{ "schema": "axis.manzanitas-register.v1", "title": "Registro Marketing con Manzanitas — complementa a La órbita sólo en piezas de Marketing con Manzanitas", "register": "marketing-con-manzanitas", "complements": "La órbita (efeonceGraphicLine). No la reemplaza: donde el registro calla, manda La órbita.", "appliesTo": "Sólo piezas de Marketing con Manzanitas, la marca editorial del blog de Efeonce. Para una pieza de Efeonce usa /references/graphic-line.json; para Glitch, /references/glitch.json.", "approvedOn": "2026-09-28", "status": "canonical", "source": "Canvas de la línea, versión 39 (aprobado completo por el operador el 2026-09-28)", "governance": { "greenhouseAdr": "docs/architecture/MANZANITAS_REGISTER_DECISION_V1.md", "norm": "docs/operations/brand-graphic-line/manzanitas/MANZANITAS_REGISTER_V1.md", "task": "TASK-1936" }, "page": "/references/manzanitas/", "guide": "docs/agent-composition/manzanitas.md", "parentLine": { "page": "/references/graphic-line/", "json": "/references/graphic-line.json" }, "tokenStatus": "Los valores salen del token manzanitasRegister de @efeoncepro/axis-tokens, las reglas del contrato efeonce.manzanitas-register de @efeoncepro/axis-ui-contracts (pnpm manzanitas:resolve) y los gráficos de @efeoncepro/axis-graphic-line/charts. Nunca copies valores a mano.", "tokens": { "export": "manzanitasRegister", "package": "@efeoncepro/axis-tokens", "value": { "status": "canonical", "register": "marketing-con-manzanitas", "kind": "editorial-register", "complements": "efeonceGraphicLine", "approvedOn": "2026-09-28", "source": { "canvas": "https://claude.ai/artifact/JxyMSQhwKuty6T6Kdhd4dG", "version": 39 }, "governance": { "greenhouseAdr": "docs/architecture/MANZANITAS_REGISTER_DECISION_V1.md", "norm": "docs/operations/brand-graphic-line/manzanitas/MANZANITAS_REGISTER_V1.md", "task": "TASK-1936" }, "scope": { "inherits": [ "voice-question-answer", "one-sphere-per-piece", "one-orbit-per-piece", "no-text-crosses-orbit", "measure-trajectory", "lens", "service-line-accents", "accent-contrast", "accent-never-surface", "slogan-closes-only", "signature", "iconography", "surfaces", "typography", "photographic-language" ], "exclusive": [ "masthead-apple-outline", "topic-line-accent", "formats-pizarra-escena-lente", "recreo", "swipe-fixed-spot", "signature-single-height", "back-cover-a", "charts", "dense-text" ], "never": [ "efeonce-pieces", "glitch-pieces", "replace-la-orbita" ], "sibling": { "glitch": "never-mix" } }, "photographyRegister": "cine", "lines": [ { "key": "growth", "name": "Efeonce", "scope": "Marca madre · Growth Strategy & Measurement", "serviceName": "Growth Strategy & Measurement", "sloganWord": "Growth", "product": "greenhouse", "platform": null, "darkBg": "#001a33", "accentOnDark": "#36c8bf", "accentOnLight": "#0e8c82" }, { "key": "brand", "name": "Servicios creativos", "scope": "Creative Services", "serviceName": "Creative Services", "sloganWord": "Brand", "product": "globe", "platform": null, "darkBg": "#091951", "accentOnDark": "#ff6500", "accentOnLight": "#bb1954" }, { "key": "engine", "name": "Web, infraestructura, SEO y medición", "scope": "Digital Services & Engineering", "serviceName": "Digital Services & Engineering", "sloganWord": "Engine", "product": "wave", "platform": null, 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"decided": [ "revenue-salesforce" ], "unreviewed": [], "revenueByPlatform": { "salesforce": "revenue-salesforce", "hubspot": "revenue-hubspot", "default": "revenue-hubspot" }, "examples": { "ai-visibility": "engine", "creativity": "brand", "salesforce-crm": "revenue-salesforce", "hubspot-crm": "revenue-hubspot" } }, "accent": { "onPaper": "accentOnLight", "onNavy": "accentOnDark", "appliesTo": [ "apple", "dots", "arc", "sphere", "trail", "highlight-bar", "highlight-figure", "slogan-word", "dense-text-numeral" ], "never": [ "surface", "fixed-color", "other-line", "text-under-min-px" ], "contrast": { "graphicMin": 3, "largeTextMin": 3, "largeTextMinPx": 24, "smallTextMin": 4.5, "accentInSmallText": false } }, "surfaces": { "navy": "#001a33", "paper": "#f7f8f6", "inkOnPaper": "#023c70", "inkOnNavy": "#ffffff", "mutedOnPaper": "#6d6777", "mutedOnNavy": "#cfe4fa", "neutralOnPaper": "#c9d2dc", "neutralOnNavy": { "color": "#cfe4fa", "opacity": 0.22 }, "pillOnNavy": { "color": "#cfe4fa", "opacity": 0.14 }, "inkOnAccent": "#001a33", "lineDarkBg": "not-applicable" }, "type": { "answer": { "family": "Bricolage Grotesque", "weight": 760, "tracking": "-0.035em", "minRatioOverQuestion": 3, "maxWords": 3 }, "question": { "family": "Poppins", "weight": 300 }, "text": { "family": "Poppins", "weights": [ 400, 500 ] } }, "masthead": { "anchor": "top-start", "assets": { "logo": { "light": "manzanitas-logo-positive", "dark": "manzanitas-logo-negative" }, "wordmark": { "light": "manzanitas-wordmark-positive", "dark": "manzanitas-wordmark-negative" }, "apple": "manzanitas-apple" }, "ink": { "onPaper": "#022a4e", "onNavy": "#ffffff" }, "accentGroup": { "selector": "[data-axis-accent=\"topic-line\"]", "paths": 4, "ofPaths": 25 }, "withoutAppleOn": [ "cover-pizarra", "back-cover-a" ], "appleSilhouette": "complete", "appleNeverCroppedTo": "leaf-and-stem", "dotsAreSpheres": false }, "formats": { "pizarra": { "kind": "designed", "surfaces": [ "navy", "paper" ], "bigApple": "cover-and-back-cover-only", "dataAndCloseAlways": true }, "escena": { "kind": "full-photo", "photo": "bleed", "orbitDrawn": false, "lightIsTheOrbit": true, "bed": "native", "signatureOnBed": true, "bigApple": false }, "lente": { "kind": "pointed-photo", "component": "lens", "interiorOnly": true, "withOtherOrbit": false, "withSpotlight": false, "nobodyLooksAtLens": true } }, "recreo": { "rules": [ "never-two-photo-slides-in-a-row", "never-more-than-three-pizarras-in-a-row", "data-and-close-in-pizarra", "photos-share-register-and-light", "slide-after-photo-carries-voice" ], "pizarraRun": { "max": 3, "notCounted": [ "chart", "data", "dense-text" ], "notCountedBreaksRun": false }, "mixGuide": { "coverPizarra": { "photos": 2, "of": 7 }, "coverEscena": { "photos": 3, "of": 7 } } }, "swipe": { "x": 936, "yCover": 1033, "yInterior": 985, "sizePx": 64, "marginEndPx": 80, "state": "rest", "glyphs": { "stroke": "swipe", "plastilina": "mano" }, "voiceByLine": { "growth": "stroke", "brand": "plastilina", "engine": "stroke", "voice": null, "revenue-hubspot": "stroke", "revenue-salesforce": "stroke" }, "lineOverrides": { "voice": "stroke" }, "never": [ "last-slide", "story", "signature-row", "beside-top-voice", "over-subject" ] }, "signature": { "inherits": { "align": "center", "anchor": "bottom-center", "marginOfShortSide": 0.09, "defaultMode": "logo", "urlBubbleRequires": "brand-in-scene", "widthOfShortSide": { "default": 0.2, "landscape16x9": 0.25 }, "minContrast": 4.5 }, "carousel": { "logoY": 1202, "w": 216, "h": 51, "align": "center" }, "sameHeightOn": [ "pizarra", "escena", "lente" ] }, "slogan": { "inherits": { "lead": "Empower your", "leadColor": { "onLight": "#6b6b6b", "onDark": "#e2e2e2" }, "forms": [ "lockup", "standalone" ], "roles": [ "close" ], "uppercaseAllowed": false, "sphereAllowed": false, "widthEmByWord": { "Growth": 11.586, "Brand": 10.903, "Engine": 11.263, "Voice": 10.641, "Revenue": 12.278 } }, "only": [ "back-cover-a", "story-close", "youtube-close" ], "never": [ "cover", "blog", "thumbnail", "podcast" ], "layout": { "sloganOfLogo": 0.64, "sloganGapOfFont": 1.35 }, "closeLockup": { "logoPx": 400, "blockEndsY": 1253, "byCanvas": { "youtube-16x9": { "logoPx": 260, "align": "center" } } } }, "backCover": { "variant": "A", "conversions": 1, "conversionKind": "comment", "simulatedButtons": false, "apple": { "scale": 3.8, "crop": [ "top", "end" ], "asset": "manzanitas-apple", "color": "accent", "noStemSliver": true }, "airBelowApplePx": 100, "airAboveLogoPx": 120, "voice": { "sub": { "lines": 1, "lead": "En los comentarios:" } }, "phone390": { "answerPx": 69, "subPx": 11, "logoPx": 144 }, "rejected": [ { "id": "C", "reason": "accent-as-surface" } ] }, "voice": { "chartSlide": { "top": 842, "width": 820, "answerPx": 150, "questionPx": 45 }, "questionOnly": { "top": 222, "width": 900, "px": 44, "lineHeight": 1.25 }, "denseText": { "top": 216, "answerPx": 130 }, "answerMaxWords": 3 }, "charts": { "approvedFor": "marketing-con-manzanitas", "canvas": { "w": 1080, "h": 1350 }, "grammar": { "format": "pizarra", "accent": "one-idea-only", "barsFromValues": true, "barsFromZero": true, "figuresWithSource": true, "illustrativeMark": "Ejemplo ilustrativo", "sourcePlaceholder": "[FUENTE, AÑO]", "spheres": 1, "looseCircles": "never", "compositionDonut": "never", "partsMax": 3, "labelPx": 26, "minTextPx": 24, "caption": { "top": 222, "px": 24 }, "source": { "top": 1068, "topWithoutVoice": 1002, "px": 24 }, "withoutVoice": [ "measure", "trend" ] }, "recipes": { "measure": { "question": "¿Qué parte del total?", "data": "value", "range": [ 0, 100 ], "surface": "navy", "voice": false, "source": true, "ring": { "cx": 540, "cy": 680, "r": 300 }, "figure": { "px": 230, "fullPx": 170, "labelPx": 32, "box": { "x": 290, "top": 543, "w": 500, "gapPx": 6 } }, "geometry": "measureSvg" }, "ranking": { "question": "¿Quién va primero y cuánto nos separa?", "data": "rows", "surface": "paper", "voice": true, "source": 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"chart-per-hundred": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "data", "surfaces": [ "navy" ], "chart": "per-hundred", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "chart-venn-3": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "interior", "surfaces": [ "paper" ], "chart": "venn-3", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "chart-matrix-2x2": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "interior", "surfaces": [ "navy" ], "chart": "matrix-2x2", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "chart-funnel": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "data", "surfaces": [ "paper" ], "chart": "funnel", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "dense-concept": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "interior", "surfaces": [ "paper" ], "denseText": "concept-three-points", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "dense-comparison": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "interior", "surfaces": [ "navy" ], "denseText": "comparison-two-columns", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "dense-steps": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "interior", "surfaces": [ "paper" ], "denseText": "step-by-step", "masthead": { "asset": "logo", "x": 80, "y": 72, "w": 200, "h": 90 }, "swipe": { "y": 985, "state": "rest" }, "signature": "carousel" }, "back-cover-a": { "status": "approved", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "back-cover", "surfaces": [ "navy" ], "masthead": { "asset": "wordmark", "x": 80, "y": 76, "w": 180, "h": 48 }, "swipe": null, "bigApple": true, "slogan": true, "signature": "close-lockup" }, "close-generic": { "status": "superseded", "supersededBy": "back-cover-a", "channel": "carousel", "canvas": "carousel-4x5", "format": "pizarra", "role": "back-cover", "surfaces": [ "navy" ], "masthead": { "asset": "wordmark", "x": 80, "y": 76, "w": 180, "h": 48 }, "swipe": null, "slogan": true, "signature": "close-lockup" }, "story-escena": { "status": "approved", "channel": "story", "canvas": "story-9x16", "format": "escena", "role": "cover", "surfaces": [ "navy" ], "masthead": { "asset": "logo", "x": 108, "y": 262, "w": 180, "h": 81 }, "swipe": null, "photo": true, "signature": { "logoY": 1619, "w": 216, "h": 51, "align": "center" } }, "story-close": { "status": "approved", "channel": "story", "canvas": "story-9x16", "format": "pizarra", "role": "back-cover", "surfaces": [ "navy" ], "masthead": { "asset": "logo", "x": 108, "y": 262, "w": 200, "h": 90 }, "swipe": null, "slogan": true, "signature": "close-lockup", "closeCopy": true }, "blog-banner-escena": { "status": "approved", "channel": "blog", "canvas": "blog-1200x630", "format": "escena", "role": "cover", "surfaces": [ "navy" ], "masthead": { "asset": "logo", "x": 72, "y": 50, "w": 180, "h": 81 }, "swipe": null, "photo": true, "signature": { "x": 72, "y": 536, "w": 157, "h": 37, "align": "start" } }, "youtube-thumbnail": { "status": "approved", "channel": "youtube", "canvas": "youtube-16x9", "format": "escena", "role": "cover", "surfaces": [ "navy" ], "masthead": { "asset": "logo", "x": 72, "y": 56, "w": 200, "h": 90 }, "swipe": null, "photo": true, "signature": { "x": 72, "y": 612, "w": 180, "h": 43, "align": "start" } }, "youtube-close": { "status": "approved", "channel": "youtube", "canvas": "youtube-16x9", "format": "pizarra", "role": "back-cover", "surfaces": [ "navy" ], "masthead": null, "swipe": null, "slogan": true, "signature": "close-lockup" }, "podcast-cover": { "status": "approved", "channel": "podcast", "canvas": "podcast-1x1", "format": "pizarra", "role": "cover", "surfaces": [ "navy" ], "masthead": { "asset": "wordmark", "x": 80, "y": 72, "w": 420, "h": 112 }, "swipe": null, "signature": { "logoY": 932, "w": 216, "h": 51, "align": "center" } } }, "closeCopy": { "varies": "by-context", "fixed": false, "pieces": [ "back-cover-a", "story-close" ], "maxChars": { "question": 44, "answer": 10, "sub": 56 } }, "teamPeople": { "allowed": true, "rosterSource": "greenhouse-team-roster", "onlyCurrentTeam": true }, "pendingDecisions": [], "resolvedDecisions": [ { "id": "swipe-voice-line", "decidedOn": "2026-09-29", "decision": "La línea Voice lleva Trazo en «Desliza» (swipe.lineOverrides.voice)." }, { "id": "charts-count-as-pizarra", "decidedOn": "2026-09-29", "decision": "Los gráficos, la lámina de dato y el texto denso no cuentan para «nunca más de tres Pizarras seguidas» (recreo.pizarraRun)." }, { "id": "cover-swipe-response", "decidedOn": "2026-09-29", "decision": "Excepción registrada: la portada Pizarra puede llevar la mano en respuesta (cover-pizarra-swipe-response)." }, { "id": "story-safe-zone", "decidedOn": "2026-09-29", "decision": "La story con foto usa la zona segura de AXIS, el 13 % arriba y abajo (canvases.story-9x16.safeArea)." }, { "id": "charts-in-la-orbita", "decidedOn": "2026-09-29", "decision": "Los gráficos siguen aprobados sólo para Marketing con Manzanitas; llevarlos a La órbita es otra decisión." }, { "id": "masthead-ink-navy", "decidedOn": "2026-09-29", "decision": "El navy del texto del logo es tinta compartida de la familia editorial (glitchLine.scope.sharedWithEditorialFamily)." }, { "id": "revenue-salesforce-topic", "decidedOn": "2026-09-29", "decision": "Un tema de Salesforce lleva revenue-salesforce; uno de HubSpot o genérico, revenue-hubspot (topicLine.revenueByPlatform)." }, { "id": "story-close-copy", "decidedOn": "2026-09-29", "decision": "El texto del cierre cambia con el contexto y nunca queda fijo; se normaliza su extensión (closeCopy.maxChars)." }, { "id": "cine-team-people-social", "decidedOn": "2026-09-29", "decision": "Las fotos cine pueden mostrar a personas reales del equipo actual, desde las fotos del equipo que mantiene Greenhouse (teamPeople)." }, { "id": "stroke-republicar-enviar", "decidedOn": "2026-09-29", "decision": "Los Trazo «republicar» y «enviar» entran al catálogo (@efeoncepro/axis-graphic-line/icons)." } ] } }, "contract": { "id": "efeonce.manzanitas-register", "version": "0.3.0", "lifecycle": "stable", "package": "@efeoncepro/axis-ui-contracts", "resolver": "resolveManzanitasRegisterIntent", "chartResolver": "resolveManzanitasChart", "command": "pnpm manzanitas:resolve -- --input --out ", "manifest": "axis.manzanitas-register-composition.v1", "schema": "docs/agent-composition/manzanitas-register-intent.schema.json", "examples": "docs/examples/manzanitas/", "issues": [ { "code": "intent-required", "message": "Falta el intent de la pieza o del carrusel de Marketing con Manzanitas." }, { "code": "contract-invalid", "message": "El intent declara otro contrato: este es efeonce.manzanitas-register." }, { "code": "version-unsupported", "message": "Esta versión del contrato de Marketing con Manzanitas no está soportada." }, { "code": "register-required", "message": "Declara register: \"marketing-con-manzanitas\". El registro sólo aplica a piezas de Marketing con Manzanitas; una pieza de Efeonce usa La órbita y una de Glitch, su sub-línea." }, { "code": "channel-invalid", "message": "El canal es carousel, story, blog, youtube o podcast." }, { "code": "topic-line-required", "message": "Falta la línea del tema (topicLine): el acento de la manzana, los puntos, la órbita y la cifra sale de ella." }, { "code": "topic-line-invalid", "message": "La línea del tema no es una línea de servicio de La órbita (efeonceGraphicLine.lines)." }, { "code": "slides-required", "message": "Faltan las láminas: slides es una lista con al menos una." }, { "code": "single-piece-channel", "message": "La story, el blog, YouTube y el pódcast llevan una sola pieza." }, { "code": "piece-invalid", "message": "La pieza no existe en manzanitasRegister.pieces." }, { "code": "piece-not-approved", "message": "La pieza no está aprobada (en estudio o reemplazada): no se resuelve como canon." }, { "code": "piece-channel-mismatch", "message": "La pieza no es de este canal." }, { "code": "pending-decision", "message": "La pieza o la regla depende de una decisión abierta del operador (manzanitasRegister.pendingDecisions): no se resuelve por omisión." }, { "code": "surface-invalid", "message": "La superficie no es una de las aprobadas para esta pieza." }, { "code": "masthead-apple-not-allowed", "message": "En la portada Pizarra y en la contraportada la cabecera va sin manzana: la manzana grande ya está en la lámina." }, { "code": "accent-line-mismatch", "message": "El acento es el de la línea del tema: nunca un color fijo ni el de otra línea." }, { "code": "accent-as-surface", "message": "El acento nunca es superficie: es luz, gráfico y palabra. El fondo es el navy de Efeonce o el papel." }, { "code": "accent-text-too-small", "message": "El acento nunca colorea texto de menos de 24 px: ahí va navy sobre papel o blanco sobre navy." }, { "code": "sphere-count-exceeded", "message": "Una sola esfera por pieza: si el gráfico ya la tiene, la voz no lleva la suya. La única excepción registrada es la portada Pizarra con la mano en respuesta (cover-pizarra-swipe-response)." }, { "code": "simulated-button-not-allowed", "message": "Nada simula un botón en un post orgánico: guardar, compartir y enviar se piden en el copy del post." }, { "code": "back-cover-conversions-exceeded", "message": "La contraportada pide una sola conversión: el comentario ligado a una acción que se hace hoy." }, { "code": "glitch-element-not-allowed", "message": "Los elementos de Glitch (manzana llena, verde, bytes, Guttery, «EDICIÓN #N») nunca van en una pieza de Marketing con Manzanitas." }, { "code": "swipe-not-allowed", "message": "La mano «Desliza» no va en la última lámina, en la story ni en una pieza sin carrusel." }, { "code": "swipe-state-invalid", "message": "La mano «Desliza» va en reposo. Sólo la portada Pizarra con la mano en respuesta (cover-pizarra-swipe-response) la lleva en respuesta." }, { "code": "slogan-not-allowed", "message": "El eslogan sólo cierra: la contraportada, la story de cierre y el cierre del video. Nunca en la portada, el blog, la miniatura ni el pódcast." }, { "code": "voice-missing", "message": "Esta lámina cierra con la voz: pregunta y respuesta." }, { "code": "voice-answer-too-long", "message": "La respuesta de la voz tiene como máximo tres palabras." }, { "code": "close-copy-too-long", "message": "El texto del cierre cambia con cada pieza, pero su extensión es fija para no romper el diseño (manzanitasRegister.closeCopy.maxChars): acórtalo." }, { "code": "chart-voice-not-allowed", "message": "La Medida y la Tendencia llevan sólo la pregunta: su esfera es el dato, así que la voz no cierra con la suya." }, { "code": "chart-required", "message": "Esta pieza es un gráfico: falta chart con su dato." }, { "code": "chart-recipe-mismatch", "message": "El gráfico declarado no es el de esta pieza." }, { "code": "chart-data-invalid", "message": "El dato del gráfico no tiene la forma de su receta (ver manzanitasRegister.charts.recipes)." }, { "code": "chart-parts-exceeded", "message": "Partes de un todo lleva hasta tres partes; con más, usa el Ranking." }, { "code": "chart-focus-exceeded", "message": "La matriz destaca una sola tarea." }, { "code": "chart-source-required", "message": "Una cifra sin fuente no sale: declara source (o el marcador [FUENTE, AÑO] con illustrative: true)." }, { "code": "chart-illustrative-unmarked", "message": "El dato de muestra lleva su marca: illustrative: true, que imprime «Ejemplo ilustrativo»." }, { "code": "chart-labels-invalid", "message": "Los rótulos del gráfico son texto: caption, figureLabel y rateHeader una cadena; columnLabels y keyLabels, dos." }, { "code": "dense-text-required", "message": "Esta lámina es de texto denso: falta su contenido." }, { "code": "photo-required", "message": "La Escena y la Lente llevan foto." }, { "code": "photo-not-allowed", "message": "La Pizarra no lleva foto: la foto va en Escena o Lente." }, { "code": "photo-register-mismatch", "message": "Las fotos de Marketing con Manzanitas van en el registro fotográfico cine." }, { "code": "photos-light-mismatch", "message": "Todas las fotos de un carrusel comparten registro y luz, como si fueran de la misma sesión." }, { "code": "cover-not-first", "message": "El carrusel empieza con su portada (Pizarra o Escena), y la portada va sólo primera: una Lente o un interior nunca abren el carrusel." }, { "code": "back-cover-not-last", "message": "El carrusel termina con su contraportada, y la contraportada va sólo al final." }, { "code": "photo-slides-adjacent", "message": "Nunca dos láminas con foto seguidas: el descanso funciona porque vuelve el diseño." }, { "code": "pizarra-run-exceeded", "message": "Nunca más de tres Pizarras seguidas (portada, paso o cierre; los gráficos, la lámina de dato y el texto denso no cuentan): la foto es el respiro que invita a deslizar." }, { "code": "voice-missing-after-photo", "message": "La lámina que sigue a una foto retoma la voz: la foto nunca carga sola el argumento." } ] }, "charts": { "package": "@efeoncepro/axis-graphic-line/charts", "paint": "manzanitasChartSvg(recipe, data, { line, caption? }) — desde el contrato 0.3.0 los rótulos (caption, figureLabel, columnLabels, keyLabels, rateHeader) también viajan en el dato del intent", "checks": "runManzanitasChartChecks(result)", "manifest": "axis.manzanitas-chart.v1", "recipes": [ "measure", "ranking", "before-after", "trend", "parts", "per-hundred", "venn-3", "matrix-2x2", "funnel" ], "samples": [ { "recipe": "measure", "piece": "chart-measure", "name": "Medida en la órbita", "question": "¿Qué parte del total?", "surface": "navy", "data": { "value": 38, "source": "[FUENTE, AÑO]", "illustrative": true }, "options": { "figureLabel": "te nombran" }, "accent": "El arco y la esfera: la esfera es el dato" }, { "recipe": "ranking", "piece": "chart-ranking", "name": "Ranking", "question": "¿Quién va primero y cuánto nos separa?", "surface": "paper", "data": { "rows": [ { "label": "Líder de la categoría", "value": 46, "role": "leader" }, { "label": "Competidor B", "value": 31 }, { "label": "Tu marca", "value": 12, "role": "you" }, { "label": "Competidor C", "value": 7 }, { "label": "Otros", "value": 4 } ], "source": "[FUENTE, AÑO]", "illustrative": true }, "options": { "caption": "Menciones en respuestas de IA, % del total" }, "accent": "La barra de tu marca" }, { "recipe": "before-after", "piece": "chart-before-after", "name": "Antes y después", "question": "¿Cuánto cambió?", "surface": "paper", "data": { "before": 100, "after": 240, "source": "[FUENTE, AÑO]", "illustrative": true }, "options": { "caption": "Menciones en respuestas de IA · índice, antes = 100" }, "accent": "La columna de después y la diferencia" }, { "recipe": "trend", "piece": "chart-trend", "name": "Tendencia", "question": "¿Hacia dónde va?", "surface": "navy", "data": { "series": [ 12, 13, 13, 15, 17, 18, 21, 24, 27, 30, 34, 38 ], "source": "[FUENTE, AÑO]", "illustrative": true }, "options": { "caption": "% de respuestas que te nombran, por mes" }, "accent": "La línea y la esfera del último mes" }, { "recipe": "parts", "piece": "chart-parts", "name": "Partes de un todo", "question": "¿De qué está hecho?", "surface": "paper", "data": { "parts": [ { "label": "Búsqueda clásica", "value": 62, "tone": "ink" }, { "label": "Redes y directo", "value": 26, "tone": "neutral" }, { "label": "Respuestas de IA", "value": 12, "tone": "accent" } ], "source": "[FUENTE, AÑO]", "illustrative": true }, "options": { "caption": "Origen de las visitas de tu sitio, % del total" }, "accent": "La parte que es la idea" }, { "recipe": "per-hundred", "piece": "chart-per-hundred", "name": "De cada 100", "question": "¿Cuántos de cada 100?", "surface": "navy", "data": { "value": 58, "source": "[FUENTE, AÑO]", "illustrative": true }, "options": {}, "accent": "Los cuadrados que cuentan" }, { "recipe": "venn-3", "piece": "chart-venn-3", "name": "Venn de tres", "question": "¿Dónde se cruzan tres cosas?", "surface": "paper", "data": { "labels": [ "Lo que tu cliente pregunta", "Lo que publicas", "Lo que la IA sabe de ti" ] }, "options": {}, "accent": "El centro, donde se cruzan" }, { "recipe": "matrix-2x2", "piece": "chart-matrix-2x2", "name": "Matriz 2 × 2", "question": "¿Qué hago primero?", "surface": "navy", "data": { "tasks": [ { "label": "FAQ con datos", "effort": 0.2, "impact": 0.84, "focus": true }, { "label": "Schema en fichas", "effort": 0.3, "impact": 0.66 }, { "label": "Guías de expertos", "effort": 0.76, "impact": 0.84 }, { "label": "Rediseñar el sitio", "effort": 0.8, "impact": 0.3 }, { "label": "Más posts genéricos", "effort": 0.22, "impact": 0.16 } ] }, "options": {}, "accent": "La única tarea destacada" }, { "recipe": "funnel", "piece": "chart-funnel", "name": "Embudo", "question": "¿Dónde se pierde?", "surface": "paper", "data": { "stages": [ { "label": "Te ven", "value": 1000 }, { "label": "Te visitan", "value": 420 }, { "label": "Te escriben", "value": 190 }, { "label": "Te compran", "value": 60 } ], "source": "[FUENTE, AÑO]", "illustrative": true }, "options": {}, "accent": "El paso donde más se pierde" } ], "choose": [ { "question": "¿Qué parte del total?", "use": "Medida en la órbita (un porcentaje) o De cada 100 (un conteo)", "avoid": "Una dona llena ni una torta" }, { "question": "¿De qué está hecho?", "use": "Partes de un todo (hasta 3)", "avoid": "Más de 3 partes: pásalo a Ranking" }, { "question": "¿Quién va primero y cuánto nos separa?", "use": "Ranking", "avoid": "Columnas verticales con nombres largos" }, { "question": "¿Cuánto cambió?", "use": "Antes y después", "avoid": "Una tendencia de dos puntos" }, { "question": "¿Hacia dónde va?", "use": "Tendencia (12 meses)", "avoid": "Puntos en cada mes: serían esferas" }, { "question": "¿Dónde se cruzan tres cosas?", "use": "Venn de tres (concepto, sin cifra)", "avoid": "Círculos con anillo" }, { "question": "¿Qué hago primero?", "use": "Matriz 2 × 2", "avoid": "Más de una tarea destacada" }, { "question": "¿Dónde se pierde?", "use": "Embudo (etapas en orden)", "avoid": "Trapecios dibujados a mano" } ] }, "lines": [ { "key": "growth", "name": "Growth", "scope": "Efeonce", "light": "#0e8c82", "dark": "#36c8bf", "sloganWord": "Growth", "swipeVoice": "Trazo", "swipeGlyph": "swipe", "voiceFromRegister": false, "reviewed": true }, { "key": "brand", "name": "Brand", "scope": "Servicios creativos", "light": "#bb1954", "dark": "#ff6500", "sloganWord": "Brand", "swipeVoice": "Plastilina", "swipeGlyph": "mano", "voiceFromRegister": false, "reviewed": true }, { "key": "engine", "name": "Engine", "scope": "Web, infraestructura, SEO y medición", "light": "#0375db", "dark": "#0375db", "sloganWord": "Engine", "swipeVoice": "Trazo", "swipeGlyph": "swipe", "voiceFromRegister": false, "reviewed": true }, { "key": "voice", "name": "Voice", "scope": "Medios y distribución", "light": "#f83902", "dark": "#f83902", "sloganWord": "Voice", "swipeVoice": "Trazo", "swipeGlyph": "swipe", "voiceFromRegister": true, "reviewed": true }, { "key": "revenue-hubspot", "name": "Revenue · HubSpot", "scope": "RevOps y CRM · HubSpot", "light": "#8e1b82", "dark": "#e86bd0", "sloganWord": "Revenue", "swipeVoice": "Trazo", "swipeGlyph": "swipe", "voiceFromRegister": false, "reviewed": true }, { "key": "revenue-salesforce", "name": "Revenue · Salesforce", "scope": "RevOps y CRM · Salesforce", "light": "#00739e", "dark": "#2fb8ff", "sloganWord": "Revenue", "swipeVoice": "Trazo", "swipeGlyph": "swipe", "voiceFromRegister": false, "reviewed": true } ], "assets": { "package": "@efeoncepro/axis-brand-assets", "accentSelector": "[data-axis-accent=\"topic-line\"]", "files": [ { "id": "manzanitas-logo-positive", "register": "marketing-con-manzanitas", "file": "manzanitas/manzanitas-logo-positive.svg", "accentGroup": "[data-axis-accent=\"topic-line\"]", "accentPaths": 4, "sha256": "ee000e49d61a632e9964fca11e52156221c8642e95e967c5ad4ecb806413a173", "aspectRatio": 0.4492, "kind": "logo", "surface": "light", "variant": "positive" }, { "id": "manzanitas-logo-negative", "register": "marketing-con-manzanitas", "file": "manzanitas/manzanitas-logo-negative.svg", "accentGroup": "[data-axis-accent=\"topic-line\"]", "accentPaths": 4, "sha256": "fbe09a1b947359b3c1e3dbfb885bb8fe01c0a942c58b8aedab4bce01a3e1d62f", "aspectRatio": 0.4492, "kind": "logo", "surface": "dark", "variant": "negative" }, { "id": "manzanitas-wordmark-positive", "register": "marketing-con-manzanitas", "file": "manzanitas/manzanitas-wordmark-positive.svg", "accentGroup": null, "accentPaths": 0, "sha256": "376336f8346ac1578c46af37e1e7fad82bff0ee691aa9339a4b2eae2001dac5e", "aspectRatio": 0.2671, "kind": "wordmark", "surface": "light", "variant": "positive" }, { "id": "manzanitas-wordmark-negative", "register": "marketing-con-manzanitas", "file": "manzanitas/manzanitas-wordmark-negative.svg", "accentGroup": null, "accentPaths": 0, "sha256": "66eae239114539014fd06fd12642c8b8dee902f4ae33b6421938ca81c333287c", "aspectRatio": 0.2671, "kind": "wordmark", "surface": "dark", "variant": "negative" }, { "id": "manzanitas-apple", "register": "marketing-con-manzanitas", "file": "manzanitas/manzanitas-apple.svg", "accentGroup": "[data-axis-accent=\"topic-line\"]", "accentPaths": 4, "sha256": "63fb5e7b3fc745c006cdb375fafdf8ab9ab831d2887a7caf10afa87545276c7b", "aspectRatio": 1.0784, "kind": "apple", "surface": "any", "variant": "accent" } ] }, "scope": { "inherits": [ "La voz pregunta + respuesta y la esfera que la cierra; una esfera y una órbita por pieza, y ningún texto cruza la órbita.", "La medida que recorre (la esfera a valor × 360° desde las 12, con su estela) y la Lente.", "Los acentos de cada línea de servicio y la regla del acento: ≥ 3:1, nunca en texto bajo 24 px, nunca como superficie.", "El eslogan que sólo cierra, en bloque con el logo, y la firma de Efeonce.", "Los íconos del catálogo con la voz de su línea, las superficies navy y papel, la tipografía y el lenguaje fotográfico." ], "exclusive": [ "La cabecera con la manzana en contorno y sus tres puntos, en el acento de la línea del tema.", "Tres formatos de lámina —Pizarra, Escena y Lente— y su mezcla en el carrusel, el Recreo.", "La mano «Desliza» en su sitio fijo y la firma a una sola altura.", "La contraportada A, que pide una sola conversación, con la manzana a escala.", "Nueve gráficos que se calculan desde el dato y tres láminas de texto denso." ], "never": "Ni en piezas de Efeonce, ni mezclado con Glitch. La manzana llena, el verde, los bytes, Guttery y «EDICIÓN #N» son de Glitch; la manzana en contorno con sus tres puntos, de Manzanitas. «Registro», acá, es un registro de marca editorial: dentro de él las fotos siguen usando los registros fotográficos de Efeonce (en Manzanitas, cine)." }, "pieces": [ { "id": "pizarra", "piece": "cover-pizarra", "title": "Pizarra · diseñado", "line": "engine", "alt": "Portada Pizarra de Marketing con Manzanitas sobre navy: la manzana grande en contorno con sus tres puntos en el azul de Engine, la pregunta «¿Qué revisa una IA antes de recomendarte?» y la respuesta «5 cosas.».", "url": "https://axis.efeonce.org/media/manzanitas/portada-pizarra-engine.webp" }, { "id": "paso", "piece": "step-pizarra", "title": "Pizarra · paso", "line": "brand", "alt": "Lámina de paso sobre papel, línea Brand: el número 01 dentro de una órbita con el arco en el acento, la pregunta «¿Qué no puede cambiar?» y la respuesta «Preservar.».", "url": "https://axis.efeonce.org/media/manzanitas/paso-pizarra-brand.webp" }, { "id": "escena", "piece": "interior-escena", "title": "Escena · foto completa", "line": "engine", "alt": "Lámina Escena en registro cine: una mujer de polo azul sostiene una tarjeta de luz frente a una mesa oscura; arriba, la pregunta «¿Qué prueba lo que dices?» y la respuesta «Evidencia.».", "url": "https://axis.efeonce.org/media/manzanitas/interior-escena-engine.webp" }, { "id": "lente", "piece": "interior-lente", "title": "Lente · foto señalada", "line": "brand", "alt": "Lámina Lente, línea Brand: la foto apagada y, dentro del círculo con su arco naranja, una mujer mira una tableta con miniaturas; abajo, la pregunta «¿Probaste más de un camino?» y la respuesta «Explorar.».", "url": "https://axis.efeonce.org/media/manzanitas/interior-lente-brand.webp" }, { "id": "contraportada", "piece": "back-cover-a", "title": "Contraportada A", "line": "brand", "alt": "Contraportada A sobre navy, línea Brand: la manzana naranja a escala recortada arriba a la derecha, la pregunta «¿Qué no cambia en tu marca?», la respuesta «Escríbelo.», el pedido «En los comentarios: el primer ingrediente de tu receta.» y el logo de Efeonce con «Empower your Brand» debajo, al 64 % del ancho del logo.", "url": "https://axis.efeonce.org/media/manzanitas/contraportada-a-brand.webp" } ], "never": [ { "rule": "La manzana en un color fijo o de otra línea.", "why": "El acento sale de la línea del tema.", "code": "accent-line-mismatch" }, { "rule": "El acento como fondo de una lámina.", "why": "Satura y no hay logo que funcione encima.", "code": "accent-as-surface" }, { "rule": "Dos esferas en una pieza.", "why": "Si el gráfico la tiene, la voz no lleva la suya.", "code": "sphere-count-exceeded" }, { "rule": "Una cifra sin fuente o un ejemplo sin marcar.", "why": "La cifra no sale.", "code": "chart-source-required" }, { "rule": "Una dona de partes o una torta.", "why": "La órbita recorre, nunca se llena.", "code": "chart-parts-exceeded" }, { "rule": "Un botón simulado en la contraportada.", "why": "La imagen de un post orgánico no imita la interfaz.", "code": "simulated-button-not-allowed" }, { "rule": "El eslogan fuera del cierre.", "why": "Acompaña al logo, debajo y más chico, sólo al cerrar.", "code": "slogan-not-allowed" }, { "rule": "La mano «Desliza» en la última lámina o en la story.", "why": "Invita a seguir: donde no hay más, sobra.", "code": "swipe-not-allowed" }, { "rule": "Dos láminas con foto seguidas.", "why": "El descanso funciona porque vuelve el diseño.", "code": "photo-slides-adjacent" }, { "rule": "Elementos de Glitch en una pieza de Manzanitas.", "why": "Manzana llena, verde, bytes, Guttery y «EDICIÓN #N» son de Glitch.", "code": "glitch-element-not-allowed" } ], "closeCopy": { "rule": "El texto del cierre cambia con el contexto de cada pieza y nunca queda fijo; su extensión se normaliza para no romper el diseño.", "value": { "varies": "by-context", "fixed": false, "pieces": [ "back-cover-a", "story-close" ], "maxChars": { "question": 44, "answer": 10, "sub": 56 } } }, "slogan": { "rule": "Debajo del logo, al 64 % de su ancho: cuerpo = logo × sloganOfLogo ÷ efeonceGraphicLine.slogan.widthEmByWord[palabra]; la palabra en el acento sólo desde 24 px.", "closeLockup": { "logoPx": 400, "blockEndsY": 1253, "byCanvas": { "youtube-16x9": { "logoPx": 260, "align": "center" } } } }, "teamPeople": { "rule": "Las fotos cine pueden mostrar a personas reales del equipo actual, desde el registro del equipo que mantiene Greenhouse.", "value": { "allowed": true, "rosterSource": "greenhouse-team-roster", "onlyCurrentTeam": true } }, "pendingDecisions": [], "resolvedDecisions": [ { "id": "swipe-voice-line", "question": "La voz del ícono «Desliza» en la línea Voice (hoy Trazo).", "decision": "La línea Voice lleva Trazo en «Desliza» (swipe.lineOverrides.voice).", "decidedOn": "2026-09-29" }, { "id": "charts-count-as-pizarra", "question": "Si los gráficos cuentan para «nunca más de tres Pizarras seguidas».", "decision": "Los gráficos, la lámina de dato y el texto denso no cuentan para «nunca más de tres Pizarras seguidas» (recreo.pizarraRun).", "decidedOn": "2026-09-29" }, { "id": "cover-swipe-response", "question": "La portada Pizarra con la mano en respuesta (serían dos esferas).", "decision": "Excepción registrada: la portada Pizarra puede llevar la mano en respuesta (cover-pizarra-swipe-response).", "decidedOn": "2026-09-29" }, { "id": "story-safe-zone", "question": "La zona segura de la story con foto.", "decision": "La story con foto usa la zona segura de AXIS, el 13 % arriba y abajo (canvases.story-9x16.safeArea).", "decidedOn": "2026-09-29" }, { "id": "charts-in-la-orbita", "question": "Si los gráficos pasan a La órbita para piezas de Efeonce.", "decision": "Los gráficos siguen aprobados sólo para Marketing con Manzanitas; llevarlos a La órbita es otra decisión.", "decidedOn": "2026-09-29" }, { "id": "masthead-ink-navy", "question": "El navy del texto del logo (el del archivo oficial, que la norma de Glitch nombra en su wordmark).", "decision": "El navy del texto del logo es tinta compartida de la familia editorial (glitchLine.scope.sharedWithEditorialFamily).", "decidedOn": "2026-09-29" }, { "id": "revenue-salesforce-topic", "question": "Cuándo un tema de Revenue lleva el acento de Salesforce.", "decision": "Un tema de Salesforce lleva revenue-salesforce; uno de HubSpot o genérico, revenue-hubspot (topicLine.revenueByPlatform).", "decidedOn": "2026-09-29" }, { "id": "story-close-copy", "question": "El texto de cierre de la story: ¿fijo o según el contexto?", "decision": "El texto del cierre cambia con el contexto y nunca queda fijo; se normaliza su extensión (closeCopy.maxChars).", "decidedOn": "2026-09-29" }, { "id": "cine-team-people-social", "question": "El registro cine con personas del equipo en redes.", "decision": "Las fotos cine pueden mostrar a personas reales del equipo actual, desde las fotos del equipo que mantiene Greenhouse (teamPeople).", "decidedOn": "2026-09-29" }, { "id": "stroke-republicar-enviar", "question": "Los Trazo «republicar» y «enviar».", "decision": "Los Trazo «republicar» y «enviar» entran al catálogo (@efeoncepro/axis-graphic-line/icons).", "decidedOn": "2026-09-29" } ] }