{
  "schema": "axis.efeonce-sonic-brand.v1",
  "title": "Identidad sonora de Efeonce — Tres puntos que se vuelven uno",
  "status": "recommended",
  "since": "2026-09-26",
  "canonical": false,
  "decidedBy": "Operador (Julio Reyes), 2026-09-26: «vamos con tu recomendación»",
  "source": "greenhouse-eo · ai-generations/2026-09-26_branding-sonoro (motor, rondas y kit)",
  "page": "/references/sonic-brand/",
  "guide": "docs/agent-composition/sonic-brand.md",
  "media": {
    "base": "https://storage.googleapis.com/efeonce-group-axis-public-media/sonic/v1",
    "web": "https://storage.googleapis.com/efeonce-group-axis-public-media/sonic/v1/web/",
    "masters": "https://storage.googleapis.com/efeonce-group-axis-public-media/sonic/v1/masters/"
  },
  "motif": {
    "name": "Tres puntos que se vuelven uno",
    "key": "La mayor (la tonalidad del motion V1.1)",
    "notes": [
      "E5",
      "E5",
      "E5",
      "A5"
    ],
    "noteNames": "Mi · Mi · Mi → La",
    "midi": [
      76,
      76,
      76,
      81
    ],
    "dotSpacingMs": 140,
    "pauseMs": 370,
    "resolution": "La con el único golpe de la pieza (impacto grave + campana); el acorde de La mayor florece debajo."
  },
  "grammar": [
    {
      "element": "Anillo",
      "means": "la pregunta",
      "sound": "Un acorde abierto de quinta (La–Mi), tenue y sin resolver."
    },
    {
      "element": "Tres ventanas",
      "means": "lo que se piensa",
      "sound": "Tres notas breves en Mi, a 140 ms una de otra, sin golpe."
    },
    {
      "element": "Esfera",
      "means": "la respuesta",
      "sound": "La, 370 ms después, con el único golpe de la pieza."
    },
    {
      "element": "Halo",
      "means": "la luz",
      "sound": "El acorde de La florece y se apaga con una cola corta; nunca un colchón de reverberación."
    }
  ],
  "registers": [
    {
      "key": "fondo",
      "name": "Fondo",
      "bpm": 96,
      "character": "Sereno y minimalista: mazos, campana y colchón.",
      "harmony": "La · Re/La · Fa♯m7 · Mi sus4 — la esfera responde siempre La mientras la armonía cambia: el contexto cambia, la respuesta no.",
      "uses": "Debajo de una locución, webinars, videos explicativos, cierres y aperturas del logo.",
      "origin": "Síntesis propia, determinística, sin muestras ni modelos de terceros."
    },
    {
      "key": "energia",
      "name": "Energía",
      "bpm": 120,
      "character": "Rock: tres golpes apagados de guitarra en Mi y el acorde abierto con bombo, platillo y bajo.",
      "harmony": "La misma armonía; a 120 BPM la pausa son tres semicorcheas (375 ms), la del logo.",
      "uses": "Lanzamientos, piezas de redes con ritmo, arranque de eventos.",
      "origin": "Maqueta propia re-grabada con Stable Audio 2.5 (audio-to-audio, intensidad 0,7) y la esfera propia montada encima."
    }
  ],
  "lines": [
    {
      "key": "growth",
      "slogan": "Growth",
      "tokenLines": [
        "growth"
      ],
      "timbre": "Campana",
      "why": "La esfera del motion aprobado: la base del sistema.",
      "accents": [
        {
          "tokenLine": "growth",
          "accentOnDark": "#36c8bf",
          "accentOnLight": "#0e8c82"
        }
      ]
    },
    {
      "key": "brand",
      "slogan": "Brand",
      "tokenLines": [
        "brand"
      ],
      "timbre": "Marimba",
      "why": "Madera tocada: la voz de Plastilina, el oficio creativo.",
      "accents": [
        {
          "tokenLine": "brand",
          "accentOnDark": "#ff6500",
          "accentOnLight": "#bb1954"
        }
      ]
    },
    {
      "key": "engine",
      "slogan": "Engine",
      "tokenLines": [
        "engine"
      ],
      "timbre": "FM sintético",
      "why": "Preciso, de máquina bien afinada.",
      "accents": [
        {
          "tokenLine": "engine",
          "accentOnDark": "#0375db",
          "accentOnLight": "#0375db"
        }
      ]
    },
    {
      "key": "voice",
      "slogan": "Voice",
      "tokenLines": [
        "voice"
      ],
      "timbre": "Eco",
      "why": "La nota se repite de lado a lado, cada vez más lejos: el mensaje que se propaga.",
      "accents": [
        {
          "tokenLine": "voice",
          "accentOnDark": "#f83902",
          "accentOnLight": "#f83902"
        }
      ]
    },
    {
      "key": "revenue",
      "slogan": "Revenue",
      "tokenLines": [
        "revenue-hubspot",
        "revenue-salesforce"
      ],
      "timbre": "Campana grave",
      "why": "Una octava abajo: peso y estructura.",
      "accents": [
        {
          "tokenLine": "revenue-hubspot",
          "accentOnDark": "#e86bd0",
          "accentOnLight": "#8e1b82"
        },
        {
          "tokenLine": "revenue-salesforce",
          "accentOnDark": "#2fb8ff",
          "accentOnLight": "#00739e"
        }
      ]
    }
  ],
  "voice": {
    "name": "Brian",
    "voiceId": "nPczCjzI2devNBz1zQrb",
    "voiceLabel": "Brian – Deep, Resonant and Comforting (voz de fábrica)",
    "engine": "ElevenLabs v3",
    "text": "Empower your <Línea>.",
    "language": "Inglés, nunca traducido (igual que el eslogan visual).",
    "timing": "La palabra final del eslogan cae con la esfera, como el acento cierra en la gráfica.",
    "pacing": "Pausa «Empower» → «your» igualada a 0,14 s en las cinco líneas, recortando sólo el silencio."
  },
  "usage": [
    {
      "context": "Cierre de un video de marca",
      "piece": "Reveal; con Brian si el video no cierra con locución",
      "register": "fondo",
      "loudness": "−14 LUFS",
      "assets": [
        "motion-reveal-16x9",
        "motion-reveal-brian-16x9"
      ]
    },
    {
      "context": "Inicio de un video o presentación",
      "piece": "Apertura",
      "register": "fondo",
      "loudness": "−14 LUFS",
      "assets": [
        "motion-apertura-16x9"
      ]
    },
    {
      "context": "Reels, cortinillas, cierres de menos de 2 s",
      "piece": "Sting",
      "register": "fondo",
      "loudness": "−14 LUFS",
      "assets": [
        "motion-sting-9x16"
      ]
    },
    {
      "context": "Video con locución, webinar, explicativo",
      "piece": "Pieza larga de fondo, unos 15 dB debajo de la voz",
      "register": "fondo",
      "loudness": "−14 LUFS",
      "assets": [
        "long-fondo"
      ]
    },
    {
      "context": "Lanzamiento, redes con ritmo, arranque de evento",
      "piece": "Pieza larga de energía o cierre de energía",
      "register": "energia",
      "loudness": "−14 LUFS",
      "assets": [
        "long-energia",
        "close-energia"
      ]
    },
    {
      "context": "Pieza de una línea de servicio",
      "piece": "Logo sonoro o etiqueta con el timbre de esa línea",
      "register": "según contexto",
      "loudness": "−14 LUFS",
      "assets": [
        "logo-growth",
        "tag-growth"
      ]
    },
    {
      "context": "Glitch (magazine y podcast)",
      "piece": "No usa este kit: Glitch tiene su diseño sonoro propio, sólo de Glitch (/references/glitch/#sonido)",
      "register": "propio de Glitch",
      "loudness": "—",
      "assets": []
    },
    {
      "context": "Pantalla de recepción",
      "piece": "Sin sonido, como define la línea gráfica",
      "register": "ninguno",
      "loudness": "—",
      "assets": []
    },
    {
      "context": "Piezas de clientes · interfaz de Greenhouse",
      "piece": "No se usa: es la marca Efeonce",
      "register": "ninguno",
      "loudness": "—",
      "assets": []
    }
  ],
  "rules": {
    "always": [
      "La melodía es Mi, Mi, Mi → La, con su pausa. No se cambia ni se acorta.",
      "La línea de servicio cambia sólo el timbre de la esfera.",
      "Un solo golpe por pieza: el de la esfera.",
      "El eslogan va en inglés, nunca traducido, y su palabra final cae con la esfera.",
      "Se nivela por destino: −14 LUFS en video y redes, −16 en podcast, pico en −1 dBFS.",
      "Se usan los archivos del kit (SHA-256 en el JSON), no versiones regeneradas."
    ],
    "never": [
      "Cambiar de registro dentro de una misma pieza.",
      "Poner el registro de energía debajo de una locución.",
      "Comprimir el golpe para que el archivo suene más fuerte.",
      "Usar el sistema en piezas de clientes o en la interfaz de Greenhouse.",
      "Sonorizar la pantalla de recepción.",
      "Otra voz para el eslogan que no sea la de Brian."
    ]
  },
  "spec": {
    "Formato": "WAV 48 kHz, 24 bits (masters) · MP3 224 kbps y MP4 H.264 (web)",
    "Volumen": "−14 LUFS video y redes · −16 LUFS podcast · pico −1 dBFS. Los logos Brand, Voice y Revenue quedan cerca de −15: el golpe toca el techo de pico y no se comprime.",
    "Motion": "Sting, reveal y apertura V1.1 sin tocar la imagen; la esfera sonora cae con el golpe de encaje (sting 0,58 s · reveal 1,87 s · apertura 1,15 s). Se extienden 1 s con el cuadro final para oír la cola.",
    "Masters": "https://storage.googleapis.com/efeonce-group-axis-public-media/sonic/v1/masters/ · 01-logo-sonoro · 02-etiqueta-voz · 03-motion · 04-piezas-largas · 05-cierre-energia · 06-voz-sola · copia para el equipo en OneDrive: 13- Branding › Identidad Sonora Efeonce › v1"
  },
  "assets": [
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      "line": "growth",
      "voice": false,
      "use": "Logo sonoro de la línea Growth (esfera: campana).",
      "web": "efeonce-logo-sonoro-growth.mp3",
      "master": "01-logo-sonoro/efeonce-logo-sonoro-growth.wav",
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      "title": "Logo sonoro · Brand",
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      "line": "brand",
      "voice": false,
      "use": "Logo sonoro de la línea Brand (esfera: marimba).",
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      "voice": false,
      "use": "Logo sonoro de la línea Engine (esfera: fm).",
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      "use": "Logo sonoro de la línea Voice (esfera: eco).",
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      "voice": false,
      "use": "Logo sonoro de la línea Revenue (esfera: campana grave).",
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      "voice": true,
      "use": "Cierre con el eslogan de Growth: la esfera cae en la palabra final.",
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      "use": "Cierre con el eslogan de Engine: la esfera cae en la palabra final.",
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      "sha256": "d95d6a24b97c4e6e08797492fec1d9f50ca02a51687f1ee284130712381c1327",
      "durationSec": 1.53,
      "url": "https://storage.googleapis.com/efeonce-group-axis-public-media/sonic/v1/masters/06-voz-sola/efeonce-voz-brian-empower-your-revenue.wav"
    }
  ],
  "family": [
    {
      "key": "glitch",
      "name": "Glitch",
      "what": "El magazine semanal de Efeonce (marketing, tecnología y creatividad + IA).",
      "idea": "El mismo ADN, con un bug: el motivo Mi · Mi · Mi → La hace fallar la tercera nota, que se rompe en bytes y se rearma como la manzana, el único golpe grave. Es diseño sonoro amarrado al motion de Glitch. Además tiene música propia, aprobada el 2026-09-27: el tema B (una banda irreverente a 150 BPM, amarrada al motion) y una cama post-punk bajo las noticias.",
      "status": "aprobada",
      "exclusive": "Sólo de Glitch. No se usa en piezas de Efeonce, de su familia ni de clientes, y no se mezcla con este kit.",
      "page": "https://axis.efeonce.org/references/glitch/#sonido",
      "json": "/references/glitch.json → sound",
      "music": {
        "page": "/references/glitch/#musica",
        "json": "/references/glitch.json → music"
      }
    }
  ],
  "pending": [
    {
      "topic": "Licencias",
      "detail": "fal marca «Commercial use» Stable Audio 2.5 y la voz ElevenLabs v3 (esta última con «Commercial use rights included»). Pregunta abierta para legal: si el umbral de USD 1 millón de facturación anual de la licencia comunitaria de Stability aplica cuando el modelo se usa vía fal; afecta sólo al registro de energía."
    },
    {
      "topic": "Prueba de reconocimiento",
      "detail": "Sin logo, antes de cualquier pauta, como la pendiente de la órbita."
    },
    {
      "topic": "Tokens",
      "detail": "Al canonizar: los valores pasan a @efeoncepro/axis-tokens y el sonido de los masters V1.1 del bucket se reemplaza."
    }
  ],
  "agentPrompt": "Para sonorizar una pieza de marca Efeonce:\n1. Lee /references/sonic-brand.json. Estado «recommended»: es la versión aprobada para usar, todavía no canon.\n2. Elige el registro por contexto (sonicUsage): fondo debajo de una voz; energía para ritmo. Nunca los dos en una pieza.\n3. Elige la línea de servicio de la pieza: su logo sonoro o su etiqueta con Brian. La melodía no cambia; sólo el timbre de la esfera.\n4. Usa el archivo del kit por su URL y comprueba su sha256. Nunca regeneres el logo, la voz ni la esfera con un modelo.\n5. Sincroniza al picture: la esfera cae con el golpe visual (motion V1.1) o con la palabra final del eslogan.\n6. Nivela al destino (−14 LUFS video/redes, −16 podcast, pico −1 dBFS) sin comprimir el golpe.\nSi una frase nueva necesita a Brian, se genera por su ID de voz (voice.voiceId), nunca por nombre, y el operador la aprueba antes de usarla.\nNunca: piezas de clientes, interfaz de Greenhouse ni pantalla de recepción. Glitch no usa este kit: su sonido es propio y sólo de Glitch (/references/glitch.json → sound)."
}