collaboratorScale": 1.5 }, "rules": [], "references": [ { "id": "hero-uniform-tablet", "title": "Web · C · uniforme + la tableta viene hacia ti", "status": "approved", "image": "/references/surfaces/web/hero-uniform-tablet.jpg", "canvasPage": "web", "canvasBoard": "WebHeroSobre.dc.html" } ] } }, { "id": "hero-mobile-native", "status": "approved", "role": "hero", "formats": [ "phone-360", "phone-390", "phone-430" ], "summary": "Toma vertical nativa para el teléfono, en fracciones del viewport; el botón en la zona del pulgar.", "token": "efeonceGraphicLine.surfaces.web.recipes['hero-mobile-native']", "rules": [ { "id": "phone-mobile-first", "text": "Nada de escritorio encogido: el teléfono usa toma vertical nativa y todo se mide en fracciones del viewport." }, { "id": "cta-thumb-zone", "text": "En teléfono el CTA va en la zona del pulgar." } ], "references": [ { "id": "hero-mobile-native", "title": "Web · teléfono: foto vertical nativa a 360 · 390 · 430 px", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/web/hero-mobile-native.jpg", "canvasPage": "web", "canvasBoard": "WebMovil.dc.html", "width": 1356, "height": 1052 }, { "id": "hero-mobile-native-390", "title": "Web · teléfono a 390 px (tamaño real)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/web/hero-mobile-native-390.jpg", "canvasPage": "web", "canvasBoard": "WebMovil.dc.html", "width": 390, "height": 844 } ], "values": { "status": "approved", "role": "hero", "formats": [ "phone-360", "phone-390", "phone-430" ], "voice": { "mode": "question-answer" }, "photo": { "placement": "bleed", "native": "9:16", "cropCenterXOfFile": 0.595703125 }, "reserves": { "statusBar": { "side": "top", "share": 0.056 }, "nav": { "side": "top", "share": 0.065 }, "voice": { "side": "start", "inset": 0.06, "fromTop": 0.135 }, "cta": { "side": "bottom", "fromTop": 0.79 } }, "type": { "question": { "ofWidth": 0.044 }, "answer": { "ofWidth": 0.218, "lineHeight": 0.9, "tracking": "-0.055em", "gapBelowQuestionOfWidth": 0.085 } }, "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "padding": "standard", "overlay": "subtle", "anchor": "bottom-end", "participantKind": "role", "label": "Growth", "collaboratorScaleOfWidth": 0.0017857142857142857 }, "rules": [ "phone-mobile-first", "cta-thumb-zone" ], "references": [ { "id": "hero-mobile-native", "title": "Web · teléfono: foto vertical nativa a 360 · 390 · 430 px", "status": "approved", "image": "/references/surfaces/web/hero-mobile-native.jpg", "canvasPage": "web", "canvasBoard": "WebMovil.dc.html" }, { "id": "hero-mobile-native-390", "title": "Web · teléfono a 390 px (tamaño real)", "status": "approved", "image": "/references/surfaces/web/hero-mobile-native-390.jpg", "canvasPage": "web", "canvasBoard": "WebMovil.dc.html" } ] } } ] }, "dooh": { "page": "https://axis.efeonce.org/references/surfaces/dooh-pdooh/#dooh", "purpose": "La marca en la calle con una sola idea que se entiende en segundos. Se diseña en una maqueta a escala y se prueba a la distancia real.", "reading": { "caminero-3x1": "Desde un auto, a la distancia del token y en el tiempo del token: letra y logo se miden en metros contra la distancia más larga.", "paleta-1x2": "Caminando, a pocos metros: la firma se lee a la distancia máxima; la voz ocupa el tercio alto." }, "rules": [ { "id": "margin-9pct-short-side", "text": "Margen = 9 % del lado corto." }, { "id": "legibility-by-distance", "text": "Se prueba a la distancia real con el tamaño angular (paleta a 5 y 15 m; caminero a 80 y 150 m)." } ], "values": { "formats": { "caminero-3x1": { "width": 3000, "height": 1000, "unit": "px", "real": { "width": 12, "height": 4, "unit": "m" }, "pxPerMeter": 250, "board": { "width": 1500, "height": 500, "pxPerMeter": 125 }, "readingDistanceM": [ 30, 150 ], "viewingTimeS": 3 }, "paleta-1x2": { "width": 1000, "height": 2000, "unit": "px", "real": { "width": 1, "height": 2, "unit": "m" }, "pxPerMeter": 1000, "board": { "width": 500, "height": 1000, "pxPerMeter": 500 }, "readingDistanceM": [ 2, 15 ] } }, "orbitChannel": "print", "marginOfShortSide": 0.09, "rules": [ "margin-9pct-short-side", "legibility-by-distance" ], "distanceTest": { "sheetPx": 2000, "viewAtM": 0.6, "pxPerCm": 37.8, "distancesM": { "paleta-1x2": [ 5, 15 ], "caminero-3x1": [ 80, 150 ] } } }, "recipes": [ { "id": "caminero-lens", "status": "approved", "role": "billboard", "formats": [ "caminero-3x1" ], "summary": "Caminero con la voz arriba a la izquierda, la lente a la derecha sobre una foto nativa 3:1 y el logo abajo a la izquierda.", "token": "efeonceGraphicLine.surfaces.dooh.recipes['caminero-lens']", "rules": [ { "id": "logo-end-of-reading-path", "text": "Carretera: el logo va abajo a la izquierda, al final del recorrido de lectura." } ], "references": [ { "id": "caminero-lens", "title": "Caminero 12 × 4 m · lente AXIS · logo abajo a la izquierda", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/dooh/caminero-lens.jpg", "canvasPage": "dooh", "canvasBoard": "Main.dc.html", "width": 1920, "height": 640 }, { "id": "distance-test", "title": "Prueba a distancia (instrumento de revisión: ver a 60 cm, zoom 100 %)", "status": "option", "image": "https://axis.efeonce.org/references/surfaces/dooh/distance-test.jpg", "canvasPage": "dooh", "canvasBoard": "PruebaDistancia.dc.html", "width": 1920, "height": 1335 } ], "values": { "status": "approved", "role": "billboard", "formats": [ "caminero-3x1" ], "voice": { "mode": "question-answer" }, "lens": { "region": "center-end", "accentSphere": "upper-start", "circle": { "cxOfWidth": 0.7, "cyOfHeight": 0.5, "rOfHeight": 0.4 }, "ringROfHeight": 0.448 }, "reserves": { "voice": { "side": "start", "share": 0.4876666666666667, "fromTop": 0.2 }, "answer": { "side": "start", "fromTop": 0.348 }, "lens": { "side": "end", "share": 0.5123333333333333 } }, "type": { "question": { "m": 0.44 }, "answer": { "m": 1.32 } }, "signature": { "mode": "logo", "anchor": "bottom-start", "widthM": 2, "widthRangeM": [ 0.8, 3 ], "marginOfShortSide": 0.09 }, "photo": { "format": "3:1", "lever": "luz-motivada", "lensMm": 85, "lookAtLens": false }, "rules": [ "logo-end-of-reading-path" ], "references": [ { "id": "caminero-lens", "title": "Caminero 12 × 4 m · lente AXIS · logo abajo a la izquierda", "status": "approved", "image": "/references/surfaces/dooh/caminero-lens.jpg", "canvasPage": "dooh", "canvasBoard": "Main.dc.html" }, { "id": "distance-test", "title": "Prueba a distancia (instrumento de revisión: ver a 60 cm, zoom 100 %)", "status": "option", "image": "/references/surfaces/dooh/distance-test.jpg", "canvasPage": "dooh", "canvasBoard": "PruebaDistancia.dc.html" } ] } }, { "id": "paleta", "status": "pending", "role": "billboard", "formats": [ "paleta-1x2" ], "summary": "Paleta de ciudad: voz arriba, logo centrado abajo; el ancho del logo espera decisión.", "token": "efeonceGraphicLine.surfaces.dooh.recipes.paleta", "rules": [], "references": [ { "id": "paleta", "title": "Paleta 1 × 2 m · logo 35 %", "status": "pending", "image": "https://axis.efeonce.org/references/surfaces/dooh/paleta.jpg", "canvasPage": "dooh", "canvasBoard": "Paleta35.dc.html", "width": 1000, "height": 2000 }, { "id": "paleta-logo-20", "title": "Paleta 1 × 2 m · logo 20 %", "status": "pending", "image": "https://axis.efeonce.org/references/surfaces/dooh/paleta-logo-20.jpg", "canvasPage": "dooh", "canvasBoard": "Paleta20.dc.html", "width": 1000, "height": 2000 } ], "values": { "status": "pending", "role": "billboard", "formats": [ "paleta-1x2" ], "voice": { "mode": "question-answer" }, "reserves": { "voice": { "side": "start", "fromTop": 0.065 }, "answer": { "side": "start", "fromTop": 0.117 } }, "type": { "question": { "m": 0.072 }, "answer": { "m": 0.216 } }, "signature": { "mode": "logo", "anchor": "bottom-center", "widthOfWidthOptions": [ 0.2, 0.35 ], "marginOfShortSide": 0.09, "decision": "pending" }, "measuredContrast": { "question": 16.74, "answer": 15.7, "logo20": 20.12, "logo35": 20.03 }, "rules": [], "references": [ { "id": "paleta", "title": "Paleta 1 × 2 m · logo 35 %", "status": "pending", "image": "/references/surfaces/dooh/paleta.jpg", "canvasPage": "dooh", "canvasBoard": "Paleta35.dc.html" }, { "id": "paleta-logo-20", "title": "Paleta 1 × 2 m · logo 20 %", "status": "pending", "image": "/references/surfaces/dooh/paleta-logo-20.jpg", "canvasPage": "dooh", "canvasBoard": "Paleta20.dc.html" } ] } } ] }, "pdooh": { "page": "https://axis.efeonce.org/references/surfaces/dooh-pdooh/#pdooh", "purpose": "Pantallas LED y mupis digitales comprados de forma programática: la pieza pasa diez segundos, sin audio, y la voz se arma en dos segundos como máximo.", "reading": { "led-16x9": "De lejos y de paso: sólo la respuesta, grande, con la lente.", "mupi-9x16": "A pocos metros, caminando: pregunta y respuesta, la lente arriba y el logo abajo." }, "rules": [ { "id": "voice-within-2s", "text": "En pantallas de paso la voz se arma en 2 s como máximo." }, { "id": "no-audio-outdoor", "text": "En vía pública, sin audio. Con sonido, sólo el golpe sintetizado." }, { "id": "margin-9pct-short-side", "text": "Margen = 9 % del lado corto." } ], "values": { "formats": { "led-16x9": { "width": 1920, "height": 1080, "unit": "px" }, "mupi-9x16": { "width": 1080, "height": 1920, "unit": "px" } }, "orbitChannel": "screen", "marginOfShortSide": 0.09, "audio": false, "rules": [ "voice-within-2s", "no-audio-outdoor", "margin-9pct-short-side" ] }, "recipes": [ { "id": "led-wall-answer", "status": "option", "role": "screen", "formats": [ "led-16x9" ], "summary": "Pantalla LED con la lente del muro: sólo la respuesta, el sujeto mira hacia el texto y el logo va bajo la respuesta.", "token": "efeonceGraphicLine.surfaces.pdooh.recipes['led-wall-answer']", "rules": [ { "id": "answer-only-at-distance", "text": "Este formato lleva sólo la respuesta: no hay pregunta." }, { "id": "subject-looks-toward-text", "text": "El sujeto de la foto mira hacia el texto." } ], "references": [ { "id": "led-wall-answer", "title": "pDOOH · pantalla LED 1920 × 1080 · lente muro, sólo respuesta", "status": "option", "image": "https://axis.efeonce.org/references/surfaces/pdooh/led-wall-answer.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohLed.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "option", "role": "screen", "formats": [ "led-16x9" ], "voice": { "mode": "answer-only" }, "lens": { "piece": "wall" }, "reserves": { "answer": { "side": "start", "fromTop": 0.4376851851851852 } }, "type": { "answer": { "px": 132 } }, "signature": { "mode": "logo", "anchor": "under-answer", "widthOfWidth": 0.17, "alternative": { "anchor": "bottom-center", "widthOfWidthRange": [ 0.1, 0.25 ] } }, "photo": { "gaze": "toward-text" }, "rules": [ "answer-only-at-distance", "subject-looks-toward-text" ], "references": [ { "id": "led-wall-answer", "title": "pDOOH · pantalla LED 1920 × 1080 · lente muro, sólo respuesta", "status": "option", "image": "/references/surfaces/pdooh/led-wall-answer.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohLed.dc.html" } ] } }, { "id": "mupi-story", "status": "option", "role": "screen", "formats": [ "mupi-9x16" ], "summary": "Mupi digital con la lente de story arriba, pregunta y respuesta debajo y el logo centrado abajo.", "token": "efeonceGraphicLine.surfaces.pdooh.recipes['mupi-story']", "rules": [], "references": [ { "id": "mupi-story", "title": "pDOOH · mupi digital 1080 × 1920 · lente story", "status": "option", "image": "https://axis.efeonce.org/references/surfaces/pdooh/mupi-story.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohMupi.dc.html", "width": 1080, "height": 1920 } ], "values": { "status": "option", "role": "screen", "formats": [ "mupi-9x16" ], "voice": { "mode": "question-answer" }, "lens": { "piece": "story" }, "reserves": { "voice": { "side": "start", "fromTop": 0.6302083333333334 }, "answer": { "side": "start", "fromTop": 0.6597395833333334 } }, "type": { "question": { "px": 42 }, "answer": { "px": 160 } }, "signature": { "mode": "logo", "anchor": "bottom-center", "widthOfWidth": 0.35, "marginOfShortSide": 0.09 }, "photo": { "lever": "quien-sostiene", "lensMm": 50 }, "rules": [], "references": [ { "id": "mupi-story", "title": "pDOOH · mupi digital 1080 × 1920 · lente story", "status": "option", "image": "/references/surfaces/pdooh/mupi-story.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohMupi.dc.html" } ] } }, { "id": "spot-10s", "status": "option", "role": "spot", "formats": [ "mupi-9x16" ], "summary": "Spot de diez segundos sin audio: la voz se arma con el golpe de la esfera y el resto del tiempo sólo la foto se acerca.", "token": "efeonceGraphicLine.surfaces.pdooh.recipes['spot-10s']", "rules": [ { "id": "last-frame-static-fallback", "text": "El último cuadro (o el sostén) es el estático de respaldo completo y la versión con movimiento reducido." } ], "references": [ { "id": "spot-10s", "title": "pDOOH · spot de 10 s sin audio", "status": "option", "image": "https://axis.efeonce.org/references/surfaces/pdooh/spot-10s.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohStoryboard.dc.html", "width": 1920, "height": 853 }, { "id": "spot-10s-backup", "title": "pDOOH · spot: el cuadro de sostén es el estático de respaldo", "status": "option", "image": "https://axis.efeonce.org/references/surfaces/pdooh/spot-10s-backup.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohStoryboard.dc.html", "width": 1080, "height": 1920 } ], "values": { "status": "option", "role": "spot", "formats": [ "mupi-9x16" ], "voice": { "mode": "question-answer" }, "lens": { "piece": "story" }, "signature": { "mode": "logo", "anchor": "bottom-center", "widthOfWidth": 0.35, "marginOfShortSide": 0.09 }, "timeline": { "durationMs": 10000, "loop": false, "audio": false, "segments": [ { "id": "question-opens", "fromMs": 0, "toMs": 1000, "arcDeg": 1, "lensZoom": 1.25 }, { "id": "arc-runs-answer-enters", "fromMs": 1000, "toMs": 1800, "arcDeg": 28 }, { "id": "sphere-closes-answer", "fromMs": 1800, "toMs": 2200, "arcDeg": 50, "pulse": true }, { "id": "hold", "fromMs": 2200, "toMs": 10000, "lensZoom": [ 1.25, 1.42 ], "staticFallback": true } ] }, "rules": [ "last-frame-static-fallback" ], "references": [ { "id": "spot-10s", "title": "pDOOH · spot de 10 s sin audio", "status": "option", "image": "/references/surfaces/pdooh/spot-10s.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohStoryboard.dc.html" }, { "id": "spot-10s-backup", "title": "pDOOH · spot: el cuadro de sostén es el estático de respaldo", "status": "option", "image": "/references/surfaces/pdooh/spot-10s-backup.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohStoryboard.dc.html" } ] } }, { "id": "dynamic-variants", "status": "option", "role": "variants", "formats": [ "led-16x9", "mupi-9x16" ], "summary": "Variantes por franja horaria: cada una es un estático completo y siempre hay una de respaldo.", "token": "efeonceGraphicLine.surfaces.pdooh.recipes['dynamic-variants']", "rules": [ { "id": "variant-is-complete-static", "text": "Cada variante dinámica es un estático completo." } ], "references": [ { "id": "dynamic-variants", "title": "pDOOH · variantes dinámicas (cada una es un estático completo)", "status": "option", "image": "https://axis.efeonce.org/references/surfaces/pdooh/dynamic-variants.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohDinamicas.dc.html", "width": 1920, "height": 1188 } ], "values": { "status": "option", "role": "variants", "voice": { "mode": "question-answer" }, "variants": { "form": "complete-static-per-slot", "slots": 3, "fallbackSlot": "any-hour" }, "rules": [ "variant-is-complete-static" ], "references": [ { "id": "dynamic-variants", "title": "pDOOH · variantes dinámicas (cada una es un estático completo)", "status": "option", "image": "/references/surfaces/pdooh/dynamic-variants.jpg", "canvasPage": "dooh", "canvasBoard": "PdoohDinamicas.dc.html" } ] } } ] }, "motion": { "page": "https://axis.efeonce.org/references/surfaces/motion/#motion", "purpose": "Redes, pantallas y presentaciones: la animación de la línea sobre una foto hecha para la lente, con el reveal del logo al final.", "reading": { "16x9": "En silencio y en autoplay: quien mira entra en cualquier momento, por eso el mensaje completo ocupa la mayor parte del tiempo." }, "rules": [ { "id": "photo-passes-still-qa", "text": "La foto es material fijo: pasa el QA de foto fija antes de animar." }, { "id": "animate-the-line-not-the-photo", "text": "Se anima la línea (arco, esfera, halo) y la voz; la foto no." }, { "id": "photo-zoom-max-10pct-log", "text": "La foto sólo se acerca, dentro de su lente o a sangre: hasta 10 %, en escala logarítmica, nunca mientras entra la voz." }, { "id": "message-80pct-of-time", "text": "El mensaje completo ocupa al menos el 80 % del tiempo." }, { "id": "last-frame-static-fallback", "text": "El último cuadro (o el sostén) es el estático de respaldo completo y la versión con movimiento reducido." }, { "id": "no-audio-outdoor", "text": "En vía pública, sin audio. Con sonido, sólo el golpe sintetizado." }, { "id": "signature-in-close-own-brand-only", "text": "La firma va en el cierre (sting o reveal), sólo en marca propia; nunca en piezas de clientes. La toma nunca lleva logo." }, { "id": "no-generated-animation", "text": "Nunca se genera la animación con un modelo de video ni paralaje falso sobre la foto." } ], "values": { "formats": { "16x9": { "width": 1920, "height": 1080, "unit": "px", "render": { "width": 960, "height": 540 }, "fps": 30, "codec": "h264", "pixelFormat": "yuv420p", "audio": false } }, "orbitChannel": "screen", "rules": [ "photo-passes-still-qa", "animate-the-line-not-the-photo", "photo-zoom-max-10pct-log", "message-80pct-of-time", "last-frame-static-fallback", "no-audio-outdoor", "signature-in-close-own-brand-only", "no-generated-animation" ], "signature": { "mode": "close-only", "photoCarriesLogo": false }, "timeline": { "loop": true, "audio": false, "segments": [ { "id": "anticipation", "fromMs": 0, "toMs": 300 }, { "id": "lens-opens", "fromMs": 300, "toMs": 800 }, { "id": "arc-runs-sphere-hits", "fromMs": 800, "toMs": 1200 }, { "id": "voice-enters", "fromMs": 1200, "toMs": 1800, "overshoot": [ "default", "letters" ], "secondWordScaleOver": 0.12 }, { "id": "selection-settles", "fromMs": 1800, "toMs": 2400 }, { "id": "hold", "fromMs": 2400, "toMs": 4400, "photoZoomMax": 0.1, "staticFallback": true }, { "id": "close-reveal", "fromMs": 4400, "toMs": 5400 }, { "id": "end-card", "fromMs": 5400, "toMs": 8000 } ], "close": { "piece": "reveal", "startMs": 4400 }, "crossfadeMs": 250 } }, "recipes": [ { "id": "loop-lens-reveal", "status": "approved", "role": "loop", "formats": [ "16x9" ], "summary": "Animación en bucle: foto hecha para la lente, la voz con sobrepaso, la selección que encaja y el reveal del logo.", "token": "efeonceGraphicLine.surfaces.motion.recipes['loop-lens-reveal']", "rules": [], "references": [ { "id": "loop-lens-reveal", "title": "Motion · la animación (8 s, en bucle): foto hecha para la lente + reveal", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/motion/loop-lens-reveal.jpg", "canvasPage": "motion", "canvasBoard": "MotionVideo.dc.html", "width": 960, "height": 540 }, { "id": "loop-lens-reveal-frames", "title": "Motion · cuadros de la animación aprobada", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/motion/loop-lens-reveal-frames.jpg", "canvasPage": "motion", "canvasBoard": "MotionVideo.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "loop", "formats": [ "16x9" ], "voice": { "mode": "question-answer" }, "lens": { "piece": "wall" }, "photo": { "madeForLens": true, "lensMm": 24, "lookAtLens": true, "scale": 1.1 }, "reserves": { "voice": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.24259259259259258 }, "answer": { "side": "start", "inset": 0.06666666666666667, "fromTop": 0.32592592592592595 } }, "type": { "question": { "px": 40 }, "answer": { "px": 170, "lineHeight": 0.92, "tracking": "-0.05em" } }, "selection": { "target": "answer", "targetKind": "text", "anchor": "bottom-end", "participantKind": "role", "label": "Growth", "collaboratorScale": 1.6 }, "rules": [], "references": [ { "id": "loop-lens-reveal", "title": "Motion · la animación (8 s, en bucle): foto hecha para la lente + reveal", "status": "approved", "image": "/references/surfaces/motion/loop-lens-reveal.jpg", "canvasPage": "motion", "canvasBoard": "MotionVideo.dc.html" }, { "id": "loop-lens-reveal-frames", "title": "Motion · cuadros de la animación aprobada", "status": "approved", "image": "/references/surfaces/motion/loop-lens-reveal-frames.jpg", "canvasPage": "motion", "canvasBoard": "MotionVideo.dc.html" } ] } }, { "id": "storyboard", "status": "approved", "role": "storyboard", "formats": [ "16x9" ], "summary": "Cuadro a cuadro con el lenguaje de movimiento: anticipación, la lente se abre, el arco golpea, entra la voz, encaja la selección, sostén y cierre.", "token": "efeonceGraphicLine.surfaces.motion.recipes.storyboard", "rules": [], "references": [ { "id": "storyboard", "title": "Motion · cuadro a cuadro con el lenguaje de movimiento", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/motion/storyboard.jpg", "canvasPage": "motion", "canvasBoard": "MotionStoryboard.dc.html", "width": 1840, "height": 794 } ], "values": { "status": "approved", "role": "storyboard", "formats": [ "16x9" ], "voice": { "mode": "question-answer" }, "voiceFrom": "loop-lens-reveal", "lens": { "piece": "wall" }, "sheetTitle": true, "frames": { "per": "segment" }, "rules": [], "references": [ { "id": "storyboard", "title": "Motion · cuadro a cuadro con el lenguaje de movimiento", "status": "approved", "image": "/references/surfaces/motion/storyboard.jpg", "canvasPage": "motion", "canvasBoard": "MotionStoryboard.dc.html" } ] } } ] }, "audiovisual": { "page": "https://axis.efeonce.org/references/surfaces/audiovisual/#audiovisual", "purpose": "«Cómo trabajamos», casos, presentaciones del equipo: un plan de planos con sus reglas y siete generadores de texto.", "reading": { "16x9": "Presentación, web y YouTube, con o sin sonido. Los cortes verticales y cuadrados se cubren de forma nativa por plano y llevan subtítulos quemados." }, "rules": [ { "id": "first-frame-passes-still-qa", "text": "El primer cuadro de cada plano es una foto que pasó el QA fijo (foto:validar); recién entonces se anima." }, { "id": "one-light-one-register", "text": "Una luz con carácter y un registro por pieza; los planos se emparejan, no se mezclan." }, { "id": "grade-matches-photo", "text": "El grade sólo empareja hacia la colorimetría de la foto, sin look propio; sombras sin azul." }, { "id": "wardrobe-by-register", "text": "Uniforme por registro de escena; el emblema se revisa cuadro a cuadro (si el modelo lo reinventa, no se lee o se compone)." }, { "id": "text-only-in-planned-reserves", "text": "Texto sólo en las reservas planeadas del plano, como cartela compuesta después, nunca generada." }, { "id": "native-format-per-shot", "text": "Formato nativo por plano (cobertura 16:9, 9:16 y 1:1): no se recorta uno desde otro." }, { "id": "signature-in-close-own-brand-only", "text": "La firma va en el cierre (sting o reveal), sólo en marca propia; nunca en piezas de clientes. La toma nunca lleva logo." } ], "values": { "formats": { "16x9": { "width": 1920, "height": 1080, "unit": "px" } }, "coverage": [ "16x9", "9x16", "1x1" ], "orbitChannel": "screen", "rules": [ "first-frame-passes-still-qa", "one-light-one-register", "grade-matches-photo", "wardrobe-by-register", "text-only-in-planned-reserves", "native-format-per-shot", "signature-in-close-own-brand-only" ], "signature": { "mode": "close-only", "photoCarriesLogo": false }, "sequences": { "shots": { "close": { "piece": "reveal", "startMs": 9000, "audio": true } }, "texts": { "close": { "piece": "reveal", "startMs": 9500, "audio": true } } } }, "recipes": [ { "id": "shot-plan", "status": "approved", "role": "plan", "formats": [ "16x9" ], "summary": "El plan de planos: cada plano declara lugar, lente, cámara, luz, registro y vestuario; cierra con el reveal.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes['shot-plan']", "rules": [], "references": [ { "id": "shot-plan", "title": "Producción audiovisual · planos y reglas", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/shot-plan.jpg", "canvasPage": "audiovisual", "canvasBoard": "Audiovisual.dc.html", "width": 1920, "height": 691 } ], "values": { "status": "approved", "role": "plan", "formats": [ "16x9" ], "voice": { "mode": "none" }, "sheetTitle": true, "shots": { "per": "segment" }, "timeline": { "sequence": "shots", "segments": [ { "id": "shot-01-wide", "fromMs": 0, "toMs": 3000, "lensMm": 35, "camera": "hand-held-slow-advance", "register": "documental" }, { "id": "shot-02-insert", "fromMs": 3000, "toMs": 5000, "lensMm": 100, "camera": "fixed-macro" }, { "id": "shot-03-medium", "fromMs": 5000, "toMs": 9000, "lensMm": 50, "camera": "over-the-shoulder-slow-push" }, { "id": "shot-04-close", "fromMs": 9000, "toMs": 12600, "close": "reveal" } ] }, "rules": [], "references": [ { "id": "shot-plan", "title": "Producción audiovisual · planos y reglas", "status": "approved", "image": "/references/surfaces/audiovisual/shot-plan.jpg", "canvasPage": "audiovisual", "canvasBoard": "Audiovisual.dc.html" } ] } }, { "id": "cartela", "status": "approved", "role": "opening-title", "formats": [ "16x9" ], "summary": "Cartela de apertura: pregunta con su anillo, respuesta gigante con la esfera y la órbita que mide el capítulo.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes.cartela", "rules": [ { "id": "text-only-in-planned-reserves", "text": "Texto sólo en las reservas planeadas del plano, como cartela compuesta después, nunca generada." } ], "references": [ { "id": "cartela", "title": "Escenas con texto · 01 cartela de apertura", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/cartela.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "opening-title", "formats": [ "16x9" ], "voice": { "mode": "question-answer" }, "timeline": { "sequence": "texts", "window": [ 0, 2500 ] }, "progress": { "sections": 3, "ring": { "cxOfWidth": 0.7395833333333334, "cyOfHeight": 0.48148148148148145, "rOfHeight": 0.35185185185185186 }, "arcStrokePx": 14, "spherePx": 22 }, "reserves": { "voice": { "side": "start", "inset": 0.078125, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.06666666666666667, "fromTop": 0.29444444444444445 } }, "type": { "question": { "px": 52 }, "answer": { "px": 400, "tracking": "-0.06em" }, "chapterWord": { "px": 96 }, "chapterLabel": { "px": 34 } }, "chapter": { "inRing": true }, "selection": { "target": "answer", "targetKind": "text", "anchor": "bottom-end", "participantKind": "role", "label": "Dirección de arte", "collaboratorScale": 1.6 }, "rules": [ "text-only-in-planned-reserves" ], "references": [ { "id": "cartela", "title": "Escenas con texto · 01 cartela de apertura", "status": "approved", "image": "/references/surfaces/audiovisual/cartela.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } }, { "id": "zocalo", "status": "approved", "role": "lower-third", "formats": [ "16x9" ], "summary": "Generador de caracteres: el contexto con el anillo, el rol con la esfera y los corchetes con el cursor del rol.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes.zocalo", "rules": [ { "id": "lower-third-enters-400ms", "text": "El zócalo entra en 0,4 s." } ], "references": [ { "id": "zocalo", "title": "Escenas con texto · 02 generador de caracteres (zócalo)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/zocalo.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "lower-third", "formats": [ "16x9" ], "voice": { "mode": "question-answer" }, "timeline": { "sequence": "texts", "window": [ 2500, 5000 ], "enterMs": 400 }, "reserves": { "lowerThird": { "side": "bottom", "inset": 0.0625, "fromTop": 0.7407407407407407 } }, "type": { "question": { "px": 38 }, "answer": { "px": 128 } }, "selection": { "target": "answer", "targetKind": "group", "variant": "open-brackets", "padding": "compact", "anchor": "top-end", "participantKind": "role", "label": "Producción", "collaboratorScale": 1.2 }, "rules": [ "lower-third-enters-400ms" ], "references": [ { "id": "zocalo", "title": "Escenas con texto · 02 generador de caracteres (zócalo)", "status": "approved", "image": "/references/surfaces/audiovisual/zocalo.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } }, { "id": "callout-selection", "status": "approved", "role": "callout", "formats": [ "16x9" ], "summary": "La selección de AXIS marca el objeto que importa y el cursor de un rol lo toma.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes['callout-selection']", "rules": [], "references": [ { "id": "callout-selection", "title": "Escenas con texto · 03 callout con selección", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/callout-selection.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "callout", "formats": [ "16x9" ], "voice": { "mode": "none" }, "timeline": { "sequence": "texts", "window": [ 5000, 6500 ] }, "selection": { "target": "object", "targetKind": "object", "box": "from-intent", "anchor": "top-start", "participantKind": "role", "label": "Dirección de arte", "collaboratorScale": 1.6 }, "rules": [], "references": [ { "id": "callout-selection", "title": "Escenas con texto · 03 callout con selección", "status": "approved", "image": "/references/surfaces/audiovisual/callout-selection.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } }, { "id": "data-super", "status": "approved", "role": "data-super", "formats": [ "16x9" ], "summary": "La cifra en grande sobre la zona calma, dentro de una órbita que la mide; siempre con fuente.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes['data-super']", "rules": [ { "id": "datum-assembles-with-arc-hit", "text": "El dato se arma con el golpe del arco." } ], "references": [ { "id": "data-super", "title": "Escenas con texto · 04 super de dato", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/data-super.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "data-super", "formats": [ "16x9" ], "voice": { "mode": "none" }, "timeline": { "sequence": "texts", "window": [ 6500, 8000 ] }, "measure": { "ring": { "cxOfWidth": 0.15625, "cyOfHeight": 0.7037037037037037, "rOfHeight": 0.1388888888888889 }, "arcStrokePx": 9, "spherePx": 14 }, "type": { "value": { "px": 88 }, "caption": { "px": 34 } }, "rules": [ "datum-assembles-with-arc-hit" ], "references": [ { "id": "data-super", "title": "Escenas con texto · 04 super de dato", "status": "approved", "image": "/references/surfaces/audiovisual/data-super.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } }, { "id": "split-screen", "status": "approved", "role": "split-screen", "formats": [ "16x9" ], "summary": "Dos planos en el mismo cuadro, separados por una línea de acento; la esfera cierra la última palabra.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes['split-screen']", "rules": [], "references": [ { "id": "split-screen", "title": "Escenas con texto · 05 pantalla dividida", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/split-screen.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "split-screen", "formats": [ "16x9" ], "voice": { "mode": "answer-only" }, "timeline": { "sequence": "texts", "window": [ 8000, 9500 ] }, "divider": { "px": 6, "color": "teal", "atOfWidth": 0.4984375 }, "panels": { "count": 2, "form": "cropped-shots", "cropBy": "focus" }, "type": { "answer": { "px": 90 } }, "rules": [], "references": [ { "id": "split-screen", "title": "Escenas con texto · 05 pantalla dividida", "status": "approved", "image": "/references/surfaces/audiovisual/split-screen.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } }, { "id": "subtitles", "status": "approved", "role": "subtitles", "formats": [ "16x9" ], "summary": "Subtítulos quemados: dos líneas como máximo, centrados en el tercio inferior, sin caja.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes.subtitles", "rules": [ { "id": "subtitles-no-box", "text": "Subtítulos sin caja, dos líneas como máximo, centrados en el tercio inferior." } ], "references": [ { "id": "subtitles", "title": "Escenas con texto · 06 subtítulos quemados", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/subtitles.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "subtitles", "formats": [ "16x9" ], "voice": { "mode": "none" }, "timeline": { "sequence": "texts", "window": "whole" }, "reserves": { "subtitles": { "side": "bottom", "fromTop": 0.8148148148148148, "align": "center" } }, "type": { "subtitle": { "px": 46, "weight": 600, "lineHeight": 1.3, "family": "text", "maxLines": 2, "box": false, "shadow": "0 2px 6px rgba(0,0,0,.55)" } }, "subtitles": { "per": "layer" }, "rules": [ "subtitles-no-box" ], "references": [ { "id": "subtitles", "title": "Escenas con texto · 06 subtítulos quemados", "status": "approved", "image": "/references/surfaces/audiovisual/subtitles.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } }, { "id": "close-reveal", "status": "approved", "role": "close", "formats": [ "16x9" ], "summary": "El reveal oficial del logo, con sonido: firma la marca, nunca la toma.", "token": "efeonceGraphicLine.surfaces.audiovisual.recipes['close-reveal']", "rules": [ { "id": "signature-in-close-own-brand-only", "text": "La firma va en el cierre (sting o reveal), sólo en marca propia; nunca en piezas de clientes. La toma nunca lleva logo." } ], "references": [ { "id": "close-reveal", "title": "Escenas con texto · 07 cierre: firma la marca, nunca la toma", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/audiovisual/close-reveal.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "close", "formats": [ "16x9" ], "voice": { "mode": "none" }, "timeline": { "sequence": "texts", "window": "close" }, "rules": [ "signature-in-close-own-brand-only" ], "references": [ { "id": "close-reveal", "title": "Escenas con texto · 07 cierre: firma la marca, nunca la toma", "status": "approved", "image": "/references/surfaces/audiovisual/close-reveal.jpg", "canvasPage": "audiovisual", "canvasBoard": "AudiovisualTextos.dc.html" } ] } } ] }, "deck": { "page": "https://axis.efeonce.org/references/surfaces/deck/#deck", "purpose": "Portada, secciones, contenido, respiros, propuestas de cine, el método por niveles, láminas para decidir y cierre, sobre papel o sobre el fondo de Efeonce. Las recetas aprobadas sirven para la presentación (proposal) y para el brochure en PDF (brochure); la portada y la contraportada, no: dependen del documento, y cada una admite sólo el suyo.", "reading": { "16x9": "Proyectada en una sala o compartida en pantalla, con alguien que la presenta en voz alta; o como brochure en PDF horizontal que se lee solo, sin presentador: una idea por lámina y la respuesta como titular." }, "rules": [ { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "third-party-logos-one-tone-same-ink", "text": "Logos de terceros en un solo tono y con el mismo peso óptico (misma área de tinta)." } ], "values": { "formats": { "16x9": { "width": 1920, "height": 1080, "unit": "px" } }, "orbitChannel": "deck", "rules": [ "photo-slide-no-logo", "url-bubble-in-footer", "selection-one-thing-per-slide", "third-party-logos-one-tone-same-ink" ], "base": { "marginOfWidth": 0.07291666666666667, "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true, "fromTopOfHeight": 0.10185185185185185 }, "question": { "px": 40, "lineHeight": 1.2, "fromTopOfHeight": 0.18518518518518517 }, "answer": { "px": 110, "rangePx": [ 104, 176 ], "lineHeight": 0.95, "tracking": "-0.045em" }, "footer": { "urlBubble": { "form": "baked", "insetOfWidth": 0.07291666666666667, "bottomOfHeight": 0.07962962962962963, "heightPx": 30 } }, "indicator": { "piece": "content" } }, "themes": { "light": { "background": "paper", "ink": "navy", "text": "#00284D", "soft": "#5F5A69", "accent": "accentOnLight", "rule": "#DCE2E8", "urlBubble": "light", "logo": "positive" }, "dark": { "background": "dark", "ink": "#ffffff", "text": "#E6EDF3", "soft": "#e2e2e2", "accent": "accentOnDark", "rule": "#1D3A57", "urlBubble": "dark", "logo": "negative" } }, "thirdPartyLogos": { "tone": "single", "opticalWeight": "equal-ink-area", "sample": { "inkAreaPx2": 5200, "maxBoxPx": [ 200, 70 ] } }, "productMark": { "assets": [ "sv360-lockup-negative", "sv360-logo-negative", "aeo-lockup-negative", "aeo-assessment-lockup-negative", "ai-visibility-report-lockup-negative", "insights-lockup-negative" ], "placements": { "default": { "xPx": 140, "topPx": 44, "heightPx": 40 }, "cover-brochure": { "xPx": 140, "topPx": 790, "heightPx": 64 }, "cover-proposal": { "xPx": 140, "topPx": 880, "heightPx": 56 }, "proposal-cinematic-no-eyebrow": { "xPx": 140, "topPx": 112, "heightPx": 40 }, "content-brand-family": { "xPx": 140, "topPx": 250, "heightPx": 44 } }, "replacesEyebrowIn": [ "proposal-cinematic" ] }, "signature": { "mode": "url-bubble-footer", "logoOnly": [ "cover", "close", "brand-is-subject" ], "photoSlideLogo": false }, "uses": [ "proposal", "brochure" ] }, "recipes": [ { "id": "cover-classic", "status": "approved", "role": "cover", "formats": [ "16x9" ], "summary": "La portada de siempre (canon de la línea gráfica): el logo arriba a la izquierda con el eyebrow a su lado, la voz en la mitad baja y el arco corto de acento a la derecha. Desde el 2026-09-27 no es la portada del brochure ni de la propuesta comercial (la reemplazan cover-brochure y cover-proposal): queda para un deck que se presenta y no es una propuesta comercial.", "token": "efeonceGraphicLine.surfaces.deck.recipes['cover-classic']", "rules": [ { "id": "cover-logo-top-start", "text": "Portada del deck: el logo arriba a la izquierda con el eyebrow a su lado; la voz en la mitad baja y el arco corto de acento a la derecha." }, { "id": "logo-signs-without-url-bubble", "text": "En la portada y el cierre clásicos (cover-classic, close-classic) el logo firma y no va la burbuja URL: ahí la burbuja sólo reemplaza al logo. Las portadas y contraportadas de brochure y de propuesta (2026-09-27) llevan su propia firma: el logo de 500 px y, donde la receta lo dice, la burbuja alineada a la columna o en la fila de redes." } ], "references": [ { "id": "cover-classic", "title": "Deck · portada clásica: el logo arriba, la voz en la mitad baja y el arco corto de acento", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-classic.jpg", "canvasPage": "graphic-line", "canvasBoard": "deckSlideHtml('cover')", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "cover", "uses": [ "proposal" ], "supersededBy": { "brochure": "cover-brochure", "proposal": "cover-proposal" }, "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "cover", "at": "start" }, "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.10185185185185185 }, "eyebrow": { "side": "start", "inset": 0.20833333333333334, "fromTop": 0.10925925925925926 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5925925925925926 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6620370370370371 } }, "type": { "eyebrow": { "px": 18, "weight": 500, "lineHeight": 1.2, "tracking": "0.22em", "uppercase": true, "color": "#9FB3C8" }, "question": { "px": 40, "lineHeight": 1.2, "color": "#F4F6F8" }, "answer": { "px": 150, "lineHeight": 1, "maxWidthPx": 980 } }, "signature": { "mode": "logo", "anchor": "top-start", "widthPx": 230, "urlBubble": false }, "rules": [ "cover-logo-top-start", "logo-signs-without-url-bubble" ], "references": [ { "id": "cover-classic", "title": "Deck · portada clásica: el logo arriba, la voz en la mitad baja y el arco corto de acento", "status": "approved", "image": "/references/surfaces/deck/cover-classic.jpg", "canvasPage": "graphic-line", "canvasBoard": "deckSlideHtml('cover')" } ] } }, { "id": "close-classic", "status": "approved", "role": "close", "formats": [ "16x9" ], "summary": "El cierre de siempre: la órbita completa con el logo dentro, la voz centrada y el eslogan «Empower your …» con la palabra de la línea en su acento. Retirado como contraportada del brochure y de la propuesta el 2026-09-27 (lo reemplazan close-brochure y close-proposal).", "token": "efeonceGraphicLine.surfaces.deck.recipes['close-classic']", "rules": [ { "id": "close-logo-in-orbit", "text": "Cierre del deck: el logo dentro de la órbita y la palabra final del eslogan en el acento." }, { "id": "logo-signs-without-url-bubble", "text": "En la portada y el cierre clásicos (cover-classic, close-classic) el logo firma y no va la burbuja URL: ahí la burbuja sólo reemplaza al logo. Las portadas y contraportadas de brochure y de propuesta (2026-09-27) llevan su propia firma: el logo de 500 px y, donde la receta lo dice, la burbuja alineada a la columna o en la fila de redes." } ], "references": [ { "id": "close-classic", "title": "Deck · cierre clásico: la órbita completa con el logo dentro y el eslogan en el acento", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-classic.jpg", "canvasPage": "graphic-line", "canvasBoard": "deckSlideHtml('close')", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "close", "uses": [ "proposal" ], "supersededBy": { "brochure": "close-brochure", "proposal": "close-proposal" }, "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer" }, "progress": { "piece": "close", "at": "end" }, "reserves": { "logo": { "align": "center", "fromTop": 0.2814814814814815 }, "question": { "align": "center", "fromTop": 0.5740740740740741 }, "answer": { "align": "center", "fromTop": 0.6388888888888888 }, "slogan": { "align": "center", "fromTop": 0.8333333333333334 } }, "type": { "question": { "px": 40, "lineHeight": 1.2, "color": "#F4F6F8" }, "answer": { "px": 120, "lineHeight": 1, "maxWidthPx": 1640 }, "slogan": { "px": 28, "lineHeight": 1.15, "family": "question", "weight": 800, "color": "soft" } }, "slogan": { "runs": [ { "text": "lead-first", "weight": 800, "italic": true }, { "text": "lead-rest", "weight": 800, "italic": false }, { "text": "line-word", "weight": 900, "italic": true, "color": "accent" } ] }, "signature": { "mode": "logo", "anchor": "inside-orbit", "widthPx": 220, "urlBubble": false }, "rules": [ "close-logo-in-orbit", "logo-signs-without-url-bubble" ], "references": [ { "id": "close-classic", "title": "Deck · cierre clásico: la órbita completa con el logo dentro y el eslogan en el acento", "status": "approved", "image": "/references/surfaces/deck/close-classic.jpg", "canvasPage": "graphic-line", "canvasBoard": "deckSlideHtml('close')" } ] } }, { "id": "cover-brochure", "status": "approved", "role": "cover", "formats": [ "16x9" ], "summary": "Portada de brochure con foto de cine: la columna de voz a la izquierda —logo de 500 px, eyebrow, pregunta con su anillo, respuesta con su esfera y la evidencia con una palabra en negrita— y el sujeto en la mitad derecha. Una general («¿Qué hace Efeonce? Crecer.»), la misma con la selección de ocho manijas y el cursor de Nexa sobre la respuesta, y una por línea de servicio, con el acento de su línea.", "token": "efeonceGraphicLine.surfaces.deck.recipes['cover-brochure']", "rules": [ { "id": "cover-full-voice", "text": "La portada lleva la voz completa de la línea: eyebrow (Poppins 500, mayúsculas espaciadas) · pregunta con su anillo en el acento · respuesta de 1 a 3 palabras con su esfera, al menos 3 veces la pregunta · evidencia (Poppins 400, una palabra en negrita). Nada de títulos sueltos sin voz, tipo «Servicios 2026» (operador, 2026-09-27)." }, { "id": "frame-bound-to-use", "text": "Las portadas y contraportadas de brochure y de propuesta no se cruzan: cada una admite sólo su uso, porque el cliente (sólo en la propuesta), la foto y el mensaje del cierre dependen del documento (operador, 2026-09-27)." }, { "id": "frame-photo-alternates", "text": "Portada y contraportada alternan foto y sin foto: si la portada lleva fotografía, la contraportada va sin fotografía, y al revés. Vale para el brochure y para la propuesta comercial (operador, 2026-09-27)." }, { "id": "frame-logo-min-screen", "text": "El logo de portada y contraportada mide 500 px en 1920 (480 en la portada de propuesta al amanecer): así se lee a efeonceGraphicLine.logo.minScreenPx (96 px) o más en un teléfono de 390 px, que pide 473 px o más en 1920. Los 230 y 220 px de las recetas clásicas no llegan (operador, 2026-09-27)." }, { "id": "slogan-only-in-close", "text": "El eslogan va sólo en el cierre, nunca en la portada: la recarga, repite la respuesta y la esquina inferior derecha es del sujeto o de la órbita (operador, 2026-09-27)." }, { "id": "giant-orbit-cover-is-proposal", "text": "La órbita gigante sin foto es el recurso de la portada de propuesta, no de la portada de brochure (se retiró como tal); en el brochure va sólo como contraportada sin foto (operador, 2026-09-27)." }, { "id": "photo-reserves-start-45", "text": "La placa reserva el 45 % izquierdo como estudio oscuro y calmo para el texto." }, { "id": "text-clears-orbit-and-subject", "text": "Ningún texto cruza la órbita ni al sujeto de la foto: la columna vive en el 45 % izquierdo oscuro. Si una pregunta o la evidencia cruza un haz, una mano o la órbita, se acorta la pregunta («¿Qué hacemos por tu marca?» → «¿Qué hace Efeonce?») o se parte la evidencia en 2 o 3 líneas (operador, 2026-09-27)." }, { "id": "frame-selection-text-or-client-logo", "text": "En portada y contraportada la selección toma sólo la columna de texto o el logo del cliente, nunca a la persona de la foto; en 16:9, un solo cursor (propio o de un colaborador). Las fotos de cine van sin interfaz por defecto (operador, 2026-09-27)." }, { "id": "line-cover-takes-line-accent", "text": "Cada portada de línea de servicio toma el acento de su línea (efeonceGraphicLine.lines) en el anillo y en la esfera, y lista como evidencia las categorías de la línea, del catálogo docs/services/ (operador, 2026-09-27)." }, { "id": "partner-claim-readback", "text": "La insignia de partner es un claim: va sólo con la referencia de su autorización o de su readback vigente en el registro de partnerships del consumidor (la «Salesforce Partner» está autorizada por Salesforce desde el 2026-09-29 y el deck Salesforce la lleva por defecto). Sin esa referencia, la portada dice «Operamos sobre» con el logo de la plataforma y la contraportada va sin insignia. Nunca es un elemento fijo de la receta." } ], "references": [ { "id": "cover-brochure-cine-orbit", "title": "Brochure · portada: Nexa frente a la órbita, «¿Qué hace Efeonce? Crecer.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-cine-orbit.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal3.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-cine-lines", "title": "Brochure · portada: Nexa y las cinco líneas como esferas de luz, con la burbuja URL", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-cine-lines.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal6.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-cine-team", "title": "Brochure · portada: Nexa al frente del equipo y los agentes", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-cine-team.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal4.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-cine-lines-selection", "title": "Brochure · portada: Nexa y las cinco líneas, con la selección y el cursor de Nexa sobre «Crecer.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-cine-lines-selection.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal6Sel.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-line-growth", "title": "Brochure · portada de Growth Strategy: «¿Lo medimos? Siempre.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-line-growth.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaGrowth.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-line-brand", "title": "Brochure · portada de Creative Services: «¿Quién crea mi contenido? Tu squad.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-line-brand.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaBrand.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-line-engine", "title": "Brochure · portada de Digital Services: «¿Te encuentra la IA? Visible.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-line-engine.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaEngine.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-line-voice", "title": "Brochure · portada de Media & Distribution: «¿Dónde invierto? Donde rinde.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-line-voice.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaVoice.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-line-revenue", "title": "Brochure · portada de RevOps & CRM: «¿Y el reporte del viernes? Ya lo viste.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-line-revenue.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaRevenue.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-brochure-line-revenue-salesforce", "title": "Brochure · portada de Servicios Salesforce: «¿Tu Salesforce ya actúa? Por ti.» (línea revenue-salesforce, con la insignia «Salesforce Partner» autorizada)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-brochure-line-revenue-salesforce.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforcePortada.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "cover", "uses": [ "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true, "evidence": "body", "answerSphereEm": 0.2 }, "photo": { "placement": "bleed", "register": "cine", "lensMm": 85, "cameraDistanceM": 2, "reserve": { "side": "start", "share": 0.45, "form": "calm-deep-dark" }, "bed": "dark-bottom", "accentLight": "line", "emblem": "compose-from-axis-brand-assets", "lookAtLens": true, "subjectPlacement": { "side": "end", "framing": "waist-up" } }, "column": { "insetPx": 140, "logoWidthPx": 500, "offsetsPx": { "logo": 0, "eyebrow": 190, "question": 238, "answer": 300 }, "answerWithSelectionExtraPx": 28, "bodyBelowAnswerPx": { "plain": 34, "withSelection": 130 }, "urlBubbleBottomRangePx": [ 51, 72 ], "top": { "defaultPx": 220, "byReference": { "cover-brochure-cine-orbit": 300, "cover-brochure-cine-lines": 250, "cover-brochure-cine-lines-selection": 200, "cover-brochure-cine-team": 250, "cover-brochure-line-growth": 220, "cover-brochure-line-brand": 220, "cover-brochure-line-engine": 220, "cover-brochure-line-voice": 300, "cover-brochure-line-revenue": 220, "cover-brochure-line-revenue-salesforce": 190, "cover-proposal-orbit": 220, "cover-proposal-orbit-sky": 220 } }, "answerOpticalInsetPx": -4, "body": { "emphasis": "first-word", "emphasisWeight": 600, "maxWidthOfWidth": 0.3770833333333333 }, "closeOffsetsPx": { "slogan": 570, "contact": 640 } }, "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.18518518518518517, 0.2777777777777778 ] }, "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.3611111111111111, 0.4537037037037037 ] }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.40555555555555556, 0.4981481481481482 ] }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.46296296296296297, 0.5555555555555556 ] } }, "type": { "eyebrow": { "px": 22, "weight": 500, "uppercase": true, "lineHeight": 1.2, "tracking": "0.24em", "color": "soft" }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.035em" }, "body": { "px": 28, "lineHeight": 1.3, "weight": 400, "family": "text" } }, "signature": { "mode": "logo", "anchor": "top-start", "widthPx": 500, "urlBubble": false }, "defaultLayout": "document", "layouts": { "document": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "references": [ "cover-brochure-cine-orbit", "cover-brochure-cine-lines", "cover-brochure-cine-team" ] }, "document-selection": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.18518518518518517, 0.2777777777777778 ] }, "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.3611111111111111, 0.4537037037037037 ] }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.40555555555555556, 0.4981481481481482 ] }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.4888888888888889, 0.5814814814814815 ] } }, "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "person", "label": "Nexa", "collaboratorScale": 1.1 }, "references": [ "cover-brochure-cine-lines-selection" ] }, "line": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "approvedLines": [ "growth", "brand", "engine", "voice", "revenue-hubspot", "revenue-salesforce" ], "reservesByLine": { "revenue-salesforce": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.17592592592592593, 0.2777777777777778 ] }, "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.35185185185185186, 0.4537037037037037 ] }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.3962962962962963, 0.4981481481481482 ] }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.4537037037037037, 0.5555555555555556 ] } } }, "partnerMark": { "optional": true, "claim": "partner-program", "requires": "readback-current", "xPx": 140, "topPx": 920, "heightPx": 84, "asset": "AXIS_PARTNER_ASSETS kind partner-badge", "fallback": { "label": { "text": "Operamos sobre", "px": 16, "weight": 500, "lineHeight": 1, "tracking": "0.2em", "uppercase": true, "color": "soft", "topPx": 912 }, "platformLogo": { "heightPx": 64, "topPx": 942 } } }, "references": [ "cover-brochure-line-growth", "cover-brochure-line-brand", "cover-brochure-line-engine", "cover-brochure-line-voice", "cover-brochure-line-revenue", "cover-brochure-line-revenue-salesforce" ] } }, "rules": [ "cover-full-voice", "frame-bound-to-use", "frame-photo-alternates", "frame-logo-min-screen", "slogan-only-in-close", "giant-orbit-cover-is-proposal", "photo-reserves-start-45", "text-clears-orbit-and-subject", "frame-selection-text-or-client-logo", "line-cover-takes-line-accent", "partner-claim-readback" ], "references": [ { "id": "cover-brochure-cine-orbit", "title": "Brochure · portada: Nexa frente a la órbita, «¿Qué hace Efeonce? Crecer.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-cine-orbit.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal3.dc.html" }, { "id": "cover-brochure-cine-lines", "title": "Brochure · portada: Nexa y las cinco líneas como esferas de luz, con la burbuja URL", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-cine-lines.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal6.dc.html" }, { "id": "cover-brochure-cine-team", "title": "Brochure · portada: Nexa al frente del equipo y los agentes", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-cine-team.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal4.dc.html" }, { "id": "cover-brochure-cine-lines-selection", "title": "Brochure · portada: Nexa y las cinco líneas, con la selección y el cursor de Nexa sobre «Crecer.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-cine-lines-selection.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaPrincipal6Sel.dc.html" }, { "id": "cover-brochure-line-growth", "title": "Brochure · portada de Growth Strategy: «¿Lo medimos? Siempre.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-line-growth.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaGrowth.dc.html" }, { "id": "cover-brochure-line-brand", "title": "Brochure · portada de Creative Services: «¿Quién crea mi contenido? Tu squad.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-line-brand.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaBrand.dc.html" }, { "id": "cover-brochure-line-engine", "title": "Brochure · portada de Digital Services: «¿Te encuentra la IA? Visible.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-line-engine.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaEngine.dc.html" }, { "id": "cover-brochure-line-voice", "title": "Brochure · portada de Media & Distribution: «¿Dónde invierto? Donde rinde.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-line-voice.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaVoice.dc.html" }, { "id": "cover-brochure-line-revenue", "title": "Brochure · portada de RevOps & CRM: «¿Y el reporte del viernes? Ya lo viste.»", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-line-revenue.jpg", "canvasPage": "deck", "canvasBoard": "DeckPortadaLineaRevenue.dc.html" }, { "id": "cover-brochure-line-revenue-salesforce", "title": "Brochure · portada de Servicios Salesforce: «¿Tu Salesforce ya actúa? Por ti.» (línea revenue-salesforce, con la insignia «Salesforce Partner» autorizada)", "status": "approved", "image": "/references/surfaces/deck/cover-brochure-line-revenue-salesforce.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforcePortada.dc.html" } ] } }, { "id": "cover-proposal", "status": "approved", "role": "cover", "formats": [ "16x9" ], "summary": "Portada de propuesta comercial sin foto: la órbita gigante (o la que sale como el sol) sostiene el logo del cliente, seleccionado con ocho manijas y el cursor del cliente; la voz «¿Cómo crecemos en 2027? Con foco.» y el cliente en la evidencia, nunca como título.", "token": "efeonceGraphicLine.surfaces.deck.recipes['cover-proposal']", "rules": [ { "id": "cover-full-voice", "text": "La portada lleva la voz completa de la línea: eyebrow (Poppins 500, mayúsculas espaciadas) · pregunta con su anillo en el acento · respuesta de 1 a 3 palabras con su esfera, al menos 3 veces la pregunta · evidencia (Poppins 400, una palabra en negrita). Nada de títulos sueltos sin voz, tipo «Servicios 2026» (operador, 2026-09-27)." }, { "id": "frame-bound-to-use", "text": "Las portadas y contraportadas de brochure y de propuesta no se cruzan: cada una admite sólo su uso, porque el cliente (sólo en la propuesta), la foto y el mensaje del cierre dependen del documento (operador, 2026-09-27)." }, { "id": "frame-photo-alternates", "text": "Portada y contraportada alternan foto y sin foto: si la portada lleva fotografía, la contraportada va sin fotografía, y al revés. Vale para el brochure y para la propuesta comercial (operador, 2026-09-27)." }, { "id": "frame-logo-min-screen", "text": "El logo de portada y contraportada mide 500 px en 1920 (480 en la portada de propuesta al amanecer): así se lee a efeonceGraphicLine.logo.minScreenPx (96 px) o más en un teléfono de 390 px, que pide 473 px o más en 1920. Los 230 y 220 px de las recetas clásicas no llegan (operador, 2026-09-27)." }, { "id": "slogan-only-in-close", "text": "El eslogan va sólo en el cierre, nunca en la portada: la recarga, repite la respuesta y la esquina inferior derecha es del sujeto o de la órbita (operador, 2026-09-27)." }, { "id": "proposal-cover-client-logo", "text": "La portada de propuesta lleva un espacio fijo para el logo del cliente dentro de la órbita y la burbuja URL alineada a la columna. El nombre del cliente no se repite como título: vive en la evidencia («Preparada para [Cliente] · Confidencial») y en su logo. La portada de brochure no lleva cliente (operador, 2026-09-27)." }, { "id": "giant-orbit-cover-is-proposal", "text": "La órbita gigante sin foto es el recurso de la portada de propuesta, no de la portada de brochure (se retiró como tal); en el brochure va sólo como contraportada sin foto (operador, 2026-09-27)." }, { "id": "text-clears-orbit-and-subject", "text": "Ningún texto cruza la órbita ni al sujeto de la foto: la columna vive en el 45 % izquierdo oscuro. Si una pregunta o la evidencia cruza un haz, una mano o la órbita, se acorta la pregunta («¿Qué hacemos por tu marca?» → «¿Qué hace Efeonce?») o se parte la evidencia en 2 o 3 líneas (operador, 2026-09-27)." }, { "id": "frame-selection-text-or-client-logo", "text": "En portada y contraportada la selección toma sólo la columna de texto o el logo del cliente, nunca a la persona de la foto; en 16:9, un solo cursor (propio o de un colaborador). Las fotos de cine van sin interfaz por defecto (operador, 2026-09-27)." } ], "references": [ { "id": "cover-proposal-orbit", "title": "Propuesta · portada sin foto: la órbita gigante sostiene el logo del cliente (plantilla)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-proposal-orbit.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaCliente1.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-proposal-orbit-sky", "title": "Propuesta · portada sin foto: la órbita gigante con el logo de SKY (ejemplo)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-proposal-orbit-sky.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaCliente2.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-proposal-dawn", "title": "Propuesta · portada sin foto: la órbita sale como el sol con el logo del cliente (plantilla)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-proposal-dawn.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaAmanecerCliente.dc.html", "width": 1920, "height": 1080 }, { "id": "cover-proposal-dawn-sky", "title": "Propuesta · portada sin foto: la órbita sale como el sol con el logo de SKY (ejemplo)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/cover-proposal-dawn-sky.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaAmanecerSky.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "cover", "uses": [ "proposal" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true, "evidence": "body", "answerSphereEm": 0.2 }, "column": { "insetPx": 140, "logoWidthPx": 500, "offsetsPx": { "logo": 0, "eyebrow": 190, "question": 238, "answer": 300 }, "answerWithSelectionExtraPx": 28, "bodyBelowAnswerPx": { "plain": 34, "withSelection": 130 }, "urlBubbleBottomRangePx": [ 51, 72 ], "top": { "defaultPx": 220, "byReference": { "cover-brochure-cine-orbit": 300, "cover-brochure-cine-lines": 250, "cover-brochure-cine-lines-selection": 200, "cover-brochure-cine-team": 250, "cover-brochure-line-growth": 220, "cover-brochure-line-brand": 220, "cover-brochure-line-engine": 220, "cover-brochure-line-voice": 300, "cover-brochure-line-revenue": 220, "cover-brochure-line-revenue-salesforce": 190, "cover-proposal-orbit": 220, "cover-proposal-orbit-sky": 220 } }, "answerOpticalInsetPx": -4, "body": { "emphasis": "first-word", "emphasisWeight": 600, "maxWidthOfWidth": 0.3770833333333333 }, "closeOffsetsPx": { "slogan": 570, "contact": 640 } }, "type": { "eyebrow": { "px": 22, "weight": 500, "uppercase": true, "lineHeight": 1.2, "tracking": "0.24em", "color": "soft" }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.035em" }, "body": { "px": 28, "lineHeight": 1.3, "weight": 400, "family": "text" } }, "signature": { "mode": "logo", "anchor": "top-start", "widthPx": 500, "urlBubble": true, "urlBubbleAlign": "column" }, "clientLogo": { "placeholder": "Logo del cliente", "evidence": "Preparada para [Cliente] · Confidencial", "repeatAsTitle": false, "box": { "fit": "contain", "placeholder": { "border": { "px": 2, "style": "dashed", "color": "soft" }, "radiusPx": 24, "label": { "px": 26, "weight": 500, "lineHeight": 1.2, "tracking": "0.14em", "uppercase": true, "color": "soft" } } } }, "orbitPaint": { "giant": { "color": "accent", "ring": { "strokePx": 6, "glowPx": 10 }, "halo": { "radiusRatio": 1.1, "stops": [ { "at": 0, "opacity": 0.1 }, { "at": 0.75, "opacity": 0.03 }, { "at": 1, "opacity": 0 } ] }, "sphere": { "atDeg": 212, "radiusPx": 30, "glowPx": 18, "core": { "radiusPx": 22, "color": "#e9fffd" } } }, "rising": { "color": "accent", "ring": { "strokePx": 6, "glowPx": 10 }, "sun": { "belowDomeTopPx": 40, "radiusPx": 900, "stops": [ { "at": 0, "opacity": 0.22 }, { "at": 0.35, "opacity": 0.08 }, { "at": 1, "opacity": 0 } ] }, "dome": { "stops": [ { "at": 0.7, "opacity": 0 }, { "at": 1, "opacity": 0.1 } ] }, "sphere": { "at": "dome-top", "radiusPx": 32, "glowPx": 20, "core": { "radiusPx": 23, "color": "#e9fffd" } } } }, "axis": { "topPx": 56, "logoWidthPx": 480, "offsetsPx": { "logo": 0, "eyebrow": 150, "question": 194, "answer": 250 }, "bodyBelowAnswerPx": 22, "urlBubbleTopPx": 522 }, "selection": { "target": "client-logo", "targetKind": "object", "variant": "eight-handles", "overlay": "none", "anchor": "top-end", "participantKind": "department", "label": "Cliente" }, "defaultLayout": "orbit", "layouts": { "orbit": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.18518518518518517, 0.2777777777777778 ] }, "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.3611111111111111, 0.4537037037037037 ] }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.40555555555555556, 0.4981481481481482 ] }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTopRange": [ 0.46296296296296297, 0.5555555555555556 ] }, "orbit": { "form": "giant", "cxOfWidth": 0.853125, "cyOfHeight": 0.5, "rOfHeight": 0.7574074074074074, "sphereRegion": "upper-center", "croppedBy": "end", "measuredOn": "reference" }, "clientLogo": { "boxPx": [ 460, 200 ], "cxOfWidth": 0.7291666666666666, "cyOfHeight": 0.5, "inside": "orbit" }, "urlBubble": { "side": "start", "inset": 0.07291666666666667, "bottomRangePx": [ 51, 72 ] } }, "references": [ "cover-proposal-orbit", "cover-proposal-orbit-sky" ] }, "dawn": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "reserves": { "logo": { "align": "center", "fromTop": 0.05185185185185185 }, "eyebrow": { "align": "center", "fromTop": 0.1935185185185185, "measuredAs": "ink-top" }, "question": { "align": "center", "fromTop": 0.23796296296296296, "measuredAs": "ink-top" }, "answer": { "align": "center", "fromTop": 0.29259259259259257, "measuredAs": "ink-top" }, "body": { "align": "center", "fromTop": 0.41388888888888886, "measuredAs": "ink-top" }, "urlBubble": { "align": "center", "fromTop": 0.48333333333333334, "measuredAs": "ink-top" }, "orbit": { "form": "rising", "cxOfWidth": 0.5, "cyOfHeight": 1.275, "rOfHeight": 0.7046296296296296, "sphereRegion": "dome-top", "measuredOn": "reference" }, "clientLogo": { "boxPx": [ 340, 130 ], "cxOfWidth": 0.5, "cyOfHeight": 0.8777777777777778, "inside": "orbit" } }, "signature": { "mode": "logo", "anchor": "top-center", "widthPx": 480, "urlBubble": true, "urlBubbleAlign": "axis" }, "references": [ "cover-proposal-dawn", "cover-proposal-dawn-sky" ] } }, "rules": [ "cover-full-voice", "frame-bound-to-use", "frame-photo-alternates", "frame-logo-min-screen", "slogan-only-in-close", "proposal-cover-client-logo", "giant-orbit-cover-is-proposal", "text-clears-orbit-and-subject", "frame-selection-text-or-client-logo" ], "references": [ { "id": "cover-proposal-orbit", "title": "Propuesta · portada sin foto: la órbita gigante sostiene el logo del cliente (plantilla)", "status": "approved", "image": "/references/surfaces/deck/cover-proposal-orbit.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaCliente1.dc.html" }, { "id": "cover-proposal-orbit-sky", "title": "Propuesta · portada sin foto: la órbita gigante con el logo de SKY (ejemplo)", "status": "approved", "image": "/references/surfaces/deck/cover-proposal-orbit-sky.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaCliente2.dc.html" }, { "id": "cover-proposal-dawn", "title": "Propuesta · portada sin foto: la órbita sale como el sol con el logo del cliente (plantilla)", "status": "approved", "image": "/references/surfaces/deck/cover-proposal-dawn.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaAmanecerCliente.dc.html" }, { "id": "cover-proposal-dawn-sky", "title": "Propuesta · portada sin foto: la órbita sale como el sol con el logo de SKY (ejemplo)", "status": "approved", "image": "/references/surfaces/deck/cover-proposal-dawn-sky.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaPortadaAmanecerSky.dc.html" } ] } }, { "id": "close-brochure", "status": "approved", "role": "close", "formats": [ "16x9" ], "summary": "Contraportada de brochure: «¿Conversamos? Cuando quieras.», el eslogan como firma, la burbuja con las redes y el contacto; sin foto con la órbita gigante y el cursor propio sobre la respuesta (la pareja de las portadas con foto) o con Nexa caminando hacia la órbita.", "token": "efeonceGraphicLine.surfaces.deck.recipes['close-brochure']", "rules": [ { "id": "close-message-by-use", "text": "El mensaje de la contraportada depende del documento: en la propuesta comercial es el eslogan «Empower your Growth», grande y protagonista en sus pesos oficiales (la propuesta llega después de conversar: «¿Conversamos?» no aplica); en el brochure es «¿Conversamos? Cuando quieras.» en la voz pregunta–respuesta, con el eslogan como firma debajo (operador, 2026-09-27)." }, { "id": "frame-bound-to-use", "text": "Las portadas y contraportadas de brochure y de propuesta no se cruzan: cada una admite sólo su uso, porque el cliente (sólo en la propuesta), la foto y el mensaje del cierre dependen del documento (operador, 2026-09-27)." }, { "id": "frame-photo-alternates", "text": "Portada y contraportada alternan foto y sin foto: si la portada lleva fotografía, la contraportada va sin fotografía, y al revés. Vale para el brochure y para la propuesta comercial (operador, 2026-09-27)." }, { "id": "frame-logo-min-screen", "text": "El logo de portada y contraportada mide 500 px en 1920 (480 en la portada de propuesta al amanecer): así se lee a efeonceGraphicLine.logo.minScreenPx (96 px) o más en un teléfono de 390 px, que pide 473 px o más en 1920. Los 230 y 220 px de las recetas clásicas no llegan (operador, 2026-09-27)." }, { "id": "giant-orbit-cover-is-proposal", "text": "La órbita gigante sin foto es el recurso de la portada de propuesta, no de la portada de brochure (se retiró como tal); en el brochure va sólo como contraportada sin foto (operador, 2026-09-27)." }, { "id": "photo-reserves-start-45", "text": "La placa reserva el 45 % izquierdo como estudio oscuro y calmo para el texto." }, { "id": "text-clears-orbit-and-subject", "text": "Ningún texto cruza la órbita ni al sujeto de la foto: la columna vive en el 45 % izquierdo oscuro. Si una pregunta o la evidencia cruza un haz, una mano o la órbita, se acorta la pregunta («¿Qué hacemos por tu marca?» → «¿Qué hace Efeonce?») o se parte la evidencia en 2 o 3 líneas (operador, 2026-09-27)." }, { "id": "frame-selection-text-or-client-logo", "text": "En portada y contraportada la selección toma sólo la columna de texto o el logo del cliente, nunca a la persona de la foto; en 16:9, un solo cursor (propio o de un colaborador). Las fotos de cine van sin interfaz por defecto (operador, 2026-09-27)." } ], "references": [ { "id": "close-brochure-orbit", "title": "Brochure · contraportada sin foto: la órbita gigante y «¿Conversamos? Cuando quieras.» con el cursor propio", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-brochure-orbit.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochureContraOrbitaGigante.dc.html", "width": 1920, "height": 1080 }, { "id": "close-brochure-horizon", "title": "Brochure · contraportada con foto: Nexa camina hacia la órbita, «¿Conversamos? Cuando quieras.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-brochure-horizon.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochureContraHorizonte.dc.html", "width": 1920, "height": 1080 }, { "id": "close-brochure-dawn", "title": "Brochure · contraportada con foto: Nexa y un agente hacia la órbita al amanecer", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-brochure-dawn.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochureContraAmanecer.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "close", "uses": [ "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "answerSphereEm": 0.2 }, "message": { "question": "¿Conversamos?", "answer": "Cuando quieras.", "slogan": "signature-below" }, "column": { "insetPx": 140, "logoWidthPx": 500, "offsetsPx": { "logo": 0, "eyebrow": 190, "question": 238, "answer": 300 }, "answerWithSelectionExtraPx": 28, "bodyBelowAnswerPx": { "plain": 34, "withSelection": 130 }, "urlBubbleBottomRangePx": [ 51, 72 ], "top": { "defaultPx": 220, "byReference": { "cover-brochure-cine-orbit": 300, "cover-brochure-cine-lines": 250, "cover-brochure-cine-lines-selection": 200, "cover-brochure-cine-team": 250, "cover-brochure-line-growth": 220, "cover-brochure-line-brand": 220, "cover-brochure-line-engine": 220, "cover-brochure-line-voice": 300, "cover-brochure-line-revenue": 220, "cover-brochure-line-revenue-salesforce": 190, "cover-proposal-orbit": 220, "cover-proposal-orbit-sky": 220 } }, "answerOpticalInsetPx": -4, "body": { "emphasis": "first-word", "emphasisWeight": 600, "maxWidthOfWidth": 0.3770833333333333 }, "closeOffsetsPx": { "slogan": 570, "contact": 640 } }, "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.12962962962962962 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.35 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.4074074074074074 }, "slogan": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6666666666666666, "measuredAs": "ink-top" }, "contact": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.7222222222222222, "measuredAs": "ink-top" } }, "type": { "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.035em" }, "slogan": { "px": 28, "family": "question", "weight": 800, "color": "soft", "lineHeight": 1.15 } }, "slogan": { "runs": [ { "text": "lead-first", "weight": 800, "italic": true }, { "text": "lead-rest", "weight": 800, "italic": false }, { "text": "line-word", "weight": 900, "italic": true, "color": "accent" } ] }, "contact": { "social": [ "spotify", "instagram", "linkedin", "threads", "youtube", "tiktok" ], "lines": [ "email", "phone", "phone", "address" ], "urlBubbleInSocialRow": true, "style": { "rowGapPx": 18, "type": { "px": 20, "weight": 500, "lineHeight": 1.3, "family": "text", "color": "soft" }, "socialRow": { "urlBubbleHeightPx": 32, "gapPx": 28, "iconPx": 32, "iconGapRatio": 0.45 }, "item": { "iconRatio": 1.15, "gapRatio": 0.4 }, "icon": { "color": "white", "opacity": 0.78 }, "icons": { "email": "letter", "phone": "phone-calling", "address": "map-point" } } }, "orbitPaint": { "giant": { "color": "accent", "ring": { "strokePx": 6, "glowPx": 10 }, "halo": { "radiusRatio": 1.1, "stops": [ { "at": 0, "opacity": 0.1 }, { "at": 0.75, "opacity": 0.03 }, { "at": 1, "opacity": 0 } ] }, "sphere": { "atDeg": 212, "radiusPx": 30, "glowPx": 18, "core": { "radiusPx": 22, "color": "#e9fffd" } } }, "rising": { "color": "accent", "ring": { "strokePx": 6, "glowPx": 10 }, "sun": { "belowDomeTopPx": 40, "radiusPx": 900, "stops": [ { "at": 0, "opacity": 0.22 }, { "at": 0.35, "opacity": 0.08 }, { "at": 1, "opacity": 0 } ] }, "dome": { "stops": [ { "at": 0.7, "opacity": 0 }, { "at": 1, "opacity": 0.1 } ] }, "sphere": { "at": "dome-top", "radiusPx": 32, "glowPx": 20, "core": { "radiusPx": 23, "color": "#e9fffd" } } } }, "signature": { "mode": "logo", "anchor": "top-start", "widthPx": 500, "urlBubble": true, "urlBubbleAlign": "social-row" }, "defaultLayout": "orbit", "layouts": { "orbit": { "requires": [ "question", "answer" ], "forbids": [ "eyebrow", "body", "proof", "steps" ], "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.12962962962962962 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.35 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.4074074074074074 }, "slogan": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6666666666666666, "measuredAs": "ink-top" }, "contact": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.7222222222222222, "measuredAs": "ink-top" }, "orbit": { "form": "giant", "cxOfWidth": 0.853125, "cyOfHeight": 0.5, "rOfHeight": 0.7574074074074074, "sphereRegion": "upper-center", "croppedBy": "end", "measuredOn": "reference" } }, "selection": { "target": "answer", "targetKind": "text", "variant": "open-brackets", "overlay": "none", "cursor": "local", "anchor": "end-center" }, "references": [ "close-brochure-orbit" ] }, "photo": { "requires": [ "question", "answer" ], "forbids": [ "eyebrow", "body", "proof", "steps" ], "photo": { "placement": "bleed", "register": "cine", "lensMm": 85, "cameraDistanceM": 2, "reserve": { "side": "start", "share": 0.45, "form": "calm-deep-dark" }, "bed": "dark-bottom", "accentLight": "line", "emblem": "compose-from-axis-brand-assets", "lookAtLens": false, "subjectPlacement": { "side": "end", "facing": "away", "toward": "orbit" } }, "references": [ "close-brochure-horizon", "close-brochure-dawn" ] } }, "rules": [ "close-message-by-use", "frame-bound-to-use", "frame-photo-alternates", "frame-logo-min-screen", "giant-orbit-cover-is-proposal", "photo-reserves-start-45", "text-clears-orbit-and-subject", "frame-selection-text-or-client-logo" ], "references": [ { "id": "close-brochure-orbit", "title": "Brochure · contraportada sin foto: la órbita gigante y «¿Conversamos? Cuando quieras.» con el cursor propio", "status": "approved", "image": "/references/surfaces/deck/close-brochure-orbit.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochureContraOrbitaGigante.dc.html" }, { "id": "close-brochure-horizon", "title": "Brochure · contraportada con foto: Nexa camina hacia la órbita, «¿Conversamos? Cuando quieras.»", "status": "approved", "image": "/references/surfaces/deck/close-brochure-horizon.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochureContraHorizonte.dc.html" }, { "id": "close-brochure-dawn", "title": "Brochure · contraportada con foto: Nexa y un agente hacia la órbita al amanecer", "status": "approved", "image": "/references/surfaces/deck/close-brochure-dawn.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochureContraAmanecer.dc.html" } ] } }, { "id": "close-proposal", "status": "approved", "role": "close", "formats": [ "16x9" ], "summary": "Contraportada de propuesta con foto: el eslogan «Empower your Growth» a 72 px es el mensaje (la propuesta llega después de conversar), con el logo de 500 px, las redes y el contacto; Nexa camina hacia la órbita.", "token": "efeonceGraphicLine.surfaces.deck.recipes['close-proposal']", "rules": [ { "id": "close-message-by-use", "text": "El mensaje de la contraportada depende del documento: en la propuesta comercial es el eslogan «Empower your Growth», grande y protagonista en sus pesos oficiales (la propuesta llega después de conversar: «¿Conversamos?» no aplica); en el brochure es «¿Conversamos? Cuando quieras.» en la voz pregunta–respuesta, con el eslogan como firma debajo (operador, 2026-09-27)." }, { "id": "frame-bound-to-use", "text": "Las portadas y contraportadas de brochure y de propuesta no se cruzan: cada una admite sólo su uso, porque el cliente (sólo en la propuesta), la foto y el mensaje del cierre dependen del documento (operador, 2026-09-27)." }, { "id": "frame-photo-alternates", "text": "Portada y contraportada alternan foto y sin foto: si la portada lleva fotografía, la contraportada va sin fotografía, y al revés. Vale para el brochure y para la propuesta comercial (operador, 2026-09-27)." }, { "id": "frame-logo-min-screen", "text": "El logo de portada y contraportada mide 500 px en 1920 (480 en la portada de propuesta al amanecer): así se lee a efeonceGraphicLine.logo.minScreenPx (96 px) o más en un teléfono de 390 px, que pide 473 px o más en 1920. Los 230 y 220 px de las recetas clásicas no llegan (operador, 2026-09-27)." }, { "id": "photo-reserves-start-45", "text": "La placa reserva el 45 % izquierdo como estudio oscuro y calmo para el texto." }, { "id": "text-clears-orbit-and-subject", "text": "Ningún texto cruza la órbita ni al sujeto de la foto: la columna vive en el 45 % izquierdo oscuro. Si una pregunta o la evidencia cruza un haz, una mano o la órbita, se acorta la pregunta («¿Qué hacemos por tu marca?» → «¿Qué hace Efeonce?») o se parte la evidencia en 2 o 3 líneas (operador, 2026-09-27)." }, { "id": "partner-claim-readback", "text": "La insignia de partner es un claim: va sólo con la referencia de su autorización o de su readback vigente en el registro de partnerships del consumidor (la «Salesforce Partner» está autorizada por Salesforce desde el 2026-09-29 y el deck Salesforce la lleva por defecto). Sin esa referencia, la portada dice «Operamos sobre» con el logo de la plataforma y la contraportada va sin insignia. Nunca es un elemento fijo de la receta." } ], "references": [ { "id": "close-proposal-horizon", "title": "Propuesta · contraportada: «Empower your Growth» hacia la órbita", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-proposal-horizon.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaContraHorizonte.dc.html", "width": 1920, "height": 1080 }, { "id": "close-proposal-dawn", "title": "Propuesta · contraportada: «Empower your Growth» al amanecer", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-proposal-dawn.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaContraAmanecer.dc.html", "width": 1920, "height": 1080 }, { "id": "close-proposal-horizon-revenue-salesforce", "title": "Propuesta · contraportada Salesforce: «Empower your Revenue» en bloque bajo el logo, con la insignia «Salesforce Partner» autorizada", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/close-proposal-horizon-revenue-salesforce.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceContraportada.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "close", "uses": [ "proposal" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "none" }, "message": { "slogan": "main" }, "photo": { "placement": "bleed", "register": "cine", "lensMm": 85, "cameraDistanceM": 2, "reserve": { "side": "start", "share": 0.45, "form": "calm-deep-dark" }, "bed": "dark-bottom", "accentLight": "line", "emblem": "compose-from-axis-brand-assets", "lookAtLens": false, "subjectPlacement": { "side": "end", "facing": "away", "toward": "orbit" } }, "reserves": { "logo": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.21296296296296297 }, "slogan": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.3888888888888889 }, "contact": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5555555555555556 } }, "type": { "slogan": { "px": 72, "family": "question", "weight": 800, "color": "soft", "lineHeight": 1.15 } }, "slogan": { "runs": [ { "text": "lead-first", "weight": 800, "italic": true }, { "text": "lead-rest", "weight": 800, "italic": false }, { "text": "line-word", "weight": 900, "italic": true, "color": "accent" } ] }, "contact": { "social": [ "spotify", "instagram", "linkedin", "threads", "youtube", "tiktok" ], "lines": [ "email", "phone", "phone", "address" ], "urlBubbleInSocialRow": true, "style": { "rowGapPx": 18, "type": { "px": 20, "weight": 500, "lineHeight": 1.3, "family": "text", "color": "soft" }, "socialRow": { "urlBubbleHeightPx": 32, "gapPx": 28, "iconPx": 32, "iconGapRatio": 0.45 }, "item": { "iconRatio": 1.15, "gapRatio": 0.4 }, "icon": { "color": "white", "opacity": 0.78 }, "icons": { "email": "letter", "phone": "phone-calling", "address": "map-point" } } }, "signature": { "mode": "logo", "anchor": "top-start", "widthPx": 500, "urlBubble": true, "urlBubbleAlign": "social-row" }, "sloganBlock": { "since": "2026-09-29", "appliesTo": { "lines": [ "revenue-salesforce" ], "otherClosesKeepLogoWidthPx": 500 }, "references": [ "close-proposal-horizon-revenue-salesforce" ], "logo": { "widthPx": 700, "topPx": 220 }, "slogan": { "ofLogo": 0.64, "gapOfFont": 1.35, "boxLiftOfFont": 0.2, "lineHeight": 1, "runLineHeight": "normal", "runTopBelowBoxPx": 2, "align": "start", "runs": { "runs": [ { "text": "lead-first", "weight": 800, "italic": true }, { "text": "lead-rest", "weight": 800, "italic": false }, { "text": "line-word", "weight": 900, "italic": true, "color": "accent" } ] } }, "contact": { "belowSloganPx": 110, "socialRow": { "urlBubbleHeightPx": 30, "iconPx": 30, "gapPx": 22 }, "lines": { "belowSocialRowPx": 60, "px": 20, "weight": 500, "lineHeight": 1, "rowGapPx": 16, "iconPx": 22, "iconGapPx": 12, "color": "soft" }, "icon": { "color": "white", "opacity": 0.78 } }, "partnerMark": { "optional": true, "claim": "partner-program", "requires": "readback-current", "belowContactPx": 290, "heightPx": 72, "asset": "AXIS_PARTNER_ASSETS kind partner-badge" } }, "rules": [ "close-message-by-use", "frame-bound-to-use", "frame-photo-alternates", "frame-logo-min-screen", "photo-reserves-start-45", "text-clears-orbit-and-subject", "partner-claim-readback" ], "references": [ { "id": "close-proposal-horizon", "title": "Propuesta · contraportada: «Empower your Growth» hacia la órbita", "status": "approved", "image": "/references/surfaces/deck/close-proposal-horizon.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaContraHorizonte.dc.html" }, { "id": "close-proposal-dawn", "title": "Propuesta · contraportada: «Empower your Growth» al amanecer", "status": "approved", "image": "/references/surfaces/deck/close-proposal-dawn.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaContraAmanecer.dc.html" }, { "id": "close-proposal-horizon-revenue-salesforce", "title": "Propuesta · contraportada Salesforce: «Empower your Revenue» en bloque bajo el logo, con la insignia «Salesforce Partner» autorizada", "status": "approved", "image": "/references/surfaces/deck/close-proposal-horizon-revenue-salesforce.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceContraportada.dc.html" } ] } }, { "id": "section-classic", "status": "approved", "role": "section", "formats": [ "16x9" ], "summary": "La sección de siempre: sobre papel, el número dentro del anillo que marca en qué sección vamos.", "token": "efeonceGraphicLine.surfaces.deck.recipes['section-classic']", "rules": [], "references": [ { "id": "section-classic", "title": "Deck · sección clásica AXIS, sin foto", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-classic.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionClasica.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "section", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer" }, "progress": { "piece": "section", "numberInsideRing": true }, "type": { "number": { "px": 190 } }, "rules": [], "references": [ { "id": "section-classic", "title": "Deck · sección clásica AXIS, sin foto", "status": "approved", "image": "/references/surfaces/deck/section-classic.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionClasica.dc.html" } ] } }, { "id": "section-split", "status": "approved", "role": "section", "formats": [ "16x9" ], "summary": "Panel de papel con una esquina curva grande; la foto se extiende bajo la curva y el indicador sube por la izquierda, con la esfera arriba a la izquierda. Tres composiciones: la esquina arriba, la esquina abajo y el panel a la derecha.", "token": "efeonceGraphicLine.surfaces.deck.recipes['section-split']", "rules": [ { "id": "split-indicator-rises-start", "text": "Sección partida: el indicador nace abajo a la izquierda y sube por la IZQUIERDA en sentido horario, con la esfera arriba a la izquierda en la 2 de 5; nunca por la derecha, aunque el panel vaya a la derecha (corrección del operador, 2026-09-27)." } ], "references": [ { "id": "section-split", "title": "Deck · sección partida: la esquina arriba y el indicador que sube por la izquierda", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-split.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionMedia72.dc.html", "width": 1920, "height": 1080 }, { "id": "section-split-corner-bottom", "title": "Deck · sección partida con la esquina abajo: «¿Cuánto tarda tu campaña? En días.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-split-corner-bottom.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionMediaAbajo.dc.html", "width": 1920, "height": 1080 }, { "id": "section-split-panel-end", "title": "Deck · sección partida con el panel a la derecha: «¿Qué responde la IA? Tu marca.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-split-panel-end.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionMediaDerecha.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "section", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer" }, "panel": { "side": "start", "share": 0.5, "cornerRadiusPx": 300, "corner": "top-end" }, "photo": { "placement": "under-panel", "fromOfWidth": 0.34375 }, "progress": { "indicator": { "cxOfWidth": 0.09375, "cyOfHeight": 0.1574074074074074, "rPx": 40 }, "sweepDeg": 72, "flipped": true, "rises": "start", "origin": "bottom-start", "direction": "clockwise", "startFromTopDeg": -115, "sweep": { "rule": "sections-completed", "openQuestion": "unify-with-current-of-sections" } }, "reserves": { "number": { "side": "start", "fromTop": 0.24074074074074073 }, "sectionLabel": { "side": "start", "fromTop": 0.4166666666666667 }, "voice": { "side": "start", "fromTop": 0.5555555555555556 }, "answer": { "side": "start", "fromTop": 0.6203703703703703 } }, "type": { "number": { "px": 190, "family": "answer", "weight": 300 }, "sectionLabel": { "px": 24, "weight": 500 }, "question": { "px": 40 }, "answer": { "px": 120 } }, "layouts": { "corner-top": { "requires": [ "question", "answer" ], "references": [ "section-split" ] }, "corner-bottom": { "requires": [ "question", "answer" ], "panel": { "corner": "bottom-end" }, "type": { "number": { "px": 190, "family": "answer", "weight": 300 }, "sectionLabel": { "px": 24, "weight": 500 }, "question": { "px": 40 }, "answer": { "px": 132 } }, "references": [ "section-split-corner-bottom" ] }, "panel-end": { "requires": [ "question", "answer" ], "panel": { "side": "end", "share": 0.5, "cornerRadiusPx": 300, "corner": "top-start" }, "photo": { "placement": "under-panel", "fromOfWidth": 0, "widthOfWidth": 0.65625, "mirrored": true }, "progress": { "indicator": { "cxOfWidth": 0.59375, "cyOfHeight": 0.1574074074074074, "rPx": 40 } }, "reserves": { "number": { "side": "start", "inset": 0.5729166666666666, "fromTop": 0.24074074074074073 }, "sectionLabel": { "side": "start", "inset": 0.5729166666666666, "fromTop": 0.4166666666666667 }, "voice": { "side": "start", "inset": 0.5729166666666666, "fromTop": 0.5555555555555556 }, "answer": { "side": "start", "inset": 0.5729166666666666, "fromTop": 0.6185185185185185 } }, "type": { "number": { "px": 190, "family": "answer", "weight": 300 }, "sectionLabel": { "px": 24, "weight": 500 }, "question": { "px": 40 }, "answer": { "px": 132 } }, "references": [ "section-split-panel-end" ] } }, "rules": [ "split-indicator-rises-start" ], "references": [ { "id": "section-split", "title": "Deck · sección partida: la esquina arriba y el indicador que sube por la izquierda", "status": "approved", "image": "/references/surfaces/deck/section-split.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionMedia72.dc.html" }, { "id": "section-split-corner-bottom", "title": "Deck · sección partida con la esquina abajo: «¿Cuánto tarda tu campaña? En días.»", "status": "approved", "image": "/references/surfaces/deck/section-split-corner-bottom.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionMediaAbajo.dc.html" }, { "id": "section-split-panel-end", "title": "Deck · sección partida con el panel a la derecha: «¿Qué responde la IA? Tu marca.»", "status": "approved", "image": "/references/surfaces/deck/section-split-panel-end.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionMediaDerecha.dc.html" } ] } }, { "id": "section-lens", "status": "approved", "role": "section", "formats": [ "16x9" ], "summary": "Sección con la lente de portada: la foto en el círculo y apagada fuera; el arco es la navegación real (actual/total desde las 12) y la voz va a la izquierda, antes del anillo.", "token": "efeonceGraphicLine.surfaces.deck.recipes['section-lens']", "rules": [ { "id": "arc-is-navigation", "text": "El arco de la lente es la navegación real: actual/total × 360° desde las 12, nunca decorativo." }, { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." } ], "references": [ { "id": "section-lens", "title": "Deck · sección con lente (el arco mide 2 de 5)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-lens.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionLente.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "section", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "photo": { "placement": "lens", "register": "documental" }, "lens": { "piece": "deck-cover", "arcIsProgress": true, "region": "center-end", "accentSphere": "upper-start", "arc": { "startDeg": -90 }, "inside": { "zoom": 1 } }, "progress": { "arc": "lens" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.2777777777777778 }, "question": { "side": "start", "fromTop": 0.34444444444444444 }, "answer": { "side": "start", "fromTop": 0.4 } }, "type": { "eyebrow": { "px": 26, "weight": 300, "tracking": "0.02em", "color": "#9fb3c8" }, "question": { "px": 40, "lineHeight": 1.35, "ring": "small" }, "answer": { "px": 132, "lineHeight": 1.02, "tracking": "-0.035em" } }, "signature": { "mode": "none", "urlBubble": false }, "rules": [ "arc-is-navigation", "photo-slide-no-logo" ], "references": [ { "id": "section-lens", "title": "Deck · sección con lente (el arco mide 2 de 5)", "status": "approved", "image": "/references/surfaces/deck/section-lens.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionLente.dc.html" } ] } }, { "id": "section-bleed", "status": "approved", "role": "section", "formats": [ "16x9" ], "summary": "Foto a sangre sin velo, con el indicador chico de sección arriba a la izquierda y la voz en la reserva calma del plate.", "token": "efeonceGraphicLine.surfaces.deck.recipes['section-bleed']", "rules": [ { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." }, { "id": "no-scrim", "text": "Nunca un velo ni un degradado sobre la foto: el contraste de la voz lo da la reserva del plate." } ], "references": [ { "id": "section-bleed", "title": "Deck · sección con foto a sangre + indicador", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-bleed.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionSangre.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "section", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "photo": { "placement": "bleed", "register": "documental" }, "progress": { "indicator": { "cxOfWidth": 0.09375, "cyOfHeight": 0.17592592592592593 }, "ringOpacity": 0.4 }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.2777777777777778 }, "question": { "side": "start", "fromTop": 0.34444444444444444 }, "answer": { "side": "start", "fromTop": 0.4 } }, "type": { "eyebrow": { "px": 22, "weight": 500, "tracking": "0.14em", "uppercase": true, "color": "#9fb3c8" }, "question": { "px": 40, "lineHeight": 1.2, "ring": "small", "color": "#f4f6f8" }, "answer": { "px": 132, "lineHeight": 1, "tracking": "-0.035em" } }, "signature": { "mode": "none", "urlBubble": false }, "rules": [ "photo-slide-no-logo", "no-scrim" ], "references": [ { "id": "section-bleed", "title": "Deck · sección con foto a sangre + indicador", "status": "approved", "image": "/references/surfaces/deck/section-bleed.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeccionSangre.dc.html" } ] } }, { "id": "section-cine", "status": "approved", "role": "section", "formats": [ "16x9" ], "summary": "Lámina de cine que abre una sección, en cuatro composiciones: el equipo («¿Quién hace crecer tu marca? Este equipo.»), servicios («¿Qué hace Efeonce? Crecer.» con el cursor propio sobre la respuesta), quiénes somos (respuesta gigante, bajada y tres cifras con fuente) y por qué lo hacemos («Contigo» y tres pilares). Sin logo ni velo sobre la foto.", "token": "efeonceGraphicLine.surfaces.deck.recipes['section-cine']", "rules": [ { "id": "photo-reserves-start-45", "text": "La placa reserva el 45 % izquierdo como estudio oscuro y calmo para el texto." }, { "id": "no-deck-indicator", "text": "Sin indicador de deck: la lámina no lleva otra órbita." }, { "id": "text-clears-orbit-and-subject", "text": "Ningún texto cruza la órbita ni al sujeto de la foto: la columna vive en el 45 % izquierdo oscuro. Si una pregunta o la evidencia cruza un haz, una mano o la órbita, se acorta la pregunta («¿Qué hacemos por tu marca?» → «¿Qué hace Efeonce?») o se parte la evidencia en 2 o 3 líneas (operador, 2026-09-27)." }, { "id": "selection-includes-sphere", "text": "La caja de selección mide la respuesta CON su esfera." }, { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." } ], "references": [ { "id": "section-cine-team", "title": "Sección · el equipo: «¿Quién hace crecer tu marca? Este equipo.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-cine-team.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochurePortadaEquipo.dc.html", "width": 1920, "height": 1080 }, { "id": "section-cine-services", "title": "Sección · servicios: «¿Qué hace Efeonce? Crecer.» con la selección y el cursor propio", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-cine-services.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochurePortadaOrbita.dc.html", "width": 1920, "height": 1080 }, { "id": "section-cine-about", "title": "Sección · quiénes somos: «¿Quiénes somos? Un solo equipo.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-cine-about.jpg", "canvasPage": "deck", "canvasBoard": "DeckQuienesSomos.dc.html", "width": 1920, "height": 1080 }, { "id": "section-cine-purpose", "title": "Sección · por qué lo hacemos: «¿Por qué lo hacemos así? Contigo.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/section-cine-purpose.jpg", "canvasPage": "deck", "canvasBoard": "DeckPorQueLoHacemos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "section", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "photo": { "placement": "bleed", "register": "cine", "lensMm": 85, "cameraDistanceM": 2, "reserve": { "side": "start", "share": 0.45, "form": "calm-deep-dark" }, "bed": "dark-bottom", "accentLight": "line", "emblem": "compose-from-axis-brand-assets", "lookAtLens": true, "subjectPlacement": { "side": "end", "framing": "waist-up" } }, "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.10925925925925926 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5833333333333334 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6898148148148148 } }, "type": { "eyebrow": { "px": 18, "weight": 500, "tracking": "0.22em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "color": "#f4f6f8", "maxWidthPx": 700 }, "answer": { "px": 150, "lineHeight": 0.95, "tracking": "-0.035em", "insetPx": -4 } }, "signature": { "mode": "none", "urlBubble": false }, "figures": { "max": 3 }, "indicator": false, "defaultLayout": "team", "layouts": { "team": { "requires": [ "eyebrow", "question", "answer" ], "forbids": [ "proof", "steps" ], "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.10925925925925926 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.47685185185185186 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5833333333333334 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.8333333333333334 } }, "type": { "eyebrow": { "px": 18, "weight": 500, "tracking": "0.22em", "uppercase": true }, "question": { "px": 36, "lineHeight": 1.2, "color": "#f4f6f8", "maxWidthPx": 400 }, "answer": { "px": 130, "lineHeight": 0.95, "tracking": "-0.035em", "insetPx": -4 }, "body": { "px": 22, "weight": 300, "lineHeight": 1.4, "maxWidthPx": 540 } }, "references": [ "section-cine-team" ] }, "services": { "requires": [ "eyebrow", "question", "answer" ], "forbids": [ "body", "proof", "steps" ], "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "overlay": "none", "cursor": "local", "anchor": "end-center", "collaboratorScale": 1.1 }, "references": [ "section-cine-services" ] }, "about": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.10185185185185185 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.25 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5555555555555556 }, "figures": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.7037037037037037 }, "source": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.8351851851851851 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "color": "#f4f6f8" }, "answer": { "px": 164, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 27, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 560 }, "figure": { "px": 84, "lineHeight": 1, "tracking": "-0.04em", "gapPx": 40 }, "figureLabel": { "px": 20, "weight": 400, "gapPx": 6 }, "divider": { "strokePx": 2, "opacity": 0.18 }, "source": { "px": 15, "weight": 400 } }, "signature": { "mode": "url-bubble", "urlBubble": true }, "rules": [ "photo-slide-no-logo", "no-scrim", "figures-with-source" ], "references": [ "section-cine-about" ] }, "purpose": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.10185185185185185 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.25 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.4351851851851852 }, "pillars": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6388888888888888 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "color": "#f4f6f8" }, "answer": { "px": 176, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 34, "weight": 300, "lineHeight": 1.35, "maxWidthPx": 700, "color": "white" }, "pillarLabel": { "px": 22, "weight": 600, "maxWidthPx": 250 }, "pillarText": { "px": 20, "weight": 400, "lineHeight": 1.4 }, "pillarRow": { "paddingYPx": 14, "gapPx": 18, "strokePx": 1, "opacity": 0.16, "widthPx": 700, "count": 3 } }, "signature": { "mode": "url-bubble", "urlBubble": true }, "rules": [ "photo-slide-no-logo", "no-scrim" ], "references": [ "section-cine-purpose" ] } }, "rules": [ "photo-reserves-start-45", "no-deck-indicator", "text-clears-orbit-and-subject", "selection-includes-sphere", "photo-slide-no-logo" ], "references": [ { "id": "section-cine-team", "title": "Sección · el equipo: «¿Quién hace crecer tu marca? Este equipo.»", "status": "approved", "image": "/references/surfaces/deck/section-cine-team.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochurePortadaEquipo.dc.html" }, { "id": "section-cine-services", "title": "Sección · servicios: «¿Qué hace Efeonce? Crecer.» con la selección y el cursor propio", "status": "approved", "image": "/references/surfaces/deck/section-cine-services.jpg", "canvasPage": "deck", "canvasBoard": "DeckBrochurePortadaOrbita.dc.html" }, { "id": "section-cine-about", "title": "Sección · quiénes somos: «¿Quiénes somos? Un solo equipo.»", "status": "approved", "image": "/references/surfaces/deck/section-cine-about.jpg", "canvasPage": "deck", "canvasBoard": "DeckQuienesSomos.dc.html" }, { "id": "section-cine-purpose", "title": "Sección · por qué lo hacemos: «¿Por qué lo hacemos así? Contigo.»", "status": "approved", "image": "/references/surfaces/deck/section-cine-purpose.jpg", "canvasPage": "deck", "canvasBoard": "DeckPorQueLoHacemos.dc.html" } ] } }, { "id": "content-measure", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La cifra es la respuesta y la órbita de la lente la mide; nota de fuente o «Datos de muestra».", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-measure']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." } ], "references": [ { "id": "content-measure", "title": "Deck · contenido: la órbita mide la cifra", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-measure.jpg", "canvasPage": "deck", "canvasBoard": "DeckContenidoFoto.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "voice": { "mode": "question-answer" }, "measure": { "lensPiece": "deck-cover" }, "figures": { "max": 2 }, "type": { "eyebrow": { "px": 20 }, "question": { "px": 40 }, "answer": { "px": 300 }, "body": { "px": 26, "lineHeight": 1.4 }, "figure": { "px": 64 }, "note": { "px": 17 } }, "rules": [ "figures-with-source" ], "references": [ { "id": "content-measure", "title": "Deck · contenido: la órbita mide la cifra", "status": "approved", "image": "/references/surfaces/deck/content-measure.jpg", "canvasPage": "deck", "canvasBoard": "DeckContenidoFoto.dc.html" } ] } }, { "id": "content-focus", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El foco sobre la foto: la escena en penumbra y un círculo de luz sobre lo que importa; a la izquierda, la respuesta gigante y una cifra en Bricolage con su rótulo y su fuente. Sin logo ni burbuja.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-focus']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." } ], "references": [ { "id": "content-focus", "title": "Deck · contenido: el foco sobre la prueba", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-focus.jpg", "canvasPage": "deck", "canvasBoard": "DeckContenidoFoco.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "spotlight": { "piece": "photo" }, "photo": { "placement": "bleed", "register": "documental" }, "figures": { "max": 1 }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.1388888888888889 }, "question": { "side": "start", "fromTop": 0.2222222222222222 }, "answer": { "side": "start", "fromTop": 0.3425925925925926 }, "figure": { "side": "start", "fromTop": 0.6666666666666666 }, "figureLabel": { "side": "start", "fromTop": 0.7777777777777778 }, "source": { "side": "start", "fromTop": 0.8888888888888888 } }, "type": { "eyebrow": { "px": 20, "weight": 500, "tracking": "0.14em", "uppercase": true, "color": "#9fb3c8" }, "question": { "px": 40, "lineHeight": 1.25, "ring": "small", "maxWidthPx": 400 }, "answer": { "px": 170, "lineHeight": 0.92, "tracking": "-0.05em", "insetPx": -12 }, "figure": { "px": 110, "lineHeight": 1, "tracking": "-0.04em", "color": "accent" }, "figureLabel": { "px": 28, "weight": 300, "lineHeight": 1.4, "maxWidthPx": 520, "insetPx": 2 }, "source": { "px": 17, "weight": 300, "color": "#7f93a8" } }, "signature": { "mode": "none", "urlBubble": false }, "rules": [ "figures-with-source", "photo-slide-no-logo" ], "references": [ { "id": "content-focus", "title": "Deck · contenido: el foco sobre la prueba", "status": "approved", "image": "/references/surfaces/deck/content-focus.jpg", "canvasPage": "deck", "canvasBoard": "DeckContenidoFoco.dc.html" } ] } }, { "id": "breather", "status": "approved", "role": "breather", "formats": [ "16x9" ], "summary": "La lámina de respiro: foto a sangre, la voz sobre el muro calmo y el indicador; sin burbuja ni logo.", "token": "efeonceGraphicLine.surfaces.deck.recipes.breather", "rules": [ { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." }, { "id": "breather-no-signature", "text": "La lámina de respiro no lleva burbuja ni logo: la foto, la voz y el indicador de navegación." } ], "references": [ { "id": "breather", "title": "Deck · lámina de respiro (foto a sangre + voz)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/breather.jpg", "canvasPage": "deck", "canvasBoard": "DeckRespiro.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "breather", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "voice": { "mode": "question-answer" }, "photo": { "placement": "bleed", "register": "documental", "veil": "none", "reserve": { "side": "start", "share": 0.5, "form": "calm-wall" } }, "progress": { "piece": "content", "ringOpacity": 0.4 }, "reserves": { "voice": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.35185185185185186 }, "answer": { "side": "start", "fromTop": 0.4074074074074074 } }, "type": { "question": { "px": 40, "lineHeight": 1.35, "ring": "small" }, "answer": { "px": 132, "lineHeight": 1.02, "tracking": "-0.035em" } }, "signature": { "mode": "none", "urlBubble": false }, "rules": [ "photo-slide-no-logo", "breather-no-signature" ], "references": [ { "id": "breather", "title": "Deck · lámina de respiro (foto a sangre + voz)", "status": "approved", "image": "/references/surfaces/deck/breather.jpg", "canvasPage": "deck", "canvasBoard": "DeckRespiro.dc.html" } ] } }, { "id": "contact-sheet", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Hoja de contactos: la toma elegida en grande con la selección de Dirección de arte y la tira de tres alternativas con marcas de corte y su rótulo.", "token": "efeonceGraphicLine.surfaces.deck.recipes['contact-sheet']", "rules": [ { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." } ], "references": [ { "id": "contact-sheet", "title": "Deck · varias fotos: hoja de contactos, con profundidad", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/contact-sheet.jpg", "canvasPage": "deck", "canvasBoard": "DeckMosaico.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer" }, "reserves": { "question": { "side": "start", "fromTop": 0.35185185185185186 }, "answer": { "side": "start", "fromTop": 0.45555555555555555 } }, "type": { "question": { "px": 40, "lineHeight": 1.25, "ring": "small", "maxWidthPx": 230 }, "answer": { "px": 210, "lineHeight": 1, "tracking": "-0.05em", "insetPx": -8 }, "caption": { "px": 16, "weight": 300, "tracking": "0.02em", "color": "#9fb3c8", "gapPx": 16 } }, "background": { "cxOfWidth": 0.66, "cyOfHeight": 0.46, "rxOfWidth": 0.62, "ryOfHeight": 0.7, "stops": [ { "at": 0, "color": "#0b3257" }, { "at": 0.45, "color": "#04223f" }, { "at": 1, "color": "#000f1f" } ] }, "sheet": { "count": 4, "chosen": { "xPx": 820, "yPx": 150, "widthPx": 960, "heightPx": 540, "shadows": [ { "yPx": 40, "blurPx": 80, "opacity": 0.6 }, { "yPx": 12, "blurPx": 24, "opacity": 0.45 } ] }, "strip": { "yPx": 790, "widthPx": 284, "heightPx": 160, "gapPx": 54, "shadows": [ { "yPx": 22, "blurPx": 40, "opacity": 0.55 }, { "yPx": 6, "blurPx": 12, "opacity": 0.4 } ] }, "cropMarks": { "color": "#0375db", "armPx": 18, "offsetPx": 8, "strokePx": 2 } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "subtle", "anchor": "bottom-start", "participantKind": "department", "label": "Dirección de arte", "collaboratorScale": 1.4 }, "signature": { "mode": "none", "urlBubble": false }, "indicator": false, "rules": [ "one-orbit-per-slide" ], "references": [ { "id": "contact-sheet", "title": "Deck · varias fotos: hoja de contactos, con profundidad", "status": "approved", "image": "/references/surfaces/deck/contact-sheet.jpg", "canvasPage": "deck", "canvasBoard": "DeckMosaico.dc.html" } ] } }, { "id": "triptych", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Tres tomas verticales a altura completa y una palabra en cada una, cerrada por su esfera: «Escucha.» «Crea.» «Mide.».", "token": "efeonceGraphicLine.surfaces.deck.recipes.triptych", "rules": [ { "id": "triptych-word-per-panel", "text": "Tríptico: una palabra por toma, cada una cerrada por su esfera en el acento («Escucha.» «Crea.» «Mide.»). Es la excepción aprobada a una esfera por pieza: cada toma es su propia voz (operador, 2026-09-27)." } ], "references": [ { "id": "triptych", "title": "Deck · tríptico: «Escucha.» «Crea.» «Mide.», una palabra y una esfera por toma", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/triptych.jpg", "canvasPage": "deck", "canvasBoard": "DeckTriptico.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "phrase-across-panels", "panels": 3, "sphere": "per-panel", "wordsPerPanel": 1 }, "panels": { "count": 3, "native": "9:16", "widthPx": 636, "gutterPx": 6 }, "questionBed": { "blurPx": 16, "maskPx": [ 110, 220 ], "gradient": { "from": 0.82, "to": 0, "heightPx": 240 } }, "reserves": { "phrase": { "side": "bottom", "fromTop": 0.8740740740740741 }, "voice": { "side": "start", "inset": 0.025, "fromTop": 0.044444444444444446 } }, "type": { "question": { "px": 34 }, "answer": { "px": 108 } }, "rules": [ "triptych-word-per-panel" ], "references": [ { "id": "triptych", "title": "Deck · tríptico: «Escucha.» «Crea.» «Mide.», una palabra y una esfera por toma", "status": "approved", "image": "/references/surfaces/deck/triptych.jpg", "canvasPage": "deck", "canvasBoard": "DeckTriptico.dc.html" } ] } }, { "id": "proposal-cinematic", "status": "approved", "role": "proposal", "formats": [ "16x9" ], "summary": "La lámina de cine: escena a sangre y la voz a la izquierda, en tres composiciones — servicio (bajada, prueba con fuente si existe y hasta cuatro pasos), escena (Nexa en la partida, sin prueba ni pasos) y líneas (la pila de las cinco líneas, cada una en su acento). En un brochure es la página de servicio.", "token": "efeonceGraphicLine.surfaces.deck.recipes['proposal-cinematic']", "rules": [ { "id": "photo-reserves-start-45", "text": "La placa reserva el 45 % izquierdo como estudio oscuro y calmo para el texto." }, { "id": "no-deck-indicator", "text": "Sin indicador de deck: la lámina no lleva otra órbita." }, { "id": "icon-voice-by-line", "text": "Voz del ícono por línea (icons.voiceByLine): Brand = Plastilina; Growth, Engine y Revenue = Trazo." }, { "id": "icons-at-rest", "text": "Los íconos de los pasos van en reposo: la esfera de la pieza es la de la respuesta." }, { "id": "photo-slide-no-logo", "text": "La lámina con foto no lleva logo: firman la portada y el cierre del deck." }, { "id": "photo-light-spheres-not-voice", "text": "Las esferas de color que viven en la foto (una por línea, en la lámina de líneas con Nexa) son luz de la escena, no la esfera de la voz: la respuesta cierra con una sola esfera (operador, 2026-09-27)." } ], "references": [ { "id": "proposal-cinematic-creative", "title": "Propuesta · servicios creativos digitales: la directora dirige una órbita de pantallas", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-creative.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaCreativaDigital.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-cinematic-web", "title": "Propuesta · web con punch: una web holográfica para personas, buscadores y agentes", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-web.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaWebCine.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-cinematic-nexa", "title": "Fuerza híbrida, cine v2: Nexa biónica con lentes, isotipo oficial y luces de partida", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-nexa.jpg", "canvasPage": "deck", "canvasBoard": "DeckHibridoCarreraLentes.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-cinematic-aeo", "title": "Propuesta · AEO con punch: entre miles de marcas, la IA ilumina una", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-aeo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaAEOCine.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-cinematic-seo", "title": "Propuesta · SEO con punch: el estratega frente al mapa de luz de su oficio", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-seo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaSEOCine.dc.html", "width": 960, "height": 540 }, { "id": "proposal-cinematic-revops", "title": "Propuesta · RevOps con punch: un moño de luz con agentes en el flujo", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-revops.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaRevOpsCine.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-cinematic-nexa-lines", "title": "Líneas de servicio, Nexa con punch: cinco esferas de luz, una por línea", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-cinematic-nexa-lines.jpg", "canvasPage": "deck", "canvasBoard": "DeckLineasNexaOrbitas.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "proposal", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer" }, "photo": { "placement": "bleed", "register": "cine", "lensMm": 85, "cameraDistanceM": 2, "lookAtLens": true, "lever": "luz-motivada", "atmosphere": "bruma", "reserve": { "side": "start", "share": 0.45, "form": "calm-deep-dark" }, "emblem": "compose-from-axis-brand-assets" }, "reserves": { "text": { "side": "start", "share": 0.45, "inset": 0.07291666666666667 }, "eyebrow": { "side": "start", "fromTop": 0.1111111111111111 }, "question": { "side": "start", "fromTop": 0.17222222222222222 }, "answer": { "side": "start", "fromTopRange": [ 0.2638888888888889, 0.29444444444444445 ] }, "body": { "side": "start", "fromTopRange": [ 0.46296296296296297, 0.5185185185185185 ] }, "proof": { "side": "start", "fromTop": 0.6851851851851852 }, "note": { "side": "start", "inset": 0.23958333333333334, "fromTop": 0.9259259259259259 }, "footer": { "side": "bottom", "share": 0.07962962962962963 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40 }, "answer": { "px": [ 140, 176 ], "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": [ 26, 27 ], "lineHeight": 1.45, "maxWidthPx": [ 500, 640 ] }, "proof": { "px": 19, "weight": 600, "color": "white" }, "note": { "px": 16, "weight": 400, "color": "soft" } }, "bodyUnderSelection": { "fromTop": 0.6, "px": 25, "maxWidthPx": 640 }, "steps": { "layouts": { "columns-4": { "count": 4, "xStepPx": 176, "widthPx": 170, "fromTopRange": [ 0.7407407407407407, 0.7777777777777778 ], "iconPx": 44, "iconAt": "top", "kicker": { "px": 12, "weight": 600, "uppercase": true, "tracking": "0.12em" }, "title": { "px": 21, "lineHeight": 1.05 } }, "inline-3": { "count": 3, "xStepPx": 245, "widthPx": 235, "fromTop": 0.8055555555555556, "iconPx": 50, "iconAt": "start", "kicker": { "px": 13, "weight": 600, "uppercase": true, "tracking": "0.12em" }, "title": { "px": 22, "lineHeight": 1.05, "tracking": "-0.02em" } } }, "iconSurface": "dark", "iconState": "rest", "kickerColor": "soft", "titleColor": "ink", "firstKicker": { "color": "soft", "accentCarriers": [ "graphic-min-24px", "icon" ] } }, "selection": { "target": "answer", "targetKind": "text", "overlay": "subtle", "anchor": "top-end", "participantKind": "department", "label": "Cliente", "collaboratorScale": 1.2 }, "indicator": false, "defaultLayout": "service", "layouts": { "service": { "requires": [ "question", "answer", "body" ], "references": [ "proposal-cinematic-creative", "proposal-cinematic-web", "proposal-cinematic-aeo", "proposal-cinematic-revops", "proposal-cinematic-seo" ] }, "hero": { "requires": [ "eyebrow", "question", "answer", "body" ], "forbids": [ "proof", "steps" ], "reserves": { "text": { "side": "start", "share": 0.45, "inset": 0.07291666666666667 }, "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.2638888888888889 }, "body": { "side": "start", "fromTop": 0.5185185185185185 }, "footer": { "side": "bottom", "share": 0.07962962962962963 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 176, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 27, "lineHeight": 1.45, "maxWidthPx": 500 } }, "selection": { "label": "Nexa", "variant": "eight-handles", "padding": "standard" }, "references": [ "proposal-cinematic-nexa" ] }, "lines": { "requires": [ "eyebrow", "body" ], "forbids": [ "question", "answer", "proof", "steps" ], "lines": { "default": [ "growth", "brand", "engine", "voice", "revenue-hubspot" ], "max": 5, "rowGapPx": 10, "wordGapPx": 2 }, "reserves": { "text": { "side": "start", "share": 0.45, "inset": 0.07291666666666667 }, "eyebrow": { "side": "start", "fromTop": 0.08888888888888889 }, "logo": { "side": "start", "fromTop": 0.1388888888888889 }, "body": { "side": "start", "inset": 0.22395833333333334, "fromTop": 0.14814814814814814 }, "lines": { "side": "start", "fromTop": 0.24259259259259258 }, "footer": { "side": "bottom", "share": 0.07962962962962963 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "body": { "px": 30, "weight": 300, "color": "white" }, "lineName": { "px": 17, "weight": 500, "tracking": "0.12em", "uppercase": true, "color": "soft", "family": "text" }, "lineWord": { "px": 96, "lineHeight": 0.95, "tracking": "-0.04em", "family": "answer", "color": "line-accent" } }, "selection": { "target": "lines", "targetKind": "group", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Nexa", "collaboratorScale": 1.25 }, "signature": { "mode": "url-bubble-footer", "logo": { "anchor": "top-start", "heightPx": 52, "reason": "brand-is-subject" } }, "rules": [ "photo-reserves-start-45", "no-deck-indicator", "photo-light-spheres-not-voice", "five-accents-only-in-lines", "url-bubble-in-footer" ], "references": [ "proposal-cinematic-nexa-lines" ] } }, "rules": [ "photo-reserves-start-45", "no-deck-indicator", "icon-voice-by-line", "icons-at-rest", "photo-slide-no-logo", "photo-light-spheres-not-voice" ], "references": [ { "id": "proposal-cinematic-creative", "title": "Propuesta · servicios creativos digitales: la directora dirige una órbita de pantallas", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-creative.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaCreativaDigital.dc.html" }, { "id": "proposal-cinematic-web", "title": "Propuesta · web con punch: una web holográfica para personas, buscadores y agentes", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-web.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaWebCine.dc.html" }, { "id": "proposal-cinematic-nexa", "title": "Fuerza híbrida, cine v2: Nexa biónica con lentes, isotipo oficial y luces de partida", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-nexa.jpg", "canvasPage": "deck", "canvasBoard": "DeckHibridoCarreraLentes.dc.html" }, { "id": "proposal-cinematic-aeo", "title": "Propuesta · AEO con punch: entre miles de marcas, la IA ilumina una", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-aeo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaAEOCine.dc.html" }, { "id": "proposal-cinematic-seo", "title": "Propuesta · SEO con punch: el estratega frente al mapa de luz de su oficio", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-seo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaSEOCine.dc.html" }, { "id": "proposal-cinematic-revops", "title": "Propuesta · RevOps con punch: un moño de luz con agentes en el flujo", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-revops.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaRevOpsCine.dc.html" }, { "id": "proposal-cinematic-nexa-lines", "title": "Líneas de servicio, Nexa con punch: cinco esferas de luz, una por línea", "status": "approved", "image": "/references/surfaces/deck/proposal-cinematic-nexa-lines.jpg", "canvasPage": "deck", "canvasBoard": "DeckLineasNexaOrbitas.dc.html" } ] } }, { "id": "proposal-service", "status": "approved", "role": "proposal", "formats": [ "16x9" ], "summary": "La propuesta sobria, para cuando pide datos y se lee sin presentador: la foto en la lente arriba a la derecha (la única órbita), la voz a la izquierda y tres o cuatro formas de empezar como tarjetas sin íconos, la primera en papel. En un brochure también es la página de servicio.", "token": "efeonceGraphicLine.surfaces.deck.recipes['proposal-service']", "rules": [ { "id": "no-deck-indicator", "text": "Sin indicador de deck: la lámina no lleva otra órbita." }, { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "proposal-service-aeo", "title": "Propuesta AEO · sobria, con lente y cuatro formas de empezar (acento Engine)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-service-aeo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaAEO.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-service-seo", "title": "Propuesta SEO · sobria, con lente y cuatro pasos del método (acento Engine)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-service-seo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaSEO.dc.html", "width": 960, "height": 540 }, { "id": "proposal-service-creative", "title": "Propuesta de servicios creativos · sobria, con lente y tres formas de comprar (acento Brand)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-service-creative.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaCreativa.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-service-web", "title": "Propuesta web · sobria, con lente y cuatro formas de empezar (acento Engine)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-service-web.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaWeb.dc.html", "width": 1920, "height": 1080 }, { "id": "proposal-service-revops", "title": "Propuesta RevOps · sobria, con lente y cuatro formas de empezar (acento Revenue HubSpot)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/proposal-service-revops.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaRevOps.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "proposal", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer" }, "photo": { "placement": "lens", "register": "documental", "crop": { "fit": "cover", "position": "centre" } }, "lens": { "centerXOfWidth": 0.7916666666666666, "centerYOfHeight": 0.3055555555555556, "photoRadiusPx": 220, "ring": { "color": "halo", "opacity": 0.28, "strokePx": 3 }, "arc": { "startDeg": 200, "endDeg": 250, "strokePx": 6, "color": "accent" }, "sphereRadiusPx": 12 }, "reserves": { "text": { "side": "start", "inset": 0.07291666666666667 }, "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.4074074074074074 }, "steps": { "side": "start", "fromTop": 0.6296296296296297 }, "note": { "side": "start", "inset": 0.34375, "fromTop": 0.9259259259259259 }, "footer": { "side": "bottom", "share": 0.07962962962962963 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true, "color": "soft" }, "question": { "px": 40, "lineHeight": 1.2, "color": "soft" }, "answer": { "px": [ 120, 140 ], "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 900 }, "note": { "px": 16, "weight": 400, "color": "soft" } }, "steps": { "icons": false, "min": 3, "layouts": { "cards-3": { "count": 3 }, "cards-4": { "count": 4 } }, "card": { "heightPx": 270, "gutterPx": 20, "radiusPx": 16, "paddingPx": 26, "nameGapPx": 10, "descGapPx": 12, "first": { "fill": "paper", "shadow": { "yPx": 30, "blurPx": 70, "opacity": 0.4 }, "titleColor": "navy", "descColor": "light-text" }, "rest": { "stroke": "rule", "strokePx": 1.5 } }, "kicker": { "px": 15, "weight": 600, "uppercase": true, "tracking": "0.12em" }, "title": { "px": 38, "lineHeight": 1.05, "tracking": "-0.025em" }, "desc": { "px": 19, "weight": 300, "lineHeight": 1.4 }, "kickerColor": "soft", "titleColor": "ink", "firstKicker": { "color": "navy", "accentCarriers": [] } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "top-end", "participantKind": "department", "label": "Cliente", "collaboratorScale": 1.1 }, "indicator": false, "signature": { "mode": "url-bubble-footer", "logo": false }, "rules": [ "no-deck-indicator", "figures-with-source", "url-bubble-in-footer" ], "references": [ { "id": "proposal-service-aeo", "title": "Propuesta AEO · sobria, con lente y cuatro formas de empezar (acento Engine)", "status": "approved", "image": "/references/surfaces/deck/proposal-service-aeo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaAEO.dc.html" }, { "id": "proposal-service-seo", "title": "Propuesta SEO · sobria, con lente y cuatro pasos del método (acento Engine)", "status": "approved", "image": "/references/surfaces/deck/proposal-service-seo.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaSEO.dc.html" }, { "id": "proposal-service-creative", "title": "Propuesta de servicios creativos · sobria, con lente y tres formas de comprar (acento Brand)", "status": "approved", "image": "/references/surfaces/deck/proposal-service-creative.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaCreativa.dc.html" }, { "id": "proposal-service-web", "title": "Propuesta web · sobria, con lente y cuatro formas de empezar (acento Engine)", "status": "approved", "image": "/references/surfaces/deck/proposal-service-web.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaWeb.dc.html" }, { "id": "proposal-service-revops", "title": "Propuesta RevOps · sobria, con lente y cuatro formas de empezar (acento Revenue HubSpot)", "status": "approved", "image": "/references/surfaces/deck/proposal-service-revops.jpg", "canvasPage": "deck", "canvasBoard": "DeckPropuestaRevOps.dc.html" } ] } }, { "id": "method-staircase", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "El método por niveles como escalera, en dos composiciones: peldaños de vidrio con el nivel más alto sólido en el acento, o la escalera tipográfica en diagonal con el último nombre en el acento; la selección, en el nivel que se trabaja.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-staircase']", "rules": [], "references": [ { "id": "method-staircase", "title": "Deck · BeX mejorada: la escalera de cinco peldaños", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-staircase.jpg", "canvasPage": "deck", "canvasBoard": "DeckBexEscalera.dc.html", "width": 1920, "height": 1080 }, { "id": "method-staircase-flat", "title": "Metodología BeX · la escalera tipográfica (variante plana)", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-staircase-flat.jpg", "canvasPage": "deck", "canvasBoard": "DeckBex.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "levels": { "count": 5, "form": "glass-steps-lit-bleeding-end", "last": "solid-with-glow" }, "selection": { "target": "level", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "collaboratorScale": 1.1 }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.5462962962962963 }, "note": { "side": "start", "fromTop": 0.8611111111111112 } }, "type": { "body": { "px": 25, "lineHeight": 1.45, "maxWidthPx": 500 }, "note": { "px": 17 } }, "stair": { "x0Px": 760, "dxPx": 70, "y0Px": 798, "dyPx": 132, "slabHeightPx": 124, "name": { "px": 76 }, "lastName": { "px": 86 }, "number": { "px": 30 }, "descriptor": { "px": 23 } }, "defaultLayout": "steps", "layouts": { "steps": { "references": [ "method-staircase" ] }, "flat": { "levels": { "count": 5, "form": "typographic-diagonal", "last": "accent-name-larger" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.5462962962962963 }, "note": { "side": "start", "fromTop": 0.8611111111111112 } }, "type": { "answer": { "px": 140, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 25, "lineHeight": 1.45, "maxWidthPx": 520 }, "note": { "px": 17, "lineHeight": 1.4 } }, "stair": { "x0Px": 800, "dxPx": 60, "y0Px": 820, "dyPx": 132, "rowGapPx": 26, "name": { "px": 80, "lineHeight": 1, "tracking": "-0.035em" }, "lastName": { "px": 92, "color": "accent" }, "number": { "px": 26, "weight": 300, "boxPx": 40 }, "descriptor": { "px": 24, "weight": 300 } }, "references": [ "method-staircase-flat" ] } }, "rules": [], "references": [ { "id": "method-staircase", "title": "Deck · BeX mejorada: la escalera de cinco peldaños", "status": "approved", "image": "/references/surfaces/deck/method-staircase.jpg", "canvasPage": "deck", "canvasBoard": "DeckBexEscalera.dc.html" }, { "id": "method-staircase-flat", "title": "Metodología BeX · la escalera tipográfica (variante plana)", "status": "approved", "image": "/references/surfaces/deck/method-staircase-flat.jpg", "canvasPage": "deck", "canvasBoard": "DeckBex.dc.html" } ] } }, { "id": "method-hybrid-workforce", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "Personas y agentes sobre el mismo trabajo, en dos composiciones: la autoridad del agente crece por tramos y dos cursores toman la respuesta, o la escena con dos selecciones medidas sobre la pantalla.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-hybrid-workforce']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." } ], "references": [ { "id": "method-hybrid-workforce", "title": "Fuerza de trabajo híbrida · personas y agentes, la autoridad del agente por tramos", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-hybrid-workforce.jpg", "canvasPage": "deck", "canvasBoard": "DeckHibrido.dc.html", "width": 1920, "height": 1080 }, { "id": "method-hybrid-workforce-scene", "title": "Fuerza de trabajo híbrida · la escena: persona y agente sobre la misma pieza", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-hybrid-workforce-scene.jpg", "canvasPage": "deck", "canvasBoard": "DeckHibridoEscena.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.26851851851851855 }, "body": { "side": "start", "fromTop": 0.6018518518518519 }, "ladderTitle": { "side": "start", "inset": 0.5572916666666666, "fromTop": 0.24074074074074073 }, "path": { "side": "start", "inset": 0.5572916666666666, "fromTop": 0.8537037037037037 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 150, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 27, "lineHeight": 1.45, "maxWidthPx": 600 }, "ladderTitle": { "px": 18, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "soft" }, "path": { "px": 19, "weight": 300, "lineHeight": 1.4, "maxWidthPx": 760 } }, "ladder": { "count": 4, "xPx": 1070, "baseYPx": 900, "barWidthPx": 170, "gapPx": 14, "heightFromPx": 150, "heightStepPx": 110, "radiusTopPx": 14, "padding": { "topPx": 20, "xPx": 18 }, "number": { "px": 44, "weight": 300 }, "label": { "px": 20, "weight": 600, "lineHeight": 1.25, "gapPx": 10 }, "glass": { "color": "halo", "opacityFrom": 0.08, "opacityStep": 0.07 }, "last": { "fill": "accent", "text": "dark" }, "baseline": { "strokePx": 2, "color": "rule" } }, "progress": { "piece": "content" }, "selection": { "target": "answer", "targetKind": "text", "variant": "eight-handles", "padding": "standard", "overlay": "subtle", "anchor": "top-end", "participantKind": "department", "label": "Estrategia", "collaboratorScale": 1.25, "also": [ { "label": "Agente IA", "anchor": "bottom-end", "action": "resize", "participantKind": "department" } ] }, "defaultLayout": "ladder", "layouts": { "ladder": { "references": [ "method-hybrid-workforce" ] }, "scene": { "photo": { "placement": "bleed", "register": "documental", "lensMm": 35, "reserve": { "side": "start", "share": 0.45, "form": "calm-deep-dark" } }, "progress": false, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "answer": { "px": 160, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 28, "lineHeight": 1.45, "maxWidthPx": 600 } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "participantKind": "department", "collaboratorScale": 1.25, "targets": { "count": 2, "agentColorLine": "engine" } }, "rules": [ "photo-slide-no-logo", "url-bubble-in-footer", "selection-never-on-person" ], "references": [ "method-hybrid-workforce-scene" ] } }, "rules": [ "url-bubble-in-footer", "answer-dominates-3x" ], "references": [ { "id": "method-hybrid-workforce", "title": "Fuerza de trabajo híbrida · personas y agentes, la autoridad del agente por tramos", "status": "approved", "image": "/references/surfaces/deck/method-hybrid-workforce.jpg", "canvasPage": "deck", "canvasBoard": "DeckHibrido.dc.html" }, { "id": "method-hybrid-workforce-scene", "title": "Fuerza de trabajo híbrida · la escena: persona y agente sobre la misma pieza", "status": "approved", "image": "/references/surfaces/deck/method-hybrid-workforce-scene.jpg", "canvasPage": "deck", "canvasBoard": "DeckHibridoEscena.dc.html" } ] } }, { "id": "method-score-ring", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "Cómo se mide: un anillo segmentado, un arco por dimensión según su peso, el total al centro y el CTA con el cursor del lector.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-score-ring']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "one-sphere-per-piece", "text": "Una esfera por pieza: cierra la respuesta; nunca es viñeta ni adorno." } ], "references": [ { "id": "method-score-ring", "title": "Brand Visibility Grader · el anillo del puntaje en siete dimensiones", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-score-ring.jpg", "canvasPage": "deck", "canvasBoard": "DeckGrader.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.4166666666666667 }, "cta": { "side": "start", "fromTop": 0.6481481481481481 }, "source": { "side": "start", "inset": 0.34375, "fromTop": 0.9259259259259259 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 150, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 25, "lineHeight": 1.45, "maxWidthPx": 560 }, "ctaUrl": { "px": 20, "weight": 300, "lineHeight": 1.4 }, "source": { "px": 16, "weight": 400 } }, "ring": { "cxOfWidth": 0.6822916666666666, "cyPx": 520, "rPx": 250, "startDeg": -90, "degPerPoint": 3.6, "gapDeg": 3, "stroke": { "heaviestPx": 34, "restPx": 26 }, "opacity": { "heaviest": 1, "restFrom": 0.75, "restStep": 0.08 }, "total": { "px": 110, "weight": 300, "tracking": "-0.04em", "boxPx": 300, "topPx": 456 }, "totalLabel": { "px": 22, "weight": 300, "topPx": 570 }, "label": { "radiusOffsetPx": 70, "boxPx": 300, "topOffsetPx": -26, "verticalCos": 0.25, "weight": { "px": 40, "weight": 300 }, "name": { "px": 18, "weight": 400, "gapPx": 2 } } }, "cta": { "button": { "px": 24, "weight": 600, "padding": { "yPx": 22, "xPx": 38 }, "radiusPx": 14 }, "descriptorGapPx": 20, "cursorScale": 1.3 }, "indicator": false, "rules": [ "figures-with-source", "one-sphere-per-piece" ], "references": [ { "id": "method-score-ring", "title": "Brand Visibility Grader · el anillo del puntaje en siete dimensiones", "status": "approved", "image": "/references/surfaces/deck/method-score-ring.jpg", "canvasPage": "deck", "canvasBoard": "DeckGrader.dc.html" } ] } }, { "id": "content-text", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La respuesta es la lámina: una palabra a 400 px que la selección toma entera, la bajada abajo y tres puntos cortos con su filete.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-text']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-text", "title": "Deck · texto: el porqué, dicho en grande", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-text.jpg", "canvasPage": "deck", "canvasBoard": "DeckTexto.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.7648148148148148 }, "points": { "side": "end", "inset": 0.07291666666666667, "fromTop": 0.8074074074074075 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 48, "lineHeight": 1.2 }, "answer": { "px": 400, "lineHeight": 1, "tracking": "-0.05em", "insetPx": -16 }, "body": { "px": 36, "weight": 300, "lineHeight": 1.35, "maxWidthPx": 860 }, "point": { "px": 22, "weight": 600, "gapPx": 8, "paddingTopPx": 10, "ruleStrokePx": 2, "widthPx": 620, "count": 3 } }, "selection": { "target": "answer", "targetKind": "text", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1.6 }, "signature": { "mode": "url-bubble", "urlBubble": true }, "rules": [ "url-bubble-in-footer" ], "references": [ { "id": "content-text", "title": "Deck · texto: el porqué, dicho en grande", "status": "approved", "image": "/references/surfaces/deck/content-text.jpg", "canvasPage": "deck", "canvasBoard": "DeckTexto.dc.html" } ] } }, { "id": "content-bullets", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Cuatro puntos numerados en 2 × 2, el número en el acento y nunca con la esfera; la selección toma el que define la oferta.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-bullets']", "rules": [ { "id": "bullets-never-sphere", "text": "Las viñetas nunca llevan la esfera." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-bullets", "title": "Deck · texto con viñetas: cuatro puntos numerados", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-bullets.jpg", "canvasPage": "deck", "canvasBoard": "DeckVinetas.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "list": { "count": 4, "numbered": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "list": { "side": "start", "fromTop": 0.48148148148148145 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 120, "lineHeight": 1, "tracking": "-0.035em", "insetPx": -4 }, "number": { "px": 84, "weight": 300, "tracking": "-0.03em", "raisePx": 10, "gapPx": 34, "color": "accent" }, "title": { "px": 32, "weight": 600, "lineHeight": 1.2 }, "desc": { "px": 24, "weight": 300, "lineHeight": 1.45, "gapPx": 10 } }, "grid": { "columns": 2, "widthPx": 1640, "rowGapPx": 56, "columnGapPx": 110, "ruleStrokePx": 2, "paddingTopPx": 18 }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Growth", "collaboratorScale": 1 }, "signature": { "mode": "url-bubble", "urlBubble": true }, "rules": [ "bullets-never-sphere", "url-bubble-in-footer" ], "references": [ { "id": "content-bullets", "title": "Deck · texto con viñetas: cuatro puntos numerados", "status": "approved", "image": "/references/surfaces/deck/content-bullets.jpg", "canvasPage": "deck", "canvasBoard": "DeckVinetas.dc.html" } ] } }, { "id": "content-team", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El squad real en fichas de vidrio en profundidad alrededor del interlocutor único, al frente con la selección, sobre la plataforma de luz donde está «Tu marca».", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-team']", "rules": [ { "id": "team-real-people-only", "text": "Las fichas del equipo son del squad real (fotos de las personas que trabajan la cuenta); nunca una cara generada." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-team", "title": "Deck · el equipo: el squad real en fichas de vidrio sobre la órbita", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-team.jpg", "canvasPage": "deck", "canvasBoard": "DeckEquipo.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 140, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 }, "center": { "px": 46, "tracking": "-0.03em" }, "centerNote": { "px": 19, "weight": 300, "gapPx": 4 } }, "twoLineShiftPx": 50, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1300, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1300, "cyPx": 850, "rxPx": 560, "ryPx": 118 }, "cards": { "perspectivePx": 1800, "originPx": [ 1300, 450 ], "photoRatio": 1.12, "items": [ { "cxPx": 885, "topPx": 330, "widthPx": 190, "rotateYDeg": 18, "z": 2 }, { "cxPx": 1065, "topPx": 300, "widthPx": 225, "rotateYDeg": 12, "z": 3 }, { "cxPx": 1300, "topPx": 240, "widthPx": 290, "rotateYDeg": 0, "z": 5, "lead": true }, { "cxPx": 1565, "topPx": 300, "widthPx": 225, "rotateYDeg": -12, "z": 3 }, { "cxPx": 1790, "topPx": 330, "widthPx": 170, "rotateYDeg": -18, "z": 2 } ], "fill": [ "#0e2a44", "#081c30" ], "radiusPx": { "lead": 24, "rest": 20 }, "border": { "lead": { "px": 2, "color": "halo", "opacity": 0.85 }, "rest": { "px": 1, "color": "white", "opacity": 0.16 } }, "shadow": { "yPx": 40, "blurPx": 90, "color": "#000610", "opacity": 0.7 }, "glow": { "lead": { "blurPx": 90, "opacity": 0.45 }, "rest": { "blurPx": 40, "opacity": 0.16 } }, "padding": { "lead": [ 18, 20, 20 ], "rest": [ 14, 16, 16 ] }, "name": { "leadPx": 30, "px": 22 }, "role": { "leadPx": 18, "px": 15, "gapPx": 3, "color": "#c9d6e2" }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 } }, "center": { "leftPx": 1050, "topPx": 815, "widthPx": 500, "glow": { "blurPx": 30, "opacity": 0.45 } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "top-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1.1 }, "signature": { "mode": "url-bubble", "urlBubble": true }, "indicator": false, "rules": [ "team-real-people-only", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-team", "title": "Deck · el equipo: el squad real en fichas de vidrio sobre la órbita", "status": "approved", "image": "/references/surfaces/deck/content-team.jpg", "canvasPage": "deck", "canvasBoard": "DeckEquipo.dc.html" } ] } }, { "id": "content-day", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El día a día en cuatro composiciones: el reloj (la lente con el momento de ahora y los otros como satélites en su hora), las herramientas sobre el panel de Greenhouse, el avance en Notion y Frame.io y los resultados en vivo; interfaces genéricas con el isotipo real de cada herramienta.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-day']", "rules": [ { "id": "satellites-arc-no-sphere", "text": "Con satélites, el arco es largo, en degradé y sin esfera." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-day", "title": "Deck · el día a día: cuatro momentos con horario", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day.jpg", "canvasPage": "deck", "canvasBoard": "DeckDiaADia.dc.html", "width": 1920, "height": 1080 }, { "id": "content-day-tools", "title": "Deck · el día a día con las herramientas: el panel de Greenhouse al centro", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-tools.jpg", "canvasPage": "deck", "canvasBoard": "DeckVivelo.dc.html", "width": 1920, "height": 1080 }, { "id": "content-day-live-progress", "title": "Deck · vívelo 1: el plan en Notion y la aprobación en Frame.io", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-live-progress.jpg", "canvasPage": "deck", "canvasBoard": "DeckVivelo.dc.html", "width": 1920, "height": 1080 }, { "id": "content-day-live-results", "title": "Deck · vívelo 2: los resultados en vivo", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-live-results.jpg", "canvasPage": "deck", "canvasBoard": "DeckVivelo.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "photo": { "placement": "lens", "register": "documental" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.28888888888888886 }, "body": { "side": "start", "fromTop": 0.5 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 400 }, "answer": { "px": 230, "lineHeight": 0.95, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 25, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 }, "time": { "px": 56, "weight": 300, "tracking": "-0.03em" }, "timeLabel": { "px": 21, "weight": 300, "lineHeight": 1.3, "gapPx": 6 }, "now": { "px": 76, "tracking": "-0.04em" }, "nowLabel": { "px": 20, "weight": 600, "tracking": "0.08em", "gapPx": 6 } }, "clock": { "cxPx": 1080, "cyPx": 560, "photoRadiusPx": 280, "halo": { "radiusRatio": 1.35, "stops": [ { "at": 0, "color": "halo", "opacity": 0.13 }, { "at": 0.6, "color": "halo", "opacity": 0.03 }, { "at": 1, "color": "halo", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.22, "strokePx": 3 }, "arc": { "strokePx": 7, "fromOffsetDeg": 4, "toOffsetDeg": -6 }, "satellites": { "count": 3, "sizePx": 176, "borderPx": 7, "labelGapPx": 26, 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"rotateYDeg": -13, "rotateXDeg": 6, "piece": { "widthPx": 340, "heightPx": 425, "pin": { "xPx": 206, "yPx": 84, "sizePx": 38 } } }, "beam": { "from": [ 1010, 390 ], "to": [ 1130, 470 ] } }, "results": { "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1280, "cyPx": 480 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1300, "cyPx": 830, "rxPx": 520, "ryPx": 100 }, "perspectivePx": 1700, "originPx": [ 1250, 440 ], "panel": { "leftPx": 800, "topPx": 140, "widthPx": 980, "heightPx": 585, "radiusPx": 24, "rotateYDeg": -16, "rotateXDeg": 8 }, "meeting": { "leftPx": 1460, "topPx": 60, "widthPx": 380, "radiusPx": 20, "rotateYDeg": -10, "perspectivePx": 1200 }, "report": { "leftPx": 640, "topPx": 520, "widthPx": 640, "radiusPx": 24, "border": { "px": 2, "color": "halo", "opacity": 0.8 }, "glow": { "blurPx": 120, "opacity": 0.55 } } } }, "rules": [ "satellites-arc-no-sphere", "generic-ui-with-real-isotypes", "url-bubble-in-footer" ], "references": [ { "id": "content-day", "title": "Deck · el día a día: cuatro momentos con horario", "status": "approved", "image": "/references/surfaces/deck/content-day.jpg", "canvasPage": "deck", "canvasBoard": "DeckDiaADia.dc.html" }, { "id": "content-day-tools", "title": "Deck · el día a día con las herramientas: el panel de Greenhouse al centro", "status": "approved", "image": "/references/surfaces/deck/content-day-tools.jpg", "canvasPage": "deck", "canvasBoard": "DeckVivelo.dc.html" }, { "id": "content-day-live-progress", "title": "Deck · vívelo 1: el plan en Notion y la aprobación en Frame.io", "status": "approved", "image": "/references/surfaces/deck/content-day-live-progress.jpg", "canvasPage": "deck", "canvasBoard": "DeckVivelo.dc.html" }, { "id": "content-day-live-results", "title": "Deck · vívelo 2: los resultados en vivo", "status": "approved", "image": "/references/surfaces/deck/content-day-live-results.jpg", "canvasPage": "deck", "canvasBoard": "DeckVivelo.dc.html" } ] } }, { "id": "content-brand-family", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La familia Search Visibility 360 (deck SEO/AEO): SEO y AEO al mismo nivel, con la cabecera de la marca paraguas y cuatro piezas —AEO Assessment, AI Visibility Report, Insights y el servicio— con sus lockups oficiales, sin editar.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-brand-family']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." } ], "references": [ { "id": "content-brand-family", "title": "Deck · la familia Search Visibility 360: SEO y AEO al mismo nivel, con sus lockups oficiales", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-brand-family.jpg", "canvasPage": "deck", "canvasBoard": "SV360-Familia.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": false }, "reserves": { "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.3 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.3611111111111111 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6166666666666667 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 640 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.035em", "insetPx": 0 }, "body": { "px": 28, "weight": 400, "lineHeight": 1.35, "maxWidthPx": 640 } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 160, "insetPx": 140, "bottomPx": 62 } }, "productMark": { "optional": true, "placement": "content-brand-family" }, "indicator": false, "rules": [ "url-bubble-in-footer", "generic-ui-with-real-isotypes" ], "references": [ { "id": "content-brand-family", "title": "Deck · la familia Search Visibility 360: SEO y AEO al mismo nivel, con sus lockups oficiales", "status": "approved", "image": "/references/surfaces/deck/content-brand-family.jpg", "canvasPage": "deck", "canvasBoard": "SV360-Familia.dc.html" } ] } }, { "id": "content-service-mockups", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Lo que hace el equipo SEO en tres fichas de vidrio con maquetas nativas grandes (SEO técnico, contenido y autoridad) sobre la plataforma de luz, más las entregas como chips; nunca capturas chicas de la web.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-service-mockups']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." } ], "references": [ { "id": "content-service-mockups", "title": "Deck · SEO en maquetas nativas: técnico, contenido y autoridad", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-service-mockups.jpg", "canvasPage": "deck", "canvasBoard": "SEO-Servicios.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.12037037037037036 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.25925925925925924 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.4351851851851852 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 560 }, "answer": { "px": 128, "lineHeight": 0.95, "tracking": "-0.045em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 460 } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 160, "insetPx": 140, "bottomPx": 62 } }, "productMark": { "optional": true, "placement": "default" }, "indicator": false, "rules": [ "url-bubble-in-footer", "generic-ui-with-real-isotypes" ], "references": [ { "id": "content-service-mockups", "title": "Deck · SEO en maquetas nativas: técnico, contenido y autoridad", "status": "approved", "image": "/references/surfaces/deck/content-service-mockups.jpg", "canvasPage": "deck", "canvasBoard": "SEO-Servicios.dc.html" } ] } }, { "id": "content-report-formats", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Cómo llega el informe de Insights: el informe vivo en interfaz blanca al centro y los formatos unidos por haces. Mostrar sólo los formatos que el servicio habilita al abrirse.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-report-formats']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." } ], "references": [ { "id": "content-report-formats", "title": "Deck · Insights llega: el informe vivo en interfaz blanca y sus formatos", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-report-formats.jpg", "canvasPage": "deck", "canvasBoard": "Insights-Llega.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.21296296296296297 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.2638888888888889 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.325 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5805555555555556 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 640 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.035em", "insetPx": 0 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 600 } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 160, "insetPx": 140, "bottomPx": 62 } }, "productMark": { "optional": true, "placement": "default" }, "indicator": false, "rules": [ "url-bubble-in-footer", "generic-ui-with-real-isotypes" ], "references": [ { "id": "content-report-formats", "title": "Deck · Insights llega: el informe vivo en interfaz blanca y sus formatos", "status": "approved", "image": "/references/surfaces/deck/content-report-formats.jpg", "canvasPage": "deck", "canvasBoard": "Insights-Llega.dc.html" } ] } }, { "id": "content-committee-deck", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El deck del comité ya armado: la lámina escrita por la IA en perspectiva con dos apiladas detrás, la barra del modo presentación y tres fichas con los formatos.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-committee-deck']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." } ], "references": [ { "id": "content-committee-deck", "title": "Deck · el deck del comité, ya armado: «¿Y el PPT del comité? Ya está.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-committee-deck.jpg", "canvasPage": "deck", "canvasBoard": "Insights-Formatos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.12037037037037036 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.3055555555555556 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.6388888888888888 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 440 }, "answer": { "px": 176, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 560 } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 160, "insetPx": 140, "bottomPx": 62 } }, "productMark": { "optional": true, "placement": "default" }, "indicator": false, "rules": [ "url-bubble-in-footer", "generic-ui-with-real-isotypes" ], "references": [ { "id": "content-committee-deck", "title": "Deck · el deck del comité, ya armado: «¿Y el PPT del comité? Ya está.»", "status": "approved", "image": "/references/surfaces/deck/content-committee-deck.jpg", "canvasPage": "deck", "canvasBoard": "Insights-Formatos.dc.html" } ] } }, { "id": "content-industries", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Las industrias en seis fichas de vidrio, cada una con la pregunta que ese comprador le hace a la IA y el ícono de composer; una destacada.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-industries']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." } ], "references": [ { "id": "content-industries", "title": "Deck · industrias: seis pilares con la pregunta que cada comprador le hace a la IA", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-industries.jpg", "canvasPage": "deck", "canvasBoard": "Industrias.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.12037037037037036 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.25925925925925924 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5185185185185185 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 600 }, "answer": { "px": 128, "lineHeight": 0.95, "tracking": "-0.045em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 540 } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 160, "insetPx": 140, "bottomPx": 62 } }, "productMark": { "optional": true, "placement": "default" }, "indicator": false, "rules": [ "url-bubble-in-footer", "generic-ui-with-real-isotypes" ], "references": [ { "id": "content-industries", "title": "Deck · industrias: seis pilares con la pregunta que cada comprador le hace a la IA", "status": "approved", "image": "/references/surfaces/deck/content-industries.jpg", "canvasPage": "deck", "canvasBoard": "Industrias.dc.html" } ] } }, { "id": "content-markets", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Los mercados desde la órbita: las Américas de noche con un punto de luz por país atendido, unidos por arcos, y la etiqueta compuesta sobre cada nodo.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-markets']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." } ], "references": [ { "id": "content-markets", "title": "Deck · mercados: cinco países desde la órbita", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-markets.jpg", "canvasPage": "deck", "canvasBoard": "Mercados.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "photo": { "placement": "bleed", "register": "puesta-en-escena" }, "reserves": { "eyebrow": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.12037037037037036 }, "question": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.25925925925925924 }, "body": { "side": "start", "inset": 0.07291666666666667, "fromTop": 0.5185185185185185 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 600 }, "answer": { "px": 128, "lineHeight": 0.95, "tracking": "-0.045em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 520 } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 160, "insetPx": 140, "bottomPx": 62 } }, "productMark": { "optional": true, "placement": "default" }, "indicator": false, "rules": [ "url-bubble-in-footer", "generic-ui-with-real-isotypes" ], "references": [ { "id": "content-markets", "title": "Deck · mercados: cinco países desde la órbita", "status": "approved", "image": "/references/surfaces/deck/content-markets.jpg", "canvasPage": "deck", "canvasBoard": "Mercados.dc.html" } ] } }, { "id": "content-pricing", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La cotización por capacidad en tres composiciones: la tabla con el plan recomendado en papel, las tres fichas en escena sobre la plataforma de luz, o el documento en vivo con cada línea y el cursor en «Aprobar propuesta». Los montos, siempre como marcador.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-pricing']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "prices-as-placeholder", "text": "Los montos de una cotización se imprimen como marcador ([MONTO]) hasta la propuesta real." }, { "id": "accent-text-min-size", "text": "El acento nunca colorea texto de menos de 24 px: ahí el texto va en blanco o suave sobre oscuro (navy sobre claro); el acento marca con un elemento de 24 px o más o con el ícono." } ], "references": [ { "id": "content-pricing", "title": "Deck · tabla de cotización: Basic, Pro y Enterprise", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-pricing.jpg", "canvasPage": "deck", "canvasBoard": "DeckCotizacion.dc.html", "width": 1920, "height": 1080 }, { "id": "content-pricing-stage", "title": "Cotización en escena · los tres planes en 3D con Pro al frente", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-pricing-stage.jpg", "canvasPage": "deck", "canvasBoard": "DeckCotizacionEscena.dc.html", "width": 1920, "height": 1080 }, { "id": "content-pricing-live", "title": "Cotización en vivo · cada línea a la vista y el cursor en «Aprobar propuesta»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-pricing-live.jpg", "canvasPage": "deck", "canvasBoard": "DeckCotizacionVivo.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.5185185185185185 }, "legal": { "side": "start", "fromTop": 0.8148148148148148 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 120, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 25, "lineHeight": 1.45, "maxWidthPx": 470 }, "legal": { "px": 17, "weight": 400, "lineHeight": 1.4, "maxWidthPx": 470 } }, "plans": { "count": 3, "xPx": 760, "topPx": 250, "widthPx": 320, "heightPx": 640, "gapPx": 30, "radiusPx": 18, "recommended": { "liftPx": 50, "extraHeightPx": 100, "shadow": { "yPx": 40, "blurPx": 90, "opacity": 0.45 }, "labelColor": "navy" }, "padding": { "regular": { "yPx": 34, "xPx": 32 }, "recommended": { "yPx": 40, "xPx": 32 } }, "name": { "px": 52, "recommendedPx": 64, "tracking": "-0.03em" }, "tagline": { "px": 21, "weight": 300, "gapPx": 10 }, "amount": { "px": 36, "recommendedPx": 44, "weight": 600, "tracking": "-0.01em", "gapPx": 28, "recommendedGapPx": 34 }, "period": { "px": 17, "weight": 300, "gapPx": 4 }, "feature": { "px": 20, "weight": 300, "recommendedWeight": 400, "lineHeight": 1.3, "rowPaddingPx": 13, "ruleStrokePx": 1.5, "gapPx": 26, "recommendedGapPx": 30 }, "label": { "px": 15, "weight": 600, "tracking": "0.12em", "gapPx": 14 }, "features": { "min": 4, "max": 5 } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "top-end", "participantKind": "department", "label": "Finanzas", "collaboratorScale": 1.2 }, "defaultLayout": "table", "layouts": { "table": { "references": [ "content-pricing" ] }, "stage": { "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTopRange": [ 0.25925925925925924, 0.3055555555555556 ] }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 120, "lineHeight": 0.9, "tracking": "-0.05em" }, "body": { "px": 26, "lineHeight": 1.45, "maxWidthPx": 380 }, "legal": { "px": 17, "weight": 300, "lineHeight": 1.5, "gapPx": 18 } }, "selection": { "collaboratorScale": 1.1 }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "references": [ "content-pricing-stage" ] }, "live": { "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTopRange": [ 0.25925925925925924, 0.3055555555555556 ] }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 120, "lineHeight": 0.9, "tracking": "-0.05em" }, "body": { "px": 26, "lineHeight": 1.45, "maxWidthPx": 380 } }, "selection": { "cursor": "local", "target": "cta", "targetKind": "group", "variant": "open-brackets", "padding": "compact", "overlay": "none", "anchor": "end-center", "collaboratorScale": 1.2 }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "references": [ "content-pricing-live" ] } }, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1320, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1320, "cyPx": 880, "rxPx": 540, "ryPx": 100 }, "perspectivePx": 1800, "originPx": [ 1320, 450 ], "cards": [ { "cxPx": 960, "topPx": 250, "widthPx": 300, "rotateYDeg": 16 }, { "cxPx": 1320, "topPx": 190, "widthPx": 370, "rotateYDeg": 0, "lead": true }, { "cxPx": 1680, "topPx": 250, "widthPx": 300, "rotateYDeg": -16 } ], "padding": { "lead": [ 34, 32, 30, 32 ], "side": [ 28, 26, 26, 26 ] }, "radiusPx": { "lead": 26, "side": 22 }, "name": { "leadPx": 66, "px": 48, "tracking": "-0.035em" }, "tagline": { "leadPx": 20, "px": 17, "weight": 400, "gapPx": 8, "leadColor": "#5f6b7a", "color": "#9fb3c8" }, "amount": { "leadPx": 42, "px": 32, "weight": 600, "tracking": "-0.01em", "gapPx": 20, "leadGapPx": 26 }, "period": { "px": 15, "weight": 400, "gapPx": 2 }, "feature": { "leadPx": 18, "px": 16, "weight": 400, "lineHeight": 1.3, "rowPaddingPx": { "lead": 12, "side": 10 }, "gapPx": { "lead": 22, "side": 18 }, "ruleStrokePx": 1.5, "leadRule": "#e3e8ee", "sideRuleOpacity": 0.12, "leadColor": "#0b1f33", "color": "#d6e2ec" }, "label": { "px": 14, "weight": 600, "tracking": "0.14em", "gapPx": 12, "color": "navy" }, "lead": { "border": { "px": 2, "color": "halo", "opacity": 0.9 }, "halo": { "blurPx": 110, "opacity": 0.5 }, "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.7 } }, "side": { "fill": [ "#12344f", "#081c30" ], "angleDeg": 165, "border": { "px": 1, "color": "white", "opacity": 0.16 }, "halo": { "blurPx": 40, "opacity": 0.14 }, "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.7 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 } }, "live": { "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1200, "cyPx": 540 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1200, "cyPx": 960, "rxPx": 560, "ryPx": 90 }, "document": { "xPx": 800, "yPx": 170, "widthPx": 780, "padding": [ 38, 42, 40, 42 ], "radiusPx": 26, "perspectivePx": 1800, "rotateYDeg": -7, "header": { "tilePx": 56, "tileRadiusPx": 16, "isotypePx": 30, "gapPx": 16, "kickerGapPx": 4 }, "kicker": { "px": 14, "weight": 600, "tracking": "0.12em", "color": "navy" }, "title": { "px": 34, "lineHeight": 1.05, "tracking": "-0.025em" }, "rows": { "gapTopPx": 26, "paddingYPx": 20, "ruleStrokePx": 1.5, "gapPx": 18, "tilePx": 44, "tileRadiusPx": 12, "max": 4, "number": { "px": 20 }, "name": { "px": 22, "weight": 600 }, "desc": { "px": 16, "weight": 400, "gapPx": 2 }, "amount": { "px": 21, "weight": 600 } }, "total": { "paddingTopPx": 22, "ruleStrokePx": 2, "label": { "px": 15, "weight": 500, "tracking": "0.1em" }, "amount": { "px": 56, "tracking": "-0.03em", "gapPx": 6 }, "tax": { "px": 15, "weight": 400, "gapPx": 6 } }, "cta": { "px": 22, "weight": 600, "padding": { "yPx": 20, "xPx": 32 }, "radiusPx": 14 } }, "chips": [ { "xPx": 1520, "yPx": 110, "rotateYDeg": -14 }, { "xPx": 1600, "yPx": 850, "rotateYDeg": -16 } ], "chip": { "perspectivePx": 1400, "padding": { "yPx": 18, "xPx": 22 }, "radiusPx": 18, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "color": "halo" }, "text": { "px": 21, "weight": 600, "lineHeight": 1.3, "gapPx": 6 } } }, "glass": { "dark": { "fill": [ "#12344f", "#081c30" ], "angleDeg": 160, "border": { "px": 1, "color": "white", "opacity": 0.16 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.65 }, "halo": { "blurPx": 40, "opacity": 0.16 } }, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22 }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "rules": [ "figures-with-source", "prices-as-placeholder", "accent-text-min-size" ], "references": [ { "id": "content-pricing", "title": "Deck · tabla de cotización: Basic, Pro y Enterprise", "status": "approved", "image": "/references/surfaces/deck/content-pricing.jpg", "canvasPage": "deck", "canvasBoard": "DeckCotizacion.dc.html" }, { "id": "content-pricing-stage", "title": "Cotización en escena · los tres planes en 3D con Pro al frente", "status": "approved", "image": "/references/surfaces/deck/content-pricing-stage.jpg", "canvasPage": "deck", "canvasBoard": "DeckCotizacionEscena.dc.html" }, { "id": "content-pricing-live", "title": "Cotización en vivo · cada línea a la vista y el cursor en «Aprobar propuesta»", "status": "approved", "image": "/references/surfaces/deck/content-pricing-live.jpg", "canvasPage": "deck", "canvasBoard": "DeckCotizacionVivo.dc.html" } ] } }, { "id": "content-clients", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "En papel: dos cifras gigantes con su fuente (la selección de Growth en una) y el muro de logos de clientes en una grilla fina de 5 × 2, en navy y con el mismo peso; Aguas Andinas y la UC de Temuco en tonos del mismo navy. La décima celda dice dónde operamos.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-clients']", "rules": [ { "id": "third-party-logos-one-tone-same-ink", "text": "Logos de terceros en un solo tono y con el mismo peso óptico (misma área de tinta)." }, { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-clients", "title": "Deck · nuestros clientes: logos reales y su prueba", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-clients.jpg", "canvasPage": "deck", "canvasBoard": "DeckClientes.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.29444444444444445 }, "stats": { "side": "start", "fromTop": 0.1814814814814815 }, "source": { "side": "start", "inset": 0.2604166666666667, "fromTop": 0.9259259259259259 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 320 }, "answer": { "px": 120, "lineHeight": 0.95, "tracking": "-0.045em" }, "stat": { "px": 184, "weight": 300, "lineHeight": 0.9, "tracking": "-0.05em" }, "statLabel": { "px": 23, "weight": 400, "lineHeight": 1.35, "gapPx": 14, "insetPx": 8, "maxWidthPx": 300 }, "markets": { "px": 22, "weight": 600 }, "marketsText": { "px": 20, "weight": 300, "lineHeight": 1.4, "gapPx": 6, "insetPx": 36 }, "source": { "px": 15, "weight": 400 } }, "figures": { "max": 2 }, "stats": { "xPx": [ 760, 1290 ] }, "grid": { "columns": 5, "rows": 2, "xPx": 140, "yPx": 616, "cellWidthPx": 328, "cellHeightPx": 160, "ruleStrokePx": 1.5 }, "logos": { "tone": "navy", "inkArea": 4200, "maxWidthPx": 220, "maxHeightPx": 92, "tonal": { "aguas-andinas": { "#014C94": "navy", "#0A2540": "navy", "#3A8245": 0.38, "#F0A31F": 0.72 }, "universidad-temuco": { "#0077BA": "navy", "#0177BA": "navy", "#0178BB": "navy", "#878786": "navy", "#888887": "navy", "#FDC300": 0.55 } }, "tonalBox": { "scaleMax": 1.14, "maxWidthPx": 230, "maxHeightPx": 104 } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Growth", "collaboratorScale": 1.2 }, "rules": [ "third-party-logos-one-tone-same-ink", "figures-with-source", "url-bubble-in-footer" ], "references": [ { "id": "content-clients", "title": "Deck · nuestros clientes: logos reales y su prueba", "status": "approved", "image": "/references/surfaces/deck/content-clients.jpg", "canvasPage": "deck", "canvasBoard": "DeckClientes.dc.html" } ] } }, { "id": "content-partners", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El sello «Efeonce · Partner oficial de» y los nueve programas que se pueden declarar, en blanco y con el mismo peso, en dos filas (5 + 4); la selección toma uno.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-partners']", "rules": [ { "id": "third-party-logos-one-tone-same-ink", "text": "Logos de terceros en un solo tono y con el mismo peso óptico (misma área de tinta)." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-partners", "title": "Deck · nuestros partners: los nueve que se pueden declarar", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-partners.jpg", "canvasPage": "deck", "canvasBoard": "DeckPartners.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "end", "inset": 0.13541666666666666, "fromTop": 0.3055555555555556 }, "seal": { "side": "start", "fromTop": 0.45185185185185184 }, "rule": { "side": "start", "fromTop": 0.5259259259259259 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 1300 }, "answer": { "px": 120, "lineHeight": 1, "tracking": "-0.035em", "insetPx": -4 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 560 }, "seal": { "px": 24, "weight": 400, "gapPx": 26 } }, "seal": { "logoHeightPx": 44, "dividerPx": [ 2, 40 ] }, "rows": [ { "topPx": 616, "widthPx": 1640, "count": 5 }, { "topPx": 806, "widthPx": 1300, "count": 4 } ], "rowHeightPx": 110, "ruleStrokePx": 2, "logos": { "tone": "white", "inkArea": 4600, "maxWidthPx": 260, "maxHeightPx": 96, "knockout": true }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Agentes IA", "collaboratorScale": 1.2 }, "rules": [ "third-party-logos-one-tone-same-ink", "url-bubble-in-footer" ], "references": [ { "id": "content-partners", "title": "Deck · nuestros partners: los nueve que se pueden declarar", "status": "approved", "image": "/references/surfaces/deck/content-partners.jpg", "canvasPage": "deck", "canvasBoard": "DeckPartners.dc.html" } ] } }, { "id": "content-stack", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Las herramientas en tres capas de vidrio (Operar · Medir · Crear) sobre la base de Efeonce, en isométrica, con su isotipo oficial y la única órbita alrededor de la base.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-stack']", "rules": [ { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "tool-isotypes-official", "text": "Cada herramienta con su isotipo oficial, sin recolorear; el que se pierde sobre blanco va sobre el fondo nativo de su app." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-stack", "title": "Deck · nuestro stack: tres capas de herramientas sobre Efeonce", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-stack.jpg", "canvasPage": "deck", "canvasBoard": "DeckStack.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.5648148148148148 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 150, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 330 }, "layerName": { "px": 28, "weight": 600 }, "layerNote": { "px": 18, "weight": 300 }, "baseLead": { "px": 20, "weight": 300 }, "baseNote": { "px": 18, "weight": 300 } }, "iso": { "unitPx": 110, "cxPx": 1350, "cyPx": 548, "angleDeg": 30 }, "layers": { "count": 3, "heightsPx": [ 160, 320, 480 ], "thicknessPx": 12, "u": [ 0, 4 ], "v": [ 0, 2 ], "columns": 4, "top": { "color": "halo", "opacity": 0.1 }, "side": { "color": "#08283e", "opacity": 0.9 }, "stroke": { "color": "halo", "opacity": 0.55, "px": 2 }, "accentLayer": 1 }, "base": { "u": [ -0.6, 4.6 ], "v": [ -0.6, 2.6 ], "thicknessPx": 22, "fill": [ "#1e6f77", "#0e4a5a", "#0a3248" ], "side": "#0b2a40", "stroke": { "color": "halo", "opacity": 0.8, "px": 2 } }, "floor": { "rxPx": 620, "ryPx": 250, "stops": [ { "at": 0, "color": "halo", "opacity": 0.22 }, { "at": 0.6, "color": "halo", "opacity": 0.05 }, { "at": 1, "color": "halo", "opacity": 0 } ] }, "halo": { "offsetYPx": -250, "rPx": 720, "stops": [ { "at": 0, "color": "halo", "opacity": 0.16 }, { "at": 0.5, "color": "halo", "opacity": 0.04 }, { "at": 1, "color": "halo", "opacity": 0 } ] }, "orbit": { "radiusUnits": 3.6, "dropPx": 11, "back": { "fromTurn": 0.375, "toTurn": 0.875, "opacity": 0.2, "strokePx": 2.5 }, "front": { "fromTurn": -0.125, "toTurn": 0.375, "opacity": 0.45, "strokePx": 3 }, "arc": { "fromTurn": 0.025, "toTurn": 0.275, "strokePx": 5, "glow": { "strokePx": 7, "opacity": 0.5, "blurPx": 7 } } }, "tiles": { "sizePx": 70, "iconPx": 40, "radiusPx": 19, "liftPx": 4, "light": { "fill": [ "#ffffff", "#eef3f7", "#d9e3ec" ], "midAt": 0.6, "edge": { "color": "white", "opacity": 0.6 } }, "dark": { "fade": "#000000", "midAt": 0.7, "edge": { "color": "white", "opacity": 0.22 } }, "shadow": { "yPx": 14, "blurPx": 26, "color": "#000814", "opacity": 0.55 }, "glow": { "blurPx": 22, "opacity": 0.18 }, "native": { "adobe-photoshop-isotype": "#001e36", "adobe-illustrator-isotype": "#330000", "adobe-premiere-isotype": "#00005b", "adobe-after-effects-isotype": "#00005b", "higgsfield-isotype": "#0a0a0a" } }, "labels": { "widthPx": 350, "offsetXPx": 430, "offsetYPx": 30, "dropPx": 6, "guide": { "lengthPx": 62, "gapPx": 8, "raisePx": 8, "strokePx": 2, "color": "#1d3a57" } }, "baseLabel": { "widthPx": 480, "offsetXPx": 590, "offsetYPx": 70, "logoWidthPx": 400, "logoGapPx": 10, "guide": { "lengthPx": 92, "gapPx": 8, "dropPx": 10, "opacity": 0.7, "strokePx": 2 }, "glow": { "blurPx": 24, "opacity": 0.35 } }, "signature": { "mode": "url-bubble", "urlBubble": true }, "indicator": false, "rules": [ "one-orbit-per-slide", "tool-isotypes-official", "url-bubble-in-footer" ], "references": [ { "id": "content-stack", "title": "Deck · nuestro stack: tres capas de herramientas sobre Efeonce", "status": "approved", "image": "/references/surfaces/deck/content-stack.jpg", "canvasPage": "deck", "canvasBoard": "DeckStack.dc.html" } ] } }, { "id": "decision-agenda", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "En papel: la agenda de cinco temas con su número; el que importa en el acento y con la selección de Cliente.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-agenda']", "rules": [ { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-agenda", "title": "Deck · agenda: cinco temas", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-agenda.jpg", "canvasPage": "deck", "canvasBoard": "DeckAgenda.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "list": { "count": 5, "numbered": true, "fromOfWidth": 0.4270833333333333 }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "list": { "side": "start", "inset": 0.4270833333333333, "fromTop": 0.1574074074074074 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 140, "lineHeight": 0.95, "tracking": "-0.045em", "insetPx": -6 }, "listNumber": { "px": 80, "weight": 300, "tracking": "-0.04em", "widthPx": 130 }, "listText": { "px": 46, "weight": 300, "tracking": "-0.01em", "chosenWeight": 600 } }, "rows": { "widthPx": 960, "gapPx": 40, "ruleStrokePx": 2, "paddingTopPx": 18, "paddingBottomPx": 22 }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-start", "participantKind": "department", "label": "Cliente", "collaboratorScale": 1.1 }, "signature": { "mode": "url-bubble", "urlBubble": true }, "rules": [ "url-bubble-in-footer" ], "references": [ { "id": "decision-agenda", "title": "Deck · agenda: cinco temas", "status": "approved", "image": "/references/surfaces/deck/decision-agenda.jpg", "canvasPage": "deck", "canvasBoard": "DeckAgenda.dc.html" } ] } }, { "id": "decision-risk", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "En papel: «¿Y si no funciona? / Empiezas chico», con cada riesgo y su cobertura en una tabla de cuatro filas; la selección toma el primer paso chico.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-risk']", "rules": [ { "id": "commitments-not-metrics", "text": "Los plazos de un plan (el total de días, los rangos de cada tramo) son compromisos de la propuesta, no cifras medidas: no llevan fuente. Un resultado medido sí la lleva." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-risk", "title": "Deck · por qué es seguro: cada riesgo con su cobertura", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-risk.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeguro.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.5185185185185185 }, "headers": { "side": "start", "fromTop": 0.18518518518518517 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 132, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 520 }, "header": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "risk": { "px": 26, "weight": 300, "lineHeight": 1.3 }, "name": { "px": 44, "tracking": "-0.025em" }, "how": { "px": 22, "weight": 300, "lineHeight": 1.4, "gapPx": 10 } }, "table": { "rows": 4, "xPx": 800, "topPx": 250, "rowHeightPx": 170, "rowGapPx": 20, "widthPx": 980, "riskWidthPx": 300, "columnGapPx": 40, "ruleStrokePx": 2, "paddingTopPx": 22, "secondColumnPx": 1140 }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "top-start", "participantKind": "department", "label": "Cliente", "collaboratorScale": 1.15 }, "rules": [ "commitments-not-metrics", "url-bubble-in-footer" ], "references": [ { "id": "decision-risk", "title": "Deck · por qué es seguro: cada riesgo con su cobertura", "status": "approved", "image": "/references/surfaces/deck/decision-risk.jpg", "canvasPage": "deck", "canvasBoard": "DeckSeguro.dc.html" } ] } }, { "id": "decision-case", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "El panel de papel con su esquina curva sobre la foto: el logo del cliente, la voz y cuatro cifras del caso con su fuente; la selección toma una.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-case']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-case", "title": "Deck · caso de éxito: Sky en 12 meses", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-case.jpg", "canvasPage": "deck", "canvasBoard": "DeckCaso.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer", "eyebrow": true }, "photo": { "placement": "panel-end", "register": "documental" }, "panel": { "side": "start", "share": 0.5208333333333334, "cornerRadiusPx": 300, "photoFromPx": 660 }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.0962962962962963 }, "question": { "side": "start", "fromTop": 0.19444444444444445 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "figures": { "side": "start", "fromTop": 0.4351851851851852 }, "source": { "side": "start", "fromTop": 0.8685185185185185 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.045em" }, "figure": { "px": 104, "family": "answer", "weight": 300, "lineHeight": 0.95, "tracking": "-0.045em" }, "figureLabel": { "px": 22, "weight": 400, "gapPx": 8 }, "source": { "px": 16, "weight": 400, "lineHeight": 1.4, "maxWidthPx": 760 } }, "figures": { "max": 4 }, "figureGrid": { "columns": 2, "widthPx": 760, "rowGapPx": 34, "columnGapPx": 50, "ruleStrokePx": 2, "paddingTopPx": 16 }, "clientLogo": { "tone": "navy", "inkArea": 5200, "maxWidthPx": 200, "maxHeightPx": 70, "gapPx": 22 }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Performance", "collaboratorScale": 1.15 }, "rules": [ "figures-with-source", "url-bubble-in-footer" ], "references": [ { "id": "decision-case", "title": "Deck · caso de éxito: Sky en 12 meses", "status": "approved", "image": "/references/surfaces/deck/decision-case.jpg", "canvasPage": "deck", "canvasBoard": "DeckCaso.dc.html" } ] } }, { "id": "decision-plan", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "El plan como trayectoria: una curva de luz que sube por tres paradas, cada una con su ficha, y el total de días gigante y tenue como horizonte.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-plan']", "rules": [ { "id": "commitments-not-metrics", "text": "Los plazos de un plan (el total de días, los rangos de cada tramo) son compromisos de la propuesta, no cifras medidas: no llevan fuente. Un resultado medido sí la lleva." } ], "references": [ { "id": "decision-plan", "title": "Plan de 90 días · la trayectoria que sube en tres tramos", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-plan.jpg", "canvasPage": "deck", "canvasBoard": "DeckPlan.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTopRange": [ 0.25925925925925924, 0.3055555555555556 ] }, "body": { "side": "start", "fromTop": 0.6388888888888888 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 120, "lineHeight": 0.9, "tracking": "-0.05em" }, "body": { "px": 26, "lineHeight": 1.45, "maxWidthPx": 380 } }, "plan": { "stops": 3, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35 }, "horizon": { "xPx": 1050, "yPx": 40, "px": 560, "tracking": "-0.06em", "color": "halo", "opacity": 0.07 }, "stage": { "halo": { "cxPx": 1360, "cyPx": 560, "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "trajectory": { "p0": [ 760, 930 ], "control": [ 1420, 940 ], "p2": [ 1720, 360 ], "base": { "strokePx": 4, "color": "halo", "opacityFrom": 0.25, "opacityTo": 0.7 }, "lit": { "tFrom": 0.05, "tTo": 0.25, "strokePx": 8, "glow": { "strokePx": 18, "opacity": 0.45, "blurPx": 10 } } }, "stop": { "t": [ 0.14, 0.52, 0.86 ], "stemPx": 64, "node": { "current": { "radiusPx": 13, "strokePx": 3, "glowBlurPx": 8 }, "other": { "radiusPx": 9, "strokePx": 3, "fill": "#0b2a40" } }, "stem": { "strokePx": 2, "otherOpacity": 0.5 }, "card": { "widthPx": 300, "radiusPx": 20, "padding": { "topPx": 20, "xPx": 22, "bottomPx": 22 }, "rangeGapPx": 8, "descGapPx": 10, "current": { "fill": [ "#0f4a5c", "#0a2a40" ], "border": { "px": 2, "color": "halo", "opacity": 0.9 }, "glow": { "blurPx": 80, "opacity": 0.45 } }, "other": { "fill": [ "#0e2a44", "#081c30" ], "border": { "px": 1, "color": "ink", "opacity": 0.16 }, "glow": { "blurPx": 30, "opacity": 0.12 } }, "shadow": { "yPx": 34, "blurPx": 80, "color": "#000610", "opacity": 0.65 }, "fillAngleDeg": 160 }, "type": { "range": { "px": 15, "weight": 600, "tracking": "0.12em", "uppercase": true, "current": "halo", "other": "soft", "currentMarker": "ink" }, "title": { "px": 40, "tracking": "-0.03em" }, "desc": { "px": 17, "weight": 400, "lineHeight": 1.45, "color": "#d6e2ec" } } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "commitments-not-metrics" ], "references": [ { "id": "decision-plan", "title": "Plan de 90 días · la trayectoria que sube en tres tramos", "status": "approved", "image": "/references/surfaces/deck/decision-plan.jpg", "canvasPage": "deck", "canvasBoard": "DeckPlan.dc.html" } ] } }, { "id": "decision-chart", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "En papel: dos barras en índice (antes = 100) cuyo largo sale de su número, la anotación de la diferencia en el acento y una fila de cifras con su fuente.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-chart']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "bars-from-values", "text": "Una barra sale de su número: su largo es el valor sobre el máximo del eje; nunca se dibuja a mano." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-chart", "title": "Deck · gráfico: el dato con su anotación", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-chart.jpg", "canvasPage": "deck", "canvasBoard": "DeckGrafico.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.3888888888888889 }, "kpis": { "side": "start", "fromTop": 0.7407407407407407 }, "source": { "side": "start", "inset": 0.2604166666666667, "fromTop": 0.9259259259259259 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 120, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 25, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 520 }, "barLabel": { "px": 22, "weight": 500, "gapPx": 44 }, "barValue": { "px": 64, "weight": 300, "tracking": "-0.03em" }, "annotation": { "px": 64, "tracking": "-0.03em", "color": "accent" }, "note": { "px": 16, "weight": 400 }, "kpi": { "px": 64, "weight": 300, "lineHeight": 1, "tracking": "-0.03em" }, "kpiLabel": { "px": 20, "weight": 400, "gapPx": 6 }, "source": { "px": 15, "weight": 400 } }, "chart": { "xPx": 780, "yPx": 330, "maxWidthPx": 900, "barHeightPx": 120, "stepPx": 210, "radiusPx": 10, "valueInsetPx": 28, "before": "#c9d2dc", "after": "navy", "leader": { "widthPx": 70, "strokePx": 2, "gapPx": 30, "labelGapPx": 18 }, "noteBelowPx": 360 }, "figures": { "max": 4 }, "kpis": { "widthPx": 1640, "ruleStrokePx": 2, "paddingTopPx": 18 }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Performance", "collaboratorScale": 1.1 }, "rules": [ "figures-with-source", "bars-from-values", "url-bubble-in-footer" ], "references": [ { "id": "decision-chart", "title": "Deck · gráfico: el dato con su anotación", "status": "approved", "image": "/references/surfaces/deck/decision-chart.jpg", "canvasPage": "deck", "canvasBoard": "DeckGrafico.dc.html" } ] } }, { "id": "decision-testimonial", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "La frase del cliente es la respuesta, a escala de titular y entre comillas; la cita textual debajo, la firma con el logo del cliente y tres cifras del caso con su fuente. La selección toma la frase.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-testimonial']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "testimonial-verbatim", "text": "Un testimonio se cita textual y publicado; la frase destacada es un fragmento literal de la cita." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-testimonial", "title": "Deck · testimonio: la cita real de Sky", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-testimonial.jpg", "canvasPage": "deck", "canvasBoard": "DeckTestimonio.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true, "maxWords": 6 }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "quoteMark": { "side": "start", "fromTop": 0.21851851851851853 }, "answer": { "side": "start", "fromTop": 0.362962962962963 }, "quote": { "side": "start", "fromTop": 0.6444444444444445 }, "signature": { "side": "start", "fromTop": 0.7907407407407407 }, "proof": { "side": "start", "inset": 0.7239583333333334, "fromTop": 0.3055555555555556 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "quoteMark": { "px": 190, "color": "accent", "insetPx": -14 }, "answer": { "px": 120, "lineHeight": 0.98, "tracking": "-0.04em", "maxWidthPx": 1080 }, "quote": { "px": 27, "weight": 300, "lineHeight": 1.5, "maxWidthPx": 980 }, "name": { "px": 26, "weight": 600 }, "role": { "px": 20, "weight": 300, "gapPx": 4 }, "proof": { "px": 88, "tracking": "-0.04em" }, "proofLabel": { "px": 22, "weight": 400, "gapPx": 8 }, "source": { "px": 15, "weight": 400, "lineHeight": 1.4, "gapPx": 18 } }, "glow": { "cxPx": 560, "cyPx": 520, "rPx": 760, "color": "halo", "opacity": 0.1 }, "figures": { "max": 3 }, "proof": { "widthPx": 390, "paddingPx": 26, "ruleStrokePx": 2 }, "clientLogo": { "tone": "white", "inkArea": 5200, "maxWidthPx": 200, "maxHeightPx": 64, "gapPx": 28, "dividerPx": [ 2, 48 ] }, "selection": { "target": "answer", "targetKind": "text", "anchor": "top-end", "participantKind": "department", "label": "Cliente", "collaboratorScale": 1.15 }, "rules": [ "figures-with-source", "testimonial-verbatim", "url-bubble-in-footer" ], "references": [ { "id": "decision-testimonial", "title": "Deck · testimonio: la cita real de Sky", "status": "approved", "image": "/references/surfaces/deck/decision-testimonial.jpg", "canvasPage": "deck", "canvasBoard": "DeckTestimonio.dc.html" } ] } }, { "id": "decision-next-steps", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Los próximos pasos con impacto: la agenda del diagnóstico abierta, el cursor del lector en el botón y los pasos siguientes en profundidad bajo una órbita elíptica.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-next-steps']", "rules": [ { "id": "cta-descriptor-under-cursor", "text": "El descriptor del CTA va bajo el cursor, no bajo el botón." }, { "id": "contact-from-consumer", "text": "Los datos de contacto (correo, teléfonos, dirección) son del consumidor; AXIS sólo define el estilo." } ], "references": [ { "id": "decision-next-steps", "title": "Deck · próximos pasos con el CTA", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-next-steps.jpg", "canvasPage": "deck", "canvasBoard": "DeckProximosPasos.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTopRange": [ 0.25925925925925924, 0.3055555555555556 ] }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 128, "lineHeight": 0.9, "tracking": "-0.05em" }, "body": { "px": 26, "lineHeight": 1.45, "maxWidthPx": 380 }, "contact": { "px": 19, "weight": 300, "lineHeight": 1.6, "gapPx": 22 } }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1330, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "orbit": { "cxPx": 1420, "cyPx": 560, "rxPx": 550, "ryPx": 390, "ring": { "color": "halo", "opacity": 0.35, "strokePx": 3 }, "arc": { "fromDeg": 180, "toRad": 1.745, "color": "teal", "strokePx": 7, "glow": { "strokePx": 16, "opacity": 0.4, "blurPx": 10 } }, "sphere": { "radiusPx": 13, "glow": { "radiusPx": 18, "opacity": 0.8, "blurPx": 10 } } }, "agenda": { "xPx": 900, "yPx": 310, "widthPx": 680, "padding": { "topPx": 34, "xPx": 38, "bottomPx": 38 }, "radiusPx": 26, "header": { "tilePx": 56, "tileRadiusPx": 16, "isotypePx": 30, "gapPx": 16, "kickerGapPx": 4 }, "kicker": { "px": 14, "weight": 600, "tracking": "0.12em", "color": "navy" }, "title": { "px": 36, "lineHeight": 1.05, "tracking": "-0.025em" }, "descriptor": { "px": 18, "weight": 400, "lineHeight": 1.45, "gapPx": 18 }, "days": { "count": 5, "gapTopPx": 26, "gapPx": 12, "widthPx": 92, "heightPx": 84, "radiusPx": 14, "label": { "px": 14, "weight": 500, "tracking": "0.08em" }, "number": { "px": 34, "lineHeight": 1.05 } }, "times": { "count": 4, "gapTopPx": 14, "gapPx": 12, "widthPx": 113, "heightPx": 54, "radiusPx": 12, "px": 19, "weight": 400 }, "footerGapPx": 30, "summary": { "px": 16, "weight": 400 }, "cta": { "px": 23, "weight": 600, "padding": { "yPx": 20, "xPx": 34 }, "radiusPx": 14, "cursorScale": 1.25 } }, "steps": { "icons": false, "layouts": { "depth-2": { "count": 2 } }, "kickerColor": "soft", "titleColor": "ink", "firstKicker": { "color": "soft", "accentCarriers": [] }, "cards": [ { "xPx": 1410, "yPx": 104, "widthPx": 380, "rotateYDeg": -14, "opacity": 0.9 }, { "xPx": 1520, "yPx": 830, "widthPx": 330, "rotateYDeg": -16, "opacity": 0.8 } ], "perspectivePx": 1400, "padding": { "topPx": 24, "xPx": 26, "bottomPx": 26 }, "radiusPx": 22, "number": { "px": 34, "weight": 300, "family": "answer", "tracking": "-0.03em", "color": "halo", "gapPx": 10, "baselineShiftPx": -4 }, "label": { "px": 15, "weight": 600, "tracking": "0.12em", "color": "soft" }, "title": { "px": 44, "lineHeight": 1, "tracking": "-0.03em", "gapPx": 12 }, "desc": { "px": 18, "weight": 400, "lineHeight": 1.45, "gapPx": 10, "color": "#c9d6e2" }, "fill": [ "#10324c", "#081c30" ] }, "glass": { "dark": { "fill": [ "#12344f", "#081c30" ], "angleDeg": 160, "border": { "px": 1, "color": "white", "opacity": 0.16 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.65 }, "halo": { "blurPx": 40, "opacity": 0.16 } }, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22 }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "rules": [ "cta-descriptor-under-cursor", "contact-from-consumer" ], "references": [ { "id": "decision-next-steps", "title": "Deck · próximos pasos con el CTA", "status": "approved", "image": "/references/surfaces/deck/decision-next-steps.jpg", "canvasPage": "deck", "canvasBoard": "DeckProximosPasos.dc.html" } ] } }, { "id": "decision-why-us", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "En papel: por qué Efeonce en un muro de seis cifras citables (3 × 2) con su fuente; una cifra larga baja de cuerpo sin mover su rótulo.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-why-us']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-why-us", "title": "Deck · por qué elegirnos: un muro de cifras", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-why-us.jpg", "canvasPage": "deck", "canvasBoard": "DeckPorQue.dc.html", "width": 1920, "height": 1080 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "light" ], "voice": { "mode": "question-answer", "eyebrow": true }, "progress": { "piece": "content" }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.18518518518518517 }, "answer": { "side": "start", "fromTop": 0.25 }, "body": { "side": "start", "fromTop": 0.4166666666666667 }, "source": { "side": "start", "inset": 0.2604166666666667, "fromTop": 0.9259259259259259 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2 }, "answer": { "px": 140, "lineHeight": 0.95, "tracking": "-0.045em" }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 520 }, "figure": { "px": 150, "weight": 300, "lineHeight": 1, "tracking": "-0.05em" }, "figureSecondary": { "px": 92, "fromChars": 5 }, "figureLabel": { "px": 22, "weight": 400, "lineHeight": 1.35, "gapPx": 14 }, "source": { "px": 15, "weight": 400 } }, "figures": { "max": 6 }, "grid": { "columns": 3, "rows": 2, "xPx": 800, "topPx": 230, "columnStepPx": 330, "rowStepPx": 360, "widthPx": 300, "ruleStrokePx": 2, "paddingTopPx": 20 }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "standard", "overlay": "none", "anchor": "bottom-end", "participantKind": "department", "label": "Cliente", "collaboratorScale": 1.1 }, "rules": [ "figures-with-source", "url-bubble-in-footer" ], "references": [ { "id": "decision-why-us", "title": "Deck · por qué elegirnos: un muro de cifras", "status": "approved", "image": "/references/surfaces/deck/decision-why-us.jpg", "canvasPage": "deck", "canvasBoard": "DeckPorQue.dc.html" } ] } }, { "id": "decision-ai-answer", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "A quién recomienda la IA: el mismo prompt en dos ventanas de un motor genérico; atrás «Hoy» sin tu marca, al frente «Con AEO» con tu marca primera y citada. Datos de ejemplo marcados.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-ai-answer']", "rules": [ { "id": "generic-ai-interface", "text": "La interfaz de un motor de IA en una lámina es genérica: nunca el logo, el color, la burbuja ni el composer de ChatGPT, Gemini u otro producto; los nombres de los motores pueden ir como texto. Si hace falta la interfaz real, son los recursos AEO candidatos (aeo:compose)." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-ai-answer", "title": "Deck · a quién recomienda la IA: el mismo prompt, hoy y con AEO", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-ai-answer.jpg", "canvasPage": "deck", "canvasBoard": "DeckIARespuesta.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 120, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1390, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1290, "cyPx": 840, "rxPx": 560, "ryPx": 80 }, "beam": { "from": [ 1300, 600 ], "to": [ 1140, 470 ], "liftPx": 40, "strokePx": 2.5, "glow": { "strokePx": 8, "opacity": 0.5, "blurPx": 4 }, "color": "halo", "fromOpacity": 0.9 }, "windows": { "back": { "xPx": 860, "yPx": 168, "widthPx": 450, "padding": [ 24, 26, 26 ], "radiusPx": 24, "perspectivePx": 1600, "rotateYDeg": 16, "origin": "end", "opacity": 0.82 }, "front": { "xPx": 1100, "yPx": 246, "widthPx": 600, "padding": [ 26, 28, 28 ], "radiusPx": 26, "border": { "px": 2, "color": "halo", "opacity": 0.85 }, "shadow": { "yPx": 60, "blurPx": 120, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 120, "opacity": 0.35 } }, "header": { "paddingBottomPx": 16, "rule": { "px": 1, "color": "rule" }, "disc": { "px": 30, "glyphPx": 16, "fill": "ink", "glyph": "white" }, "gapPx": 10, "label": { "px": 16, "weight": 600 }, "status": { "px": 13, "weight": 600, "tracking": "0.08em", "uppercase": true, "padding": [ 6, 13 ] } }, "statusBack": { "fill": "chip", "color": "muted", "border": { "px": 1, "color": "rule" } }, "statusFront": { "fill": "dark", "color": "halo" }, "prompt": { "px": 16, "lineHeight": 1.4, "gapTopPx": 18, "padding": [ 12, 16 ], "radiusPx": [ 16, 16, 4, 16 ], "fill": "chip", "insetPx": 140 }, "intro": { "px": 15, "lineHeight": 1.45, "gapTopPx": 18, "gapBottomPx": 6 }, "row": { "gapPx": 14, "numberWidthPx": 22, "numberLineHeight": 1.2, "rest": { "padding": [ 11, 4 ], "gapTopPx": 2, "number": { "px": 20, "color": "muted" }, "name": { "px": 17, "weight": 600 }, "desc": { "px": 14, "lineHeight": 1.45, "gapPx": 4 } }, "client": { "padding": [ 14, 16 ], "gapTopPx": 10, "radiusPx": 14, "fill": { "color": "teal", "opacity": 0.1 }, "border": { "px": 2, "color": "teal" }, "number": { "px": 26, "color": "tealDark" }, "name": { "px": 21, "weight": 700 }, "desc": { "px": 15, "lineHeight": 1.45, "gapPx": 4 } }, "citesGapTopPx": 9, "max": 3 }, "cite": { "px": 13, "weight": 500, "padding": [ 5, 10 ], "gapPx": 6, "globePx": 15, "max": 3, "rest": { "fill": "chip", "border": { "px": 1, "color": "rule" }, "color": "muted" }, "client": { "fill": { "color": "teal", "opacity": 0.14 }, "border": { "px": 1, "color": "tealDark", "opacity": 0.35 }, "color": "tealDark" } }, "absent": { "gapTopPx": 16, "padding": [ 12, 14 ], "radiusPx": 12, "gapPx": 10, "fill": "chip", "border": { "px": 1, "color": "rule" }, "circle": { "px": 18, "strokePx": 2, "color": "#9aa6b2" }, "text": { "px": 15, "weight": 600, "color": "muted" } } }, "mark": { "xPx": 1100, "yPx": 772, "widthPx": 600, "align": "end", "px": 15, "weight": 400, "color": "soft" }, "glass": { "dark": { "fill": [ "#12344f", "#081c30" ], "angleDeg": 160, "border": { "px": 1, "color": "white", "opacity": 0.16 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.65 }, "halo": { "blurPx": 40, "opacity": 0.16 } }, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22 }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1 }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "generic-ai-interface", "illustrative-data-marked", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-ai-answer", "title": "Deck · a quién recomienda la IA: el mismo prompt, hoy y con AEO", "status": "approved", "image": "/references/surfaces/deck/decision-ai-answer.jpg", "canvasPage": "deck", "canvasBoard": "DeckIARespuesta.dc.html" } ] } }, { "id": "decision-ai-market", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Dónde busca tu cliente: tres monolitos de vidrio sobre la plataforma, una cifra de mercado por fuente (logo en un tono) y la del centro adelante.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-ai-market']", "rules": [ { "id": "figures-with-source", "text": "Cifras sólo con fuente; precios siempre como marcador." }, { "id": "third-party-logos-one-tone-same-ink", "text": "Logos de terceros en un solo tono y con el mismo peso óptico (misma área de tinta)." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-ai-market", "title": "Deck · dónde busca tu cliente: tres cifras de mercado con su fuente", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-ai-market.jpg", "canvasPage": "deck", "canvasBoard": "DeckMercadoIA.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 132, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1320, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1320, "cyPx": 890, "rxPx": 520, "ryPx": 90 }, "figures": { "max": 3 }, "monoliths": { "perspectivePx": 1800, "originPx": [ 1320, 450 ], "items": [ { "cxPx": 990, "topPx": 250, "widthPx": 300, "heightPx": 540, "rotateYDeg": 16, "z": 2 }, { "cxPx": 1320, "topPx": 190, "widthPx": 370, "heightPx": 600, "rotateYDeg": 0, "z": 5, "lead": true }, { "cxPx": 1650, "topPx": 250, "widthPx": 300, "heightPx": 540, "rotateYDeg": -16, "z": 2 } ], "padding": { "lead": [ 34, 32 ], "side": [ 28, 26 ] }, "radiusPx": 24, "angleDeg": 165, "fill": { "lead": [ "#135064", "#081c30" ], "side": [ "#12344f", "#081c30" ] }, "border": { "lead": { "px": 2, "color": "halo", "opacity": 0.9 }, "side": { "px": 1, "color": "white", "opacity": 0.16 } }, "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.7 }, "glow": { "lead": { "blurPx": 120, "opacity": 0.45 }, "side": { "blurPx": 40, "opacity": 0.14 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 }, "value": { "leadPx": 150, "px": 116, "longPx": 76, "longFromChars": 6, "lineHeight": 0.95, "tracking": "-0.05em", "leadColor": "white", "color": "#e6edf3" }, "label": { "leadPx": 30, "px": 26, "lineHeight": 1.12, "tracking": "-0.02em", "gapPx": 26, "family": "answer" }, "detail": { "leadPx": 18, "px": 16, "weight": 400, "lineHeight": 1.5, "gapPx": 14, "color": "#c9d6e2" }, "footer": { "paddingTopPx": 18, "rule": { "px": 1, "color": "white", "opacity": 0.14 }, "year": { "px": 15, "weight": 500, "color": "soft" } }, "source": { "logoHeightPx": 26, "inkArea": 1027, "maxWidthPx": 180, "tone": "#e6edf3", "wordmark": { "px": 22, "weight": 700, "tracking": "-0.01em", "color": "#e6edf3" } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "figures-with-source", "third-party-logos-one-tone-same-ink", "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-ai-market", "title": "Deck · dónde busca tu cliente: tres cifras de mercado con su fuente", "status": "approved", "image": "/references/surfaces/deck/decision-ai-market.jpg", "canvasPage": "deck", "canvasBoard": "DeckMercadoIA.dc.html" } ] } }, { "id": "method-surround-cycle", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "El método en ciclo: la órbita tendida es el loop Surround Discovery, cuatro estaciones con sus íconos 3D y «Tu marca» al centro.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-surround-cycle']", "rules": [ { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "icons-at-rest", "text": "Los íconos de los pasos van en reposo: la esfera de la pieza es la de la respuesta." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "method-surround-cycle", "title": "Deck · cómo se sostiene: el ciclo Surround Discovery sobre la órbita", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-surround-cycle.jpg", "canvasPage": "deck", "canvasBoard": "DeckCicloSurround.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1290, "cyPx": 600 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "loop": { "cxPx": 1290, "cyPx": 600, "rxPx": 380, "ryPx": 140, "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.22 }, { "at": 0.75, "color": "teal", "opacity": 0.05 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.5, "strokePx": 3 }, "lit": { "fromRad": -1.5707963267948966, "litRad": 1.25, "color": "teal", "strokePx": 7, "glow": { "strokePx": 16, "opacity": 0.45, "blurPx": 9 } }, "sphere": { "radiusPx": 13, "glow": { "radiusPx": 20, "blurPx": 9 } }, "arrows": { "atRad": [ -0.7853981633974483, 0.7853981633974483, 2.356194490192345, 3.9269908169872414 ], "widthPx": 14, "halfHeightPx": 8, "tipOffsetPx": 5, "strokePx": 3, "color": "halo", "opacity": 0.85 } }, "stations": { "count": 4, "atRad": [ -1.5707963267948966, 0, 1.5707963267948966, 3.141592653589793 ], "icon": { "leadPx": 118, "px": 100, "liftRatio": 0.78, "shadow": { "yPx": 18, "blurPx": 24, "color": "#000610", "opacity": 0.6 } }, "cards": [ { "dxPx": -180, "dyPx": -300, "widthPx": 360, "descMaxChars": 155 }, { "dxPx": -110, "dyPx": -262, "widthPx": 300, "descMaxChars": 126 }, { "dxPx": -180, "dyPx": 64, "widthPx": 360, "descMaxChars": 155 }, { "dxPx": -290, "dyPx": 60, "widthPx": 300, "descMaxChars": 126 } ], "card": { "padding": [ 16, 20, 18 ], "radiusPx": 18, "angleDeg": 160, "fill": { "lead": [ "#0f4a5c", "#0a2a40" ], "rest": [ "#0e2a44", "#081c30" ] }, "border": { "lead": { "px": 2, "color": "halo", "opacity": 0.9 }, "rest": { "px": 1, "color": "white", "opacity": 0.16 } }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 }, "glow": { "color": "halo", "lead": { "blurPx": 70, "opacity": 0.4 }, "rest": { "blurPx": 24, "opacity": 0.1 } } }, "kicker": { "px": 14, "weight": 600, "tracking": "0.12em", "uppercase": true, "leadColor": "halo", "color": "soft", "startColor": "white" }, "title": { "px": 34, "lineHeight": 1, "tracking": "-0.03em", "gapPx": 6, "family": "answer" }, "desc": { "px": 15, "weight": 400, "lineHeight": 1.45, "gapPx": 8, "color": "#d6e2ec" } }, "core": { "widthPx": 300, "liftPx": 42, "title": { "px": 38, "lineHeight": 1, "tracking": "-0.03em", "family": "answer", "glow": { "color": "halo", "blurPx": 30, "opacity": 0.5 } }, "caption": { "px": 16, "weight": 400, "gapPx": 6, "color": "#d6e2ec" } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "one-orbit-per-slide", "answer-dominates-3x", "icons-at-rest", "url-bubble-in-footer" ], "references": [ { "id": "method-surround-cycle", "title": "Deck · cómo se sostiene: el ciclo Surround Discovery sobre la órbita", "status": "approved", "image": "/references/surfaces/deck/method-surround-cycle.jpg", "canvasPage": "deck", "canvasBoard": "DeckCicloSurround.dc.html" } ] } }, { "id": "decision-difference", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Qué nos hace distintos: la agencia commodity tachada atrás, el método medible en papel al frente, el «vs» y la franja «¿Y si lo hace mi equipo?».", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-difference']", "rules": [ { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-difference", "title": "Deck · qué nos hace distintos: agencia commodity frente a método medible", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-difference.jpg", "canvasPage": "deck", "canvasBoard": "DeckDiferencia.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 120, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1300, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "comparison": { "perspectivePx": 1600, "rows": 5, "alternative": { "xPx": 790, "yPx": 210, "widthPx": 470, "padding": [ 26, 26, 22 ], "radiusPx": 24, "rotateYDeg": 14, "origin": "end", "opacity": 0.88, "angleDeg": 165, "fill": [ "#12344f", "#081c30" ], "border": { "px": 1, "color": "white", "opacity": 0.16 }, "glow": { "blurPx": 30, "opacity": 0.08 }, "kicker": { "color": "#9fb3c8" }, "title": { "px": 32, "color": "#e6edf3" }, "row": { "px": 16, "weight": 400, "lineHeight": 1.35, "paddingYPx": 12, "rule": { "px": 1.5, "color": "white", "opacity": 0.1 }, "color": "#9fb3c8", "strike": { "color": "#9fb3c8", "opacity": 0.55 } }, "mark": { "px": 20, "strokePx": 1.6, "color": "#7d8a98", "glyph": { "from": 0.325, "to": 0.675 } } }, "efeonce": { "xPx": 1290, "yPx": 170, "widthPx": 520, "padding": [ 30, 30, 26 ], "radiusPx": 24, "rotateYDeg": -6, "origin": "start", "fill": "white", "border": { "px": 2, "color": "halo", "opacity": 0.9 }, "glow": { "blurPx": 110, "opacity": 0.4 }, "kicker": { "color": "tealDark" }, "title": { "px": 38, "color": "ink" }, "row": { "px": 18, "weight": 500, "lineHeight": 1.35, "paddingYPx": 13, "rule": { "px": 1.5, "color": "rule" }, "color": "ink" }, "mark": { "px": 22, "fill": "teal", "check": "dark", "strokePx": 2.2, "glyph": { "points": [ [ 0.275, 0.52 ], [ 0.425, 0.67 ], [ 0.725, 0.35 ] ] } } }, "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.7 }, "kicker": { "px": 14, "weight": 600, "tracking": "0.12em", "uppercase": true }, "title": { "lineHeight": 1, "tracking": "-0.03em", "gapTopPx": 6, "gapBottomPx": 16, "family": "answer" }, "rowGapPx": 12, "vs": { "xPx": 1238, "yPx": 470, "px": 64, "fill": "dark", "ring": { "px": 2, "color": "halo" }, "glow": { "blurPx": 40, "opacity": 0.5 }, "text": { "px": 22, "family": "answer", "color": "white" } } }, "ownTeam": { "xPx": 790, "yPx": 858, "widthPx": 1020, "padding": [ 18, 24 ], "radiusPx": 18, "gapPx": 26, "angleDeg": 160, "fill": [ "#0e2a44", "#081c30" ], "border": { "px": 1, "color": "white", "opacity": 0.16 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.55 }, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "halo" }, "title": { "px": 26, "tracking": "-0.02em", "gapPx": 4, "family": "answer" }, "pillar": { "count": 3, "rule": { "px": 1, "color": "white", "opacity": 0.14 }, "paddingStartPx": 18, "title": { "px": 18, "weight": 600 }, "desc": { "px": 14, "weight": 400, "lineHeight": 1.35, "gapPx": 3, "color": "#c9d6e2" } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "glass": { "dark": { "fill": [ "#12344f", "#081c30" ], "angleDeg": 160, "border": { "px": 1, "color": "white", "opacity": 0.16 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.65 }, "halo": { "blurPx": 40, "opacity": 0.16 } }, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22 }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "rules": [ "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-difference", "title": "Deck · qué nos hace distintos: agencia commodity frente a método medible", "status": "approved", "image": "/references/surfaces/deck/decision-difference.jpg", "canvasPage": "deck", "canvasBoard": "DeckDiferencia.dc.html" } ] } }, { "id": "method-eeat", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "Por qué te citaría la IA: cuatro letras de vidrio E-E-A-T con lo que construimos y, arriba, el peso de E-E-A-T en SEO clásico frente a la IA.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-eeat']", "rules": [ { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "bars-from-values", "text": "Una barra sale de su número: su largo es el valor sobre el máximo del eje; nunca se dibuja a mano." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "method-eeat", "title": "Deck · por qué te citaría la IA: las cuatro letras de E-E-A-T", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-eeat.jpg", "canvasPage": "deck", "canvasBoard": "DeckEEAT.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 120, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1270, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1270, "cyPx": 880, "rxPx": 540, "ryPx": 84 }, "letters": { "count": 4, "xPx": 780, "widthPx": 232, "gapPx": 18, "rest": { "topPx": 280, "heightPx": 530 }, "lead": { "index": 3, "topPx": 250, "heightPx": 560 }, "padding": [ 22, 22, 20 ], "radiusPx": 22, "angleDeg": 165, "fill": { "lead": [ "#135064", "#081c30" ], "rest": [ "#12344f", "#081c30" ] }, "border": { "lead": { "px": 2, "color": "halo", "opacity": 0.9 }, "rest": { "px": 1, "color": "white", "opacity": 0.16 } }, "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.7 }, "glow": { "lead": { "blurPx": 100, "opacity": 0.45 }, "rest": { "blurPx": 30, "opacity": 0.12 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 }, "letter": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "family": "answer", "leadColor": "white", "color": "#e6edf3" }, "name": { "px": 30, "tracking": "-0.02em", "gapPx": 14, "family": "answer", "color": "white" }, "desc": { "px": 16, "weight": 400, "lineHeight": 1.45, "gapPx": 8, "color": "#c9d6e2" }, "footer": { "paddingTopPx": 14, "rule": { "px": 1, "color": "white", "opacity": 0.14 }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "leadColor": "halo", "color": "soft" }, "builtWith": { "px": 16, "weight": 600, "lineHeight": 1.35, "gapPx": 5, "color": "white" }, "deliverable": { "px": 13, "weight": 400, "gapPx": 6, "color": "soft" } } }, "meter": { "topPx": 132, "gapPx": 18, "label": { "px": 15, "weight": 500, "color": "soft" }, "value": { "weight": 600, "color": "#c9d6e2", "leadColor": "white" }, "bar": { "heightPx": 8, "gapTopPx": 8, "track": { "color": "white", "opacity": 0.1 }, "fill": { "lead": "teal", "rest": "#5e7a94" }, "glow": { "blurPx": 16, "color": "teal", "opacity": 0.6 } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "answer-dominates-3x", "bars-from-values", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "method-eeat", "title": "Deck · por qué te citaría la IA: las cuatro letras de E-E-A-T", "status": "approved", "image": "/references/surfaces/deck/method-eeat.jpg", "canvasPage": "deck", "canvasBoard": "DeckEEAT.dc.html" } ] } }, { "id": "decision-traffic-to-revenue", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Dónde termina el SEO: cuatro escalones de vidrio del tráfico calificado a los ingresos, el corte donde se detiene la mayoría y la trayectoria de luz.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-traffic-to-revenue']", "rules": [ { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-traffic-to-revenue", "title": "Deck · dónde termina el SEO: del tráfico calificado a los ingresos", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-traffic-to-revenue.jpg", "canvasPage": "deck", "canvasBoard": "DeckTraficoNegocio.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 132, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 20, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1300, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "steps": { "icons": false, "layouts": { "rising-4": { "count": 4 } }, "kickerColor": "soft", "titleColor": "ink", "firstKicker": { "color": "soft", "accentCarriers": [] }, "xPx": 790, "widthPx": 250, "gapPx": 16, "baseYPx": 870, "heightPx": 250, "risePx": 110, "padding": 20, "radiusPx": [ 20, 20, 6, 6 ], "angleDeg": 170, "fill": { "from": { "color": "halo", "opacity": 0.1, "stepOpacity": 0.05 }, "to": "#081c30", "lead": [ "#1a6e77", "#0b3a4a" ] }, "border": { "lead": { "px": 2, "color": "halo", "opacity": 0.9 }, "rest": { "px": 1, "color": "white", "opacity": 0.16 } }, "shadow": { "yPx": 40, "blurPx": 90, "color": "#000610", "opacity": 0.6 }, "glow": { "lead": { "blurPx": 110, "opacity": 0.5 }, "rest": { "blurPx": 20, "opacity": 0.1 } }, "number": { "px": 40, "weight": 300, "lineHeight": 1, "family": "answer", "color": "halo", "leadColor": "white" }, "title": { "leadPx": 36, "px": 28, "lineHeight": 1.02, "tracking": "-0.025em", "gapPx": 8, "family": "answer" }, "desc": { "px": 15, "weight": 400, "lineHeight": 1.4, "gapPx": 8, "color": "#d6e2ec" }, "channel": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "insetPx": 20, "bottomPx": 16, "color": "soft", "leadColor": "white" } }, "base": { "outsetPx": 20, "rule": { "px": 2, "color": "white", "opacity": 0.18 } }, "cut": { "afterStep": 1, "fromYPx": 300, "belowBasePx": 30, "strokePx": 2, "dash": [ 7, 8 ], "color": "#e6edf3", "opacity": 0.6, "label": { "topPx": 262, "widthPx": 190, "gapPx": 10, "px": 15, "weight": 600, "lineHeight": 1.3, "color": "#e6edf3", "align": "end" } }, "trajectory": { "liftPx": 34, "leadInPx": [ 110, 24 ], "gradient": { "from": { "color": "halo", "opacity": 0.2 }, "to": "teal" }, "strokePx": 5, "glow": { "strokePx": 14, "opacity": 0.5, "blurPx": 7 }, "dots": { "radiusPx": 6, "color": "halo", "opacity": 0.8 }, "sphere": { "radiusPx": 12, "glow": { "radiusPx": 18, "blurPx": 7 } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-traffic-to-revenue", "title": "Deck · dónde termina el SEO: del tráfico calificado a los ingresos", "status": "approved", "image": "/references/surfaces/deck/decision-traffic-to-revenue.jpg", "canvasPage": "deck", "canvasBoard": "DeckTraficoNegocio.dc.html" } ] } }, { "id": "decision-diagnosis-map", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Qué recibes primero: el informe del diagnóstico abierto (score por motor, share of voice, prompts perdidos y plan) y la lectura experta. Datos de muestra.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-diagnosis-map']", "rules": [ { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "generic-ai-interface", "text": "La interfaz de un motor de IA en una lámina es genérica: nunca el logo, el color, la burbuja ni el composer de ChatGPT, Gemini u otro producto; los nombres de los motores pueden ir como texto. Si hace falta la interfaz real, son los recursos AEO candidatos (aeo:compose)." }, { "id": "bars-from-values", "text": "Una barra sale de su número: su largo es el valor sobre el máximo del eje; nunca se dibuja a mano." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-diagnosis-map", "title": "Deck · qué recibes primero: el mapa del diagnóstico abierto", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-diagnosis-map.jpg", "canvasPage": "deck", "canvasBoard": "DeckDiagnosticoMapa.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 470 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 380 } }, "twoLineShiftPx": 50, "questionWrapChars": 20, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 900, "stops": [ { "at": 0, "color": "halo", "opacity": 0.28 }, { "at": 0.35, "color": "teal", "opacity": 0.1 }, { "at": 1, "color": "teal", "opacity": 0 } ], "cxPx": 1260, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "halo", "opacity": 0.3 }, { "at": 0.7, "color": "teal", "opacity": 0.06 }, { "at": 1, "color": "teal", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.55, "strokePx": 3 }, "arc": { "color": "teal", "strokePx": 6, "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 }, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ] }, "cxPx": 1230, "cyPx": 960, "rxPx": 520, "ryPx": 70 }, "report": { "xPx": 800, "yPx": 128, "widthPx": 880, "padding": [ 28, 30, 26 ], "radiusPx": 26, "perspectivePx": 1800, "rotateYDeg": -6, "origin": "start", "header": { "tilePx": 50, "tileRadiusPx": 14, "isotypePx": 28, "gapPx": 14, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "tealDark" }, "title": { "px": 28, "lineHeight": 1.05, "tracking": "-0.02em", "gapPx": 3, "family": "answer" } }, "mark": { "px": 13, "weight": 500, "padding": [ 7, 13 ], "fill": "chip", "color": "muted" }, "grid": { "columns": 2, "gapPx": 12, "gapTopPx": 18 }, "module": { "padding": [ 16, 18 ], "radiusPx": 16, "fill": "chip", "border": { "px": 1, "color": "rule" }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "tealDark" }, "title": { "px": 20, "tracking": "-0.015em", "gapTopPx": 3, "gapBottomPx": 10, "family": "answer" } }, "bars": { "count": 6, "gapTopPx": 6, "gapPx": 8, "label": { "widthPx": 92, "px": 12, "weight": 500, "color": "muted" }, "bar": { "heightPx": 8, "track": "rule", "fill": "dark" }, "value": { "widthPx": 30, "px": 12, "weight": 600 }, "max": 100 }, "donut": { "px": 96, "viewBox": 42, "radius": 15.9, "strokePx": 7, "track": "rule", "fills": [ "dark", "#5e7a94", "#9fb3c8", "#c9d6e2" ], "gapPx": 16, "legend": { "px": 13, "weight": 500, "lineHeight": 1.7, "color": "muted", "lead": { "weight": 800, "color": "ink" } } }, "prompts": { "count": 3, "gapTopPx": 6, "gapPx": 8, "px": 13, "weight": 400, "icon": { "px": 15, "strokePx": 1.4, "color": "#b4261a", "glyph": { "box": 16, "radius": 7, "cross": [ 5.5, 10.5 ] } } }, "plan": { "count": 3, "gapPx": 10, "padding": [ 10, 12 ], "radiusPx": 12, "fill": "white", "border": { "px": 1, "color": "rule" }, "number": { "px": 18, "family": "answer", "color": "tealDark" }, "title": { "px": 13, "weight": 600, "lineHeight": 1.3, "gapPx": 2 }, "kind": { "px": 11, "weight": 500, "tracking": "0.06em", "uppercase": true, "gapPx": 4, "color": "muted" } } }, "chip": { "xPx": 1500, "yPx": 806, "widthPx": 330, "padding": [ 16, 20 ], "radiusPx": 18, "perspectivePx": 1400, "rotateYDeg": -14, "angleDeg": 160, "fill": [ "#0f4a5c", "#0a2a40" ], "border": { "px": 1, "color": "halo", "opacity": 0.6 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.65 }, "glow": { "blurPx": 50, "opacity": 0.25 }, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "halo" }, "text": { "px": 17, "weight": 500, "lineHeight": 1.35, "gapPx": 6 } }, "glass": { "dark": { "fill": [ "#12344f", "#081c30" ], "angleDeg": 160, "border": { "px": 1, "color": "white", "opacity": 0.16 }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.65 }, "halo": { "blurPx": 40, "opacity": 0.16 } }, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22 }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1 }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "illustrative-data-marked", "generic-ai-interface", "bars-from-values", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-diagnosis-map", "title": "Deck · qué recibes primero: el mapa del diagnóstico abierto", "status": "approved", "image": "/references/surfaces/deck/decision-diagnosis-map.jpg", "canvasPage": "deck", "canvasBoard": "DeckDiagnosticoMapa.dc.html" } ] } }, { "id": "content-one-platform", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Una sola operación: la cuenta del cliente al centro sobre la plataforma de luz y hasta cinco productos con su ícono oficial alrededor, cuya luz baja a la cuenta. La selección toma la cuenta.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-one-platform']", "rules": [ { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-one-platform", "title": "Deck · Salesforce: una sola operación alrededor del cliente, «¿Cuántos Salesforce tienes? Uno.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-one-platform.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceUnaOperacion.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 176, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "sceneOffsetXPx": -120, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1210, "cyPx": 540 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1320, "cyPx": 935, "rxPx": 520, "ryPx": 78 }, "beam": { "gradient": { "from": { "color": "accent", "opacity": 0.95 }, "to": { "color": "accent", "opacity": 0.05 } }, "strokePx": 2.5, "glow": { "strokePx": 10, "opacity": 0.5, "blurPx": 5 } }, "account": { "cxPx": 1330, "cyPx": 540, "topOffsetPx": -110, "widthPx": 400, "padding": [ 22, 24, 16 ], "radiusPx": 24, "avatar": { "px": 52, "fill": "ink", "initials": { "px": 20, "family": "answer", "color": "white" }, "gapPx": 14 }, "headerGapBottomPx": 12, "title": { "px": 24, "tracking": "-0.015em", "family": "answer" }, "subtitle": { "px": 14, "weight": 400, "gapPx": 2, "color": "muted" }, "facts": { "max": 4, "paddingYPx": 9, "rule": "rule", "key": { "px": 15, "weight": 400, "color": "muted" }, "value": { "px": 15, "weight": 600, "color": "ink" } }, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 } }, "products": { "max": 5, "widthPx": 280, "padding": [ 18, 20 ], "radiusPx": 20, "perspectivePx": 1400, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "icon": { "px": 56, "gapPx": 14, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "title": { "px": 26, "tracking": "-0.015em", "family": "answer", "color": "white" }, "product": { "px": 15, "weight": 400, "gapPx": 2, "color": "soft" }, "positions": [ [ 880, 250, -10 ], [ 1550, 220, 10 ], [ 790, 640, -14 ], [ 1620, 640, 14 ], [ 1225, 110, 0 ] ], "beams": { "from": [ [ 1005, 360 ], [ 1695, 330 ], [ 925, 700 ], [ 1765, 700 ], [ 1350, 215 ] ], "toOffsetYPx": [ 10, 10, 10, 10, -60 ], "bendPx": [ 30, 30, 30, 30, 0 ] } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "account" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-one-platform", "title": "Deck · Salesforce: una sola operación alrededor del cliente, «¿Cuántos Salesforce tienes? Uno.»", "status": "approved", "image": "/references/surfaces/deck/content-one-platform.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceUnaOperacion.dc.html" } ] } }, { "id": "method-agent-supervisor", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "Quién responde por el agente: la persona responsable arriba, por su rol, y tres agentes con su ficha de autonomía (lee, propone, ejecuta, aprueba); la selección toma la propuesta que espera su aprobación.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-agent-supervisor']", "rules": [ { "id": "agent-autonomy-card", "text": "Cada agente nace con su ficha de autonomía (lee · propone · ejecuta · aprueba o nunca) y una persona responsable nombrada por su rol, nunca por un nombre propio." }, { "id": "governed-action-confirm", "text": "Una acción que propone un agente o un asistente espera la confirmación de una persona: el botón de confirmar es el objeto de la selección y la lámina lo dice." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "method-agent-supervisor", "title": "Deck · Agentforce: «¿Quién responde por el agente? Una persona.», la supervisora y tres fichas de agente", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-agent-supervisor.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceAgentesSupervisor.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "sceneOffsetXPx": -100, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1220, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1320, "cyPx": 930, "rxPx": 540, "ryPx": 95 }, "beam": { "gradient": { "from": { "color": "accent", "opacity": 0.95 }, "to": { "color": "accent", "opacity": 0.05 } }, "strokePx": 2.5, "glow": { "strokePx": 10, "opacity": 0.5, "blurPx": 5 } }, "supervisor": { "xPx": 1105, "yPx": 170, "widthPx": 470, "padding": [ 22, 26 ], "radiusPx": 24, "gapPx": 18, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "avatar": { "px": 76, "fill": { "color": "accent", "opacity": 0.18 }, "ring": { "px": 2, "color": "accent" }, "glow": { "blurPx": 40, "color": "accent", "opacity": 0.5 }, "initials": { "px": 28, "family": "answer", "color": "white" } }, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "soft" }, "name": { "px": 30, "tracking": "-0.02em", "gapPx": 3, "family": "answer", "color": "white" }, "duty": { "px": 16, "weight": 400, "gapPx": 4, "color": "soft" } }, "agents": { "count": 3, "widthPx": 320, "padding": [ 20, 22, 14 ], "radiusPx": 22, "perspectivePx": 1600, "positions": [ [ 1175, 470, -6 ], [ 825, 545, 12 ], [ 1560, 560, -16 ] ], "paintOrder": [ 1, 2, 0 ], "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "icon": { "px": 46, "gapPx": 12, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted" }, "title": { "px": 22, "tracking": "-0.015em", "gapPx": 1, "family": "answer" }, "headerGapBottomPx": 10, "job": { "px": 14, "weight": 400, "lineHeight": 1.4, "gapBottomPx": 10, "color": "muted" }, "autonomy": { "levels": [ "lee", "propone", "ejecuta", "aprueba", "nunca" ], "row": { "paddingYPx": 7, "gapPx": 10, "rule": "rule" }, "dot": { "px": 18, "full": "ink", "half": { "ring": { "px": 2, "color": "ink" }, "fill": "ink-half" }, "empty": { "ring": { "px": 2, "color": "#b8c2cc" } } }, "key": { "px": 13, "weight": 600, "tracking": "0.06em", "uppercase": true, "widthPx": 78, "color": "muted" }, "value": { "px": 14, "weight": 400, "lineHeight": 1.35, "color": "ink" }, "maxRows": 4 }, "approval": { "gapTopPx": 10, "padding": [ 10, 12 ], "radiusPx": 12, "fill": "chip", "border": { "px": 1, "color": "rule" }, "text": { "px": 13, "weight": 500, "lineHeight": 1.3 }, "button": { "padding": [ 8, 14 ], "radiusPx": 10, "fill": "ink", "color": "white", "px": 13, "weight": 600 } } }, "beams": { "from": [ 1340, 330 ], "to": [ [ 950, 545 ], [ 1335, 470 ], [ 1720, 560 ] ], "bendPx": 10 }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Supervisora", "collaboratorScale": 1, "targetElement": "agents.approval" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "agent-autonomy-card", "governed-action-confirm", "illustrative-data-marked", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "method-agent-supervisor", "title": "Deck · Agentforce: «¿Quién responde por el agente? Una persona.», la supervisora y tres fichas de agente", "status": "approved", "image": "/references/surfaces/deck/method-agent-supervisor.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceAgentesSupervisor.dc.html" } ] } }, { "id": "decision-platform-coexistence", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Dos plataformas que conviven a distinta profundidad y, al frente, la decisión capacidad por capacidad (mantener, integrar, modernizar, migrar, retirar); la selección toma la fila elegida.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-platform-coexistence']", "rules": [ { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-platform-coexistence", "title": "Deck · Marketing Cloud: «¿Hay que migrar a Next? No por defecto.», Engagement y Next con la decisión por capacidad", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-platform-coexistence.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceEngagementNext.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "sceneOffsetXPx": -80, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1250, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1320, "cyPx": 935, "rxPx": 530, "ryPx": 95 }, "beam": { "gradient": { "from": { "color": "accent", "opacity": 0.95 }, "to": { "color": "accent", "opacity": 0.05 } }, "strokePx": 2.5, "glow": { "strokePx": 10, "opacity": 0.5, "blurPx": 5 } }, "platforms": { "count": 2, "positions": [ [ 790, 170, 16 ], [ 1500, 150, -16 ] ], "widthPx": 360, "padding": [ 22, 24 ], "radiusPx": 22, "perspectivePx": 1500, "opacity": 0.82, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "icon": { "px": 44, "gapPx": 14, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "soft" }, "name": { "px": 34, "tracking": "-0.02em", "gapPx": 2, "family": "answer", "color": "white" }, "headerGapBottomPx": 14, "items": { "max": 4, "paddingYPx": 8, "rule": { "px": 1, "color": "white", "opacity": 0.12 }, "dot": { "px": 8, "color": "soft" }, "gapPx": 10, "text": { "px": 16, "weight": 400, "color": "#e6edf3" } }, "beams": [ { "from": [ 980, 430 ], "to": [ 1180, 500 ], "bendPx": 20 }, { "from": [ 1690, 420 ], "to": [ 1480, 500 ], "bendPx": 20 } ] }, "decisions": { "xPx": 1030, "yPx": 470, "widthPx": 600, "padding": [ 24, 26, 20 ], "radiusPx": 24, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 }, "header": { "icon": { "px": 42, "gapPx": 12, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "title": { "px": 24, "tracking": "-0.015em", "family": "answer" }, "paddingBottomPx": 14 }, "rows": 5, "row": { "padding": [ 11, 4 ], "rule": "rule", "gapPx": 12, "capability": { "px": 17, "weight": 400 } }, "selected": { "padding": [ 12, 14 ], "gapTopPx": 6, "radiusPx": 12, "fill": { "color": "accent", "opacity": 0.12 }, "capability": { "weight": 600 } }, "verdict": { "padding": [ 6, 12 ], "radiusPx": 999, "ring": { "px": 1.5, "color": "ink" }, "px": 13, "weight": 600, "tracking": "0.06em", "uppercase": true, "vocabulary": [ "Mantener", "Integrar", "Modernizar", "Migrar", "Retirar" ], "fills": { "Mantener": { "fill": "ink", "color": "white" }, "Integrar": { "fill": "white", "color": "ink" }, "Modernizar": { "fill": "white", "color": "ink" }, "Migrar": { "fill": "white", "color": "ink" }, "Retirar": { "fill": "chip", "color": "muted" } } } }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "decisions.selected" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "illustrative-data-marked", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-platform-coexistence", "title": "Deck · Marketing Cloud: «¿Hay que migrar a Next? No por defecto.», Engagement y Next con la decisión por capacidad", "status": "approved", "image": "/references/surfaces/deck/decision-platform-coexistence.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceEngagementNext.dc.html" } ] } }, { "id": "decision-provider-fit", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "El que encaje: cuatro veredictos como monolitos de vidrio sobre la plataforma; el del cliente, en papel y bajo un haz de luz, con la selección.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-provider-fit']", "rules": [ { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "icons-at-rest", "text": "Los íconos de los pasos van en reposo: la esfera de la pieza es la de la respuesta." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-provider-fit", "title": "Deck · diagnóstico de encaje: «¿Salesforce o HubSpot? El que encaje.», cuatro veredictos", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-provider-fit.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceElQueEncaje.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxFrom": "lead-monolith", "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1210, "cyPx": 850, "rxPx": 540, "ryPx": 58 }, "lightShaft": { "topHalfWidthPx": 40, "baseHalfWidthPx": 190, "gradient": { "from": { "color": "accent", "opacity": 0 }, "to": { "color": "accent", "opacity": 0.26 } } }, "monoliths": { "count": 4, "verdicts": [ "salesforce-first", "hubspot-first", "hybrid", "no-fit" ], "glyphs": { "salesforce-first": "crm", "hubspot-first": "embudo", "hybrid": "integracion", "no-fit": "checklist" }, "xPx": 700, "widthPx": 250, "gapPx": 26, "baseYPx": 850, "heightPx": { "rest": [ 360, 390 ], "lead": 470 }, "padding": [ 24, 22 ], "radiusPx": 22, "lead": { "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 } }, "rest": { "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } } }, "tile": { "px": 54, "radiusPx": 14, "glyphPx": 30, "lead": { "fill": "ink" }, "rest": { "fill": { "color": "accent", "opacity": 0.16 }, "border": { "px": 1, "color": "accent", "opacity": 0.45 } } }, "kicker": { "px": 13, "weight": 600, "tracking": "0.12em", "uppercase": true, "gapTopPx": 22, "text": "Veredicto", "leadColor": "muted", "restColor": "soft" }, "title": { "leadPx": 36, "px": 32, "lineHeight": 1.05, "tracking": "-0.02em", "gapPx": 4, "family": "answer", "leadColor": "ink", "restColor": "white" }, "desc": { "px": 16, "weight": 400, "lineHeight": 1.45, "gapPx": 12, "leadColor": "muted", "restColor": "#e6edf3" }, "footer": { "insetPx": 22, "paddingTopPx": 12, "rule": "rule", "px": 14, "weight": 600, "text": "Tu caso · con evidencia", "color": "ink" } }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "monoliths.lead" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "illustrative-data-marked", "icons-at-rest", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-provider-fit", "title": "Deck · diagnóstico de encaje: «¿Salesforce o HubSpot? El que encaje.», cuatro veredictos", "status": "approved", "image": "/references/surfaces/deck/decision-provider-fit.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceElQueEncaje.dc.html" } ] } }, { "id": "content-service-lanes", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Los servicios de la práctica en seis carriles con el ícono oficial de cada producto y las cuatro fases del ciclo; la mascota del partner, opcional y sujeta a autorización.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-service-lanes']", "rules": [ { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "third-party-mascot-optional", "text": "La mascota o el personaje de un tercero es un slot opcional sujeto a autorización: nunca fijo, nunca dentro de una foto, y sólo arte oficial o una interpretación aprobada que no se publica en un paquete." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-service-lanes", "title": "Deck · nuestros servicios Salesforce: seis carriles y las cuatro fases, «Todo el ciclo.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-service-lanes.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceServicios.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1574074074074074 }, "answer": { "side": "start", "fromTop": 0.2111111111111111 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "weight": 300 }, "answer": { "px": 124, "lineHeight": 0.95, "tracking": "-0.045em", "insetPx": -6, "noWrap": true } }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1600, "cyPx": 620 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1600, "cyPx": 930, "rxPx": 180, "ryPx": 38 }, "lanes": { "count": 6, "columns": 3, "xPx": 140, "yPx": 380, "widthPx": 400, "heightPx": 214, "gapPx": [ 22, 22 ], "padding": [ 22, 24 ], "radiusPx": 20, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "icon": { "px": 52, "gapPx": 14, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "title": { "px": 25, "lineHeight": 1.05, "tracking": "-0.015em", "family": "answer", "color": "white" }, "product": { "px": 14, "weight": 500, "gapPx": 4, "color": "soft" }, "desc": { "px": 18, "weight": 300, "lineHeight": 1.45, "gapTopPx": 16, "color": "#e6edf3" } }, "phases": { "count": 4, "yPx": 870, "gapPx": 14, "text": { "px": 17, "weight": 600, "color": "white", "numbered": true }, "connector": { "widthPx": 34, "heightPx": 2, "color": "accent", "opacity": 0.7 } }, "mascot": { "optional": true, "requiresAuthorization": true, "xPx": 1450, "yPx": 430, "widthPx": 320, "shadow": { "yPx": 30, "blurPx": 40, "color": "#000610", "opacity": 0.6 }, "pose": "wave" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "third-party-product-icon-where-named", "third-party-mark-authorization", "third-party-mascot-optional", "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-service-lanes", "title": "Deck · nuestros servicios Salesforce: seis carriles y las cuatro fases, «Todo el ciclo.»", "status": "approved", "image": "/references/surfaces/deck/content-service-lanes.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceServicios.dc.html" } ] } }, { "id": "content-season-launches", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Lo nuevo de una temporada: ocho lanzamientos con su estado anunciado alrededor de una plataforma chica, con la fecha de corte obligatoria; nunca en un documento evergreen.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-season-launches']", "rules": [ { "id": "season-as-of-required", "text": "Una lámina de temporada (lanzamientos, eventos) lleva su fecha de corte visible en el eyebrow y en la nota, y no entra en un documento evergreen: el estado se verifica en cada org antes de comprometerlo." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "third-party-mascot-optional", "text": "La mascota o el personaje de un tercero es un slot opcional sujeto a autorización: nunca fijo, nunca dentro de una foto, y sólo arte oficial o una interpretación aprobada que no se publica en un paquete." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-season-launches", "title": "Deck · lo nuevo de Dreamforce 2026: ocho lanzamientos con su estado al 18-09-2026, «Agentes.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-season-launches.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDreamforce.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "evergreen": false, "asOf": { "required": true, "in": [ "eyebrow", "note" ] }, "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1300, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1300, "cyPx": 955, "rxPx": 260, "ryPx": 50 }, "launches": { "max": 8, "columnsXPx": [ 790, 1480 ], "rowsYPx": [ 180, 360, 550, 740 ], "widthPx": 300, "padding": [ 16, 18 ], "radiusPx": 16, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "icon": { "px": 36, "endPx": 16, "topPx": 14, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "status": { "heightPx": 26, "padding": [ 4, 10 ], "radiusPx": 999, "px": 12, "weight": 600, "tracking": "0.08em", "uppercase": true, "solid": { "fill": "white", "color": "navy", "values": [ "GA", "Disponible" ] }, "outline": { "ring": { "px": 1.5, "color": "white", "opacity": 0.7 }, "color": "white" } }, "title": { "px": 21, "lineHeight": 1.1, "tracking": "-0.01em", "gapTopPx": 10, "topPx": 52, "family": "answer", "color": "white" }, "desc": { "px": 14, "weight": 400, "lineHeight": 1.4, "gapPx": 5, "color": "soft" } }, "mascot": { "optional": true, "requiresAuthorization": true, "xPx": 1095, "yPx": 360, "widthPx": 385, "shadow": { "yPx": 30, "blurPx": 40, "color": "#000610", "opacity": 0.6 }, "pose": "walk" }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "season-as-of-required", "third-party-product-icon-where-named", "third-party-mark-authorization", "third-party-mascot-optional", "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-season-launches", "title": "Deck · lo nuevo de Dreamforce 2026: ocho lanzamientos con su estado al 18-09-2026, «Agentes.»", "status": "approved", "image": "/references/surfaces/deck/content-season-launches.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDreamforce.dc.html" } ] } }, { "id": "method-identity-consent", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "Identidad y consentimiento: cinco fuentes entran al perfil unificado, que muestra el permiso por canal y propósito; sólo se activa donde hay permiso. La selección toma el perfil.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-identity-consent']", "rules": [ { "id": "consent-before-activation", "text": "Unificar datos no da permiso para contactar: la activación se muestra sólo en el canal y el propósito con consentimiento." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "method-identity-consent", "title": "Deck · Data 360: «¿Puedes contactar a ese cliente? Con permiso.», identidad y consentimiento", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-identity-consent.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDataConsentimiento.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1280, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1300, "cyPx": 950, "rxPx": 480, "ryPx": 70 }, "beam": { "gradient": { "from": { "color": "accent", "opacity": 0.95 }, "to": { "color": "accent", "opacity": 0.05 } }, "strokePx": 2.5, "glow": { "strokePx": 10, "opacity": 0.5, "blurPx": 5 } }, "sources": { "count": 5, "xPx": 790, "yPx": 250, "stepPx": 110, "widthPx": 170, "padding": [ 14, 16 ], "radiusPx": 14, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "soft", "text": "Fuente" }, "name": { "px": 21, "family": "answer", "color": "white", "gapPx": 2 }, "beams": { "fromOffsetPx": [ 170, 34 ], "to": [ 1120, 520 ], "bendPx": 0 } }, "profile": { "xPx": 1120, "yPx": 250, "widthPx": 380, "padding": [ 22, 24, 18 ], "radiusPx": 24, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 }, "icon": { "px": 46, "gapPx": 12, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted", "text": "Perfil unificado" }, "title": { "px": 23, "tracking": "-0.015em", "gapPx": 2, "family": "answer" }, "headerGapBottomPx": 10, "channels": { "max": 4, "paddingYPx": 9, "rule": "rule", "gapPx": 10, "channel": { "px": 15, "weight": 500 }, "purpose": { "px": 13, "weight": 400, "color": "muted" }, "consent": { "px": 26, "glyphPx": 14, "glyphWeight": 700, "granted": { "fill": "ink", "color": "white" }, "denied": { "ring": { "px": 2, "color": "#b8c2cc" }, "color": "#8a96a3" } } } }, "activations": { "max": 3, "xPx": 1540, "rowsYPx": [ 250, 400, 710 ], "widthPx": 230, "padding": [ 14, 16 ], "radiusPx": 16, "gapPx": 12, "lead": { "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "rest": { "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } } }, "icon": { "px": 38, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "title": { "px": 18, "lineHeight": 1.1, "family": "answer", "leadColor": "ink", "restColor": "white" }, "desc": { "px": 13, "weight": 400, "gapPx": 3, "leadColor": "muted", "restColor": "soft" }, "beams": { "from": [ 1500, 380 ], "toOffsetPx": [ 0, 44 ], "bendPx": 0 } }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "profile" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "consent-before-activation", "illustrative-data-marked", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "method-identity-consent", "title": "Deck · Data 360: «¿Puedes contactar a ese cliente? Con permiso.», identidad y consentimiento", "status": "approved", "image": "/references/surfaces/deck/method-identity-consent.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDataConsentimiento.dc.html" } ] } }, { "id": "method-migration-reconcile", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "La migración en etapas de vidrio escalonadas con sus contadores y, al final, la reconciliación que cuadra con el rollback listo. Datos de muestra.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-migration-reconcile']", "rules": [ { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "method-migration-reconcile", "title": "Deck · migración con reconciliación: «¿Cómo sabes que migró todo? Porque cuadra.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-migration-reconcile.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceMigracion.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1280, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1300, "cyPx": 960, "rxPx": 520, "ryPx": 70 }, "beam": { "gradient": { "from": { "color": "accent", "opacity": 0.95 }, "to": { "color": "accent", "opacity": 0.05 } }, "strokePx": 2.5, "glow": { "strokePx": 10, "opacity": 0.5, "blurPx": 5 } }, "stages": { "count": 4, "xPx": 790, "yPx": 300, "stepDownPx": 26, "widthPx": 232, "heightPx": 280, "gapPx": 18, "padding": 20, "radiusPx": 20, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "kicker": { "px": 12, "weight": 600, "tracking": "0.12em", "uppercase": true, "color": "soft", "numbered": true }, "value": { "px": 44, "tracking": "-0.02em", "gapTopPx": 14, "family": "answer", "color": "white" }, "desc": { "px": 15, "weight": 400, "lineHeight": 1.4, "gapPx": 6, "color": "#e6edf3" }, "arrows": { "insetPx": 10, "atYPx": 140, "bendPx": 0 } }, "reconcile": { "xOffsetPx": 170, "yPx": 700, "widthPx": 660, "padding": [ 20, 24 ], "radiusPx": 20, "gapPx": 22, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "icon": { "px": 48, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted" }, "title": { "px": 26, "tracking": "-0.015em", "gapPx": 4, "family": "answer", "form": " = · cuadra" }, "tag": { "padding": [ 8, 14 ], "radiusPx": 10, "ring": { "px": 1.5, "color": "ink" }, "px": 13, "weight": 600, "text": "Rollback listo" } }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-start", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "reconcile" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "illustrative-data-marked", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "method-migration-reconcile", "title": "Deck · migración con reconciliación: «¿Cómo sabes que migró todo? Porque cuadra.»", "status": "approved", "image": "/references/surfaces/deck/method-migration-reconcile.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceMigracion.dc.html" } ] } }, { "id": "content-day-release-cycle", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El ciclo del release: sandbox, pruebas, tu aprobación y producción, con el video que explica el cambio, y alrededor las herramientas reales de la cuenta. La selección toma «Aprobar release».", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-day-release-cycle']", "rules": [ { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." }, { "id": "tool-isotypes-official", "text": "Cada herramienta con su isotipo oficial, sin recolorear; el que se pierde sobre blanco va sobre el fondo nativo de su app." }, { "id": "governed-action-confirm", "text": "Una acción que propone un agente o un asistente espera la confirmación de una persona: el botón de confirmar es el objeto de la selección y la lámina lo dice." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-day-release-cycle", "title": "Deck · tu día a día con Efeonce: el ciclo del release, «¿Cómo trabajamos contigo? Sin sorpresas.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-release-cycle.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDiaADia.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1270, "cyPx": 540 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1270, "cyPx": 950, "rxPx": 480, "ryPx": 72 }, "beam": { "gradient": { "from": { "color": "accent", "opacity": 0.95 }, "to": { "color": "accent", "opacity": 0.05 } }, "strokePx": 2.5, "glow": { "strokePx": 10, "opacity": 0.5, "blurPx": 5 } }, "release": { "xPx": 990, "yPx": 250, "widthPx": 560, "padding": [ 22, 24, 20 ], "radiusPx": 24, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "reflection": { "gapPx": 14, "fromStop": 0.72, "opacity": 0.16 }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted", "form": "Release · " }, "title": { "px": 22, "tracking": "-0.015em", "gapPx": 3, "family": "answer" }, "icon": { "px": 40, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "headerGapBottomPx": 14, "steps": { "labels": [ "Sandbox", "Pruebas", "Tu aprobación", "Producción" ], "gapPx": 6, "gapBottomPx": 16, "dot": { "px": 30, "glyphPx": 14, "glyphWeight": 700, "done": { "fill": "ink", "color": "white", "glyph": "✓" }, "now": { "fill": "white", "ring": { "px": 2, "color": "ink" }, "glyph": "•" }, "todo": { "fill": "chip", "ring": { "px": 1, "color": "rule" } } }, "label": { "px": 13, "weight": 600, "gapPx": 6, "todoColor": "muted" } }, "video": { "heightPx": 190, "radiusPx": 14, "gradient": { "angleDeg": 135, "from": "#0b1f33", "to": "#16395c" }, "screen": { "insetXPx": 18, "topPx": 16, "heightPx": 120, "radiusPx": 10, "fill": { "color": "white", "opacity": 0.08 }, "border": { "px": 1, "color": "white", "opacity": 0.12, "inset": true }, "bars": { "insetXPx": 16, "firstTopPx": 14, "gapPx": 10, "heightPx": 10, "radiusPx": 6, "color": "white", "widthsOfScreen": [ 0.55, 0.78, 0.4 ], "opacities": [ 0.35, 0.2, 0.2 ] } }, "play": { "px": 58, "glyphPx": 22, "fill": "white", "glyph": "ink", "centerTopOfHeight": 0.44, "shadow": { "yPx": 10, "blurPx": 30, "color": "#000000", "opacity": 0.4 } }, "author": { "px": 64, "fill": "ink", "ring": { "px": 3, "color": "white" }, "initials": { "px": 22, "family": "answer", "color": "white" }, "endPx": 22, "bottomPx": 18 }, "duration": { "px": 12, "weight": 600, "padding": [ 4, 9 ], "radiusPx": 8, "insetStartPx": 18, "bottomPx": 16, "color": "white", "fill": { "color": "black", "opacity": 0.55 } } }, "footer": { "gapTopPx": 14, "gapPx": 12, "tool": { "iconPx": 28, "gapPx": 10, "text": { "px": 14, "weight": 500 } }, "cta": { "padding": [ 10, 16 ], "radiusPx": 10, "fill": "ink", "color": "white", "px": 14, "weight": 600, "text": "Aprobar release" } } }, "tools": { "max": 4, "widthPx": 230, "tile": { "px": 112, "radiusPx": 28, "fill": "white", "shadow": { "yPx": 20, "blurPx": 50, "color": "#000610", "opacity": 0.55 }, "edge": { "px": 1, "color": "white", "opacity": 0.4 } }, "iconPx": { "default": 64, "loom": 72, "platform": 68 }, "kicker": { "px": 13, "weight": 600, "tracking": "0.14em", "uppercase": true, "gapTopPx": 14, "color": "soft" }, "label": { "px": 24, "lineHeight": 1.1, "tracking": "-0.015em", "gapPx": 4, "family": "answer", "color": "white" }, "positions": [ [ 700, 150 ], [ 1560, 110 ], [ 1560, 620 ], [ 700, 600 ] ], "beams": [ { "from": [ 930, 210 ], "to": [ 1040, 300 ], "bendPx": 10 }, { "from": [ 1560, 170 ], "to": [ 1450, 270 ], "bendPx": 10 }, { "from": [ 1560, 680 ], "to": [ 1500, 640 ], "bendPx": 0 }, { "from": [ 930, 660 ], "to": [ 1000, 600 ], "bendPx": 0 } ] }, "selection": { "target": "cta", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-start", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "release.footer.cta" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "generic-ui-with-real-isotypes", "tool-isotypes-official", "governed-action-confirm", "third-party-product-icon-where-named", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-day-release-cycle", "title": "Deck · tu día a día con Efeonce: el ciclo del release, «¿Cómo trabajamos contigo? Sin sorpresas.»", "status": "approved", "image": "/references/surfaces/deck/content-day-release-cycle.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDiaADia.dc.html" } ] } }, { "id": "content-day-live-library", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La adopción a tu ritmo: la biblioteca de tutoriales en video por rol, abierta en perspectiva, con sus cifras. Datos de muestra, sin selección.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-day-live-library']", "rules": [ { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." }, { "id": "tool-isotypes-official", "text": "Cada herramienta con su isotipo oficial, sin recolorear; el que se pierde sobre blanco va sobre el fondo nativo de su app." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-day-live-library", "title": "Deck · adopción a tu ritmo: la biblioteca de tutoriales en Loom por rol, «A su ritmo.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-live-library.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceAdopcionLoom.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1260, "cyPx": 540 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1230, "cyPx": 960, "rxPx": 520, "ryPx": 80 }, "library": { "xPx": 820, "yPx": 260, "widthPx": 880, "padding": [ 24, 26 ], "radiusPx": 26, "fill": "chip", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 }, "perspectivePx": 2200, "rotateYDeg": -8, "rotateXDeg": 3, "origin": "start", "document": { "fill": "chip", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "header": { "toolIconPx": 40, "gapPx": 12, "gapBottomPx": 18, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted" }, "title": { "px": 22, "tracking": "-0.015em", "gapPx": 2, "family": "answer" } }, "mark": { "padding": [ 6, 12 ], "radiusPx": 999, "fill": "white", "border": { "px": 1, "color": "rule" }, "px": 12, "weight": 600, "tracking": "0.08em", "uppercase": true, "color": "muted" }, "videos": { "count": 4, "gapPx": 14, "card": { "padding": 12, "radiusPx": 18, "fill": "white", "shadow": { "yPx": 20, "blurPx": 50, "color": "#000610", "opacity": 0.45 } }, "thumb": { "heightPx": 130, "radiusPx": 12, "gradient": { "angleDeg": 135, "to": "#0b1f33", "fromByRole": [ "#16395c", "#1b3f5e", "#14324f", "#10304d" ] }, "icon": { "px": 34, "insetPx": 14, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "play": { "px": 46, "glyphPx": 18, "fill": "white", "glyph": "ink" }, "duration": { "px": 12, "weight": 600, "padding": [ 3, 8 ], "radiusPx": 7, "insetPx": 10, "color": "white", "fill": { "color": "black", "opacity": 0.55 } } }, "role": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "gapTopPx": 10, "insetXPx": 4, "color": "muted" }, "title": { "px": 16, "weight": 600, "lineHeight": 1.3, "gapPx": 3, "insetXPx": 4, "gapBottomPx": 4 } }, "stats": { "count": 3, "gapPx": 12, "gapTopPx": 18, "padding": [ 12, 16 ], "radiusPx": 14, "fill": "white", "border": { "px": 1, "color": "rule" }, "value": { "px": 26, "family": "answer" }, "label": { "px": 13, "weight": 400, "gapPx": 2, "color": "muted" } } }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "illustrative-data-marked", "generic-ui-with-real-isotypes", "tool-isotypes-official", "third-party-product-icon-where-named", "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-day-live-library", "title": "Deck · adopción a tu ritmo: la biblioteca de tutoriales en Loom por rol, «A su ritmo.»", "status": "approved", "image": "/references/surfaces/deck/content-day-live-library.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceAdopcionLoom.dc.html" } ] } }, { "id": "content-live-chat", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "El Enablement conversacional: la ventana genérica del asistente conectado al CRM responde con datos vivos y propone una acción que el ejecutivo confirma; tres garantías y la co-marca, opcional.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-live-chat']", "rules": [ { "id": "partner-assistant-window", "text": "La ventana del asistente de un partner (Claude) es genérica: el logotipo oficial del registro y el estado de conexión, sin recrear su interfaz; el ejemplo va marcado como ilustrativo." }, { "id": "governed-action-confirm", "text": "Una acción que propone un agente o un asistente espera la confirmación de una persona: el botón de confirmar es el objeto de la selección y la lámina lo dice." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "prices-as-placeholder", "text": "Los montos de una cotización se imprimen como marcador ([MONTO]) hasta la propuesta real." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-live-chat", "title": "Deck · Enablement conversacional: «¿Y si le preguntas a tu CRM? Te responde.», Salesforce en Claude", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-live-chat.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceCrmEnClaude.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1180, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1180, "cyPx": 950, "rxPx": 480, "ryPx": 72 }, "window": { "xPx": 780, "yPx": 170, "widthPx": 760, "padding": [ 22, 26, 22 ], "radiusPx": 26, "fill": "#faf9f5", "rule": "#e8e4da", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 }, "perspectivePx": 2200, "rotateYDeg": -7, "origin": "start", "document": { "fill": "#faf9f5", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e8e4da", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "header": { "paddingBottomPx": 14, "assistantLogoHeightPx": 26, "connection": { "padding": [ 6, 12 ], "radiusPx": 999, "fill": "white", "border": { "px": 1, "color": "#e8e4da" }, "px": 12, "weight": 600, "platformLogoHeightPx": 16, "gapPx": 8, "form": "Conectado a " } }, "user": { "gapTopPx": 16, "maxWidthPx": 520, "padding": [ 12, 16 ], "radiusPx": [ 16, 16, 4, 16 ], "fill": "#ede9df", "px": 15, "lineHeight": 1.45, "align": "end" }, "answer": { "gapTopPx": 14, "padding": [ 14, 16 ], "radiusPx": 16, "fill": "white", "border": { "px": 1, "color": "#e8e4da" }, "intro": { "px": 14, "lineHeight": 1.45, "gapBottomPx": 6 }, "rows": { "max": 3, "paddingYPx": 9, "gapPx": 10, "name": { "px": 14, "weight": 600 }, "stage": { "px": 13, "weight": 400, "color": "muted" }, "amount": { "px": 13, "weight": 600, "placeholder": "[MONTO]", "distribution": "space-between", "measuredStartPx": [ 415.2, 413.4, 395.8 ] }, "risk": { "padding": [ 3, 9 ], "radiusPx": 999, "ring": { "px": 1.5, "color": "#d97757" }, "px": 11, "weight": 600, "color": "#9c4a2f", "slotPx": 78 } } }, "action": { "gapTopPx": 12, "padding": [ 12, 16 ], "radiusPx": 14, "fill": "white", "border": { "px": 1.5, "color": "ink" }, "text": { "px": 14, "weight": 500, "lineHeight": 1.35 }, "button": { "padding": [ 8, 14 ], "radiusPx": 10, "fill": "ink", "color": "white", "px": 13, "weight": 600, "text": "Confirmar" } } }, "guarantees": { "count": 3, "yPx": 720, "xPx": [ 780, 1036, 1292 ], "widthPx": 236, "padding": [ 14, 16 ], "radiusPx": 16, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "title": { "px": 18, "lineHeight": 1.15, "family": "answer", "color": "white" }, "desc": { "px": 13, "weight": 400, "lineHeight": 1.4, "gapPx": 5, "color": "soft" } }, "coBrand": { "optional": true, "requiresAuthorization": true, "xPx": 1580, "yPx": 150, "sizePx": 200, "radiusPx": 18, "fill": "#032d60", "border": { "px": 1, "color": "#00b6ff", "opacity": 0.28, "inset": true }, "shadow": { "yPx": 30, "blurPx": 60, "color": "#000610", "opacity": 0.55 }, "markWidthPx": 168 }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Ejecutivo", "collaboratorScale": 1, "targetElement": "window.action" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "partner-assistant-window", "governed-action-confirm", "illustrative-data-marked", "prices-as-placeholder", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-live-chat", "title": "Deck · Enablement conversacional: «¿Y si le preguntas a tu CRM? Te responde.», Salesforce en Claude", "status": "approved", "image": "/references/surfaces/deck/content-live-chat.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceCrmEnClaude.dc.html" } ] } }, { "id": "content-measure-formulas", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "Qué medimos: cinco métricas en fichas de vidrio con su ícono Trazo, su fórmula, su fuente y su dueño; sin cifras de promesa.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-measure-formulas']", "rules": [ { "id": "metrics-formula-source-owner", "text": "Cada métrica lleva su fórmula, su fuente y su dueño (un rol), sin cifras de promesa: la línea base se mide en el diagnóstico." }, { "id": "icons-at-rest", "text": "Los íconos de los pasos van en reposo: la esfera de la pieza es la de la respuesta." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-measure-formulas", "title": "Deck · qué medimos: cinco métricas con fórmula, fuente y dueño, «Lo medimos.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-measure-formulas.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceQueMedimos.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1300, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1300, "cyPx": 960, "rxPx": 520, "ryPx": 70 }, "metrics": { "count": 5, "rows": [ { "yPx": 190, "count": 3 }, { "yPx": 480, "count": 2, "offsetOfStep": 0.5 } ], "xPx": 760, "widthPx": 330, "heightPx": 262, "gapPx": 20, "padding": [ 22, 24 ], "radiusPx": 22, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "icon": { "px": 52, "voice": "trazo", "state": "rest" }, "title": { "px": 28, "tracking": "-0.02em", "gapTopPx": 16, "family": "answer", "color": "white" }, "formula": { "px": 16, "weight": 500, "lineHeight": 1.4, "gapTopPx": 10, "padding": [ 8, 12 ], "radiusPx": 10, "fill": { "color": "white", "opacity": 0.08 }, "color": "#e6edf3" }, "meta": { "px": 13, "weight": 500, "tracking": "0.1em", "uppercase": true, "gapTopPx": [ 12, 6 ], "color": "soft", "fields": [ "Fuente", "Dueño" ] } }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "metrics-formula-source-owner", "icons-at-rest", "answer-dominates-3x", "one-orbit-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-measure-formulas", "title": "Deck · qué medimos: cinco métricas con fórmula, fuente y dueño, «Lo medimos.»", "status": "approved", "image": "/references/surfaces/deck/content-measure-formulas.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceQueMedimos.dc.html" } ] } }, { "id": "decision-diagnosis-verdict", "status": "approved", "role": "decision", "formats": [ "16x9" ], "summary": "Lo que recibes primero: el informe del diagnóstico abierto en cinco módulos — el mapa de la operación, el veredicto de encaje con su condición, los riesgos, la evidencia y el roadmap por olas. La selección toma las olas. Datos de muestra.", "token": "efeonceGraphicLine.surfaces.deck.recipes['decision-diagnosis-verdict']", "rules": [ { "id": "verdict-three-with-condition", "text": "El veredicto de un diagnóstico es uno de tres (fit, fit condicionado, no fit): el condicionado dice su condición, no-fit es una respuesta válida y cada hallazgo lleva su fuente." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "decision-diagnosis-verdict", "title": "Deck · lo que recibes primero: el diagnóstico con su veredicto, «¿Qué recibes primero? Una decisión.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/decision-diagnosis-verdict.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDiagnostico.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "decision", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1300, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1190, "cyPx": 960, "rxPx": 500, "ryPx": 80 }, "report": { "xPx": 780, "yPx": 170, "widthPx": 880, "padding": [ 26, 28, 24 ], "radiusPx": 26, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "perspectivePx": 2200, "rotateYDeg": -9, "rotateXDeg": 3, "origin": "start", "header": { "paddingBottomPx": 16, "gapBottomPx": 16, "rule": "rule", "icon": { "boxPx": 40, "radiusPx": 12, "fill": "ink", "px": 24, "voice": "trazo", "glyph": "informe", "surface": "dark" }, "gapPx": 12, "title": { "px": 22, "tracking": "-0.015em", "family": "answer" }, "subtitle": { "px": 13, "weight": 400, "gapPx": 2, "color": "muted" } }, "mark": { "padding": [ 6, 12 ], "radiusPx": 999, "fill": "chip", "border": { "px": 1, "color": "rule" }, "px": 12, "weight": 600, "tracking": "0.08em", "uppercase": true, "color": "muted" }, "modules": { "count": 5, "columns": 2, "gapPx": 14, "spanFull": [ 5 ], "padding": [ 16, 18 ], "radiusPx": 16, "fill": "chip", "border": { "px": 1, "color": "rule", "inset": true }, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted", "numbered": true }, "title": { "px": 20, "tracking": "-0.015em", "gapTopPx": 3, "gapBottomPx": 10, "family": "answer" } }, "nodes": { "count": 6, "gapPx": 8, "padding": [ 7, 11 ], "radiusPx": 999, "fill": "white", "border": { "px": 1, "color": "rule", "inset": true }, "px": 13, "weight": 500, "dot": { "px": 9, "fill": "ink", "gapPx": 7 }, "footnote": { "px": 12, "weight": 400, "gapTopPx": 10, "color": "muted" } }, "verdict": { "options": 3, "gapPx": 8, "flex": { "option": 1, "selected": 1.6 }, "padding": [ 10, 6 ], "radiusPx": 12, "px": 13, "weight": 600, "selected": { "fill": "ink", "color": "white" }, "other": { "fill": "white", "color": "muted", "border": { "px": 1, "color": "rule", "inset": true } }, "condition": { "px": 12, "weight": 400, "lineHeight": 1.4, "gapTopPx": 10, "color": "muted" } }, "risks": { "count": 3, "gapTopPx": 6, "gapPx": 8, "px": 13, "weight": 400, "icon": { "px": 15, "shape": "warning-triangle", "strokePx": 1.4, "color": "#b4261a", "geometry": { "viewBox": 16, "outline": { "d": "M8 1.8l6.6 11.6H1.4z", "join": "round" }, "mark": { "d": "M8 6.2v3.4M8 11.4v.2", "cap": "round" } } } }, "record": { "px": 13, "weight": 400, "lineHeight": 1.5 }, "waves": { "count": 3, "gapPx": 10, "padding": [ 10, 12 ], "radiusPx": 12, "fill": "white", "border": { "px": 1, "color": "rule", "inset": true }, "name": { "px": 18, "family": "answer" }, "title": { "px": 13, "weight": 600, "lineHeight": 1.3, "gapPx": 2 }, "kicker": { "px": 11, "weight": 500, "tracking": "0.06em", "uppercase": true, "gapPx": 4, "color": "muted" } } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "report.waves" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "verdict-three-with-condition", "illustrative-data-marked", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "decision-diagnosis-verdict", "title": "Deck · lo que recibes primero: el diagnóstico con su veredicto, «¿Qué recibes primero? Una decisión.»", "status": "approved", "image": "/references/surfaces/deck/decision-diagnosis-verdict.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceDiagnostico.dc.html" } ] } }, { "id": "method-waves", "status": "approved", "role": "method", "formats": [ "16x9" ], "summary": "Por olas: cuatro escalones de vidrio que suben del blueprint a la operación híbrida, unidos por la trayectoria de luz que termina en la esfera (su única órbita); el escalón por donde se empieza, en papel y con la selección.", "token": "efeonceGraphicLine.surfaces.deck.recipes['method-waves']", "rules": [ { "id": "waves-tested-in-order", "text": "Las olas son una progresión real: cada una se prueba antes de pasar a la siguiente y la selección marca por dónde se empieza; nunca una lista de servicios dibujada como escalera." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "method-waves", "title": "Deck · el equipo híbrido por olas: «¿Cómo se suma un agente? Por olas.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/method-waves.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceEquipoHibrido.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "method", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1260, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "orbit": "trajectory", "steps": { "icons": false, "layouts": { "waves": { "count": 4 } }, "kickerColor": "soft", "titleColor": "white", "firstKicker": { "color": "soft", "accentCarriers": [] }, "count": 4, "xPx": 760, "widthPx": 238, "gapPx": 22, "baseYPx": 850, "heightsPx": [ 250, 355, 460, 565 ], "baseline": { "extendPx": 20, "strokePx": 2, "color": "white", "opacity": 0.18 }, "padding": [ 22, 20 ], "radiusPx": 20, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "selected": { "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } } }, "number": { "px": 30, "family": "answer", "numbered": true, "color": "white", "selectedColor": "ink" }, "kicker": { "px": 12, "weight": 600, "tracking": "0.12em", "uppercase": true, "gapPx": 6, "color": "soft", "selectedColor": "muted" }, "title": { "px": 25, "lineHeight": 1.05, "tracking": "-0.015em", "gapPx": 8, "family": "answer", "color": "white", "selectedColor": "ink" }, "desc": { "px": 15, "weight": 400, "lineHeight": 1.45, "gapPx": 10, "color": "#e6edf3", "selectedColor": "muted" } }, "trajectory": { "aboveTopPx": 30, "color": "accent", "strokePx": 4, "glow": { "strokePx": 14, "opacity": 0.4, "blurPx": 7 }, "sphere": { "rPx": 11, "glowRPx": 16 } }, "topMark": { "optional": true, "px": 60, "aboveSphereCenterPx": 92, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "steps.selected" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "waves-tested-in-order", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "method-waves", "title": "Deck · el equipo híbrido por olas: «¿Cómo se suma un agente? Por olas.»", "status": "approved", "image": "/references/surfaces/deck/method-waves.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceEquipoHibrido.dc.html" } ] } }, { "id": "content-day-live-console", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La operación gestionada: la consola abierta con tres cifras del mes y su detalle, cuatro controles con su estado y la franja de la revisión trimestral, que toma la selección. Datos de muestra.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-day-live-console']", "rules": [ { "id": "figure-with-its-detail", "text": "Cada cifra de una consola de operación dice de dónde sale (su detalle) y al menos un control queda en curso: la operación no se muestra terminada." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-day-live-console", "title": "Deck · la operación gestionada: «¿Y después del go-live? Lo operamos.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-live-console.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceOperacion.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1260, "cyPx": 560 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1210, "cyPx": 960, "rxPx": 500, "ryPx": 80 }, "console": { "xPx": 830, "yPx": 160, "widthPx": 840, "padding": [ 26, 28, 24 ], "radiusPx": 26, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "perspectivePx": 2200, "rotateYDeg": -8, "rotateXDeg": 3, "origin": "start", "header": { "paddingBottomPx": 16, "gapBottomPx": 16, "rule": "rule", "icon": { "optional": true, "px": 40, "gapPx": 12, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "title": { "px": 22, "tracking": "-0.015em", "family": "answer", "color": "ink" }, "subtitle": { "px": 13, "weight": 400, "gapPx": 2, "color": "muted" } }, "mark": { "padding": [ 6, 12 ], "radiusPx": 999, "fill": "chip", "border": { "px": 1, "color": "rule", "inset": true }, "px": 12, "weight": 600, "tracking": "0.08em", "uppercase": true, "color": "muted" }, "metrics": { "count": 3, "columns": 3, "gapPx": 12, "padding": [ 16, 18 ], "radiusPx": 16, "fill": "chip", "border": { "px": 1, "color": "rule", "inset": true }, "label": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "muted" }, "value": { "px": 34, "tracking": "-0.02em", "gapTopPx": 6, "family": "answer", "color": "ink" }, "detail": { "px": 13, "weight": 400, "gapTopPx": 4, "color": "muted" } }, "checks": { "count": 4, "gapTopPx": 14, "paddingYPx": 10, "gapPx": 12, "rule": "rule", "label": { "px": 15, "weight": 500, "color": "ink" }, "status": { "padding": [ 5, 11 ], "radiusPx": 999, "px": 12, "weight": 600, "done": { "fill": "ink", "color": "white" }, "open": { "ring": { "px": 1.5, "color": "ink" }, "color": "ink" } } }, "review": { "gapTopPx": 14, "padding": [ 14, 16 ], "radiusPx": 14, "fill": "ink", "gapPx": 12, "kicker": { "px": 12, "weight": 600, "tracking": "0.1em", "uppercase": true, "color": "soft" }, "title": { "px": 16, "weight": 600, "gapPx": 3, "color": "white" }, "cta": { "padding": [ 8, 14 ], "radiusPx": 10, "fill": "white", "color": "ink", "px": 13, "weight": 600 } } }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-start", "participantKind": "role", "label": "Cliente", "collaboratorScale": 1, "targetElement": "console.review" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "figure-with-its-detail", "illustrative-data-marked", "generic-ui-with-real-isotypes", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-day-live-console", "title": "Deck · la operación gestionada: «¿Y después del go-live? Lo operamos.»", "status": "approved", "image": "/references/surfaces/deck/content-day-live-console.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceOperacion.dc.html" } ] } }, { "id": "content-day-live-approval", "status": "approved", "role": "content", "formats": [ "16x9" ], "summary": "La supervisión en vivo: el agente propone en el canal del equipo con su evidencia, la supervisora aprueba (la selección, con los botones a 26 px) y el cambio queda ejecutado y registrado; el ciclo en cuatro pasos debajo.", "token": "efeonceGraphicLine.surfaces.deck.recipes['content-day-live-approval']", "rules": [ { "id": "governed-action-confirm", "text": "Una acción que propone un agente o un asistente espera la confirmación de una persona: el botón de confirmar es el objeto de la selección y la lámina lo dice." }, { "id": "agent-autonomy-card", "text": "Cada agente nace con su ficha de autonomía (lee · propone · ejecuta · aprueba o nunca) y una persona responsable nombrada por su rol, nunca por un nombre propio." }, { "id": "illustrative-data-marked", "text": "Los datos de ejemplo o de muestra llevan su marca visible («Ejemplo ilustrativo», «Datos de muestra»); la marca sólo se quita cuando los datos son del cliente, con su evidencia." }, { "id": "prices-as-placeholder", "text": "Los montos de una cotización se imprimen como marcador ([MONTO]) hasta la propuesta real." }, { "id": "generic-ui-with-real-isotypes", "text": "Las interfaces del día a día son genéricas, con el isotipo real de cada herramienta como contexto: nunca se recrea el diseño propietario de nadie." }, { "id": "third-party-product-icon-where-named", "text": "El ícono oficial de un producto de terceros (Salesforce: Agentforce, Sales, Service, Marketing, Data 360, Platform, Slack, Tableau) va sólo donde la lámina nombra ese producto, en su color original y sin recolorear ni adornar; nunca en los pasos del método (ahí van los íconos Trazo) ni como decoración." }, { "id": "third-party-mark-authorization", "text": "Una marca, ícono, personaje o wordmark de terceros entra sólo con la autorización de su titular (AXIS_PARTNER_ASSETS.authorization: authorized-by-partner o in-stack); mientras falte la autorización escrita de un titular (pending-written-authorization) la lámina no sale a clientes ni a pauta, y los slots opcionales de terceros (mascota, co-marca) quedan vacíos." }, { "id": "answer-dominates-3x", "text": "La respuesta mide al menos 3 veces la pregunta (type.answer.minRatioOverQuestion)." }, { "id": "one-orbit-per-slide", "text": "Una sola órbita por lámina." }, { "id": "selection-one-thing-per-slide", "text": "La selección toma una sola cosa por lámina." }, { "id": "url-bubble-in-footer", "text": "En el deck la URL va en su burbuja, en el pie; el logo sólo en portada, cierre o cuando la marca es el sujeto." } ], "references": [ { "id": "content-day-live-approval", "title": "Deck · la supervisión en vivo: «¿Dónde apruebas al agente? Donde trabajas.»", "status": "approved", "image": "https://axis.efeonce.org/references/surfaces/deck/content-day-live-approval.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceSupervisionVivo.dc.html", "width": 960, "height": 540 } ], "values": { "status": "approved", "role": "content", "uses": [ "proposal", "brochure" ], "formats": [ "16x9" ], "themes": [ "dark" ], "voice": { "mode": "question-answer", "eyebrow": true }, "reserves": { "eyebrow": { "side": "start", "fromTop": 0.10185185185185185 }, "question": { "side": "start", "fromTop": 0.1814814814814815 }, "answer": { "side": "start", "fromTop": 0.25925925925925924 }, "body": { "side": "start", "fromTop": 0.5925925925925926 } }, "type": { "eyebrow": { "px": 16, "weight": 500, "tracking": "0.14em", "uppercase": true }, "question": { "px": 40, "lineHeight": 1.2, "maxWidthPx": 500 }, "answer": { "px": 150, "lineHeight": 0.9, "tracking": "-0.05em", "insetPx": -8 }, "body": { "px": 26, "weight": 300, "lineHeight": 1.45, "maxWidthPx": 420 } }, "twoLineShiftPx": 50, "questionLines": 2, "questionWrapChars": 22, "answerShadow": { "yPx": 10, "blurPx": 60, "opacity": 0.35, "color": "#000000" }, "stage": { "halo": { "rPx": 920, "stops": [ { "at": 0, "color": "accent", "opacity": 0.22 }, { "at": 0.4, "color": "accent", "opacity": 0.07 }, { "at": 1, "color": "accent", "opacity": 0 } ], "cxPx": 1260, "cyPx": 520 }, "floor": { "fromYPx": 778, "color": "#000814", "opacity": 0.55 } }, "platform": { "fill": { "stops": [ { "at": 0, "color": "accent", "opacity": 0.26 }, { "at": 0.7, "color": "accent", "opacity": 0.05 }, { "at": 1, "color": "accent", "opacity": 0 } ] }, "ring": { "color": "halo", "opacity": 0.32, "strokePx": 3 }, "arc": { "color": "accent", "strokePx": 6, "from": [ -0.92, 0.39 ], "to": [ 0.7, 0.71 ], "glow": { "strokePx": 14, "opacity": 0.45, "blurPx": 9 } }, "cxPx": 1250, "cyPx": 960, "rxPx": 500, "ryPx": 70 }, "message": { "xPx": 780, "yPx": 190, "widthPx": 700, "padding": [ 22, 24 ], "radiusPx": 24, "document": { "fill": "#ffffff", "ink": "#0b1f33", "muted": "#5f6b7a", "rule": "#e3e8ee", "chip": "#f5f7fa", "shadow": { "yPx": 50, "blurPx": 110, "color": "#000610", "opacity": 0.75 }, "halo": { "blurPx": 90, "opacity": 0.22, "color": "accent" }, "edge": { "color": "white", "opacity": 0.16, "px": 1 } }, "perspectivePx": 2200, "rotateYDeg": -7, "origin": "start", "channel": { "iconPx": 30, "gapPx": 10, "px": 16, "weight": 700, "paddingBottomPx": 12, "rule": "rule", "options": [ "slack", "teams" ] }, "agent": { "gapTopPx": 16, "gapPx": 14, "icon": { "optional": true, "px": 44, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "name": { "px": 15, "weight": 700 }, "badge": { "padding": [ 2, 8 ], "radiusPx": 6, "fill": "chip", "px": 11, "weight": 600, "color": "muted", "gapPx": 6 } }, "text": { "px": 15, "weight": 400, "lineHeight": 1.5, "gapTopPx": 6 }, "chips": { "count": 2, "gapPx": 8, "gapTopPx": 10, "padding": [ 5, 10 ], "radiusPx": 8, "fill": "chip", "border": { "px": 1, "color": "rule", "inset": true }, "px": 12, "weight": 500, "color": "muted" }, "actions": { "count": 3, "gapPx": 26, "gapTopPx": 14, "padding": [ 9, 18 ], "radiusPx": 10, "px": 14, "weight": 600, "primary": { "fill": "ink", "color": "white" }, "secondary": { "ring": { "px": 1.5, "color": "ink" }, "color": "ink" }, "tertiary": { "ring": { "px": 1.5, "color": "rule" }, "color": "muted" } } }, "executed": { "xPx": 1500, "yPx": 250, "widthPx": 270, "padding": [ 18, 18 ], "radiusPx": 18, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "icon": { "optional": true, "px": 36, "gapPx": 10, "source": "AXIS_PARTNER_ASSETS", "kind": "product-icon", "recolor": false, "onlyWhereNamed": true, "requiresAuthorization": true }, "title": { "px": 18, "lineHeight": 1.15, "family": "answer", "color": "white" }, "text": { "px": 14, "weight": 400, "lineHeight": 1.45, "gapTopPx": 10, "color": "soft" } }, "loop": { "count": 4, "xPx": 780, "yPx": 660, "widthPx": 196, "gapPx": 14, "padding": [ 16, 18 ], "radiusPx": 16, "glass": { "fill": [ { "color": "white", "opacity": 0.14 }, { "color": "white", "opacity": 0.04 } ], "angleDeg": 160, "backdropBlurPx": 6, "border": { "px": 1, "color": "white", "opacity": 0.18, "inset": true }, "shadow": { "yPx": 30, "blurPx": 70, "color": "#000610", "opacity": 0.6 } }, "current": { "fill": "white" }, "number": { "px": 15, "family": "answer", "color": "soft", "currentColor": "ink", "numbered": true }, "title": { "px": 20, "family": "answer", "gapPx": 4, "color": "white", "currentColor": "ink" }, "detail": { "px": 13, "weight": 400, "gapPx": 4, "color": "soft", "currentColor": "muted" } }, "note": { "rightPx": 120, "topPx": 112, "px": 16, "weight": 400, "color": "soft" }, "selection": { "target": "object", "targetKind": "object", "variant": "eight-handles", "padding": "compact", "overlay": "none", "anchor": "bottom-end", "participantKind": "role", "label": "Supervisora", "collaboratorScale": 1, "targetElement": "message.actions.primary" }, "signature": { "mode": "url-bubble-footer", "urlBubble": { "form": "source-luminosity", "widthPx": 216, "insetPx": 140, "bottomPx": 51 } }, "indicator": false, "rules": [ "governed-action-confirm", "agent-autonomy-card", "illustrative-data-marked", "prices-as-placeholder", "generic-ui-with-real-isotypes", "third-party-product-icon-where-named", "third-party-mark-authorization", "answer-dominates-3x", "one-orbit-per-slide", "selection-one-thing-per-slide", "url-bubble-in-footer" ], "references": [ { "id": "content-day-live-approval", "title": "Deck · la supervisión en vivo: «¿Dónde apruebas al agente? Donde trabajas.»", "status": "approved", "image": "/references/surfaces/deck/content-day-live-approval.jpg", "canvasPage": "deck", "canvasBoard": "DeckSalesforceSupervisionVivo.dc.html" } ] } } ] } } }