{
  "schema": "axis.efeonce-seo-aeo-brands.v1",
  "title": "Submarcas de producto SEO/AEO de Efeonce — SV360, AEO, AEO Assessment y AI Visibility Report",
  "updated": "2026-09-29",
  "approved": "2026-09-29",
  "page": "/references/seo-aeo/",
  "json": "/references/seo-aeo.json",
  "guide": "docs/agent-composition/seo-aeo.md",
  "brandPackage": "@efeoncepro/axis-brand-assets",
  "brandPackageVersion": "0.4.17",
  "canvas": "Marcas SEO y AEO de Efeonce",
  "canon": {
    "naming": "greenhouse-eo/docs/architecture/EFEONCE_AEO_BRAND_NAMING_DECISION_V1.md",
    "builder": "greenhouse-eo/scripts/brand/build-seo-aeo-logos.mjs"
  },
  "legacyAliases": [
    "AI Visibility Grader",
    "Brand Visibility Grader",
    "AEO Grader"
  ],
  "package": "@efeoncepro/axis-brand-assets",
  "version": "0.4.17",
  "tokenStatus": "Los colores salen de efeonceGraphicLine (@efeoncepro/axis-tokens; acento de lines, key engine); los archivos, de @efeoncepro/axis-brand-assets. Nunca copies ni edites un SVG, ni rearmes un lockup.",
  "idea": {
    "rule": "La órbita vive en la O",
    "text": "La o del logo de Efeonce ya es la nave en órbita. Cada submarca la hereda en su propia O: la letra se reemplaza por un anillo fino en la tinta de la palabra con una esfera en el acento de la línea Engine, y un corte en el anillo alrededor de la esfera, como el planeta del logo de Efeonce.",
    "os": [
      {
        "brand": "aeo",
        "letter": "La O de AEO",
        "where": "La esfera a las 1:30 (45° desde las 12), como en Insights."
      },
      {
        "brand": "sv360",
        "letter": "El 0 de SV360",
        "where": "Vuelta completa: la esfera vuelve a las 12, la regla de la línea al 100 %."
      },
      {
        "brand": "ai-visibility-report",
        "letter": "La o de «Report»",
        "where": "La esfera a las 1:30. Es la órbita más chica de la familia."
      }
    ],
    "discarded": "El anillo pleno, sin corte, se descartó: se lee como una C con punto."
  },
  "brands": [
    {
      "key": "sv360",
      "name": "SV360 · Search Visibility 360",
      "level": "Producto",
      "what": "La capacidad completa de producto: SEO y AEO juntos. Tiene además un lockup con el nombre completo, «Search Visibility 360».",
      "isotype": true,
      "ids": {
        "logo": [
          "sv360-logo-positive",
          "sv360-logo-negative",
          "sv360-logo-white"
        ],
        "isotype": [
          "sv360-isotype-positive",
          "sv360-isotype-negative",
          "sv360-isotype-white"
        ],
        "lockup": [
          "sv360-lockup-positive",
          "sv360-lockup-negative",
          "sv360-lockup-white"
        ],
        "nameLockup": [
          "sv360-name-lockup-positive",
          "sv360-name-lockup-negative",
          "sv360-name-lockup-white"
        ]
      }
    },
    {
      "key": "aeo",
      "name": "Efeonce AEO",
      "level": "Capacidad",
      "what": "La capacidad de visibilidad de la marca en las respuestas de IA.",
      "isotype": true,
      "ids": {
        "logo": [
          "aeo-logo-positive",
          "aeo-logo-negative",
          "aeo-logo-white"
        ],
        "isotype": [
          "aeo-isotype-positive",
          "aeo-isotype-negative",
          "aeo-isotype-white"
        ],
        "lockup": [
          "aeo-lockup-positive",
          "aeo-lockup-negative",
          "aeo-lockup-white"
        ],
        "nameLockup": []
      }
    },
    {
      "key": "aeo-assessment",
      "name": "AEO Assessment",
      "level": "Proceso",
      "what": "El proceso en el que se evalúa la marca. «Assessment» va en Medium, más chico, junto a AEO.",
      "isotype": false,
      "ids": {
        "logo": [
          "aeo-assessment-logo-positive",
          "aeo-assessment-logo-negative",
          "aeo-assessment-logo-white"
        ],
        "isotype": [],
        "lockup": [
          "aeo-assessment-lockup-positive",
          "aeo-assessment-lockup-negative",
          "aeo-assessment-lockup-white"
        ],
        "nameLockup": []
      }
    },
    {
      "key": "ai-visibility-report",
      "name": "AI Visibility Report",
      "level": "Entregable",
      "what": "El entregable que se comparte con la marca evaluada. La órbita vive en la o de «Report».",
      "isotype": false,
      "ids": {
        "logo": [
          "ai-visibility-report-logo-positive",
          "ai-visibility-report-logo-negative",
          "ai-visibility-report-logo-white"
        ],
        "isotype": [],
        "lockup": [
          "ai-visibility-report-lockup-positive",
          "ai-visibility-report-lockup-negative",
          "ai-visibility-report-lockup-white"
        ],
        "nameLockup": []
      }
    }
  ],
  "variants": [
    {
      "key": "positive",
      "name": "Positivo",
      "ground": "paper",
      "use": "Sobre papel o fondos claros: tinta navy, esfera en el acento Engine."
    },
    {
      "key": "negative",
      "name": "Negativo",
      "ground": "engine",
      "use": "Sobre el fondo oscuro de la línea: palabra en blanco, la esfera conserva el acento."
    },
    {
      "key": "white",
      "name": "Blanco",
      "ground": "accent",
      "use": "Todo blanco, esfera y logo de Efeonce incluidos: sólo sobre foto o color, donde el acento no alcanza contraste. Sobre el fondo oscuro de la línea se usa el negativo."
    }
  ],
  "assets": [
    {
      "id": "sv360-logo-positive",
      "brand": "sv360",
      "kind": "logo",
      "variant": "positive",
      "surface": "light",
      "file": "sv360-logo-positive.svg",
      "aspectRatio": 0.244,
      "sha256": "6e14ccaca700d079ef8e7fe800c596f35476cf68e8269569da3b006b4493f16f",
      "note": null,
      "packageFile": "assets/sv360-logo-positive.svg",
      "url": "https://axis.efeonce.org/branding/sv360-logo-positive.svg"
    },
    {
      "id": "sv360-logo-negative",
      "brand": "sv360",
      "kind": "logo",
      "variant": "negative",
      "surface": "dark",
      "file": "sv360-logo-negative.svg",
      "aspectRatio": 0.244,
      "sha256": "2ac91e9e29e2bb41ab05eb638cb7bc60b26cba2408bc03ffb9c238639f0e37ef",
      "note": null,
      "packageFile": "assets/sv360-logo-negative.svg",
      "url": "https://axis.efeonce.org/branding/sv360-logo-negative.svg"
    },
    {
      "id": "sv360-isotype-positive",
      "brand": "sv360",
      "kind": "isotype",
      "variant": "positive",
      "surface": "light",
      "file": "sv360-isotype-positive.svg",
      "aspectRatio": 1.0755,
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      "url": "https://axis.efeonce.org/branding/sv360-isotype-positive.svg"
    },
    {
      "id": "sv360-isotype-negative",
      "brand": "sv360",
      "kind": "isotype",
      "variant": "negative",
      "surface": "dark",
      "file": "sv360-isotype-negative.svg",
      "aspectRatio": 1.0755,
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      "note": null,
      "packageFile": "assets/sv360-isotype-negative.svg",
      "url": "https://axis.efeonce.org/branding/sv360-isotype-negative.svg"
    },
    {
      "id": "aeo-logo-positive",
      "brand": "aeo",
      "kind": "logo",
      "variant": "positive",
      "surface": "light",
      "file": "aeo-logo-positive.svg",
      "aspectRatio": 0.3547,
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      "note": null,
      "packageFile": "assets/aeo-logo-positive.svg",
      "url": "https://axis.efeonce.org/branding/aeo-logo-positive.svg"
    },
    {
      "id": "aeo-logo-negative",
      "brand": "aeo",
      "kind": "logo",
      "variant": "negative",
      "surface": "dark",
      "file": "aeo-logo-negative.svg",
      "aspectRatio": 0.3547,
      "sha256": "808240cac317bafb678e4a4cd7681f638ac4c2d48985b4ed7854228f4b6d1272",
      "note": null,
      "packageFile": "assets/aeo-logo-negative.svg",
      "url": "https://axis.efeonce.org/branding/aeo-logo-negative.svg"
    },
    {
      "id": "aeo-isotype-positive",
      "brand": "aeo",
      "kind": "isotype",
      "variant": "positive",
      "surface": "light",
      "file": "aeo-isotype-positive.svg",
      "aspectRatio": 1,
      "sha256": "75116e37f7146058d981ef59566094b787818dfaab5cf91f435604567090656e",
      "note": null,
      "packageFile": "assets/aeo-isotype-positive.svg",
      "url": "https://axis.efeonce.org/branding/aeo-isotype-positive.svg"
    },
    {
      "id": "aeo-isotype-negative",
      "brand": "aeo",
      "kind": "isotype",
      "variant": "negative",
      "surface": "dark",
      "file": "aeo-isotype-negative.svg",
      "aspectRatio": 1,
      "sha256": "445bf2a0589f8e8ca4e0739bfb82977369e51a789919cbb7c8b2c795d00b3f6a",
      "note": null,
      "packageFile": "assets/aeo-isotype-negative.svg",
      "url": "https://axis.efeonce.org/branding/aeo-isotype-negative.svg"
    },
    {
      "id": "aeo-assessment-logo-positive",
      "brand": "aeo-assessment",
      "kind": "logo",
      "variant": "positive",
      "surface": "light",
      "file": "aeo-assessment-logo-positive.svg",
      "aspectRatio": 0.1021,
      "sha256": "9d8bba3964704c22e8bfaf396720ccd237a948545fc9207df59b86e87e0422d0",
      "note": null,
      "packageFile": "assets/aeo-assessment-logo-positive.svg",
      "url": "https://axis.efeonce.org/branding/aeo-assessment-logo-positive.svg"
    },
    {
      "id": "aeo-assessment-logo-negative",
      "brand": "aeo-assessment",
      "kind": "logo",
      "variant": "negative",
      "surface": "dark",
      "file": "aeo-assessment-logo-negative.svg",
      "aspectRatio": 0.1021,
      "sha256": "c170d49a1b4d949089e8c178dbc64144a05a2c6d4c31b22bcc685de35961cf38",
      "note": null,
      "packageFile": "assets/aeo-assessment-logo-negative.svg",
      "url": "https://axis.efeonce.org/branding/aeo-assessment-logo-negative.svg"
    },
    {
      "id": "ai-visibility-report-logo-positive",
      "brand": "ai-visibility-report",
      "kind": "logo",
      "variant": "positive",
      "surface": "light",
      "file": "ai-visibility-report-logo-positive.svg",
      "aspectRatio": 0.1186,
      "sha256": "e7a08a3117314bf716739ff42186e63f373895c92aee5d0e0b125250eb6665d1",
      "note": null,
      "packageFile": "assets/ai-visibility-report-logo-positive.svg",
      "url": "https://axis.efeonce.org/branding/ai-visibility-report-logo-positive.svg"
    },
    {
      "id": "ai-visibility-report-logo-negative",
      "brand": "ai-visibility-report",
      "kind": "logo",
      "variant": "negative",
      "surface": "dark",
      "file": "ai-visibility-report-logo-negative.svg",
      "aspectRatio": 0.1186,
      "sha256": "093ce80ba5c2d6c25a944c813c48f1a142b7663eb34eaf3adc38612e874b31dd",
      "note": null,
      "packageFile": "assets/ai-visibility-report-logo-negative.svg",
      "url": "https://axis.efeonce.org/branding/ai-visibility-report-logo-negative.svg"
    },
    {
      "id": "sv360-logo-white",
      "brand": "sv360",
      "kind": "logo",
      "variant": "white",
      "surface": "any",
      "file": "sv360-logo-white.svg",
      "aspectRatio": 0.244,
      "sha256": "9b2e2cfba4f0a9b72545268526d0558c91df5d2f39957dfeb3b343cd68736752",
      "note": null,
      "packageFile": "assets/sv360-logo-white.svg",
      "url": "https://axis.efeonce.org/branding/sv360-logo-white.svg"
    },
    {
      "id": "sv360-isotype-white",
      "brand": "sv360",
      "kind": "isotype",
      "variant": "white",
      "surface": "any",
      "file": "sv360-isotype-white.svg",
      "aspectRatio": 1.0755,
      "sha256": "33f64b92f55ce0b8a3cac2e38ddadf70bb309d763ebfe5fdf1b32338636c33b4",
      "note": null,
      "packageFile": "assets/sv360-isotype-white.svg",
      "url": "https://axis.efeonce.org/branding/sv360-isotype-white.svg"
    },
    {
      "id": "sv360-lockup-positive",
      "brand": "sv360",
      "kind": "lockup",
      "variant": "positive",
      "surface": "light",
      "file": "sv360-lockup-positive.svg",
      "aspectRatio": 0.113,
      "sha256": "a49101f6c6e2cb9305ff112df1d19fcddbeb29ae88f2a1d522fb1d4a94c37b9d",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6b6b6b, 5.0:1): Efeonce leads, only the sphere keeps the Engine accent.",
      "packageFile": "assets/sv360-lockup-positive.svg",
      "url": "https://axis.efeonce.org/branding/sv360-lockup-positive.svg"
    },
    {
      "id": "sv360-lockup-negative",
      "brand": "sv360",
      "kind": "lockup",
      "variant": "negative",
      "surface": "dark",
      "file": "sv360-lockup-negative.svg",
      "aspectRatio": 0.113,
      "sha256": "27f418fffc88ada1fdce65c4e78bd62ebbd867c2f2f334e035c1fa49aa4915b6",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6f89a2: 4.83:1 on #001a33, 4.55:1 on #091951): only the sphere keeps the Engine accent.",
      "packageFile": "assets/sv360-lockup-negative.svg",
      "url": "https://axis.efeonce.org/branding/sv360-lockup-negative.svg"
    },
    {
      "id": "sv360-lockup-white",
      "brand": "sv360",
      "kind": "lockup",
      "variant": "white",
      "surface": "any",
      "file": "sv360-lockup-white.svg",
      "aspectRatio": 0.113,
      "sha256": "9b72385578220ec6c62d9f078cd6a873b140224fb0f8d4ed879ce709f1a8bcb6",
      "note": "Everything white, the Efeonce logo and the sphere included: for photos and colored grounds.",
      "packageFile": "assets/sv360-lockup-white.svg",
      "url": "https://axis.efeonce.org/branding/sv360-lockup-white.svg"
    },
    {
      "id": "aeo-logo-white",
      "brand": "aeo",
      "kind": "logo",
      "variant": "white",
      "surface": "any",
      "file": "aeo-logo-white.svg",
      "aspectRatio": 0.3547,
      "sha256": "9e038e80469ecbfb611a3526e451b2ea5c23aa3919a2701fbf808dd6472eb7f0",
      "note": null,
      "packageFile": "assets/aeo-logo-white.svg",
      "url": "https://axis.efeonce.org/branding/aeo-logo-white.svg"
    },
    {
      "id": "aeo-isotype-white",
      "brand": "aeo",
      "kind": "isotype",
      "variant": "white",
      "surface": "any",
      "file": "aeo-isotype-white.svg",
      "aspectRatio": 1,
      "sha256": "44b9a5ac313a4a02c7113b1b537d18e9efdbd8969e8a1107606343c4483d7782",
      "note": null,
      "packageFile": "assets/aeo-isotype-white.svg",
      "url": "https://axis.efeonce.org/branding/aeo-isotype-white.svg"
    },
    {
      "id": "aeo-lockup-positive",
      "brand": "aeo",
      "kind": "lockup",
      "variant": "positive",
      "surface": "light",
      "file": "aeo-lockup-positive.svg",
      "aspectRatio": 0.1316,
      "sha256": "52860a452dd394d488b9a9bc4893f5c4d4c62311e6519ef96da078999c9fef71",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6b6b6b, 5.0:1): Efeonce leads, only the sphere keeps the Engine accent.",
      "packageFile": "assets/aeo-lockup-positive.svg",
      "url": "https://axis.efeonce.org/branding/aeo-lockup-positive.svg"
    },
    {
      "id": "aeo-lockup-negative",
      "brand": "aeo",
      "kind": "lockup",
      "variant": "negative",
      "surface": "dark",
      "file": "aeo-lockup-negative.svg",
      "aspectRatio": 0.1316,
      "sha256": "5e51544c05601735213789b0d9fc8e3be12eee950251bb3a2abf78f49403fecb",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6f89a2: 4.83:1 on #001a33, 4.55:1 on #091951): only the sphere keeps the Engine accent.",
      "packageFile": "assets/aeo-lockup-negative.svg",
      "url": "https://axis.efeonce.org/branding/aeo-lockup-negative.svg"
    },
    {
      "id": "aeo-lockup-white",
      "brand": "aeo",
      "kind": "lockup",
      "variant": "white",
      "surface": "any",
      "file": "aeo-lockup-white.svg",
      "aspectRatio": 0.1316,
      "sha256": "274a872a111644d54a135f1a908b40820eec632ca9bd0beffeff64239f32de62",
      "note": "Everything white, the Efeonce logo and the sphere included: for photos and colored grounds.",
      "packageFile": "assets/aeo-lockup-white.svg",
      "url": "https://axis.efeonce.org/branding/aeo-lockup-white.svg"
    },
    {
      "id": "aeo-assessment-logo-white",
      "brand": "aeo-assessment",
      "kind": "logo",
      "variant": "white",
      "surface": "any",
      "file": "aeo-assessment-logo-white.svg",
      "aspectRatio": 0.1021,
      "sha256": "6ffbcefc77456da1abce96a54c576b1fc35d6f68f77a73fe6cc93f642537ecbe",
      "note": null,
      "packageFile": "assets/aeo-assessment-logo-white.svg",
      "url": "https://axis.efeonce.org/branding/aeo-assessment-logo-white.svg"
    },
    {
      "id": "aeo-assessment-lockup-positive",
      "brand": "aeo-assessment",
      "kind": "lockup",
      "variant": "positive",
      "surface": "light",
      "file": "aeo-assessment-lockup-positive.svg",
      "aspectRatio": 0.0801,
      "sha256": "6c8863044975e4957cd632e3b0dab1fd7327f947ce42af687029dc33389eec97",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6b6b6b, 5.0:1): Efeonce leads, only the sphere keeps the Engine accent.",
      "packageFile": "assets/aeo-assessment-lockup-positive.svg",
      "url": "https://axis.efeonce.org/branding/aeo-assessment-lockup-positive.svg"
    },
    {
      "id": "aeo-assessment-lockup-negative",
      "brand": "aeo-assessment",
      "kind": "lockup",
      "variant": "negative",
      "surface": "dark",
      "file": "aeo-assessment-lockup-negative.svg",
      "aspectRatio": 0.0801,
      "sha256": "46fcc8a189aba9bd8ea2acf87839079bea92708b8a9bc1ba0893cf5e27169279",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6f89a2: 4.83:1 on #001a33, 4.55:1 on #091951): only the sphere keeps the Engine accent.",
      "packageFile": "assets/aeo-assessment-lockup-negative.svg",
      "url": "https://axis.efeonce.org/branding/aeo-assessment-lockup-negative.svg"
    },
    {
      "id": "aeo-assessment-lockup-white",
      "brand": "aeo-assessment",
      "kind": "lockup",
      "variant": "white",
      "surface": "any",
      "file": "aeo-assessment-lockup-white.svg",
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      "sha256": "c428a9b9683b99d94b5546783a6532591f006affdbf2ee3e4ff1619a0310c8aa",
      "note": "Everything white, the Efeonce logo and the sphere included: for photos and colored grounds.",
      "packageFile": "assets/aeo-assessment-lockup-white.svg",
      "url": "https://axis.efeonce.org/branding/aeo-assessment-lockup-white.svg"
    },
    {
      "id": "ai-visibility-report-logo-white",
      "brand": "ai-visibility-report",
      "kind": "logo",
      "variant": "white",
      "surface": "any",
      "file": "ai-visibility-report-logo-white.svg",
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      "sha256": "40502241f56429bc5f75b959efbd9a2745000440fb5ddeacd094452fca6ad9d9",
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      "packageFile": "assets/ai-visibility-report-logo-white.svg",
      "url": "https://axis.efeonce.org/branding/ai-visibility-report-logo-white.svg"
    },
    {
      "id": "ai-visibility-report-lockup-positive",
      "brand": "ai-visibility-report",
      "kind": "lockup",
      "variant": "positive",
      "surface": "light",
      "file": "ai-visibility-report-lockup-positive.svg",
      "aspectRatio": 0.0722,
      "sha256": "cf89651e9d30d8ada55f5e701cda1da8cba83aca685b2748fe6386dfeee31419",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6b6b6b, 5.0:1): Efeonce leads, only the sphere keeps the Engine accent.",
      "packageFile": "assets/ai-visibility-report-lockup-positive.svg",
      "url": "https://axis.efeonce.org/branding/ai-visibility-report-lockup-positive.svg"
    },
    {
      "id": "ai-visibility-report-lockup-negative",
      "brand": "ai-visibility-report",
      "kind": "lockup",
      "variant": "negative",
      "surface": "dark",
      "file": "ai-visibility-report-lockup-negative.svg",
      "aspectRatio": 0.0722,
      "sha256": "cb497e6316d828ed1337abe0cd72c997325515f8d97936e2504d271312bf3dce",
      "note": "Efeonce logo + rule + the sub-brand in gray (#6f89a2: 4.83:1 on #001a33, 4.55:1 on #091951): only the sphere keeps the Engine accent.",
      "packageFile": "assets/ai-visibility-report-lockup-negative.svg",
      "url": "https://axis.efeonce.org/branding/ai-visibility-report-lockup-negative.svg"
    },
    {
      "id": "ai-visibility-report-lockup-white",
      "brand": "ai-visibility-report",
      "kind": "lockup",
      "variant": "white",
      "surface": "any",
      "file": "ai-visibility-report-lockup-white.svg",
      "aspectRatio": 0.0722,
      "sha256": "3f39c72d65835db6b02dbf18c02e90771ff8d4f262a3200ea36cf2823a222319",
      "note": "Everything white, the Efeonce logo and the sphere included: for photos and colored grounds.",
      "packageFile": "assets/ai-visibility-report-lockup-white.svg",
      "url": "https://axis.efeonce.org/branding/ai-visibility-report-lockup-white.svg"
    },
    {
      "id": "sv360-name-lockup-positive",
      "brand": "sv360",
      "kind": "lockup",
      "variant": "positive",
      "surface": "light",
      "file": "sv360-name-lockup-positive.svg",
      "aspectRatio": 0.0669,
      "sha256": "7416d4dee6b8e132c60f3db58e0524b6ff3d6291738438d7a2915d31d7691663",
      "note": "With the full name «Search Visibility 360». Efeonce logo + rule + the sub-brand in gray (#6b6b6b, 5.0:1): Efeonce leads, only the sphere keeps the Engine accent.",
      "packageFile": "assets/sv360-name-lockup-positive.svg",
      "url": "https://axis.efeonce.org/branding/sv360-name-lockup-positive.svg"
    },
    {
      "id": "sv360-name-lockup-negative",
      "brand": "sv360",
      "kind": "lockup",
      "variant": "negative",
      "surface": "dark",
      "file": "sv360-name-lockup-negative.svg",
      "aspectRatio": 0.0669,
      "sha256": "2f748709143eee0ee6125d7c7a857fa6d50e37a10355a605492ab9a1e862af6e",
      "note": "With the full name «Search Visibility 360». Efeonce logo + rule + the sub-brand in gray (#6f89a2: 4.83:1 on #001a33, 4.55:1 on #091951): only the sphere keeps the Engine accent.",
      "packageFile": "assets/sv360-name-lockup-negative.svg",
      "url": "https://axis.efeonce.org/branding/sv360-name-lockup-negative.svg"
    },
    {
      "id": "sv360-name-lockup-white",
      "brand": "sv360",
      "kind": "lockup",
      "variant": "white",
      "surface": "any",
      "file": "sv360-name-lockup-white.svg",
      "aspectRatio": 0.0669,
      "sha256": "0ba63e783ccdaa890695f75aeba8a68c02becf9d2db7e27dc4832cca0155d106",
      "note": "With the full name «Search Visibility 360». Everything white, the Efeonce logo and the sphere included: for photos and colored grounds.",
      "packageFile": "assets/sv360-name-lockup-white.svg",
      "url": "https://axis.efeonce.org/branding/sv360-name-lockup-white.svg"
    }
  ],
  "engineLine": {
    "key": "engine",
    "accentOnLight": "#0375db",
    "accentOnDark": "#0375db",
    "darkBg": "#091951"
  },
  "colors": [
    {
      "key": "inkPaper",
      "name": "Tinta sobre papel",
      "hex": "#023c70",
      "note": "Palabra y anillo del positivo."
    },
    {
      "key": "sphereLight",
      "name": "Esfera sobre papel",
      "hex": "#0375db",
      "note": "Acento de la línea Engine (efeonceGraphicLine.lines, key engine)."
    },
    {
      "key": "sphereDark",
      "name": "Esfera sobre oscuro",
      "hex": "#0375db",
      "note": "El mismo acento Engine en el negativo."
    },
    {
      "key": "grayPaper",
      "name": "Gris del lockup en papel",
      "hex": "#6b6b6b",
      "note": "La submarca junto a Efeonce: el gris de «Empower your»."
    },
    {
      "key": "grayDark",
      "name": "Gris del lockup en oscuro",
      "hex": "#6f89a2",
      "note": "4,83:1 sobre el fondo de la línea y 4,55:1 sobre el fondo Engine."
    },
    {
      "key": "groundEngine",
      "name": "Fondo Engine",
      "hex": "#091951",
      "note": "El fondo oscuro de la paleta Engine."
    },
    {
      "key": "groundLine",
      "name": "Fondo de la línea",
      "hex": "#001a33",
      "note": "El navy de Efeonce; el negativo también funciona aquí."
    }
  ],
  "construction": [
    {
      "name": "Palabra",
      "rule": "Poppins Bold pasada a contornos (fontkit), con tracking de −18/1000, el mismo cierre que Insights. Los descriptores «Assessment» y «Search Visibility 360» van en Poppins Medium, más chicos; en «AI Visibility Report», «Report» va en Medium y lleva la órbita."
    },
    {
      "name": "Anillo",
      "rule": "Reemplaza la O (el 0 en SV360). Va en la tinta de la palabra, con trazo de 64/1000 (60 en «Report»)."
    },
    {
      "name": "Esfera",
      "rule": "En el acento de la línea Engine, radio 88/1000 (84 en «Report»), montada a las 1:30; en SV360 a las 12, la vuelta completa."
    },
    {
      "name": "Corte",
      "rule": "Un corte de 22/1000 (20 en «Report») en el anillo alrededor de la esfera, como el planeta del logo de Efeonce. El anillo pleno se descartó: se lee como una C con punto."
    },
    {
      "name": "Isotipo",
      "rule": "La O sola con su órbita. Sólo SV360 y AEO lo tienen: el proceso y el entregable viven en su O dentro del nombre."
    },
    {
      "name": "Lockup",
      "rule": "Las medidas del de Insights: logo de Efeonce a 30 px de alto, 20 de aire, filete de 1 × 26 y 20 de aire; la submarca en gris medido y sólo la esfera en el acento."
    },
    {
      "name": "Origen",
      "rule": "Generadas por scripts/brand/build-seo-aeo-logos.mjs en greenhouse-eo y selladas en @efeoncepro/axis-brand-assets. Nunca se edita un SVG a mano: se regenera y se vuelve a sellar."
    }
  ],
  "lockup": {
    "efeonceHeightPx": 30,
    "gapPx": 20,
    "rule": {
      "widthPx": 1,
      "heightPx": 26
    },
    "align": "center",
    "rebuild": "never"
  },
  "minimumSize": {
    "logo": null,
    "lockup": null,
    "note": "No hay mínimo escrito. El Report es la órbita más chica de la familia: prefiere el lockup a un tamaño suficiente."
  },
  "rules": [
    {
      "rule": "Acompañan, nunca firman",
      "detail": "Son submarcas de producto de Efeonce: van junto al logo de Efeonce y la firma de cualquier pieza sigue siendo el logo de Efeonce."
    },
    {
      "rule": "El lockup nunca se rearma",
      "detail": "Se usa el archivo *-lockup-* (o sv360-name-lockup-* con el nombre completo). Nunca se compone a mano con los dos logos sueltos ni se cambian sus medidas."
    },
    {
      "rule": "Nunca se edita un SVG",
      "detail": "Tampoco se copian a otro repo: se consume el paquete. Si algo cambia, se regenera en greenhouse-eo y se vuelve a sellar."
    },
    {
      "rule": "El blanco, sólo sobre foto o color",
      "detail": "La versión white lo pone todo en blanco, esfera y logo de Efeonce incluidos. Sobre el fondo oscuro de la línea se usa el negativo, que conserva la esfera en su acento."
    },
    {
      "rule": "Tamaño",
      "detail": "El Report es la órbita más chica de la familia y se pierde antes en tamaños chicos: prefiere el lockup a un tamaño suficiente. No hay un mínimo escrito: no lo inventes."
    },
    {
      "rule": "Una órbita por pieza",
      "detail": "La esfera del logo es parte del logo y no cuenta como la órbita de la pieza (como el planeta del logo de Efeonce). Si compite con otra órbita, lo revisa una persona."
    },
    {
      "rule": "El color sale del token",
      "detail": "Acento de efeonceGraphicLine.lines (key engine), grises de slogan.leadColor.onLight y urlBubble.bakedOnDark. Nunca un HEX a mano."
    },
    {
      "rule": "Los nombres históricos no son marca",
      "detail": "AI Visibility Grader, Brand Visibility Grader y AEO Grader quedan como nombres técnicos o históricos: no llevan logo."
    }
  ],
  "statusLabels": {
    "canvas": "Aprobada en canvas",
    "falta": "Falta"
  },
  "applications": {
    "note": "Aprobadas en el canvas «Marcas SEO y AEO de Efeonce» el 2026-09-29. Ningún consumidor usa todavía los archivos del paquete: Greenhouse fija axis-brand-assets 0.4.1 y los archivos llegan en 0.4.2. Adoptarlos en cada superficie es trabajo de su consumidor.",
    "list": [
      {
        "surface": "Landing del AEO Assessment",
        "brand": "aeo-assessment",
        "carries": "La voz «¿Te recomiendan las IA? / Averígualo», con la O gigante como la órbita de la pieza.",
        "status": "canvas"
      },
      {
        "surface": "Portada del AI Visibility Report",
        "brand": "ai-visibility-report",
        "carries": "El lockup en la cabecera, con la paleta Engine.",
        "status": "canvas"
      },
      {
        "surface": "Post 1:1 de SV360",
        "brand": "sv360",
        "carries": "Pieza social cuadrada de Search Visibility 360.",
        "status": "canvas"
      },
      {
        "surface": "Informe del Grader (PDF), cliente y no cliente",
        "brand": "ai-visibility-report",
        "carries": "Las dos versiones del informe llevan el lockup del AI Visibility Report.",
        "status": "canvas"
      }
    ]
  },
  "agentPrompt": "Estás trabajando con las submarcas de producto SEO/AEO de Efeonce (SV360, AEO, AEO Assessment, AI Visibility Report). Lee /references/seo-aeo.json. Usa la marca sólo desde @efeoncepro/axis-brand-assets (ids sv360-*, aeo-*, aeo-assessment-*, ai-visibility-report-*): junto a Efeonce, el archivo *-lockup-* y nunca los dos logos sueltos; la submarca nunca firma, Efeonce firma. La versión white sólo sobre foto o color; en el fondo oscuro de la línea, la negativa. Una órbita por pieza: la esfera del logo no cuenta, pero si compite con otra órbita lo revisa una persona. No edites ni copies los SVG, y no uses AI Visibility Grader, Brand Visibility Grader ni AEO Grader como marca."
}