{ "schema": "axis.efeonce-email-modules.v1", "title": "Correo de Efeonce — módulos canónicos (pie, CTA principal, CTA de agenda y bloque de marca)", "updated": "2026-09-29", "approved": "2026-09-29", "page": "https://axis.efeonce.org/references/email/", "json": "https://axis.efeonce.org/references/email.json", "media": "/references/email", "guide": "docs/agent-composition/email-modules.md", "guideUrl": "https://github.com/efeoncepro/axis-design-system/blob/main/docs/agent-composition/email-modules.md", "tokens": { "efeonceEmail": { "status": "canonical", "approvedOn": "2026-09-29", "complements": "efeonceGraphicLine", "scope": "modules", "template": false, "governance": { "greenhouseDirection": "docs/ui/visual-directions/EFEONCE_EMAIL_MODULES_V1-direction.md", "canvas": { "url": "https://claude.ai/artifact/1FHPWVxQ2rbK6jdxw2EqNd", "version": 21 }, "institutionalSource": "greenhouse-eo:src/config/efeonce-brand.ts" }, "width": { "desktop": { "cardPx": 600, "framePx": 680, "paddingPx": 48, "radiusPx": 20 }, "mobile": { "cardPx": 390, "framePx": null, "paddingPx": 24, "radiusPx": 0 } }, "palette": { "ground": "#001a33", "navy": "#023c70", "paper": "#ffffff", "inkOnDark": "#ffffff", "inkOnLight": "#001a33", "softOnDark": "#cfe4fa", "mutedOnDark": "#9fb3c8", "mutedOnLight": "#6d6777", "bodyOnLight": "#3d4a5c", "rule": "#e3e7ec", "surface": "#f4f6f8", "hairlineOnDark": "rgba(207, 228, 250, 0.16)", "socialBorderOnDark": "rgba(207, 228, 250, 0.22)", "sloganLeadOnDark": "#e2e2e2", "previewFrame": "#e9ecef" }, "type": { "display": { "family": "Bricolage Grotesque" }, "text": { "family": "Poppins" }, "fallback": "Arial, Helvetica, sans-serif" }, "modules": { "ctaPrimary": { "form": "full-width-pill", "ground": "#001a33", "ink": "#ffffff", "radiusPx": 999, "label": { "family": "Poppins", "weight": 600, "sizePx": { "desktop": 17, "mobile": 16 } }, "paddingPx": { "desktop": [ 20, 28 ], "mobile": [ 18, 20 ] }, "note": { "family": "Poppins", "weight": 400, "sizePx": 13, "lineHeight": 1.5, "color": "#6d6777", "align": "center" }, "gapPx": { "desktop": 14, "mobile": 12 }, "modulePaddingPx": { "desktop": [ 36, 48, 8, 48 ], "mobile": [ 30, 24, 4, 24 ] } }, "ctaAgenda": { "form": "card", "ground": "#023c70", "radiusPx": 16, "paddingPx": { "desktop": [ 24, 28 ], "mobile": [ 22, 20 ] }, "layout": { "desktop": "row", "mobile": "stacked" }, "gapPx": { "desktop": 24, "mobile": 14 }, "textGapPx": 6, "title": { "family": "Bricolage Grotesque", "weight": 700, "sizePx": 22, "lineHeight": 1.15, "tracking": "-0.02em", "color": "#ffffff" }, "body": { "family": "Poppins", "weight": 400, "sizePx": 13, "lineHeight": 1.55, "color": "#cfe4fa" }, "button": { "label": "Agendar una reunión", "ground": "#ffffff", "ink": "#001a33", "radiusPx": 999, "family": "Poppins", "weight": 600, "sizePx": 14, "paddingPx": { "desktop": [ 13, 22 ], "mobile": [ 13, 18 ] }, "wrap": { "desktop": "nowrap", "mobile": "full-width" } }, "agenda": { "url": "https://efeoncepro.com/contacto/", "path": "/contacto/", "utm": { "utm_medium": "email", "utm_source": "{product}", "utm_content": "pie" }, "overwriteExisting": false, "never": "mailto" } }, "footer": { "ground": "#001a33", "order": [ "cta-agenda", "brand-block", "links", "hairline", "legal", "hairline", "preferences", "reason" ], "paddingPx": { "desktop": [ 48, 48, 40, 48 ], "mobile": [ 40, 24, 36, 24 ] }, "brandBlockPaddingPx": { "desktop": [ 40, 0, 30, 0 ], "mobile": [ 32, 0, 26, 0 ] }, "links": { "layout": { "desktop": "row", "mobile": "stacked" }, "gapPx": { "desktop": 12, "mobile": 14 }, "bubbleToSocialsPx": { "desktop": 16, "mobile": 0 }, "socialGapPx": { "desktop": 12, "mobile": 10 }, "urlBubble": { "assetId": "url-bubble-baked-dark", "emailAssetId": "url-bubble-baked-dark-email", "href": "https://efeoncepro.com", "linkText": "efeoncepro.com", "sizePx": { "desktop": { "width": 163, "height": 32 }, "mobile": { "width": 142, "height": 28 } } }, "social": { "order": [ "linkedin", "instagram", "youtube", "threads" ], "circlePx": 40, "borderPx": 1, "border": "rgba(207, 228, 250, 0.22)", "iconPx": 20, "iconOpacity": 0.78, "iconColor": "#ffffff", "iconFamily": "tabler-outline", "iconStrokeWidth": 1.75 } }, "hairline": { "heightPx": 1, "color": "rgba(207, 228, 250, 0.16)", "marginPx": { "desktop": { "beforeLegal": [ 32, 24 ], "beforePreferences": [ 24, 20 ] }, "mobile": { "beforeLegal": [ 28, 22 ], "beforePreferences": [ 22, 18 ] } } }, "legal": { "family": "Poppins", "sizePx": 11, "lineHeight": 1.7, "tracking": "0.01em", "color": "#9fb3c8", "gapPx": 2, "align": "center", "legalName": { "weight": 600, "color": "#cfe4fa" }, "separator": " · ", "lines": [ "legal-name-and-tax-id", "address", "phones-and-email" ], "links": { "decoration": "none", "color": "inherit" } }, "preferences": { "family": "Poppins", "sizePx": 11, "lineHeight": 1.6, "tracking": "0.01em", "color": "#cfe4fa", "decoration": "underline", "underlineOffsetPx": 3, "gapPx": [ 4, 16 ], "labels": { "preferences": "Preferencias de correo", "unsubscribe": "Dejar de recibir estos correos" } }, "reason": { "family": "Poppins", "sizePx": 10, "lineHeight": 1.7, "tracking": "0.01em", "color": "#9fb3c8", "align": "center", "copyright": "© {year} Efeonce Group SpA. Todos los derechos reservados." }, "closingGapPx": 10 } }, "brandBlock": { "logoAssetId": "email-logo-negative", "sourceLogoAssetId": "efeonce-logo-negative", "logoWidthPx": 220, "logoHeightPx": 52, "sloganOfLogo": 0.64, "sloganGapOfFont": 1.35, "sloganLead": "Empower your", "wordBy": "line", "accentFromPx": 24, "runs": [ { "text": "Empower", "weight": 800, "italic": true }, { "text": "your", "weight": 800, "italic": false }, { "text": "line-word", "weight": 900, "italic": true } ], "sloganAssetIdPattern": "email-slogan-{line}-negative" }, "institutional": { "mirrors": "greenhouse-eo:src/config/efeonce-brand.ts", "legalName": "Efeonce Group SpA", "taxId": "77.357.182-1", "taxIdLabel": "RUT", "legalAddress": "Dr. Manuel Barros Borgoño 71 Of 1105, Providencia, RM — Chile", "addressDisplay": "Dr. Manuel Barros Borgoño 71, of. 1105, Providencia, Chile", "phones": [ { "market": "Chile", "display": "+56 9 3732 3064", "tel": "+56937323064" }, { "market": "Estados Unidos", "display": "+1 (239) 235-2073", "tel": "+12392352073" } ], "email": "sales@efeoncepro.com", "url": "https://efeoncepro.com", "socials": [ { "channel": "linkedin", "label": "LinkedIn", "url": "https://www.linkedin.com/company/efeoncecl" }, { "channel": "instagram", "label": "Instagram", "url": "https://instagram.com/efeoncepro" }, { "channel": "youtube", "label": "YouTube", "url": "https://www.youtube.com/@efeoncepro" }, { "channel": "threads", "label": "Threads", "url": "https://threads.com/efeoncepro" } ], "operatingMarkets": [ "Chile", "Estados Unidos", "Colombia", "México", "Perú" ] }, "retired": [ "cta-subscribe" ], "presentationPolicy": { "source": "greenhouse-eo:docs/architecture/GREENHOUSE_EMAIL_PRESENTATION_POLICY_DECISION_V1.md", "sourceStatus": "Proposed", "sections": [ "§3 Política exhaustiva por tipo", "§4 Unsubscribe es excepción explícita", "Perfiles base" ], "preferences": "allowed-every-purpose" }, "purposes": { "access_security": { "unsubscribe": "forbidden", "socials": "none", "agenda": "forbidden" }, "transactional_service": { "unsubscribe": "forbidden", "socials": "none", "agenda": "forbidden" }, "relationship_transactional": { "unsubscribe": "forbidden", "socials": "none", "agenda": "forbidden" }, "regulated_transactional": { "unsubscribe": "forbidden", "socials": "none", "agenda": "forbidden" }, "internal_operational": { "unsubscribe": "forbidden", "socials": "none", "agenda": "forbidden" }, "optional_subscription": { "unsubscribe": "required", "socials": "optional", "agenda": "allowed" }, "commercial_marketing": { "unsubscribe": "required", "socials": "required", "agenda": "allowed" } }, "exceptions": { "efeonce-insights-delivery": { "purpose": "relationship_transactional", "allows": [ "cta-agenda", "socials", "unsubscribe" ], "approvedBy": "operator", "approvedOn": "2026-09-29", "reason": "El informe de Insights llega a clientes; el operador aprobó el pie completo del canvas v21 (agenda, redes, preferencias y baja) como excepción explícita." } }, "applications": [ { "key": "efeonce-insights-delivery", "boards": [ "share-link-desktop", "share-link-mobile", "pdf-attached" ], "line": "growth", "approvedOn": "2026-09-29", "purpose": "relationship_transactional", "exception": "efeonce-insights-delivery" } ], "emailSafe": { "images": { "format": "png", "density": 2, "explicitWidthHeight": true, "altRequired": true }, "inlineSvg": false, "webFontsRequired": false, "fallbackStack": "Arial, Helvetica, sans-serif", "layout": "table", "inlineStyles": true, "buttons": "bulletproof", "liveText": [ "legal", "cta-labels", "preferences", "reason" ], "maxWidthPx": 600, "darkMode": "ground-declared-on-cell" }, "assets": { "logo": "email-logo-negative", "slogans": [ "email-slogan-growth-negative", "email-slogan-brand-negative", "email-slogan-engine-negative", "email-slogan-voice-negative", "email-slogan-revenue-hubspot-negative", "email-slogan-revenue-salesforce-negative" ], "socials": [ "email-social-linkedin-white", "email-social-instagram-white", "email-social-youtube-white", "email-social-threads-white" ], "urlBubble": "url-bubble-baked-dark-email" } }, "travelledPath": { "opacity": 0.6, "strokeOfTrail": 0.75, "full": "ring-at-100", "none": "at-zero" } }, "tokensSince": "0.3.38", "contractsSince": "0.3.38", "purposesSince": "0.3.39", "brandPackage": "@efeoncepro/axis-brand-assets", "brandSince": "0.4.6", "graphicLinePackage": "@efeoncepro/axis-graphic-line", "graphicLineSince": "0.13.0", "governance": { "greenhouseDirection": "docs/ui/visual-directions/EFEONCE_EMAIL_MODULES_V1-direction.md", "canvas": { "url": "https://claude.ai/artifact/1FHPWVxQ2rbK6jdxw2EqNd", "version": 21 }, "institutionalSource": "greenhouse-eo:src/config/efeonce-brand.ts" }, "tokenStatus": "Colores, medidas y datos institucionales salen de efeonceEmail (@efeoncepro/axis-tokens). Nunca escribas un HEX, una medida ni un dato legal a mano.", "scope": { "template": false, "scope": "modules", "canonical": [ { "key": "footer", "name": "El pie", "what": "Banda oscura en orden fijo: agenda, bloque de marca, burbuja URL y redes, filete, bloque legal, filete, preferencias y baja, motivo y ©. El propósito del correo decide si van la agenda, las redes y la baja." }, { "key": "cta-primary", "name": "El CTA principal", "what": "Una píldora oscura a todo el ancho del cuerpo, con una nota de alcance debajo. El texto es de cada correo." }, { "key": "cta-agenda", "name": "El CTA de agenda", "what": "La tarjeta navy con «Agendar una reunión». Abre el pie de la suscripción, del marketing y, por excepción, del correo de Insights; lleva a la agenda con UTM, nunca a un correo." }, { "key": "brand-block", "name": "El bloque de marca", "what": "El logo de Efeonce y, debajo, «Empower your {palabra}»: la palabra es la de la línea de servicio que firma." } ], "application": [ "La cabecera con el lockup de Insights, la píldora del mes y el titular.", "El saludo, la nota del responsable de cuenta y «Lo esencial del mes» con la órbita que mide.", "La tarjeta «Para decidir en la reunión», el aviso del enlace personal o la grilla de adjuntos." ], "rule": "Otro correo compone su propio cuerpo y reutiliza el pie y los CTA. Puede partir de una base parecida a la de Insights, pero no queda atado a ella.", "note": "AXIS canoniza módulos, no una plantilla: el correo de Insights es la primera aplicación, no el molde de los demás." }, "retired": [ { "key": "cta-subscribe", "label": "Suscribirme", "replacedBy": "Agendar una reunión", "text": "Retirado de todo correo: donde el propósito admite un CTA comercial, la acción que se propone es revisar los datos juntos, y eso es una reunión." } ], "purposes": { "source": { "source": "greenhouse-eo:docs/architecture/GREENHOUSE_EMAIL_PRESENTATION_POLICY_DECISION_V1.md", "sourceStatus": "Proposed", "sections": [ "§3 Política exhaustiva por tipo", "§4 Unsubscribe es excepción explícita", "Perfiles base" ], "preferences": "allowed-every-purpose" }, "note": "El propósito del correo decide el pie: la agenda y la baja sólo en suscripción y marketing; las redes, opcionales en suscripción y obligatorias en marketing; las preferencias, en todo propósito. Un correo de servicio no lleva promoción.", "table": [ { "key": "access_security", "name": "Acceso y seguridad", "agenda": "forbidden", "socials": "none", "unsubscribe": "forbidden", "preferences": "optional", "agendaName": "no", "socialsName": "no", "unsubscribeName": "no", "preferencesName": "opcional" }, { "key": "transactional_service", "name": "Servicio transaccional", "agenda": "forbidden", "socials": "none", "unsubscribe": "forbidden", "preferences": "optional", "agendaName": "no", "socialsName": "no", "unsubscribeName": "no", "preferencesName": "opcional" }, { "key": "relationship_transactional", "name": "Relación transaccional", "agenda": "forbidden", "socials": "none", "unsubscribe": "forbidden", "preferences": "optional", "agendaName": "no", "socialsName": "no", "unsubscribeName": "no", "preferencesName": "opcional" }, { "key": "regulated_transactional", "name": "Transaccional regulado", "agenda": "forbidden", "socials": "none", "unsubscribe": "forbidden", "preferences": "optional", "agendaName": "no", "socialsName": "no", "unsubscribeName": "no", "preferencesName": "opcional" }, { "key": "internal_operational", "name": "Operación interna", "agenda": "forbidden", "socials": "none", "unsubscribe": "forbidden", "preferences": "optional", "agendaName": "no", "socialsName": "no", "unsubscribeName": "no", "preferencesName": "opcional" }, { "key": "optional_subscription", "name": "Suscripción opcional", "agenda": "allowed", "socials": "optional", "unsubscribe": "required", "preferences": "optional", "agendaName": "permitida", "socialsName": "opcional", "unsubscribeName": "obligatoria", "preferencesName": "opcional" }, { "key": "commercial_marketing", "name": "Marketing comercial", "agenda": "allowed", "socials": "required", "unsubscribe": "required", "preferences": "optional", "agendaName": "permitida", "socialsName": "obligatoria", "unsubscribeName": "obligatoria", "preferencesName": "opcional" } ] }, "exceptions": { "note": "Una excepción aprobada permite a UNA aplicación regiones que su propósito no admite; no las impone y sólo aplica con el mismo propósito. El correo de Insights conserva el pie completo por excepción; otro correo de servicio no la hereda.", "registry": [ { "key": "efeonce-insights-delivery", "purpose": "relationship_transactional", "purposeName": "Relación transaccional", "allows": [ "cta-agenda", "socials", "unsubscribe" ], "allowsNames": [ "agenda", "redes", "baja" ], "approvedBy": "operator", "approvedOn": "2026-09-29", "reason": "El informe de Insights llega a clientes; el operador aprobó el pie completo del canvas v21 (agenda, redes, preferencias y baja) como excepción explícita.", "policy": { "agenda": "allowed", "socials": "optional", "unsubscribe": "optional", "preferences": "optional" }, "application": "efeonce-insights-delivery" } ] }, "footerVariants": [ { "key": "insights", "name": "Correo de Insights", "text": "Llega a clientes como relationship_transactional y conserva el pie completo aprobado —agenda, redes, preferencias y baja— por la excepción explícita de su aplicación.", "purpose": "relationship_transactional", "exception": "efeonce-insights-delivery", "regions": { "agenda": true, "brandBlock": true, "urlBubble": true, "socials": true, "legal": true, "preferences": true, "unsubscribe": true, "reason": true }, "order": [ "cta-agenda", "brand-block", "links", "hairline", "legal", "hairline", "preferences", "reason" ] }, { "key": "service", "name": "Correo de servicio", "text": "Otro correo de servicio, sin excepción: su pie no lleva la agenda, las redes ni la baja. Conserva el bloque de marca, la burbuja URL, el bloque legal, las preferencias y el motivo.", "purpose": "transactional_service", "exception": null, "regions": { "agenda": false, "brandBlock": true, "urlBubble": true, "socials": false, "legal": true, "preferences": true, "unsubscribe": false, "reason": true }, "order": [ "brand-block", "links", "hairline", "legal", "hairline", "preferences", "reason" ] } ], "contract": { "id": "efeonce.email-modules", "version": "0.2.0", "lifecycle": "candidate", "owner": "efeonce-brand-studio", "schema": "axis.email-modules-composition.v1", "package": "@efeoncepro/axis-ui-contracts", "functions": [ "resolveEmailModulesIntent", "validateEmailModulesIntent", "resolveEmailSloganWord" ], "issueCodes": [ { "code": "intent-required", "message": "El intent es obligatorio." }, { "code": "contract-invalid", "message": "El contrato debe ser efeonce.email-modules." }, { "code": "version-unsupported", "message": "Versión del contrato no soportada: los módulos de correo se componen con la 0.2.0." }, { "code": "purpose-invalid", "message": "El propósito es access_security, transactional_service, relationship_transactional, regulated_transactional, internal_operational, optional_subscription o commercial_marketing." }, { "code": "application-unknown", "message": "La aplicación no tiene una excepción aprobada en efeonceEmail.exceptions." }, { "code": "application-purpose-mismatch", "message": "El propósito del correo no es el de la excepción de su aplicación: la excepción no aplica." }, { "code": "line-invalid", "message": "La línea de servicio es growth, brand, engine, voice, revenue-hubspot o revenue-salesforce." }, { "code": "channel-invalid", "message": "El canal es desktop (tarjeta de 600 px) o mobile (390 px)." }, { "code": "product-invalid", "message": "El producto es un slug en minúsculas (p. ej. efeonce-insights): es el utm_source de la agenda." }, { "code": "campaign-invalid", "message": "La campaña, si va, es un slug en minúsculas (p. ej. insights-report)." }, { "code": "modules-empty", "message": "El intent declara sus módulos como lista: una lista vacía es un correo sólo con pie; omitirla no vale." }, { "code": "module-kind-invalid", "message": "El módulo es cta-primary o cta-agenda." }, { "code": "cta-subscribe-retired", "message": "La suscripción («Suscribirme») está retirada: donde el propósito admite un CTA comercial, va la agenda." }, { "code": "cta-primary-label-required", "message": "El CTA principal lleva su etiqueta en texto vivo." }, { "code": "cta-primary-url-invalid", "message": "El CTA principal lleva a una URL https." }, { "code": "cta-primary-duplicate", "message": "Un correo lleva un solo CTA principal." }, { "code": "cta-agenda-title-required", "message": "La tarjeta de agenda lleva su título." }, { "code": "cta-agenda-body-required", "message": "La tarjeta de agenda lleva su bajada." }, { "code": "cta-agenda-not-allowed", "message": "La agenda es un CTA comercial: sólo la llevan la suscripción opcional, el marketing o una aplicación con excepción aprobada." }, { "code": "cta-agenda-duplicate", "message": "La agenda va una sola vez, arriba del pie." }, { "code": "agenda-never-email", "message": "La agenda lleva a la página de agenda, nunca a un correo." }, { "code": "agenda-url-invalid", "message": "La agenda es una URL https." }, { "code": "footer-socials-not-allowed", "message": "Las redes no van en el pie de este propósito, salvo en una aplicación con excepción aprobada." }, { "code": "footer-socials-required", "message": "El pie de un correo de marketing lleva las redes institucionales." }, { "code": "footer-unsubscribe-not-allowed", "message": "La baja no va en el pie de este propósito, salvo en una aplicación con excepción aprobada." }, { "code": "footer-unsubscribe-required", "message": "El pie de una suscripción o de un correo de marketing lleva el enlace para dejar de recibir estos correos." }, { "code": "footer-reason-required", "message": "El pie dice por qué la persona recibe el correo." }, { "code": "footer-year-invalid", "message": "El año del © es un entero de cuatro cifras." } ], "adapterChecks": [ { "code": "images-png-with-dimensions", "text": "Cada imagen es un PNG @2x con width y height explícitos: Outlook ignora los tamaños de CSS." }, { "code": "no-inline-svg-in-email", "text": "Ningún SVG en línea: los íconos, la órbita y el bloque de marca van horneados." }, { "code": "legal-block-live-text", "text": "El bloque legal, las etiquetas de los CTA, las preferencias y el motivo son texto vivo, nunca imagen." }, { "code": "bulletproof-buttons", "text": "Botones con tabla y la etiqueta en texto (con VML para Outlook), nunca la imagen de un botón." }, { "code": "footer-contrast", "text": "Las tintas del pie cumplen su contraste sobre el fondo oscuro." }, { "code": "dark-mode-safe", "text": "El fondo oscuro va declarado en la celda (bgcolor y estilo) para que el modo oscuro de los clientes lo respete." } ], "rejections": [ { "name": "La 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"email/email-slogan-revenue-hubspot-negative.png", "url": "https://axis.efeonce.org/branding/email/email-slogan-revenue-hubspot-negative.png", "width": 141, "height": 13, "pngWidth": 282, "pngHeight": 26, "line": "revenue-hubspot", "network": null, "sha256": "b52a4a137d021f1b574a57dd2c56c8f9411fbd6b9b21a8d44f36cd3dff4af2df", "package": "@efeoncepro/axis-brand-assets" }, { "id": "email-slogan-revenue-salesforce-negative", "kind": "slogan", "kindName": "Eslogan", "file": "email/email-slogan-revenue-salesforce-negative.png", "url": "https://axis.efeonce.org/branding/email/email-slogan-revenue-salesforce-negative.png", "width": 141, "height": 13, "pngWidth": 282, "pngHeight": 26, "line": "revenue-salesforce", "network": null, "sha256": "b52a4a137d021f1b574a57dd2c56c8f9411fbd6b9b21a8d44f36cd3dff4af2df", "package": "@efeoncepro/axis-brand-assets" }, { "id": "email-social-linkedin-white", "kind": "social", "kindName": "Red social", "file": "email/email-social-linkedin-white.png", "url": "https://axis.efeonce.org/branding/email/email-social-linkedin-white.png", "width": 40, "height": 40, "pngWidth": 80, "pngHeight": 80, "line": null, "network": "linkedin", "sha256": "5b50c8c23b446b01dee5c35b3dd7ac31fe5b687ffdefbb80fd4b2f12c67ba984", "package": "@efeoncepro/axis-brand-assets" }, { "id": "email-social-instagram-white", "kind": "social", "kindName": "Red social", "file": "email/email-social-instagram-white.png", "url": "https://axis.efeonce.org/branding/email/email-social-instagram-white.png", "width": 40, "height": 40, "pngWidth": 80, "pngHeight": 80, "line": null, "network": "instagram", "sha256": "05d1aa7fc221b0c7ca37314f06676b50418e2ec307babffbfe9da7f9b7f35c54", "package": "@efeoncepro/axis-brand-assets" }, { "id": "email-social-youtube-white", "kind": "social", "kindName": "Red social", "file": "email/email-social-youtube-white.png", "url": "https://axis.efeonce.org/branding/email/email-social-youtube-white.png", "width": 40, "height": 40, "pngWidth": 80, "pngHeight": 80, "line": null, "network": "youtube", "sha256": "14c56d9b76705116fb4336e6b587594c86f5521bbefd11bab102cdac70cc8cb3", "package": "@efeoncepro/axis-brand-assets" }, { "id": "email-social-threads-white", "kind": "social", "kindName": "Red social", "file": "email/email-social-threads-white.png", "url": "https://axis.efeonce.org/branding/email/email-social-threads-white.png", "width": 40, "height": 40, "pngWidth": 80, "pngHeight": 80, "line": null, "network": "threads", "sha256": "7309a72c38e5cd0059f465976cce4118da8f0ed8bf1e48ae9dcb1e4d53667492", "package": "@efeoncepro/axis-brand-assets" }, { "id": "url-bubble-baked-dark-email", "kind": "url-bubble", "kindName": "Burbuja URL", "file": "email/url-bubble-baked-dark-email.png", "url": "https://axis.efeonce.org/branding/email/url-bubble-baked-dark-email.png", "width": 163, "height": 32, "pngWidth": 326, "pngHeight": 64, "line": null, "network": null, "sha256": "e73b8aa294d204ae9d6b10885e8d84a50bd3f911387208dc333e15d2ac5a391e", "package": "@efeoncepro/axis-brand-assets" } ], "application": { "key": "efeonce-insights-delivery", "line": "growth", "approvedOn": "2026-09-29", "boards": [ { "key": "share-link-desktop", "file": "insights-enlace-escritorio.png", "w": 680, "h": 2750, "name": "Enlace · escritorio", "alt": "Tablero aprobado del correo de Insights con enlace, en escritorio: la cabecera con el lockup de Insights y el titular, el saludo, la nota del responsable, «Lo esencial del mes» con la órbita que mide 62,0 %, la tarjeta para decidir, el botón «Ver el informe completo», el aviso del enlace y el pie canónico con la agenda, el bloque de marca Growth, las redes y el bloque legal.", "url": "https://axis.efeonce.org/references/email/insights-enlace-escritorio.png" }, { "key": "share-link-mobile", "file": "insights-enlace-movil.png", "w": 390, "h": 2900, "name": "Enlace · celular", "alt": "Tablero aprobado del correo de Insights con enlace, en celular de 390 px a sangre: el mismo contenido apilado, la agenda con el botón a todo el ancho y las redes debajo de la burbuja URL.", "url": "https://axis.efeonce.org/references/email/insights-enlace-movil.png" }, { "key": "pdf-attached", "file": "insights-pdf-adjunto.png", "w": 680, "h": 2400, "name": "PDF adjunto", "alt": "Tablero aprobado del correo de Insights con el PDF adjunto: sin botón principal, la grilla de dos adjuntos (informe y presentación), el aviso de documento y el mismo pie canónico.", "url": "https://axis.efeonce.org/references/email/insights-pdf-adjunto.png" } ] }, "orbit": { "travelled": { "opacity": 0.6, "strokeOfTrail": 0.75, "full": "ring-at-100", "none": "at-zero", "trailDeg": 50, "degreesPerUnit": 360, "value": 0.62, "contract": "efeonce.graphic-line-orbit", "contractVersion": "0.5.0", "why": "El operador vio que, con sólo la estela corta, un dato se lee como menos de lo que vale: el ojo no sabe hacia dónde avanzó la esfera. El camino recorrido lo resuelve sin volver la órbita un medidor que se llena: el dato sigue siendo la posición de la esfera." }, "painter": { "package": "@efeoncepro/axis-graphic-line", "since": "0.13.0", "functions": [ "measureSvg", "aiVisibilityReportOrbitSvg" ] } }, "never": [ { "key": "template", "text": "Nunca tomar el correo de Insights como la plantilla de todo correo: se canonizan los módulos, no el cuerpo." }, { "key": "mailto-agenda", "text": "Nunca un correo como acción: la agenda lleva a /contacto/ con UTM (issue agenda-never-email)." }, { "key": "subscribe", "text": "Nunca «Suscribirme»: está retirado; donde el propósito admite un CTA comercial va la agenda (issue cta-subscribe-retired)." }, { "key": "service-promotion", "text": "Nunca la agenda, las redes ni la baja en un correo de servicio sin una excepción aprobada: un transaccional no lleva promoción (issues cta-agenda-not-allowed, footer-socials-not-allowed, footer-unsubscribe-not-allowed)." }, { "key": "self-exception", "text": "Nunca inventar una excepción: sólo aplican las de efeonceEmail.exceptions, aprobadas por el operador y con el mismo propósito del correo (issues application-unknown, application-purpose-mismatch)." }, { "key": "merged-slogan", "text": "Nunca el eslogan fundido con el logo en un solo archivo: son dos PNG apilados con su aire." }, { "key": "fixed-word", "text": "Nunca «Empower your Growth» fijo: la palabra es la de la línea que firma." }, { "key": "small-accent", "text": "Nunca la palabra en el acento por debajo de 24 px de cuerpo: a 220 px de logo va en blanco." }, { "key": "inline-svg", "text": "Nunca SVG en línea ni fuentes web obligatorias en el correo: PNG @2x y la pila de respaldo." }, { "key": "legal-image", "text": "Nunca el bloque legal, las preferencias o la etiqueta de un botón como imagen." }, { "key": "utm-overwrite", "text": "Nunca pisar un UTM que el enlace ya trae: el resolver sólo agrega los que faltan." }, { "key": "hand-written-hex", "text": "Nunca un HEX ni un dato institucional escrito a mano: salen de efeonceEmail." } ], "agentPrompt": "Estás componiendo un correo de Efeonce. Lee /references/email.json y la guía docs/agent-composition/email-modules.md. AXIS canoniza MÓDULOS (el pie, cta-primary, cta-agenda y el bloque de marca), no una plantilla: el cuerpo es de tu correo. Arma un intent del contrato efeonce.email-modules 0.2.0 con el propósito del correo, la línea de servicio que firma, el canal y el producto, y resuélvelo con resolveEmailModulesIntent: si hay issues, no hay correo. El propósito decide el pie: la agenda y la baja sólo en suscripción y marketing; las redes, obligatorias en marketing y opcionales en suscripción; un correo de servicio no lleva ninguna de las tres. El correo de Insights (application efeonce-insights-delivery) conserva el pie completo por excepción aprobada. La agenda lleva a /contacto/ con UTM y nunca a un correo; «Suscribirme» está retirado. El logo y el eslogan de la línea son dos PNG de @efeoncepro/axis-brand-assets. Maqueta con tablas y estilos en línea, sin SVG, y corre los adapter checks sobre el HTML renderizado." }